Josh Sternberg on Muck Rack

Josh Sternberg

Park Slope, Brooklyn

Content Strategist, @washingtonpost. Former media reporter at Digiday. Bylines: The Atlantic, The Awl, Pacific Standard, The Cauldron, HuffPo, Mashable, + more!

Josh Sternberg's Biography

Media reporter for Digiday covering publisher's transition from analog to digital. Started professional life as a professor of communications at two NJ schools; then moved to the world of PR, where I worked for a few agencies representing start ups and Fortune 100 clients before starting my own agency. Was a freelancer for a while with articles in The Atlantic, The Awl, Current, Huffington Post, Mashable and Mediaite. Not ...

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How do you prefer to be pitched on stories?

Only send pitches via email. Read what I've written and how your pitch fits into my broader coverage. Please, do not call.

Why did you become a journalist?

I've always enjoyed writing and learning about how things work. Put them together and you've got journalism!

Brands Want Content Curator Jobs

digiday.com — Digital media has emboldened many brands to consider themselves publishers. After all, American Express has credibility on financial matters and Coke has a network 36 million Facebook fans. Who needs publishers to serve as intermediaries?

The roads we take

medium.com — Car service drivers like to show off their driving - and honking - skills. Opting to go through the labyrinth of Brooklyn back roads, drivers exert their Brooklyn knowledge. The route they take really doesn't matter, as the fee is a set fee, unlike the ubiquitous yellow cab that runs a meter and can drive up the price if they choose to take the scenic route.

Washington Post Tries Sponsored Posts

digiday.com — There was a time when putting ads on the front page of newspapers was considered risque. Those days are over. The Washington Post became the latest publisher to quit worrying and learn to love sponsored content. WaPo today launched "BrandConnect" that will let marketers create content throughout the WaPo site and on its homepage.

Journalist: What’s In A Name?

medium.com — There used to be a time when the word "journalist" evoked a clear, if not consistent vision: a man (always a man) chomping on cigar or cigarette hunkered behind a typewriter, clacking away under a billow of smoke, a glass of whiskey on the corner of the desk, a fedora perched above his brow, maybe even a piece of paper wedged in the brim that read "PRESS."

Can Anything Stop The NFL’s Dominance?

medium.com — Everything about the NFL is hulking. The players, the stadiums, the TV deals and, most importantly, the business. But the league wasn't always the behemoth it is now. A generation ago, the sport, while certainly not inconsequential, was still trying to feel its way forward.

Agencies Give Mayer's Yahoo Mixed Reviews

digiday.com — It's been a year since Marissa Mayer left Google to take the reins at Yahoo, but some media agencies are still struggling to figure out how to work with her. In the past 12 months, the Internet giant shifted its focus away from its media partners and onto product.

7 tips for a great stage presentation

digiday.com — Over the years - whether as a public speaking professor or as a moderator at industry events - I have developed a set of personal guidelines when it comes to presentations. Mainly, have a good time. No one will die if you miss a point or the clicker decides to not change slides.

Back In Black: Forbes' Champion Of Innovation

digiday.com — When Meredith Levien joined Forbes in April 2008, the future looked promising for both the outlet and the industry. She came aboard after eight years at The Atlantic to run Forbes Life, a luxury and women's magazine. The Forbes brand was strong then, the company yacht would ferry around ad buyers, and it was building out a powerful digital platform.

Down South In New Orleans

joshsternberg.com — I was in New Orleans for Digiday's Programmatic Summit. But when the panel discussions were over and the networking moved from the formal setting of the Ritz-Carlton to the informal backdrop of the Crescent City, I got to explore a slice of the city beyond the tourist trap of Bourbon Street.

How Pandora Does 'Native'

digiday.com — Music does a lot for us. It has the transformative power to bring the listener back to a particular memory. It gets us through break-ups or gets us pumped up before going out with friends. Pandora wants to tap into the power of music for advertisers.
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