Josh Sternberg on Muck Rack

Josh Sternberg

Park Slope, Brooklyn

Director of Branded Content, @NBCNews; formerly Content Strategist, @washingtonpost. Former media reporter @Digiday. Bylines: The Atlantic, The Awl, PSMag +more

Josh Sternberg's Biography

Media reporter for Digiday covering publisher's transition from analog to digital. Started professional life as a professor of communications at two NJ schools; then moved to the world of PR, where I worked for a few agencies representing start ups and Fortune 100 clients before starting my own agency. Was a freelancer for a while with articles in The Atlantic, The Awl, Current, Huffington Post, Mashable and Mediaite. Not ...

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How do you prefer to be pitched on stories?

Only send pitches via email. Read what I've written and how your pitch fits into my broader coverage. Please, do not call.

Why did you become a journalist?

I've always enjoyed writing and learning about how things work. Put them together and you've got journalism!

Q4 Earnings - Medium — Brooklyn, New York - August 8, 2015 - Mom and Dad Sternberg Company Inc. today announced parental results for the fourth quarter and full year of 2015. The company posted significant quarterly increases from the third quarter, and now begins tracking year-over-year results. It has been one year since the launch of the Company's main product, Baby, and it has been a successful year.

Don't Sleep on Google Plus — Ghost Town. Redheaded stepchild. These are some of the epithets used to describe Google Plus. Google boasts that more than 150 million users have used the nascent social network. And yet, many question whether these are inflated numbers, ginned up with the equivalent of accounting tricks by including Google products like YouTube, gmail and even search.
Jul 27, 2015

found in our archives, this 2012 gem from @joshsternberg: "Don't Sleep on Google Plus"…

Jul 27, 2015

RT @slarkpope: found in our archives, this 2012 gem from @joshsternberg: "Don't Sleep on Google Plus"…

Twitter Outsources Ad Innovation — Twitter is inching toward an ad platform, but it seems every step the company takes in creating its ad platform is just an effort to play catch-up to the third-party companies that are working much faster to address brands' and marketers' use of the social-messaging tool.

Why Curation Is Important to the Future of Journalism — Josh Sternberg is the founder of Sternberg Strategic Communications and authors The Sternberg Effect. You can follow him on Twitter and Tumblr. Over the past few weeks, many worries about the death of journalism have, well, died. Despite shrinking newsrooms and overworked reporters, journalism is in fact thriving.
May 06, 2015

Just favorited "Why Curation Is Important to the Future of Journalism" (via @pocket)

Q3 Earnings - Medium — Brooklyn, New York - May 9, 2015 - Mom and Dad Sternberg Company Inc. today announced results of the parental 2015 third quarter earnings. The company posted quarterly improvement from the second quarter. The growth was fueled by record-breaking physical and developmental gains of Company's sole product, Baby.

Why NBC News Bets on Social TV

Brands Want Content Curator Jobs — Digital media has emboldened many brands to consider themselves publishers. After all, American Express has credibility on financial matters and Coke has a network 36 million Facebook fans. Who needs publishers to serve as intermediaries?
Jul 17, 2014

Brands want content curation jobs -- my first Digiday article, 2.5 years ago. #TBT…

The roads we take — Car service drivers like to show off their driving - and honking - skills. Opting to go through the labyrinth of Brooklyn back roads, drivers exert their Brooklyn knowledge. The route they take really doesn't matter, as the fee is a set fee, unlike the ubiquitous yellow cab that runs a meter and can drive up the price if they choose to take the scenic route.

Washington Post Tries Sponsored Posts — There was a time when putting ads on the front page of newspapers was considered risque. Those days are over. The Washington Post became the latest publisher to quit worrying and learn to love sponsored content. WaPo today launched "BrandConnect" that will let marketers create content throughout the WaPo site and on its homepage.

Journalist: What’s In A Name? — There used to be a time when the word "journalist" evoked a clear, if not consistent vision: a man (always a man) chomping on cigar or cigarette hunkered behind a typewriter, clacking away under a billow of smoke, a glass of whiskey on the corner of the desk, a fedora perched above his brow, maybe even a piece of paper wedged in the brim that read "PRESS."
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