Josh Sternberg on Muck Rack

Josh Sternberg

Director — NBC News

Director of Branded Content @NBCNews; former content strategy @washingtonpost; former media reporter @digiday. Bylines: The Atlantic, Awl, Mashable, PSMag +more

Josh Sternberg's Biography

Media reporter for Digiday covering publisher's transition from analog to digital. Started professional life as a professor of communications at two NJ schools; then moved to the world of PR, where I worked for a few agencies representing start ups and Fortune 100 clients before starting my own agency. Was a freelancer for a while with articles in The Atlantic, The Awl, Current, Huffington Post, Mashable and Mediaite. Not ...

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How do you prefer to be pitched on stories?

Only send pitches via email. Read what I've written and how your pitch fits into my broader coverage. Please, do not call.

Why did you become a journalist?

I've always enjoyed writing and learning about how things work. Put them together and you've got journalism!

How Content Drives Xerox's Transformation — It's a double-edged sword when your company's name becomes a verb. On the one hand, everybody knows who you are; on the other hand, your brand gets treated as the product. Xerox has faced this challenge since it rolled out its first office photocopier in 1959.
Jun 24, 2013

How Content Drives Xerox’s Transformation | Digiday… via @digiday || great case study

The Odd Role of the Publisher/Editor — Jason Pontin, publisher and editor-in-chief of MIT Technology Review, is the digital media version of the player-coach. Publishers, tasked with the unenviable role of trying to find magical dollars from advertisers, are part operations-overseer and part brand marketer. The editor-in-chief controls all editorial functions and keeps a safe distance away from the business-side of the house.

Q4 Earnings - Medium — Brooklyn, New York - August 8, 2015 - Mom and Dad Sternberg Company Inc. today announced parental results for the fourth quarter and full year of 2015. The company posted significant quarterly increases from the third quarter, and now begins tracking year-over-year results. It has been one year since the launch of the Company's main product, Baby, and it has been a successful year.

Don't Sleep on Google Plus — Ghost Town. Redheaded stepchild. These are some of the epithets used to describe Google Plus. Google boasts that more than 150 million users have used the nascent social network. And yet, many question whether these are inflated numbers, ginned up with the equivalent of accounting tricks by including Google products like YouTube, gmail and even search.
Jul 27, 2015

found in our archives, this 2012 gem from @joshsternberg: "Don't Sleep on Google Plus"…

Jul 27, 2015

RT @slarkpope: found in our archives, this 2012 gem from @joshsternberg: "Don't Sleep on Google Plus"…

Twitter Outsources Ad Innovation — Twitter is inching toward an ad platform, but it seems every step the company takes in creating its ad platform is just an effort to play catch-up to the third-party companies that are working much faster to address brands' and marketers' use of the social-messaging tool.

Why Curation Is Important to the Future of Journalism — Josh Sternberg is the founder of Sternberg Strategic Communications and authors The Sternberg Effect. You can follow him on Twitter and Tumblr. Over the past few weeks, many worries about the death of journalism have, well, died. Despite shrinking newsrooms and overworked reporters, journalism is in fact thriving.
May 06, 2015

Just favorited "Why Curation Is Important to the Future of Journalism" (via @pocket)

Q3 Earnings - Medium — Brooklyn, New York - May 9, 2015 - Mom and Dad Sternberg Company Inc. today announced results of the parental 2015 third quarter earnings. The company posted quarterly improvement from the second quarter. The growth was fueled by record-breaking physical and developmental gains of Company's sole product, Baby.

Why NBC News Bets on Social TV

Brands Want Content Curator Jobs — Digital media has emboldened many brands to consider themselves publishers. After all, American Express has credibility on financial matters and Coke has a network 36 million Facebook fans. Who needs publishers to serve as intermediaries?
Jul 17, 2014

Brands want content curation jobs -- my first Digiday article, 2.5 years ago. #TBT…

The roads we take — Car service drivers like to show off their driving - and honking - skills. Opting to go through the labyrinth of Brooklyn back roads, drivers exert their Brooklyn knowledge. The route they take really doesn't matter, as the fee is a set fee, unlike the ubiquitous yellow cab that runs a meter and can drive up the price if they choose to take the scenic route.
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Feb 13, 2016

Ben Carson on message tonight: visit BenCarson dot com for more info on Ben Carson

Feb 13, 2016

Jeb Bush to Donald Trump: "It's weak to disparage women."

Feb 13, 2016

@MikeBuonomo14 that would be horrifying. (oddly, though, i'd be ok with a larry david alarm clock)

Feb 13, 2016

ben carson would make a great bedtime storyteller, putting kids (and adults) to sleep

Feb 13, 2016

Donald Trump: "This country is dying." Is it a slow death or will it come fast and furiously?

Feb 13, 2016

@AlexJamesFitz it's fine, except when the camera is on trump

Feb 13, 2016

Wife: This (GOP debate w/yelling) doesn't happen every time, does it? Me: Yes. It does. Wife: But not on the Democrat side, right? Me: 👍

Feb 13, 2016

"This is just crazy. This is just nuts." - John Kasich talking about, well, not sure really, but yes, we all agree this is nuts.

Feb 13, 2016

@polly i blame ohio state university. sorry. THE ohio state university

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