TV reporter @adage. Mom, TV binger, aspiring author, food lover. Alum @thestreet, @forbes, @wwd

Hulu to Deliver Interactive Ads Specifically for Living Room

Hulu to Deliver Interactive Ads Specifically for Living Room
adage.com — Partners With Nielsen to Measure Ads' Audiences on Roku, PlayStation, Xbox and Apple TV Hulu is looking to improve the ad experience on its service and help marketers better measure the effectiveness of their media buys on over-the-top devices.

Ellen DeGeneres Introduces New Digital Network at Newfronts

Ellen DeGeneres Introduces New Digital Network at Newfronts
adage.com — Signs Development Deal With Social Media Star Tyler Oakley Ellen DeGeneres on Wednesday introduced a new digital network that will unite every aspect of the comedian and talk show host's brand, along with new original programming and user-generated content. Ms. DeGeneres announced the ad-supported venture at her first NewFront event on Wednesday evening.

AOL's Message To Advertisers: We Are Open

AOL's Message To Advertisers: We Are Open
adage.com — South Street Seaport Transformed Into AOL Playground AOL has a message for advertisers: It is open. The company, which was acquired by Verizon last year, is not only open for business, but it literally opened its NewFront event to the public and to brands it doesn't own or operate.

Why CPG Is the Next Frontier for Addressable TV Ads

Why CPG Is the Next Frontier for Addressable TV Ads
adage.com — AT&T Looks to Show That Addressable Ads Can Work for Every Marketer Targeting TV audiences at a household level, also known as addressable advertising, often seems best for marketers seeking very specific kinds of consumers: women getting ready to buy a mid-priced car, for example, or executives who travel frequently.

TV Industry Targets Digital Claims With Measurement Standard

TV Industry Targets Digital Claims With Measurement Standard
adage.com — VAB Recommends Using Average Audience to Make Fair Comparisons The TV industry has long argued that reports of huge audiences for Facebook and YouTube don't tell the whole story. Now a TV trade group is proposing metrics that it says would put digital on the same footing as networks for the first time.

'Saturday Night Live' Will Cut Ads by 30% Next Season

'Saturday Night Live' Will Cut Ads by 30% Next Season
adage.com — Also Offers Marketers Limited Branded Content Pods NBC's "Saturday Night Live" is paring down its commercial load, with plans to cut about 30% of ads out of the sketch comedy show next season. It will do this by removing two commercial breaks per episode, giving viewers more content, said Linda Yaccarino, chairman-advertising sales and client partnerships, NBC Universal.

What Ever Happened to: The Push for C7 Guarantees?

What Ever Happened to: The Push for C7 Guarantees?
adage.com — Non-Nielsen Guarantees May Overshadow Desire for C7 Currency On the eve of the upfronts, let's reminisce, back to a time when "data" wasn't dropped into every pitch, party and negotiation, when another word dominated conversations. That word: "C7."

How MTV Plans to Put the 'M' Back in its Name

How MTV Plans to Put the 'M' Back in its Name
adage.com — Picks Up Live Music Series and Brings Back 'Cribs' for Snapchat MTV is going back to its roots with a programming strategy that will once again put music front-and-center. The Viacom-owned channel will introduce several music-centered shows, including "Wonderland," its first weekly live music performance series in nearly two decades, at its upfront presentation in New York City on Thursday afternoon.

Crackle Upfront: New Bingeing Ad Model, VR Content

Crackle Upfront: New Bingeing Ad Model, VR Content
adage.com — Sony Streaming Service Creates VR Experience Designed For Advertisers Crackle is creating some new experiences for advertisers, including revamping the commercial model for binge viewing and introducing marketer-driven virtual-reality experiences. Dubbed "break free advertising," Crackle plans to stream just five ads per episode during its originals, instead of the traditional linear TV model of over 300 ads over the course of a series.

How Shazam Is Looking To Grow Its Ad Business

How Shazam Is Looking To Grow Its Ad Business
adage.com — Music Recognition App Puts Advertising 'Front and Center' Shazam is looking to grow its advertising business by offering marketers insights into musical artists and creating new sponsorship opportunities. For the most part, the music recognition app has kept the in-app experience relatively clean from marketers' messaging.
More Articles →
May 05, 2016

. @YouTube introduces Google Preferred Breakout Videos giving marketers the ability to put brand alongside the "next big thing." #Brandcast

May 05, 2016

. @Toyota says its increased its investment in Google Preferred by 400% in last year, "and that's off a good base." @YouTube #Brandcast

May 05, 2016

RT @tim_bays: Steph Curry is the most popular athlete on YouTube in any sport #Brandcast

May 05, 2016

. @NBA announces all of its footage on its @YouTube channel will be available through Google Preferred. #brandcast

May 05, 2016

60% of the @NBA's 700 million @YouTube views last year came from outside the U.S.

May 05, 2016

When you advertise on @YouTube you support moms and dads growing small media businesses in their basements. @CuteGirlHair #Brandcast


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