Media Reporter, Advertising Age
Advertising Age TV reporter (covered retail in a former life). TV enthusiast, reading nerd, food lover.
adage.com — Every year the big TV networks go all-out presenting their upcoming schedules to ad buyers, and every year some efforts work better than others. Here's how the latest round of upfront pitches played out. Best Ambiance: AMC.
adage.com — Now that broadcasters have unveiled their new series for the new season, and now that you're voting on the dramas and comedies most likely to meet the schedulers' axe first, here are our network-by-network picks for what will last -- and what won't. HITS NBC "The Michael J.
adage.com — TV networks showcasing their wares during the recent upfront have a bigger concern than one-upping their broadcast rivals: grabbing attention from original content on nontraditional platforms, many of which are not ad-supported. This influx in originals such as Netflix's "House of Cards" and "Hemlock Grove" is being blamed for the overall decline in TV viewership, and potentially stealing dollars from the estimated $63.9 billion U.S.
adage.com — Before their annual negotiations for upcoming ad time even begin in earnest, USA Network and AMC Networks are asking buyers to adjust the starting numbers upwards. TV networks usually base upfront negotiations on the prices advertisers paid last year, but USA and AMC are saying they want to kick things off well above those levels and haggle over increases from there, according to media buyers.
adage.com — A newly sober single mom, stay-at-home dads or brothers in the army? Tell us which new sitcom premise is getting the broadcast axe first this fall. You can find previews below for your reference.
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