Jeanine Poggi

Media Reporter, Advertising Age

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Advertising Age TV reporter (covered retail in a former life). TV enthusiast, reading nerd, food lover.

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After 18 yrs, Mike Darnell, prez of Alternative Entertainment for Fox, will leave network at end of June.

The Upfront's Best Moments -- and Most Awkward Moment

adage.com — Every year the big TV networks go all-out presenting their upcoming schedules to ad buyers, and every year some efforts work better than others. Here's how the latest round of upfront pitches played out. Best Ambiance: AMC.
Predicting upfront hits and misses -- which shows do you think will be a success and which will flop? adage.com/u/cTiedb

Ad Age Picks the Upfront's Hits and Misses

adage.com — Now that broadcasters have unveiled their new series for the new season, and now that you're voting on the dramas and comedies most likely to meet the schedulers' axe first, here are our network-by-network picks for what will last -- and what won't. HITS NBC "The Michael J.
Rise of the Non-Network Originals Gives TV Nets Cause for Concern adage.com/u/Bcb3zb

Rise of the Non-Network Originals Gives TV Nets Cause for Concern

adage.com — TV networks showcasing their wares during the recent upfront have a bigger concern than one-upping their broadcast rivals: grabbing attention from original content on nontraditional platforms, many of which are not ad-supported. This influx in originals such as Netflix's "House of Cards" and "Hemlock Grove" is being blamed for the overall decline in TV viewership, and potentially stealing dollars from the estimated $63.9 billion U.S.
Fox confirms Kelly Rowland and Paulina Rubio will be judges on #xfactor
USA, AMC 'Re-Price' Last Year's Deals to Start New Upfront adage.com/u/B1g3Vb

USA, AMC 'Re-Price' Last Year's Deals to Start New Upfront

adage.com — Before their annual negotiations for upcoming ad time even begin in earnest, USA Network and AMC Networks are asking buyers to adjust the starting numbers upwards. TV networks usually base upfront negotiations on the prices advertisers paid last year, but USA and AMC are saying they want to kick things off well above those levels and haggle over increases from there, according to media buyers.

2013 fall TV highlights

cbsnews.com — CBS News video: 2013 fall TV highlights - Jeanine Poggi, a reporter for Advertising Age, speaks with CBSNews.com's Lauren Moraski about what to expect from the 2013 fall TV lineup.
A person in pain who can laugh and smile is truly strong. Line from inspirational @girlswritenow mentee chapters piece. #gwn15
Gayle Forman opens @Girlswritenow chapter reading discussing writer's voice. #gwn15
Which new broadcast comedy will get cut first? Take @adage poll: ow.ly/l8VBe

Vote: Which New Broadcast Comedy Will Get Canceled First?

adage.com — A newly sober single mom, stay-at-home dads or brothers in the army? Tell us which new sitcom premise is getting the broadcast axe first this fall. You can find previews below for your reference.
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