Advertising Age TV reporter. Reading nerd, food lover.

Behind the Scenes at the Scripps Networks Upfront

adage.com — New York City was blanketed in snow as more than 100 Scripps Networks staffers arrived at the Helen Mills event space March 5. They were there to serve as a faux audience for the company's final dress rehearsal before embarking on its seven-city upfront tour.

Walmart Commercial Touts Pay Hikes for Workers

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend.

April 20, 2015 (Vol 87, Issue 8)

NBCU Untangles Lifestyle Networks by Bringing Them Together

adage.com — Pop quiz: What cable network carries "The Real Housewives," "Keeping Up With the Kardashians" and "Sisterhood of Hip Hop?" The answer isn't one network, but three -- respectively, Bravo, E! and Oxygen, which along with the Esquire Network are part of the Lifestyle Networks group formed six months ago by NBC Universal.

How Fox Is Building Its Empire

adage.com — Buoyed by the Colossal Success of Hip-Hop Drama, Fox Ad Chief Toby Byrne Plots the Network's Next Move Like Lucious Lyon, Toby Byrne is building an empire. He isn't a hip-hop mogul in the midst of a familial power struggle, but as the ad sales chief for all of Fox Networks Group, he is charged with leading a suddenly emboldened regime.

Creativity Top 5: The Best Brand Ideas of the Week

adage.com — Creativity Top 5: Hyundai's message to space, Narita Airport's racetrack, Old Spice on Twitch, Abbey Road on Google Maps and Channel 4's TV of the future

The CMO's Guide to Over-the-Top TV

adage.com — It's no longer a question of whether TV networks will be available on an à la carte basis through streaming-video services, but how powerful those services will get. Everyone from satellite companies to tech players to TV networks are devising ways to make TV programming more attractive to younger viewers who aren't seduced by traditional cable bundles with bloated offerings and bills to match.

In Living Color: Diversifying TV Is Good For Advertisers

adage.com — Media and Marketers Find Adjusting to New Face of America Is Good for the Bottom Line Diversifying the face of TV is not only the decent thing to do, but as broadcasters have discovered, it's also good for business in a rapidly evolving America.

'Kinda Dope,' 'The Jam' and 'Pretty Bomb'

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

Why The CW Is Happy to Grow Up

adage.com — And Why Advertisers Are Eager to See It The CW is no Peter Pan. Once dubbed the "Gossip Girl" network for bubble-gum shows that predominantly attracted teen girls, The CW has grown up over the last three years.
More Articles →
Apr 26, 2015

RT @adage: More speakers announced: @chelseaclinton , @Ben_Fry and @chestersee to take the stage at the Internet Week HQ bit.ly/1Hx1HMX

Apr 20, 2015

Busy week-- had baby and put out @adage TV issue. On the cover a look at how Fox is building its #Empire @EmpireFOX pic.twitter.com/QUopSru4qi

Apr 05, 2015

RT @SwanniOnTV: There was a huge number of complaints on Twitter last night from Sling TV users trying to watch the #FinalFour bit.ly/1Ighcch

Apr 03, 2015

RT @adage: Check out the final agenda for @adage Digital Conf 4/14+15. No marketer should miss this post-digital conversation bit.ly/1A5N0xw

Apr 01, 2015

Fav April fools press release: New line of @BachelorABC hot tubs include built-in vase for fresh roses #TheBachelor warnerbrostv.tumblr.com/post/115154933…

Email Jeanine by joining Muck Rack Pro



Are You a Journalist?

Make a Portfolio

Create a free Muck Rack account to customize your profile and upload a portfolio of your best work.


Share This Profile