TV reporter @adage. Reading nerd, food lover. Alum @thestreet, @forbes, @wwd

People Do Amazing Things With Their Bodies in Advil's Super Bowl Ad

creativity-online.com — Advil plans to air its first Super Bowl commercial in more than a decade. The spot, "Distant Memory," created by Grey New York, is about people who can do amazing things -- like a grandma doing yoga, a man standing on his head and breakdancers.

Quicken's Super Bowl Ad Draws Consumers, Inspires Backlash

creativity-online.com — Quicken Loans aired a spot in the first-half of the game promoting its new Rocket Loans, a completely online mortgage service. In the 60-second spot, Quicken Loans discusses how if more people were able to buy homes easily, it would mean more people buying items to fill that home, and in turn, more jobs for those craftsmen making the items. The craftsmen, the thinking goes, could then buy their own homes, creating a perfect cycle of consumption.

Quicken Loans Responding To Backlash Over Super Bowl Ad

adage.com — Quicken Loans spent most of Super Bowl 50 on its Twitter page responding to backlash from its first big game commercial, with people making a connection between the ad and the sub-prime mortgages that spurred the financial crisis of 2008.

Inside Taco Bell's Not-So-Secret Super Bowl Product Launch

adage.com — Chain Taps Popular Regional Ads For 'Bigger Than' Campaign Surprising almost no one, Taco Bell's new product unveiled during Super Bowl 50 is the "quesalupa," a hybrid of a quesadilla and chalupa. It was perhaps one of the worst-kept secrets of the Super Bowl, with speculation of the product's release circling the internet for months.

Watch Amazon's Full Super Bowl Commercial

adage.com — Missy Elliott Uses Spot To Drop New Song Amazon unveiled its full Super Bowl commercial the day before the big game. In the 30-second spot created by Leo Burnett, Alec Baldwin and Dan Marino use Amazons Echo, its voice-controlled assistant, to throw jabs at one another.

Meet New Colonel Sanders in KFC Streaming-Only Super Bowl Ad

adage.com — Norm MacDonald Retires the White Suit and the Bucket of Chicken KFC will use Super Bowl 50 to ntroduce the new Colonel Sanders. Comedian Jim Gaffigan will debut as the founder of the fast-food chain during Sunday's pre-game broadcast and in an in-game spot in CBS's live stream of the big game.
Feb 07, 2016

RT @adage: KFC is revealing new Colonel Sanders in pre-game spot and ad that will air in live stream of the game. adage.com/article/specia… #SuperBowlAds

Advil Plans To Air First Super Bowl Ad In More Than a Decade

adage.com — Advil plans to air its first Super Bowl commercial in more than a decade. The spot, "Distant Memory," created by Grey New York, is about people who can do amazing things -- like a grandma doing yoga, a man standing on his head and breakdancers.

PayPal Makes Its Super Bowl Debut With Kinetic Ad About 'New Money'

creativity-online.com — With its Super Bowl debut, PayPal is looking to make money more inclusive. The 45-second spot, "There's a 'New Money' in Town," which will air in the first quarter of the big game, shows how PayPal can make people's lives easier by helping them move and manage money securely and more efficiently.

Watch Kung Fu Panda Parody Super Bowl Ads In Wix Big Game Spot

creativity-online.com — Wix.com is harkening back to some of the most iconic Super Bowl commercials in its spot starring characters from DreamWorks Animation's "Kung Fu Panda 3." In the spot, the characters are looking for ways to promote Ping's Noodle Shop. Po thinks the best way is with a big commercial taking from some of the greats like Carl's Jr.

Watch PayPal's First Super Bowl Commercial

adage.com — Company Looks To Make Money More Inclusive With its Super Bowl debut, PayPal is looking to make money more inclusive. The 45-second spot, "There's a 'New Money' in Town," which will air in the first quarter of the big game, shows how PayPal can make people's lives easier by helping them move and manage money securely and more efficiently.
More Articles →
Feb 08, 2016

@judy_pollack going to be 10 minutes behind Charlotte wants to stay up.

Feb 07, 2016

@samba_tv Avocados from Mexico is one of my favs, Steve Harvey in T-Mobile

Feb 07, 2016

RT @JimBrickman: Watching the #SuperBowl? @jpoggi stopped by the #JimBrickmanShow to tell us the commercials you can't miss today

Feb 07, 2016

RT @hugorojo: Pumped for today's #SuperBowl commercials? @AdAge's @jpoggi talks w/ @NPRMichel about the 2016 line up npr.org/2016/02/06/465… via @NPRATC


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