Judann Pollack on Muck Rack

Judann Pollack Verified

New York
Deputy Editor — Advertising Age

Deputy Editor of Ad Age, dog lover and American Idol voyeur. I do not have tiger blood and I do not move like Jagger.

Macy's Thanksgiving Day Parade by the Numbers

adage.com — "It's probably the only place you'll see Dolly Parton in a van talking to Kermit the Frog." So says John Piper, VP of Macy's Studio, whose team is busily putting together the Macy's Thanksgiving Parade from a cavernous factory in Moonachie, N.J.
Nov 18, 2015

RT @adage: Macy's Thanksgiving Day Parade by the numbers: You won't believe how many clowns! bit.ly/1kFx3Ze pic.twitter.com/nOlpwAVEiJ

Nov 18, 2015

New float from @hallmark in @Macys Thanksgiving Day Parade weighs an impressive 8 tons (or 3 male elephants) adage.com/article/cmo-st…

Nov 19, 2015

It takes 230 staff 2-1/2 hrs to dress 4k #MacysDayParade marchers. Some days I can't even dress myself that quick! adage.com/article/cmo-st…

Please, Mickey Mouse, Don't Be a Rat

adage.com — Will What Happens at Disney Stay at Disney? The Data Knows Too Much About Me It was all so easy. Swipe -- move to the front of the line. Swipe -- open the door. Swipe -- buy a hot dog. It really did seem like magic at the Epcot Food & Wine Festival last month.

Is ANA Tip-Toeing Around 4A's on Rebate Issue?

adage.com — As we reported, the ANA steered clear of discussing such hot topics as digital fraud, ad blocking and agency kickbacks at its annual conference in Orlando earlier this month. The confab instead got what the group's president and CEO, Bob Liodice, promised: a procession of inspirational (if somewhat trite, I might add) success stories focused on what's going right with the industry.
Oct 26, 2015

“Advertisers are reluctant to shine too bright a light on the rebate situation because they have helped cause it” adage.com/article/rance-…

ANA, 4A's Are Never at Odds (Except When They Are)

adage.com — A Closer Look at This Complicated Relationship So just what is the relationship between the marketing industry's two largest trade groups? Well, it's complicated. The Association of National Advertisers represents more than 680 companies that collectively spend over $250 billion on marketing and advertising.
Oct 26, 2015

this is like the bloods and the crips. need jim brown to broker a truce. adage.com/article/print-…

More Than a Music Town, Nashville Is a Booming Marketing Hub

adage.com — Small Town In Big City Is More Than 'Big Hair, Belt Buckles and Boots' Kerry Graham, CEO of Nashville ad agency Bohan, nudges a visitor: "Elvis is in the building." Technically, he was outside the Tennessee city's Ryman Auditorium, the morning sun glinting off his rhinestones and full dark sideburns on a late September day.

How Beyonce Classed Up 'Mommy Porn'

adage.com — Advertising Week 2015 Universal Pictures has a close connection to music. It's the studio that produced "Pitch Perfect" and "Straight Out of Compton" among other blockbusters. Yet today at an Advertising Week panel on music marketing it was another of its films that got some attention: "Fifty Shades of Grey."

Advertising Week Video: Morgan Flatley on Branded Content

adage.com — Branded content keeps winning more attention and money from major marketers, but brings with it questions that a flight of TV ads doesn't. Chief among them: How do we make sure enough people see this?

Five Tips From Ryan Seacrest on How to Market With Music

adage.com — Advertising Week 2015 "Listen to the lyrics." That was the advice Ryan Seacrest not-so-jokingly gave the audience at an Advertising Week panel with iHeartMedia Exec VP-CMO Gayle Troberman called "Sound Marketing: Why Millennials and Generation Z Are Listening More." The radio and TV personality ("I'm a personality?" he said.

Motorola Challenges Apple With a New Moto 360 Smartwatch

adage.com — Customizable, Stylish Watches Coming to a Nordstrom Near You So far, Apple has been the only smartwatch maker to think deeply about its devices as fashion accessories. That changed Wednesday. With the second generation collection of Moto 360 smartwatches, Motorola is doubling down on design while claiming that it has drastically improved on the technical side, too.

Verizon Explains Logic Behind Its New Logo

adage.com — Ad Age reported earlier today, now that Verizon acquired AOL in June for $4.4 billion, it's creating a new visual identity. At the time of our original report, the company wasn't commenting. But now it has released a statement and a video that tries to explain the new look, which was created by design agency Pentagram.
Sep 03, 2015

Verizon CMO says checkmark in new logo symbolizes "getting things done." bit.ly/1FlA84f pic.twitter.com/7J87ai3wpU

More Articles →
Nov 14, 2015

RT @kenwheaton: The Lion in Winter: Pat Fallon (an old, comprehensive story -- even during tough times, the man was tough) adage.com/article/news/l…

Oct 16, 2015

RT @adage: ANA CEO Bob Liodice and Airbnb CMO Jonathan Mildenhall high-five at #ANAMasters. GIF by @cjenntravel, pix via ANA pic.twitter.com/v50cdw0ToL

Oct 14, 2015

RT @maureenmorrison: things starting to heat up between SAG-AFTRA and agencies who are not signed to the union adage.com/article/agency…

Sep 29, 2015

Line stretches a full block in drizzle outside Times Center for @ryanseacrest session #awkii pic.twitter.com/qWq9wfhhW4

Sep 16, 2015

Reading this while waiting for my United Airlines flight. pic.twitter.com/wkdjgIVFL5

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