Katy Bachman on Muck Rack

Katy Bachman Verified

Washington, DC
Senior Technology Reporter, Politico Pro — Politico
As seen in:  Politico, Adweek, MediaPost

Veteran media journalist covering advertising, media & tech issues

9 Times Media Changed the Outcome of a Presidential Election

adweek.com — Presidential candidates ignore technology at their peril. With each election, advances in media, analytics and targeting have given tech-savvy candidates a distinct advantage in the political marketplace. From Eisenhower's TV ads to Obama's focus on Twitter, here's how presidential candidates became technology front-runners.

Broadcasters Wary Of State, Fed Ad Tax Push

tvnewscheck.com — Lawmakers and officials struggling with poor finances in North Carolina, Illinois, Pennsylvania and California are eyeing a tax on advertising as a way to help solve state budget crunches. At the federal level, lawmakers are looking at limiting the advertising tax deduction as part of broader federal tax reform.

Skeptical Crowd For Wheeler’s Auction Pitch

tvnewscheck.com — Stepping out from behind the podium in a symbolic gesture of breaking down barriers with a tough audience, FCC Chairman Tom Wheeler used his NAB Show keynote speech to return to now-familiar themes to convince broadcasters that the auction was a “once-in-a-lifetime opportunity.” He addressed some of the broadcasters’ questions, but not all of them, leaving the biggest concerns about the auction at home in Washington.

FCC’s Sheriff Explains His Modus Operandi

tvnewscheck.com — ldquo;I think about prevention, and not just enforcement,” says FCC Enforcement Bureau Chief Travis LeBlanc. He argues that his approach should be better for the industry. “We’re moving faster, we’re not holding up renewals - there’s certainty. It’s a much better world than it was a few years ago.”

FCC To Examine Verizon's Supercookies

mediapost.com — The Federal Communications Commission will examine Verizon's use of supercookies for potential privacy violations. Verizon Wireless came under fire earlier this year from privacy advocates for using a tracking technology known as "supercookies" or "zombie cookies."

FTC sees privacy threats in the 'Internet of Things'

politico.com — As consumers buy up fitness trackers, Internet-connected thermostats and even Web-enabled cars and toothbrushes, the Federal Trade Commission has a message: It’s watching. The agency is warning that as millions of new smart devices make people’s daily lives more convenient, they’re also collecting reams of personal information that...

Barack Obama presses privacy, data breach agenda post-Sony

politico.com — Taking advantage of growing consumer fears about identity theft and data breaches in the wake of the high-profile Sony hack, President Barack Obama on Monday rolled out a slew of cybersecurity and privacy initiatives, previewing proposals he’ll make in his Jan. 20 State of the Union address.

Geeky trade deal could boost global tech

politico.com — It could be the best thing to happen to tech geeks around the world in years. Video game consoles, GPS devices, loudspeakers, medical devices and even printer ink cartridges look likely to gain more access to international markets as a result of breakthrough between the U.S.

Political prediction market puts money in play

politico.com — There’s nothing a politician loves more than a poll. Now throw in some political wagering with cold, hard cash. That is the concept behind PredictIt, an online political stock market that the operators say will go live Friday after clearing regulatory hurdles and receiving a no-action letter from the Commodity Futures Trading Commission, which...

Mark Zuckerberg donates $25M to CDC for Ebola

politico.com — Mark Zuckerberg is getting into the fight against Ebola. The Facebook CEO and his wife, Priscilla, are donating $25 million to the Centers for Disease Control Foundation to help fight the outbreak, he said Tuesday. In a post on his Facebook page, Zuckerberg noted that Ebola has infected 8,400 people so far, with projections that it could infect one...
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Apr 29, 2016

NAB's Smith: Now the onus is on the wireless industry to demonstrate there is significant demand for 600 MHz spectrum." #incentiveauction

Apr 28, 2016

.@AjitPaiFCC: Comcast’s private offering contains protections #FCC STB scheme will not #AllVid

Apr 28, 2016

.@AjitPaiFCC: “It is telling we’re seeing a bipartisan opposition in Congress to #FCC STB proposal” #AllVid

Apr 28, 2016

.@mikeofcc: chairman’s items are “precooked”; “predetermined” #FCC

Apr 28, 2016

.@TomWheelerFCC doesn’t sound like he’s backing down: “I’m encouraged by the technological & business solution this represents.” #All#AllVid

Apr 28, 2016

.@TomWheelerFCC in response to potential lawsuit over #AllVid : “Did you say we might get sued? That’s never happened before”


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