Ken Wheaton on Muck Rack

Ken Wheaton Verified

Editor — Advertising Age

Novelist. Sweet as Cane, Salty as Tears IN STORES NOW. Opelousas, Louisiana born and bred. Makes the best gumbo in Brooklyn. Managing Editor of Advertising Age.

Media Outlets Beclowned Themselves With Starbucks Outrage — It was about four hours into the first full Day of Christmas Outrage and I was trying to figure out how this particular round had come about. Starbucks had released a red, white and green holiday cup. And apparently Christians around the country were steaming!
Nov 16, 2015

Media Outlets Beclowned Themselves With the Merry Little Christmas Outrage…

Nov 16, 2015

RT @adage: How media outlets beclowned themselves with the Starbucks Merry Little Christmas outrage

Nov 19, 2015

RT @jgradypowell: Refreshing fr @kenwheaton on who is driving the Starbucks "outrage"; SBs isn't the best marketer among them. @adage…

Nov 22, 2015

RT @UsefulArts: Was the US media punked by fake Christian outrage over a coffee cup? AdAge editor says yes:…

There Was No Golden Age of Advertising — Remember back in the day, when everything was better? The air was clean and a golden light shone on everything, including advertising. Especially advertising. Every once in a while, we'll get a letter at Ad Age or, more likely, a web comment on one of our stories, bemoaning the passage of the golden age of advertising, when Creative Giants roamed the offices, brilliant ad copy trailing in their wakes.
Nov 10, 2015

RT @adage: Remember back in the day? When all of advertising was better? Well, it wasn't.

Nov 10, 2015

There Was No Golden Age of Advertising, So Quit Pining for It (by me)…

Nov 10, 2015

RT @kenwheaton: There Was No Golden Age of Advertising, So Quit Pining for It (by me)…

Axel Springer Tells Readers to Turn Off Ad Blockers or Pay — If Readers of Bild Don't Turn off Ad Blockers, They Must Pay $3.40 Per Month Axel Springer has told the readers of Germany's most popular online news site to turn off their ad blockers or pay a fee as Europe's biggest newspaper publisher steps up efforts to protect advertising income.
Oct 13, 2015

I look forward to Axel Springer telling Business Insider readers to pay for it.…

Oct 13, 2015

RT @lmirani: I look forward to Axel Springer telling Business Insider readers to pay for it.…

Netflix to Raise Price of Most Popular Plan by $1 a Month — Company Has More Than $4 Billion in Programming Costs Netflix, the world's dominant paid online video service, is raising the price of its most popular streaming subscription by $1 a month to $9.99 for new customers in the U.S., Canada and parts of Latin America, according to a person familiar with the plan.

IHeartMedia Is 'Dragging Radio Into the Digital Age' — But What Exactly Is Programmatic in Radio What is programmatic in the world of radio? Speaking at Ad Age's Data Conference in New York today, iHeartMedia President of Programmatic and Data Operations Brian Kaminsky said the goal wasn't necessarily the same as it is in other media.

What Will Win the Ad War? Tech or Creativity, Transparency — Advertising Week 2015 As the advertising industry celebrated Advertising Week in New York last week, speakers across various panels were often asked to opine on the twin issues plaguing the digital advertising space: ad blocking and ad fraud. Often, the speakers' fixes seemed to boil down to better creativity for the former and more transparency for the latter.

McDonald's U.S. CMO Discusses All Day Breakfast Effort — As Oct. 6 Approaches, New Elements of McDonald's Campaign Begin McDonald's is staging a major rollout of advertising from multiple agencies, along with digital elements including GIFs, Snapchat filters and a Twitter relay, as it gears up for Tuesday's national launch of All Day Breakfast.
Oct 05, 2015

McDonald's US CMO discusses commercials, other marketing plans for all-day breakfast… $MCD

The Lowdown: Shock Top In Super Bowl, Bud Light Apple Coming — The Lowdown is Ad Age's weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more. Anheuser-Busch InBev will dedicate one of its Super Bowl ads to Shock Top for the first time ever.
Sep 30, 2015

ShockTop getting a Super Bowl ad. Considering the craft tide, can Goose Island be far behind?…

Sorrell Suggests Changing the Name of Advertising Week — Advertising Week 2015 Perhaps the most notable thing about a session titled "Pardon the Interruption: Advertising Is Back" held Wednesday morning at Advertising Week in New York was that, between two panels consisting of eight people, advertising was barely touched upon.

Outdoor Campaign Rolling Around Advertising Week Has Secret Message for Robots, Ad Execs — Those in-your-face outdoor ads making the rounds of Manhattan this week have more to them than meets the eye. The binary code on each ad turns out to contain an actual message. Since Monday, attendees of Advertising Week in New York (and even people in New York not attending Advertising Week) have been confronted with an out-of-home effort asking them to "feel the real."
More Articles →
Nov 27, 2015

The Purge: Black Friday ... I go just for the fights, release some steam.

Nov 27, 2015

Ousted Founder of Men’s Wearhouse Watches His Old Company Struggle, via @nytimes…

Nov 26, 2015

Really hard to resist the temptation to flood Instagram with pictures of the parade taken on my TV. #blessed

Nov 26, 2015

Ever notice how most songs about “rock n roll” sound nothing like rock? Looking at you Daughtry. And School of Rock. #parade

Nov 26, 2015

Something new? Regulate it! Laws Struggle to Keep Up as Hoverboards’ Popularity Soars…

Nov 26, 2015

From Indonesia, a Muslim Challenge to the Ideology of the Islamic State, via @nytimes…

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