Ken Wheaton on Muck Rack

Ken Wheaton Verified

Editor — Advertising Age

Novelist. Sweet as Cane, Salty as Tears IN STORES NOW. Opelousas, Louisiana born and bred. Makes the best gumbo in Brooklyn. Managing Editor of Advertising Age.

Guess What Happens When Ad Journalists Try to do Advertising — Did Years of Covering a Subject Make Us an Expert on Doing It? What Do You Think? "Walking into Gerry Graf's office and seeing the man himself sitting there, this suddenly seemed like a bad idea.
Aug 25, 2015

RT @adage: Guess what happens when two ad journalists try their hands at advertising.

Aug 25, 2015

Guess What Happens When Two Ad Journalists Try Their Hands at Advertising…

Ken Wheaton Warns to Beware Internet of Things — There Could Be Danger Lurking in Connected World I'd like to make one thing clear. Despite my previous grousing about Meerkat and Periscope, the shade I've thrown at Oreo's Super Bowl tweet being held up as the paragon of real-time marketing, my suspicion that the Apple Watch is a flop and my disdain for the word "disruption," I am not a luddite.

Ad Age's 2015 Small Agency Awards: See the Winners — From Mexico City to Chicago, London to West Hollywood, meet this year's Small Agencies of the Year. Whether they have 150 employees or six, they're picking up AOR duties and significantly moving the needle for businesses of all types and sizes, including Big Lots, Target, Google and EA Sports.

Time Once Again to Fight Cancer! — I'm doing the Team in Training thing again, raising money to kill cancer dead. In fact, I'm sweating from a run as I type this message. But it was a good day for a run. In the 70s and little humidity -- unlike Sunday when I ran in Louisiana and it almost killed me.

Forget Disruption, Just Get Better at Interruption — In this age of media fragmentation, true disruptors have to get away from the idea of interruption as a means of marketing. For advertising to work, you have to reach people where they are. You've got to pull, not push. Did the above paragraph make any sense to you?

Martin Sorrell Part 3: The Great Frenemy Balance — In our third video with WPP CEO Martin Sorrell at Cannes, he talks to Ad Age about his use of the term "frenemy" to describe his network's relationship with digital giants like Google and Facebook -- powers that are more often treading on agency turf.
Jul 13, 2015

Martin Sorrell on the Frenemy Balance With Google and Facebook: "They are not tech companies; They're media owners."…

Jul 14, 2015

Go to @AdAge… as desktop: "sorry, you need Flash". Change to User-agent=iPad: "here's the video!" This is dumb.

Ellen Pao Resigns From Reddit — Ellen Pao resigned as interim chief executive officer of Reddit after a user revolt at the online forum, the company announced. Steve Huffman, a Reddit co-founder, is taking over as CEO, the San Francisco-based company said Friday. Mr. Huffman, chief technology officer at the travel startup Hipmunk, has had no official role for several years at Reddit.

Christie Pushes Tough-Talking Image With Early TV Ad Buy — 500,000 Push in Fight for 1 of 10 Debate Slots New Jersey Governor Chris Christie is taking out his first TV ads in New Hampshire as he targets the state with the first primary to build momentum in a crowded Republican field.

'Minions' Rides $600 Million-Plus Publicity Spree — Partners Alone Have Added $593 Million in Hype Universal Pictures is undertaking one of its biggest-ever marketing campaigns to promote "Minions," an animated spinoff film about yellow creatures that's poised to join the $1 billion box-office club.

Brands Hope You Pin Them at the Top of Your Facebook Feed — Marketers Have a New Shot at the Web's Hottest Real Estate A "Like" is no longer enough. Some brands on Facebook can now ask for more devotion from their fans. An update to Facebook's news feed allows users to select a group of preferred friends, whose posts will always appear at the top of the home page.
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Aug 31, 2015

So Good Morning America is reporting the Minaj-Cyrus exchange as if it were a real thing. Can't wait for their daily WWE coverage.

Aug 30, 2015

Going to watch Naked and Afraid XL instead of #VMA. These people weigh more, even after not eating for 35 days.

Aug 30, 2015

This is about as real as wrestling. #Vma Minaj vs Miley. (And don’t blame the press)

Aug 30, 2015

Niki Minaj’s headpiece is showing more enthusiasm than she is. #vma

Aug 30, 2015

T-Swift looks like Mila Jovavich in that video.

Aug 30, 2015

10 miles in the park. Nice and easy. I'd only have to take 2 minutes off to PR ... 2 minutes a mile.

Aug 30, 2015

"Quaaludes, the love drug." From the 1985 hit "Private Resort" starring Rob Morrow and Johnny Depp.

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