Ken Wheaton on Muck Rack

Ken Wheaton Verified

Managing Editor — Advertising Age

Novelist. Sweet as Cane, Salty as Tears IN STORES NOW. Opelousas, Louisiana born and bred. Makes the best gumbo in Brooklyn. Managing Editor of Advertising Age.

Even More Talkin’ Funny: Louisiana Style — Mais! Last week, I wrote a little post about some of the ways we talk in South Louisiana. The response was ridiculous. And by ridiculous I mean amazing. That post was passed around like a bottle of Strawberry Hill in a minivan full of high-school girls going to an Opelousas bonfire in 1990.

Marketer's Playbook — Welcome to Marketer's Playbook, a new eight-part video series expanding on Ad Age's popular Playbook coverage. In Playbook we explore how marketers can do their jobs better and smarter. For this new video series, we're zeroing in on effective marketing strategies through exclusive, behind-the-scenes visits with top marketers at national and international brands.

AT&T/DirecTV Ad: We're the Competition Cable Needs — Comcast-Time Warner may have followed Publicis-Omnicom into the dust bin of failed mergers, but AT&T and DirecTV are still out there, giving it the old college try. In fact, the companies are running a full-page ad in the print edition of Politico today, no doubt hoping to get their points across to Congress and policymakers who get free copies of the paper.

On Letterman's Next Top 10 List: What to Do With the Content — 4,000 Hours of Classic Comedy That Could Become Streaming Video When David Letterman walks off the stage of the Ed Sullivan Theater for the last time, he'll take more than 4,000 hours of the "Late Show" with him. And a couple thousand hours of "The Late Late Show."

When Tempted by the Latest Marketing Tech, Remember CueCat — Have you heard about the latest breakthrough in marketing technology? It was announced just this morning, and it will change the way we do business, the way we consume media, the way we think and even the way we produce human children. Or perhaps it will go the way of the flying car.

So What If Your Ad Is 100% Viewable 100% of the Time — I play "Words With Friends," the hit mobile game (motto: "We're totally not Scrabble"). For the past two months, between every round of humiliating wordplay, I've been served ads for another mobile game called "Game of War."

Six More McDonald's Characters That Need a Makeover Now

Upfront 2015: Your Guide to Week's Presentations, Parties

Spike Lee on the Knicks and the Need for Change in Adland — Let me set the stage: Spike Lee showed up for our interview dressed for the pages of GQ -- rainbow-colored shoes, a grey coat with bright tie and white shirt, leopard-spotted glasses and a beret. If his vibe sent a signal of accessibility, it would be strictly on his own terms, I soon found out.

David Ogilvy Outlines His Weaknesses in This 1970s-Era Memo — In 1979, Tom Lentz was going through the Ogilvy account management training program. At the time, David Ogilvy was still involved with the agency that bore his name, but his presence was felt, more than actually seen, "mostly as memos from Château de Touffou," Mr. Lentz recently told Ad Age.
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May 25, 2015

“One of the best novels I’ll read this year." Darrell Bourque, former #Louisiana poet laureate.…

May 25, 2015

RT @byharryconnolly: If there’s one thing @scalzi’s multi-million dollar deal teaches us, it’s that writers should never discuss controversial subjects online.

May 25, 2015

RT @octaviabooks: Got a book? We're here all day Memorial Day! Phone lines in neighborhood down- so temp line is 504-899-1368.

May 25, 2015

I observe Memorial Day by using social media to shame people for not observing Memorial Day correctly. #droptheburger

May 25, 2015

“Ken Wheaton’s got his Cajun on. His book is funny, raw, wrenching." -- Ken Wells, author of Crawfish Mountain…

May 24, 2015

“Ken Wheaton’s got his Cajun on. His book is funny, raw, wrenching." -- Ken Wells, author of Crawfish Mountain…

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