Ken Wheaton on Muck Rack

Ken Wheaton Verified

Brooklyn
Editor — Advertising Age

Novelist. Sweet as Cane, Salty as Tears IN STORES NOW. Opelousas, Louisiana born and bred. Makes the best gumbo in Brooklyn. Managing Editor of Advertising Age.

Time Once Again to Fight Cancer!

kenwheaton.wordpress.com — I'm doing the Team in Training thing again, raising money to kill cancer dead. In fact, I'm sweating from a run as I type this message. But it was a good day for a run. In the 70s and little humidity -- unlike Sunday when I ran in Louisiana and it almost killed me.

Forget Disruption, Just Get Better at Interruption

adage.com — In this age of media fragmentation, true disruptors have to get away from the idea of interruption as a means of marketing. For advertising to work, you have to reach people where they are. You've got to pull, not push. Did the above paragraph make any sense to you?

Martin Sorrell Part 3: The Great Frenemy Balance

adage.com — In our third video with WPP CEO Martin Sorrell at Cannes, he talks to Ad Age about his use of the term "frenemy" to describe his network's relationship with digital giants like Google and Facebook -- powers that are more often treading on agency turf.
Jul 13, 2015

Martin Sorrell on the Frenemy Balance With Google and Facebook: "They are not tech companies; They're media owners." adage.com/article/specia…

Jul 14, 2015

Go to @AdAge adage.com/article/specia… as desktop: "sorry, you need Flash". Change to User-agent=iPad: "here's the video!" This is dumb.

Ellen Pao Resigns From Reddit

adage.com — Ellen Pao resigned as interim chief executive officer of Reddit after a user revolt at the online forum, the company announced. Steve Huffman, a Reddit co-founder, is taking over as CEO, the San Francisco-based company said Friday. Mr. Huffman, chief technology officer at the travel startup Hipmunk, has had no official role for several years at Reddit.

Christie Pushes Tough-Talking Image With Early TV Ad Buy

adage.com — 500,000 Push in Fight for 1 of 10 Debate Slots New Jersey Governor Chris Christie is taking out his first TV ads in New Hampshire as he targets the state with the first primary to build momentum in a crowded Republican field.

'Minions' Rides $600 Million-Plus Publicity Spree

adage.com — Partners Alone Have Added $593 Million in Hype Universal Pictures is undertaking one of its biggest-ever marketing campaigns to promote "Minions," an animated spinoff film about yellow creatures that's poised to join the $1 billion box-office club.

Brands Hope You Pin Them at the Top of Your Facebook Feed

adage.com — Marketers Have a New Shot at the Web's Hottest Real Estate A "Like" is no longer enough. Some brands on Facebook can now ask for more devotion from their fans. An update to Facebook's news feed allows users to select a group of preferred friends, whose posts will always appear at the top of the home page.

How Mobile Captures Shark Fans Hook, Line and Sinker

adage.com — Sponsor Post: Marketers Expand Mobile Opportunities to Create New Blockbusters It's the height of beach season, "Jaws" is celebrating its 40th anniversary and reports of shark attacks are making headlines. So it's perfect timing for the onslaught of shark-related programming. Ratings superstar Discovery Channel's Shark Week launched July 5, as did Nat Geo Wild's SharkFest.

Phoebe Neidhardt Is the Latest 'Woman in All the Ads'

adage.com — You might not recognize Phoebe Neidhardt's name, but you definitely recognize her face, especially if you've been paying attention to advertising this year. The actress is probably best known as the new face of Yoplait, playing a pixie-like French girl in a series of ads. Fun fact: She's not French (and that's not her voice).
Jul 10, 2015

Pulitzer-worthy! Phoebe Neidhardt (@DweebyNerdheart) on the verge of becoming the new 'That Woman in All the Ads' bit.ly/1D542Zp

Jul 10, 2015

RT @adage: Phoebe Neidhardt (@DweebyNerdheart) verges on becoming the new 'That Woman in All the Ads' bit.ly/1Hi1Qzl

Paper and Packaging Spot Shows You How to Bond With Your Dad

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.
More Articles →
Jul 31, 2015

Runners from @AdAge and Crain Communications are running with Team in Training to fight cancer. Help if you can. ow.ly/Q7upK

Jul 31, 2015

RT @jenbillsy: I told someone at #AASmallAgency last night that I love making commercials where women don't put on lotion in slow motion. @okrpagency #woot

Jul 30, 2015

Runners from @AdAge and Crain Communications are running with Team in Training to fight cancer. Help if you can. ow.ly/Q7ulS

Jul 30, 2015

RT @adage: Amenities are not agency culture: If you hate your job but get coffee delivery, you still have a shitty job -- @mikelebowitz #AASmallAgency

Jul 30, 2015

RT @Ugarles: The Saints are tweeting training camp videos showing Brees hitting all of his receiving options so I guess the defense stinks again.

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