Ken Wheaton on Muck Rack

Ken Wheaton Verified

Brooklyn
Managing Editor — Advertising Age

Novelist. Sweet as Cane, Salty as Tears IN STORES NOW. Opelousas, Louisiana born and bred. Makes the best gumbo in Brooklyn. Managing Editor of Advertising Age.

Your Data Has Been Anonymized! Now They'll Never Find You!

adage.com — Marketers Can Find and Target Consumers With a Precision Never Before Imagined I read a great book the other day. It was about an alcoholic writer who slowly goes crazy inside this creepy haunted hotel in Colorado, then tries to murder his family. I'm not going to tell you the book's name.

How to Get Brooklyn Hipsters to Love Budweiser

adage.com — In this year's Super Bowl, A-B InBev launched an ad campaign for Budweiser called "Brewed the Hard Way." The marketing people behind it will tell you the ad was meant to celebrate Bud as a macrobrew, but it also sent craft-beer fans crying into their over-hopped beer.

I Ran the New York City Half Marathon and It Was 13.1 Miles

kenwheaton.wordpress.com — If my calculations are correct, this past weekend I ran my 16th half marathon, the New York City Half, put on by New York Road Runners. This is different from the Manhattan Half, also put on by NYRR, which I was signed up to run back in January or February or whenever.

Behold! A Symmetrical Watch Band!

kenwheaton.wordpress.com — Last week, Apple officially revealed its watch. As an employee at a publication that does some tech coverage, we were all herded into a dungeon where we were forced to pay attention to this nonsense. I'm typing this on an Apple product. I have an iPhone and owned a bunch of iPods.

Watch Newest Ads on TV From Apple, Subaru, Dodge, Dove

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

Loving Skeletons Dance Their Way to Top of Viral Chart

adage.com — It's a tale as old as time. Two skeletons meet, they fall in love, they go dancing in a park for all the world to see, spreading a message of acceptance and harmony and vaulting to the top of the Viral Video Chart, which tracks views of campaigns in the week ending each Sunday.

The Unintentional Hilarity of Apple's Watch Hyperbole

adage.com — I'm a fan of Apple products. I've never stood in line for Apple products, because lines are for barbecue, not for gadgets. But I have owned various iPods. My primary computer is a five-year old Mac laptop that still works so well, it makes me want to kick my (theoretically) current work PC in its (figurative) teeth every morning.

#GETOFFMYLAWN You Damn Dirty … Marketing Consultants

kenwheaton.wordpress.com — Location, location, location, they say. Well, some folks are currently located on my lawn and need to move. Also, this week, I moved from the interior pages of Advertising Age, where I reviewed ad campaigns, to the primo real estate on the back page, where I can write about a broader range of topics.

Julia Louis-Dreyfus Holds the Elevator for Old Navy

adage.com — Plus, the Five Most Engaging Spots Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

Marketers Not Thrilled to See Ads Running Before ISIS Vids

adage.com — We recently wrote about the State Department informally reaching out to marketers to help in the ongoing communication battle with the Islamic State (aka ISIS, aka ISIL). But marketers might have a different ISIS fight on their hands, thanks to YouTube.
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Mar 27, 2015

Harry Reid, the Sheldon Silver of the U.S. Senate. Don't let the door hit you in your decrepit, corrupt ass on the way out.

Mar 26, 2015

@msebastian or, put another way, AMC focuses on same young adult demographic EVERY OTHER NETWORK HAS GONE AFTER (even if they failed)

Mar 26, 2015

Perhaps an explosion with injuries is not the time to make your points about the latest social-media tools?

Mar 26, 2015

RT @MattQuinn16: Overheard in the elevator: I love going to Tommy Bahamas; it reminds me of Bermuda.

Mar 26, 2015

The First Brand Manager Was a 1st Century Roman Glassblower gizmodo.com/the-first-bran…

Mar 25, 2015

RT @debradesselle: @kenwheaton Just finished reading The First Annual Grand Prairie Rabbit Festival - loved it!

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