
By Henry Foy and Ketan Bondre MUMBAI | Wed May 9, 2012 12:03pm IST MUMBAI (Reuters) - At the opening ceremony for Daimler AG's (DAIGn.DE) $850 million India factory, Chairman Dieter Zetsche stepped down from the cab of a gleaming yellow 25-tonne truck with scaled-down horsepower, a stripped-back gearbox and no sign of the iconic Mercedes-Benz three-pointed star on its grille. Daimler has been assembling high-end trucks in India for years, but its recently launched cut-price BharatBenz line has joined a trend by global heavy equipment manufacturers to compete in India's high-volume, high-growth - but cost-conscious - mass market.The potential is huge. Truck sales alone grew 18 percent in the year to March 2012 to over 800,000 vehicles, and are expected to double to 1.6 ...
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