Kathie Gartrell

Managing Editor, E-Publishing, National Geographic Traveler, National Geographic

About

Managing Editor, E-Publishing, at National Geographic Traveler magazine. Beach lover. Cat caretaker. Figure skater. Opinions are my own.

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City Guides by National Geographic

itunes.apple.com — Description Explore the best of four of the world's most vibrant cities-London, Paris, Rome, and New York-with City Guides by National Geographic. Included free with each city are local tips, current weather, fun facts, and a selection of iconic photos.
As media companies sharpen their curation strategies, here are 3 successful tactics. ow.ly/l5Ja0 via @emediavitals @RobORegan

3 curation tactics for media companies

emediavitals.com — Curation is becoming commonplace in the publishing world. GigaOm's Mathew Ingram has carved out a niche curating third-party content into coherent and insightful analysis about the media business, without much original interviewing. I'm using the practice more as well, including for this post.

Zinio, First Mover In Digital Magazines, Moves To The Netflix Model

forbes.com — The so-called first mover advantage is really only an advantage if you don't get too far out ahead of your customer. Founded in 2001, the digital magazines company Zinio was arguably a good eight years ahead of its time.

Mary Berner Puts Her Money on Magazines

magazine.org — RT @hearstcorp: Hearst Magazines launches Totally Global Media -- digital ad platform can reach 200MM visitors in ... t.co/OmSLvQcLV5

8 great responsive media sites

emediavitals.com — There are many reasons why media brands should consider adopting responsive web design, not the least of which is the ability to create a better experience for your audience across desktop, smartphone and tablet environments. Responsive design can also be a more cost-effective way for consumer and B2B publishers to make their content accessible on a variety of mobile devices.

Is it the best of times or the worst of times for journalism? Yes

paidcontent.org — If you're convinced this is the worst possible time to be a journalist, there's plenty of evidence to support you: just this week, there have been cutbacks at the New York Post and news of cuts at the venerable Village Voice, not to mention periodic bankruptcies and printing-press shutdowns.

The new publishing revolution and the media company of the future

wallblog.co.uk — Homogenous media is dead, and in the exciting new world of hyper-individual experiences, it's the consumer who sets the publishing agenda. The publishing landscape is now unrecognisable compared to how it was just five years ago.
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