Carol Goll is keeping the old-school celebrity endorsement deal alive, with a new-media twist. As head of global branded entertainment for Hollywood talent agency International Creative Management, Ms. Goll has helped package major endorsement deals for ICM clients such as Beyonce (American Express, Vivio, Nintendo, General Mills, Crystal Geyser),... Continue reading →

Facebook's rocky initial public offering hasn't stopped life at the world's biggest online social network. On Thursday, the company unveiled a camera app for the iPhone. The app, made for the iPhone, can be downloaded from Apple's App Store. It works like most other camera applications for smart phones. To take a photo, you tap a camera icon in the upper left corner of your screen, aim and shoot. You can then add filters, crop or tilt your photo, and share it on Facebook. The new app is similar to Instagram, the photo-sharing app Facebook is in the process of buying for $1 billion. The acquisition, however, has not been completed. Facebook didn't give details on when it might create a version of the app ... Continue reading →

You may have heard that the Federal Trade Commission sued POM Wonderful for false and misleading advertising on grounds that science did not support POM’s health claims. But what you as a consumer of POM need to know is that the FTC judge agreed that POM Wonderful 100% Pomegranate Juice and POMx do provide significant health benefits. Here is what the judge said in his own words. “Competent and reliable scientific evidence supports the conclusion that the consumption of pomegranate juice and pomegranate extract supports prostate health, including by prolonging PSA doubling time in men with rising PSA after primary treatment for prostate cancer.” – Judge Chappell, Chief Administrative Law Judge, FTC In the Matter of POM Wonderful LLC, Initial Decision (5/17/2012), page 282 “Pomegranate ... Continue reading →

RT @pink Justin Timberlake tells the paparazzi to 'get a real job' http://t.co/duShIOME RT @nero Wedding announcements that spell disaster http://t.co/RBMxa4WO Continue reading →

John Malkovich Finds a New Best Friend, Siri, in Pair of iPhone Ads These two were made for each other By Tim Nudd Continue reading →

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