New York Editor, @BoF. Writer, nosy person. This account reflects my personal opinions. For more of those, please subscribe to my newsletter.

Lauren Sherman's Biography

I’m a writer and editorial strategist focusing on the fashion and retail industries. (Sign up for my weekly newsletter.) Currently, I’m the Business of Fashion’s New York editor and a freelance writer. I’ve contributed to the New York Times, Wall Street Journal, Elle.com, Yahoo Style, Racked, Marie Claire, Style.com, Women’s Health, InStyle, Newyorker.com, Vogue Australia, Elle UK, Departures, Lucky, Forbes, Nymag.com ...

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Off-Kilter Cool | Fashion Show Review, Ready-to-Wear - Autumn 2016 | BoF

For Every Woman | Fashion Show Review, Ready-to-Wear - Autumn 2016 | BoF

Home Sweet Home | Fashion Show Review, Ready-to-Wear - Autumn 2016 | BoF

A Mixed Bag | Fashion Show Review, Ready-to-Wear

Into His Groove | Fashion Show Review, Ready-to-Wear - Autumn 2016 | BoF

At CG, Clothes Over Concept

businessoffashion.com — NEW YORK, United States - Chris Gelinas is no show pony. "What I value is process, not provocation," the CG designer said backstage before his runway show, his first since competing in the CFDA/Vogue Fashion Fund. He seemed to have drawn plenty of lessons from the experience, but a need for promotional tactics wasn't one of them.

Inside the Business of Barneys New York

businessoffashion.com — NEW YORK, United States - Don't call it a department store. If there's one thing Barneys New York chief executive wants to emphasise, it's that he is not running a department store. It's easy to see why - especially in the United States, where changing channel preferences, overdistribution, a downturn in tourist spend and plain-old irrelevance have hit many department stores hard.
Feb 12, 2016

Barneys is currently profitable, currently growing, currently avoiding discount culture. My strategy story for @bof: businessoffashion.com/articles/intel…

Soft Modernism | Fashion Show Review, Ready-to-Wear

businessoffashion.com — NEW YORK, United States - "We were thinking about things that we really love and care about," Shane Gabier of Creatures of the Wind said after the label's Autumn show, standing in the red-carpeted banquet room of Manhattan's Grand Masonic Lodge where the presentation was held.

BoF Exclusive | Tommy Hilfiger Embraces Direct-to-Consumer Shows

businessoffashion.com — NEW YORK, United States - The fashion industry's shift towards direct-to-consumer fashion events shows no sign of abating. Tommy Hilfiger, the PVH Corp-owned American fashion brand with annual sales of near $7 billion, is the latest of the industry's major players to announce a shift in its operating model to offer consumers 'fashion immediacy,' synchronising runway shows with retail drops starting in September 2016, when Hilfiger will show its TommyXGigi capsule collection, created in close collaboration with Instagram it-girl .

A Guide to Fashion Immediacy: Proenza Schouler Launches Early Edition, Wes Gordon's Insta-Sales

businessoffashion.com — Proenza Schouler Launches Early Edition For Pre-Fall 2016, Proenza Schouler designers Jack McCollough and Lazaro Hernandez embargoed images of their collection until May, when it arrives in stores. For Autumn/Winter 2016, a more ambitious plan is underway.
Feb 11, 2016

It's starting: Proenza Schouler launches Early Edition, eight looks availble to purchase immediately after the show: bit.ly/1Sj0kXu

Feb 11, 2016

RT @FashionREDEF: A Guide to Fashion Immediacy: Proenza Schouler Launches Early Edition, Wes Gordon's... (@lapresmidi - @bof) redef.it/aSLw

Feb 12, 2016

Speaking of which, MANY more fashion designers are changing their business models! Read all about it here! businessoffashion.com/articles/news-…

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Feb 14, 2016

It's zero degrees out and @fromedome is heading to the store for eggs. Best and kindest Valentine's Day present.

Feb 13, 2016

@terminal_avenue actually came out of a piece I just wrote will link if ed keeps reference in

Feb 12, 2016

Barneys is currently profitable, currently growing, currently avoiding discount culture. My strategy story for @bof: businessoffashion.com/articles/intel…

Feb 12, 2016

Also, fully aware that "buy now" and "wear now" shouldn't have dashes. This concludes my mini Tweetstorm.

Feb 12, 2016

Speaking of which, MANY more fashion designers are changing their business models! Read all about it here! businessoffashion.com/articles/news-…


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