Writer. @Fashionista_com editor at large. Nosy person. There is also a newsletter: http://tinyletter.com/LaurenSherman

Collaborations with Costume Designers Continue to Grow

businessoffashion.com — NEW YORK, United States - When the first episode of the final season of airs in the US on 13 April, fans are expected to tune in to see the clothes as much as the closely guarded plotline.

DKNY Appoints Public School Designers Dao-Yi Chow and Maxwell Osbourne

How To Wear One Dress All Season Long

luckyshops.com — I like weddings. I consider it a privilege to witness two people making a serious, life-affirming commitment. I'd say that nine times out of 10, my husband and I have a great time. Last year, I got the opportunity to test my "nine times out of 10" wedding enjoyment theory; we were invited to 11 and quickly committed to 10.
Apr 25, 2015

I wore the same dress to 10 weddings last year, and lived to write about it for the May issue of @LuckyMagazine: luckyshops.com/article/weddin…

A Customised Experience for Each Shopper?

businessoffashion.com — NEW YORK, United States - Fashion retailers have been systematically collecting data about their customers for years. tapping demographic information, often gleaned through catalogue subscriptions, as well as whatever customers were willing to share with sales associates in stores.
Dec 08, 2014

My piece on how fashion companies are using data-driven personalization to transform customer experience: businessoffashion.com/2014/12/custom… (via @bof)

Adam Lippes Won’t Make the Same Mistakes Twice

businessoffashion.com — NEW YORK, United States - It's rare to find Adam Lippes wearing anything other than a perfectly fitting t-shirt of his own design. He tends to go for the crewneck, short-sleeved version, made of 100 percent supima cotton with hand-finished seams. This t-shirt is the piece with which Lippes launched his contemporary basics line ADAM + EVE in 2004.

Shoes of Prey Raises $5.5 Million for Custom Footwear

businessoffashion.com — SYDNEY, Australia - Shoes of Prey, a fashion e-tailer that lets users design their own shoes, has raised $5.5 million in a Series A round of funding. (Previously, it raised a AU$4.45 million seed round.)

Surf’s Up for Indie Brands

businessoffashion.com — NEW YORK, United States - 'Surfwear' first emerged in the middle of the last century, thrusting Australian surf brands Rip Curl, Quiksilver and Billabong to international prominence. Fast forward to the present, however, and the 'big three' face shrinking sales and mounting debts brought on by a combination of poorly timed expansion, lost cultural credibility and the rise of fast fashion competitors.

Blake Lively Pregnancy Style

elle.com — Blake Lively managed to conceal her pregnancy longer than many celebrities. By the time she did the big reveal on Preserve.us, her bump was round and full. So prominent, in fact, that the photo attracted enough clicks to crash the lifestyle site for a couple of hours.
Nov 12, 2014

So, not only do people love Blake Lively's "pregnancy style", but they are also buying tons of shiz on Preserve: elle.com/pop-culture/ce…

Online Dress-Shoe Firm Keeps Prices Low in New Tribeca Shop

online.wsj.com — "Cut out the middleman." Online-only brands have made this age-old retail adage new again, keeping prices low by eliminating the expense of maintaining premium spaces. On Nov. 13, online men's dress-shoe brand Jack Erwin will open a brick-and-mortar store in New York's Tribeca but maintain that cost-cutting model.
Nov 11, 2014

The affordable men's shoe market is kind of terrible. @jackerwin is making it better with its new Tribeca shop: online.wsj.com/articles/onlin…

Why I Chemically Treat My Hair-Even If I Shouldn't

ca.shine.yahoo.com — Photo: Simon Emmett/Trunk For the past 15 years or so, I've wanted Jane Birkin hair, or Francoise Hardy hair, or whatever you want to call it. Long and messy with a wispy fringe. Such a cliche, I know. But I want what I want.
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Jul 31, 2015

My new obsession is @garmentory, the website that lets you negotiate prices with indie stores: yahoo.com/style/this-web…

Jul 30, 2015

@nichcarlson that's interesting--try looking at some of your posts from then

Jul 30, 2015

In 2010 I wrote "The Best Places to Shop for Fashion Online" & apparenty it was relevant because people commented: fashionista.com/2010/12/the-be…

Jul 29, 2015

@courtyforrest oh haha -- i mean, i don't think that's the case this week--most of the people who have requested me are not single

Jul 29, 2015

@courtyforrest no they are people I am actually friends with-- I just am not active at all on FB and suddenly i've gotten a ton of requests

Jul 29, 2015

why do people suddenly want to be friends with me on Facebook? did something weird happen?

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