New York Editor, @BoF. Writer, nosy person. This account reflects my personal opinions. For more of those, please subscribe to my newsletter.

Style Experts Agree: You Can Tell a Real New Yorker by Her Outfit — What defines New York style? When I think about it, there are two images that instantly come to mind. One is of Carolyn Bessette-Kennedy in a black turtleneck and cropped-kick flares. The other? Carrie Bradshaw in a scoop-neck top and Manolo's.

Harvard Business School Female Grads & Entrepreneurs — HBS also boasts a small, influential group of patrons who've helped launch the startups of several graduates, including Hollywood power agent Ari Emanuel, who also owns IMG, the agency that runs New York Fashion Week. Emanuel is now an investor in Shoptiques.
Aug 19, 2015

Love this and these gals! Harvard Business School Female Grads & Entrepreneurs

Aug 20, 2015

1 of the best @marieclaire articles I've read in a while. These ladies are so inspiring: @Shoptiques @RenttheRunway

Aug 24, 2015

RT @daynagrayson: "If you're a female founder, you go to HBS says @MsSapone. Great article about great entrepreneurs cc @AWilkisWilson

Aug 28, 2015

Harvard Business School Takes on Fashion and Beauty: Meet the Mogul Grads Who Are Changing the Game… via @MarieClaire

Show 1 more tweet from Zanna Roberts Rassi

Collaborations with Costume Designers Continue to Grow — NEW YORK, United States - When the first episode of the final season of airs in the US on 13 April, fans are expected to tune in to see the clothes as much as the closely guarded plotline.

DKNY Appoints Public School Designers Dao-Yi Chow and Maxwell Osbourne

How To Wear One Dress All Season Long — I like weddings. I consider it a privilege to witness two people making a serious, life-affirming commitment. I'd say that nine times out of 10, my husband and I have a great time. Last year, I got the opportunity to test my "nine times out of 10" wedding enjoyment theory; we were invited to 11 and quickly committed to 10.
Apr 25, 2015

I wore the same dress to 10 weddings last year, and lived to write about it for the May issue of @LuckyMagazine:…

A Customised Experience for Each Shopper? — NEW YORK, United States - Fashion retailers have been systematically collecting data about their customers for years. tapping demographic information, often gleaned through catalogue subscriptions, as well as whatever customers were willing to share with sales associates in stores.
Dec 08, 2014

My piece on how fashion companies are using data-driven personalization to transform customer experience:… (via @bof)

Adam Lippes Won’t Make the Same Mistakes Twice — NEW YORK, United States - It's rare to find Adam Lippes wearing anything other than a perfectly fitting t-shirt of his own design. He tends to go for the crewneck, short-sleeved version, made of 100 percent supima cotton with hand-finished seams. This t-shirt is the piece with which Lippes launched his contemporary basics line ADAM + EVE in 2004.

Shoes of Prey Raises $5.5 Million for Custom Footwear — SYDNEY, Australia - Shoes of Prey, a fashion e-tailer that lets users design their own shoes, has raised $5.5 million in a Series A round of funding. (Previously, it raised a AU$4.45 million seed round.)

Surf’s Up for Indie Brands — NEW YORK, United States - 'Surfwear' first emerged in the middle of the last century, thrusting Australian surf brands Rip Curl, Quiksilver and Billabong to international prominence. Fast forward to the present, however, and the 'big three' face shrinking sales and mounting debts brought on by a combination of poorly timed expansion, lost cultural credibility and the rise of fast fashion competitors.
Nov 13, 2014

I wrote about the indie surf brands that are transforming a failing industry for @bof:…

Blake Lively Pregnancy Style — Blake Lively managed to conceal her pregnancy longer than many celebrities. By the time she did the big reveal on, her bump was round and full. So prominent, in fact, that the photo attracted enough clicks to crash the lifestyle site for a couple of hours.
Nov 12, 2014

So, not only do people love Blake Lively's "pregnancy style", but they are also buying tons of shiz on Preserve:…

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Nov 27, 2015

Uncle Tupelo: Yet another reason that I wish I was gen X.

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