Lauren Indvik on Muck Rack

Lauren Indvik Verified

New York, NY
Editor in Chief,
As seen in:  Mashable

Editor in Chief of @Fashionista_com. Email:

Foursquare Founders Strike a Pose in New Gap Ad — Not long after Gap began advertising in Foursquare with a 25% discounts for checkins, Foursquare co-founders Dennis Crowley and Naveen Selvadurai have found another way to work with the marketing team at Gap: by modeling in its latest ad campaign.

Lyst Is a Newsfeed for Shopping — The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Lyst Quick Pitch: Follow brands, magazines and style icons to get a personalized stream of new clothing items and sales.

This 5-Minute Updo Tutorial Really Works — Beauty tutorials are big on YouTube - a search for "makeup tutorial" and "hair tutorial" yields more than 5 million videos. In this weekly series, we put a mix of popular and under-the-radar tutorials to the test and show you what's best. If I could wear my hair in an updo every day, I might.

Mobile Commerce Startup Jello Labs Is Staffing Up With Fashion Insiders — There's a new commerce startup on everyone's lips within the fashion industry, not only because it promises to pioneer a new way to shop on mobile devices, but also because it's drawing some major talent from top retailers.

Hurrah! H&M’s Year-Old Offshoot Brand & Other Stories Is Coming to New York — There are certain trendy, well-priced retailers in Europe that fashion editors make a point to visit during fashion month. Before Topshop opened a New York location several years ago, that was the very top of the list - and now that honor falls (depending on whom you talk to) to Cos, Whistles and & Other Stories - the last of which just announced that it's opening its first U.S.

Cara Delevingne Stole the Fendi Show Carrying a Karl Lagerfeld Doll — There were camera-mounted drones buzzing loudly overhead at the Fendi show Thursday afternoon, but creative director Karl Lagerfeld had more than one marketing trick up his sleeve.

China’s Corruption Crackdown Is Hurting Hermès’s Watch Business — Hermès had a very good 2013, with sales up 7.8 percent to €3.8 billion ($5.2 billion) and a higher operating margin (32.4 percent) than ever. Sales at its own stores increased 13 percent across the board, and growth rates remained in the steady double-digits in the U.S.

Moda Operandi’s Indre Rockefeller Departs to Become U.S. President of Delpozo — Indre Rockefeller, general merchandise manager and creative director of trunk shows at Moda Operandi, is leaving the retailer to become U.S. President of Spanish fashion brand Delpozo. It's a brand new post at the Perfumes y Diseño-owned label, whose clothes, often described as "pret-a-couture" because of their ornate quality and extravagant proportions, can cost several thousand dollars a piece.

L’Wren Scott Reportedly Found Dead in Manhattan Apartment — Designer L'Wren Scott was found dead in her West Chelsea apartment in Manhattan Monday morning, according to multiple reports. The 49-year-old designer and partner of Mick Jagger, who cancelled her show at London Fashion Week last month, was found hanging from a scarf by her assistant around 10 a.m.

Tamara Mellon Launches E-Commerce Site — A little less than a year after launch, Tamara Mellon is adding e-commerce to the flagship website of her namesake label, making her products - ready-to-wear, handbags, shoes - available directly to customers for the first time. The site mixes form and function, featuring Veruschka-inspired shots of model Dree Hemingway on the home page, and grids of product offerings on category pages.
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Jul 01, 2015

@veroniquean @lapresmidi her talking about piles of free time sounds more luxurious than anything

Jul 01, 2015

As if I didn't want to move to LA enough already:… nice story on Sophie Buhai's life post-Vena Cava by @veroniquean

Jul 01, 2015

@dtra i'm reading the hunger games right now; i have no place being a lit snob

Jun 26, 2015

@eiffeltyler I still haven't taken you off the Fash Twitter list because I like reading all of your tweets

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