Lauren Indvik

Still Living at Home? This Ad Campaign Is for You

mashable.com — Bloomberg Businessweek is targeting twentysomethings living at home for a campaign that aims to gently nudge them out of their parents' basements by offering - what else? - a subscription to the magazine. The title launched the website bbwgetsyouahead.com, which houses e-giftcards that parents and friends can send to Gen Y-ers still living at home.

Vespa-Riding, Williamsburg-Residing Tumblr CEO Does Not Appreciate Being Called a Hipster

betabeat.com — Call David Karp anything you want--high school dropout, sidecar sideshow--but the one label he won't stand for is "hipster." Unknowingly emulating the first rule of hipstersdom by automatically lashing back at the title, the 26-year-old Ludlow suit-wearing, Vespa-riding,Williamsburg-dwelling, brunch-loving chillwave Tumblr CEO was annoyed when ABC News anchor George Stephanopoulos dared to call him that yesterday.

Stop matching | Soup

soupsoup.net — Matching is an institutional problem deeply rooted within many mainstream newsrooms. To paraphrase myself from this article: Sometimes it's a business strategy: ignore you competition, don't let your readers know they exist, pretend they didn't beat you. Sometimes it's cultural: the journalists come from a print background and didn't grow up with the web like digital natives.

Mashable Joins Technology Leaders in Supporting March For Innovation

mashable.com — One of my favorite things about technology is its role in democratizing media. With little more than a laptop and Internet connection, I was able to start Mashable from a rather unlikely place - Banchory, Scotland - in 2005. But as the site started to experience tremendous growth, I knew I could no longer run every aspect of it by myself.

'Wired' Completely Overhauls Print Magazine

mashable.com — Wired is debuting a new look for its June issue, which hits newsstands Tuesday. The magazine has been completely made over by Scott Dadich, who before being named editor-in-chief last November worked as creative director of Wired from 2006 to 2010.

‘Wired’ Completely Overhauls Print Magazine (Lauren Indvik/Mashable)

mediagazer.com — Mediagazer presents the day's must-read media news on a single page.

BuzzFeed business news wants to be scoops

talkingbiznews.com — BuzzFeed 's business news strategy is to focus on breaking news but focusing on the areas where it believes it can cover the news better than others, said its business editor in an interview on Tuesday. "Business news is scoops," said Peter Lauria. "That's how you get readers.

Target testing its own movie streaming service

startribune.com — Target Corp. is testing a Netflix-like movie streaming service with its own employees. Called Target Ticket beta (find it at www.targetticket.com/home/beta), the service claims to offer "instant access to 15,000 titles, new releases, classic movies and next-day TV." The site requires a Target employee login to use.

Photo by siralexhak • Instagram

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