Lauren Indvik on Muck Rack

Lauren Indvik Verified

New York, NY
Writer, Editor at Large — Fashionista, Freelance

Freelance writer, editor-at-large @Fashionista_com. Email me: lauren@fashionista.com.

How to Build a Brand on Instagram

How to Build a Brand on Instagram
fashionista.com — Valentino has 6.5 million followers on Instagram. Chanel: 11.8 million. Even younger brands in the fashion and beauty space - Everlane, Warby Parker, Baublebar - have hundreds of thousands of followers apiece. With numbers like those, launching an Instagram account for a new company can feel daunting: a bit like slinking into a party that's already in full-swing, and not knowing a soul.

For Everlane and Warby Parker Fans, Sustainable Shoe Brand Allbirds Is One to Watch

For Everlane and Warby Parker Fans, Sustainable Shoe Brand Allbirds Is One to Watch
fashionista.com — In America, New York may still be known for designer fashion, but in the increasingly visible category of direct-to-consumer, accessibly priced, brand-anonymous basics - think of them as the next generation of Gaps, Levi's and Uniqlos - San Francisco is steadily coming to the fore.

10 of the Worst Fast Fashion Knockoffs on Sale Right Now

10 of the Worst Fast Fashion Knockoffs on Sale Right Now
fashionista.com — By now, the bulk of the spring 2016 collections have arrived in stores - and so have a slew of more affordable, mass-produced pieces "inspired" by them. I write "inspired" in quotes because, as we've all too often seen, fast-fashion retailers sometimes go a step too far in translating runway trends for their customers, veering into straight-up knockoff territory.

iPad 2, Facebook & Foursquare: This Morning's Top Stories

iPad 2, Facebook & Foursquare: This Morning's Top Stories
mashable.com — Welcome to this morning's edition of "First To Know," a series in which we keep you in the know on what's happening in the digital world. We're keeping our eyes on five particular stories of interest today.

The 4 Biggest Stories in Tech, Gadgets & Media This Morning

The 4 Biggest Stories in Tech, Gadgets & Media This Morning
mashable.com — Welcome to this morning's edition of "First To Know," a series in which we keep you in the know on what's happening in the digital world. We're keeping our eyes on four particular stories of interest today. Facebook To Acquire Skype?

RIM Cuts Jobs, Facebook's Alleged iPad App Leaked: Today's Top Stories

RIM Cuts Jobs, Facebook's Alleged iPad App Leaked: Today's Top Stories
mashable.com — Welcome to this morning's edition of "First To Know," a series in which we keep you in the know on what's happening in the digital world. We're keeping our eyes on five particular stories of interest today. RIM To Cut 2,000 Jobs BlackBerry maker Research in Motion plans to cut 11% of its 17,000-strong workforce following disappointing quarterly results.

The 6 Biggest Stories in Tech, Business & Social Media This Morning

The 6 Biggest Stories in Tech, Business & Social Media This Morning
mashable.com — Welcome to this morning's edition of "First To Know," a series in which we keep you in the know on what's happening in the digital world. We're keeping our eyes on six particular stories of interest today.

ShopStyle Launches LiketoKnow.It Competitor to Help Influencers Monetize Instagram

ShopStyle Launches LiketoKnow.It Competitor to Help Influencers Monetize Instagram
fashionista.com — There is no social media platform quite so central to the fashion and retail community as Instagram. Yet without the ability to link to products in the feed - unless you're willing to pay for an ad unit - a chasm continues to exist between the point of inspiration and the path to purchase.

As Coachella Goes Mainstream, Prestige Brands Are Opting Out

As Coachella Goes Mainstream, Prestige Brands Are Opting Out
fashionista.com — On Friday, roughly 100,000 twenty- and thirty-somethings in cut-off denim shorts, fringed booties, flower crowns and flash tattoos will descend upon Indio, Calif., for the first day of Coachella, one of the biggest - and highest-grossing - music festivals in the world.

Why Luxury Brands Are Putting Microchips in Your Clothes and Accessories

Why Luxury Brands Are Putting Microchips in Your Clothes and Accessories
fashionista.com — Fakes are everywhere. The flash of an "LV" logo on New York's busy Canal Street, or a pile of lookalike Chanel bags at Istanbul's Grand Bazaar, hardly warrants a raised eyebrow these days.
More Articles →
Apr 28, 2016

Truly excited about @weareallbirds, a sustainability-focused, minimalist-leaning shoe brand fresh out of SF: fashionista.com/2016/04/allbir…

Apr 27, 2016

Such fun interviewing the talented Jordana Warmflash of @NOVISNYC tonight. Long live color and… instagram.com/p/BEugiDEjmqU/

Apr 24, 2016

@sapna def my most-used feature after checking the time

Apr 13, 2016

Jenna Lyons is my favorite person to spot in New York, always a parting of the waves type moment.Jenna Lyons is my favorite person to spot in New York, always a parting of the waves type moment.


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