Lauren Indvik on Muck Rack

Lauren Indvik Verified

New York, NY
Editor in Chief, Fashionista.com
As seen in:  Mashable

Editor in Chief of @Fashionista_com. Email: lauren@fashionista.com.

Foursquare Founders Strike a Pose in New Gap Ad

mashable.com — Not long after Gap began advertising in Foursquare with a 25% discounts for checkins, Foursquare co-founders Dennis Crowley and Naveen Selvadurai have found another way to work with the marketing team at Gap: by modeling in its latest ad campaign.

Lyst Is a Newsfeed for Shopping

mashable.com — The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Lyst Quick Pitch: Follow brands, magazines and style icons to get a personalized stream of new clothing items and sales.

This 5-Minute Updo Tutorial Really Works

fashionista.com — Beauty tutorials are big on YouTube - a search for "makeup tutorial" and "hair tutorial" yields more than 5 million videos. In this weekly series, we put a mix of popular and under-the-radar tutorials to the test and show you what's best. If I could wear my hair in an updo every day, I might.

Mobile Commerce Startup Jello Labs Is Staffing Up With Fashion Insiders

fashionista.com — There's a new commerce startup on everyone's lips within the fashion industry, not only because it promises to pioneer a new way to shop on mobile devices, but also because it's drawing some major talent from top retailers.
Mar 28, 2014

RT @FashionREDEF: Mobile Commerce Startup Jello Labs Is Staffing Up With Fashion Insiders (@alyssavingan @laureni - @Fashionista_com) http:…

Hurrah! H&M’s Year-Old Offshoot Brand & Other Stories Is Coming to New York

fashionista.com — There are certain trendy, well-priced retailers in Europe that fashion editors make a point to visit during fashion month. Before Topshop opened a New York location several years ago, that was the very top of the list - and now that honor falls (depending on whom you talk to) to Cos, Whistles and & Other Stories - the last of which just announced that it's opening its first U.S.
Mar 27, 2014

Happy to hear H&M's year-old off-shoot brand, & Other Stories, is coming to New York - fashionista.com/2014/03/and-ot…

Cara Delevingne Stole the Fendi Show Carrying a Karl Lagerfeld Doll

fashionista.com — There were camera-mounted drones buzzing loudly overhead at the Fendi show Thursday afternoon, but creative director Karl Lagerfeld had more than one marketing trick up his sleeve.

China’s Corruption Crackdown Is Hurting Hermès’s Watch Business

fashionista.com — Hermès had a very good 2013, with sales up 7.8 percent to €3.8 billion ($5.2 billion) and a higher operating margin (32.4 percent) than ever. Sales at its own stores increased 13 percent across the board, and growth rates remained in the steady double-digits in the U.S.
Mar 20, 2014

It turns out China's corruption crackdown is hurting Hermes after all, particularly its watch division - fashionista.com/2014/03/hermes…

Mar 20, 2014

RT @FashionLawBlog: "China’s Corruption Crackdown Is Hurting Hermès’s Watch Business": bit.ly/1ozAi0A by @Fashionista_com's @Lauren…

Mar 23, 2014

RT @Fashionista_com: Turns out, Hermès's sales have been a lot more affected by China's "corruption crackdown" than initially thought: http…

Moda Operandi’s Indre Rockefeller Departs to Become U.S. President of Delpozo

fashionista.com — Indre Rockefeller, general merchandise manager and creative director of trunk shows at Moda Operandi, is leaving the retailer to become U.S. President of Spanish fashion brand Delpozo. It's a brand new post at the Perfumes y Diseño-owned label, whose clothes, often described as "pret-a-couture" because of their ornate quality and extravagant proportions, can cost several thousand dollars a piece.
Mar 18, 2014

RT @Fashionista_com: Moda Operandi's Indre Rockefeller is leaving the site to head the U.S. branch of a majorly buzzy fashion label: http:/…

L’Wren Scott Reportedly Found Dead in Manhattan Apartment

fashionista.com — Designer L'Wren Scott was found dead in her West Chelsea apartment in Manhattan Monday morning, according to multiple reports. The 49-year-old designer and partner of Mick Jagger, who cancelled her show at London Fashion Week last month, was found hanging from a scarf by her assistant around 10 a.m.
Mar 17, 2014

RT @Fashionista_com: Film crews arriving at the apartment where L'Wren Scott reportedly committed suicide: bit.ly/NnW1uE http://t.…

Tamara Mellon Launches E-Commerce Site

fashionista.com — A little less than a year after launch, Tamara Mellon is adding e-commerce to the flagship website of her namesake label, making her products - ready-to-wear, handbags, shoes - available directly to customers for the first time. The site mixes form and function, featuring Veruschka-inspired shots of model Dree Hemingway on the home page, and grids of product offerings on category pages.
Mar 12, 2014

Designer @TamaraMellon launches e-commerce site, selling directly to customers for first time: bit.ly/1cS4E7i

More Articles →
Jul 28, 2015

@film_girl i praise your wedding as an example of a low-stress wedding all of the time.

Jul 14, 2015

RT @eliza_pb: A wonderful piece by @DhaniMau on why so many not-French brands give themselves fake French names: fashionista.com/2015/07/fake-f…

Jul 06, 2015

RT @eliza_pb: American Apparel is undergoing layoffs, may not have enough $ to last the year without raising more: fashionista.com/2015/07/americ…

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