Lauren Indvik on Muck Rack

Lauren Indvik Verified

New York, NY
Writer, Editor at Large — Fashionista
As seen in:  Fashionista, Mashable

Freelance writer, editor at large @Fashionista_com. Email me:

Fashion Week's Transformation Is Already Underway — For years, it's been apparent that the fashion calendar is in need of a thorough overhaul. The Internet's transformation of fashion week into a consumer-facing event, and the increasing speed of fast-fashion copyists, has exacerbated the traditional four-month gap between the showing of a runway collection and its arrival in stores.

Fashion Week Attendees Can Now Check in via Apple Watch — At Tommy Hilfiger's New York Fashion Week show at the Park Avenue Armory on Feb. 15, guests won't have to pull out a hard invite or even their smartphones for scanning; instead, they'll be able to check in with a swipe of their wrist, provided it's sporting an Apple Watch.

Are Teen Retailers Finally Turning a Corner? — At the end of 2013, things were looking pretty dour for the teen retail segment. Three publicly traded companies popular with American teens for decades - Abercrombie & Fitch, American Eagle Outfitters and Aéropostale - had seen a sharp decline in sales and profits and, as a result, each lost more than a quarter of its value over the course of the year.
Feb 07, 2016

RT @Fashionista_com: Teens are becoming more concerned about how and where their clothes are made — which is worrying news for retailers:

Fitbit Makes Most Aggressive Bid Yet For Fashion Consumers — Hoping to revive investors' and consumers' confidence, Fitbit has unveiled a new fitness-tracking band CEO James Park calls its "most fashionable device yet." The $130 Alta represents Fitbit's most aggressive bid so far at luring the fashion-minded consumers that have eluded many of its competitors-and Fitbit itself. Fitbit is having a difficult year.

Knitwear Fans: London's Zoë Jordan Is a Label to Watch — In a sea of conventionally cut cashmere, Zoë Jordan's sweaters are easy to recognize. The designer, a former bond trader, has attracted no shortage of local attention since she relaunched her eponymous label in 2011, nabbing two BFC/ Vogue Fashion Fund nominations and the British Fashion Council award for contemporary designers along the way.
Feb 03, 2016

Spoke to designer @ZoeJordanStudio about her background in trading & the development of her signature cut-out knits:…

Fashion Jobs: Find Out What They Really Pay — Ever wanted to know what your dream job in fashion pays - or should be paying you, if you already have it? Fashionista's third annual salary survey should offer you some guidance on that matter, thanks to the more than 4,500 readers who generously (and anonymously) shared details about their jobs, including titles and compensation, spanning design, editorial, retail, publicity, creative and more.

12 Books to Read If You Want to Work in Fashion — From histories and biographies to annotated coffee table books and theoretical texts, there are many, many terrific books on the subject of fashion. In fact, a browse through the fashion section of Amazon or even at the public library can be overwhelming.

Lauren's New Year's Eve-Ready Top

The 10 Most-Read Stories on Fashionista This Year — In an ideal world, the very best stories - the most important and impactful, the most thoroughly reported and compellingly told - would top our most-read list. But this, alas, is the Internet. A number of factors determine what stories get read a lot and which don't. Did it have a good headline?

Lauren's Preppy Striped Pajamas

More Articles →
Feb 05, 2016

@maura_brannigan you must have been the kid who thought math class was fun!

Feb 03, 2016

@runlikeelle you are the patron saint of patience! thanks for your help on this one.

Feb 03, 2016

Spoke to designer @ZoeJordanStudio about her background in trading & the development of her signature cut-out knits:…

Feb 03, 2016

RT @rayalexsmith: Zegna confirms in press release that Stefano Pilati is stepping down. #mfw #menswear

Feb 02, 2016

.@katierosman's interview w/ Lululemon founder Chip Wilson is a total gem (not sure that PR coaching is paying off)

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