That, anyway, is the story according to the business press. The news comes from dogged reporters at Reuters, the Wall Street Journal, and other well-known chroniclers of the financial world. But if you can’t follow all of these guys—if you have neither the time nor the patience to wade through each new bulletin on the IPO’s disastrous path—there’s really only one place you need to check. Just visit Business Insider, Henry Blodget’s invaluable business news aggregation site. Not only does Blodget keep breaking news about the IPO himself, but he’s also rounding up everyone else’s scoops, rumors, and theories, and he’s wrapping it all up into intelligent, coherent analysis. Continue reading →
WPP, one of the world’s largest advertising concerns, has entered into a partnership with Microsoft that will allow both companies to place and sell digital ads for the brands and publishers they work with, the companies said Wednesday. Financial terms were not disclosed.The three-year agreement will make the Microsoft Advertising Exchange the exclusive third-party digital advertising exchange for Real Media Group, a division of 24/7 Media, a WPP digital advertising technology company.Brands in the WPP family will now be able to advertise on Microsoft-owned Web sites like the MSN portal, Hotmail and Skype, and Microsoft and its advertiser partners will have access to the brands and content publishers that partner with WPP.“We’re just making a more direct connection between the advertiser and the publisher,” said ... Continue reading →
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We're getting together in eight cities around the USA on November 2nd (New York, San Francisco, Detroit, Bentonville, Atlanta, Chicago, Boston and New Orleans) head over to your local mix and mingle to shake a new hand or share an idea with fellow members of the advertising, marketing and media industries. We're looking forward to spending some time with members these communities. Fill out your details and indicate which Mingle you will be participating in, there is no cost to attend. Hope to see you on November 2nd. New York 13th Step 149 2nd Avenue New York, NY 10003-5760 (212) 228-8020 San Francisco Trademark 56 Belden Place San Francisco, CA 94104-2802 (415) 397-8800 Detroit Grand Trunk 612 Woodward Avenue Detroit, MI 48226-3450 (313) 961-3043 Bentonville ... Continue reading →
