Lisa Granatstein on Muck Rack

Lisa Granatstein Verified

New York
Managing Editor — Adweek
As seen in:  Adweek, MSNBC

Editor of @Adweek I Media, marketing pop culture obsessed

How Influential Leaders From A+E Networks, DDB, GE and Condé Nast Are Creating a Culture of Change

How Influential Leaders From A+E Networks, DDB, GE and Condé Nast Are Creating a Culture of Change
adweek.com — Name one industry today that is untouched by the extraordinary pace of progress. Breakthrough technologies and the consumers who use them are inspiring the next generation of digitally forward businesses to challenge old-guard companies at every turn. The rules for their survival are clear: grow scale, but think nimbly or risk irrelevance.

Real Housewives’ Lisa Rinna Dishes on Yolanda and Brandi, With a Chaser of O.J.

Real Housewives’ Lisa Rinna Dishes on Yolanda and Brandi, With a Chaser of O.J.
adweek.com — () Specs Age 52 Claim to fame Star of Bravo's The Real Housewives of Beverly Hills Base Los Angeles Twitter @lisarinna Adweek: What's the first information you consume in the morning? Lisa Rinna: I wake up and I get the kids ready for school, and I turn on the local NBC news or CNN.

ANA Hires Ebiquity and K2 Intelligence to Investigate Media Rebates

ANA Hires Ebiquity and K2 Intelligence to Investigate Media Rebates
adweek.com — The Association of National Advertisers, which represents the country's top brand marketers, on Tuesday announced the hire of two firms to look into the controversial issue of media rebates. At issue is whether agencies, represented by the 4A's, are receiving large rebates-or kickbacks-from media outlets in exchange for buying ads in large volumes.

How GE Is Continuing Its Legacy of Innovation in the Digital Age

How GE Is Continuing Its Legacy of Innovation in the Digital Age
adweek.com — Fittingly, Linda Boff, General Electric's newly minted CMO, opened Thursday's Association of National Advertisers Master's Conference in Orlando by emphasizing the multinational conglomerate's storied history of being first, with experimentation and invention making up the digital industrial company's DNA.

How Harley-Davidson Is Reaching Out to Millennials While Still Appealing to Boomers

How Harley-Davidson Is Reaching Out to Millennials While Still Appealing to Boomers
adweek.com — Having spent decades building an iconic motorcycle brand that once symbolized youth more than any other, Harley-Davidson has spent the last decade focused on bridging the generation gap between loyal boomer customers and new millennial fans. Speaking at the Association of National Advertisers' Masters of Marketing event in Orlando, Mark-H

ANA Chief Bob Liodice Cites "Exploding Gains in Technology" as Key to Transformative Year for Marketers

ANA Chief Bob Liodice Cites "Exploding Gains in Technology" as Key to Transformative Year for Marketers
adweek.com — Bob Liodice, president and CEO of the Association of National Advertisers, kicked off the 2015 ANA Masters of Marketing Annual Conference in Orlando by touting the industry's efforts this year to transform the marketing landscape by the leveraging "exploding gains in technology," innovative media platforms and creativity.

ANA, 4A's Moving Toward Media Rebates Consensus

ANA, 4A's Moving Toward Media Rebates Consensus
adweek.com — Association of National Advertisers board members attending the Masters of Marketing Conference in Orlando spent a full day behind closed doors Wednesday to discuss a number of issues, including whether or not to hire a "fact-finding" firm to look into allegations of media agency fraud.

ANA Board Set to Address Media Rebate Controversy at Masters of Marketing Conference

ANA Board Set to Address Media Rebate Controversy at Masters of Marketing Conference
adweek.com — Just as marketers and advertising executives are set to converge on Orlando this week for the Association of National Advertisers' annual Masters of Marketing Conference, the contentious issue of media rebates is heating up again.

Six powerful women in media and marketing

Six powerful women in media and marketing
msnbc.com — Women are having a moment. Ignited by Sheryl Sandberg's manifesto, Lean In, the issue of gender equality became part of the national discourse. And it has remained there thanks in large part to inspiring creative like Under Armour's "I Will What I Want" campaign by Droga5 as well as evangelists like Mika Brzezinski, co-host of MSNBC's Morning Joe and author of the best-seller Knowing Your Value and this year's follow-up, Grow Your Value.

How Women Leaders From the NFL, NBCU and Droga5 Redefined the Rules of Leadership

How Women Leaders From the NFL, NBCU and Droga5 Redefined the Rules of Leadership
adweek.com — Women are having a moment. Ignited by Sheryl Sandberg's manifesto, Lean In, the issue of gender equality became part of the national discourse. And it has remained there thanks in large part to inspiring creative like Under Armour's "I Will What I Want" campaign by Droga5 as well as evangelists like Mika Brzezinski, co-host of MSNBC's Morning Joe and author of the best-seller Knowing Your Value and this year's follow-up, Grow Your Value.
More Articles →
May 03, 2016

After Experimenting With 360-Degree Storytelling, Publishers Are Going All-In on VR adweek.it/1rMV9os @LaurenJohnson

May 02, 2016

RT @steverubel: How the Simpsons Won Our Hearts, Made Billions and Stayed on the Air for 27 Years | Adweek adweek.com/news/televisio…

Apr 26, 2016

Check Out Gayle King's Colorful, Down-to-Earth Home Away From Home at CBS adweek.it/1qNJrc3 @CBSNews @carriecummings

Apr 25, 2016

Ads That Empower Women Don’t Just Break Stereotypes—They’re Also Effective adweek.it/23TpZN5 @SusanWojcicki @YouTube - @Adweek

Apr 24, 2016

U.S. Women's Soccer Stars Are Finally Set to Score Olympic-Size Endorsements adweek.it/23TpQJz

Apr 24, 2016

Why Presidential Candidates Are Loading Up on Ads About Equal Pay and Abortion adweek.it/23TpW3H @JanetStilson @Adweek

Apr 18, 2016

RT @ChrisAriens: .@bensherwood "Every time I've tried to step away from broadcasting it's pulled me back in." #NABShow pic.twitter.com/tnKHvR7Ki2i2


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