Lisa Granatstein on Muck Rack

Lisa Granatstein Verified

New York
Managing Editor — Adweek
As seen in:  Adweek

Editor of @Adweek I Media, marketing pop culture obsessed

ANA Hires Ebiquity and K2 Intelligence to Investigate Media Rebates

adweek.com — The Association of National Advertisers, which represents the country's top brand marketers, on Tuesday announced the hire of two firms to look into the controversial issue of media rebates. At issue is whether agencies, represented by the 4A's, are receiving large rebates-or kickbacks-from media outlets in exchange for buying ads in large volumes.

How GE Is Continuing Its Legacy of Innovation in the Digital Age

adweek.com — Fittingly, Linda Boff, General Electric's newly minted CMO, opened Thursday's Association of National Advertisers Master's Conference in Orlando by emphasizing the multinational conglomerate's storied history of being first, with experimentation and invention making up the digital industrial company's DNA.
Oct 16, 2015

From Lightbulbs to Podcasts, @GE's @LindaBoff Says Being First Matters adweek.it/1jHlSy0 @Adweek #ANAMasters

Oct 16, 2015

RT @lgranatstein: From Lightbulbs to Podcasts, @GE's @LindaBoff Says Being First Matters adweek.it/1jHlSy0 @Adweek #ANAMasters

How Harley-Davidson Is Reaching Out to Millennials While Still Appealing to Boomers

adweek.com — Having spent decades building an iconic motorcycle brand that once symbolized youth more than any other, Harley-Davidson has spent the last decade focused on bridging the generation gap between loyal boomer customers and new millennial fans. Speaking at the Association of National Advertisers' Masters of Marketing event in Orlando, Mark-H

ANA Chief Bob Liodice Cites "Exploding Gains in Technology" as Key to Transformative Year for Marketers

adweek.com — Bob Liodice, president and CEO of the Association of National Advertisers, kicked off the 2015 ANA Masters of Marketing Annual Conference in Orlando by touting the industry's efforts this year to transform the marketing landscape by the leveraging "exploding gains in technology," innovative media platforms and creativity.
Oct 15, 2015

RT @Adweek: Exploding gains in tech have led to a transformative year for marketers, ANA chief says: adweek.it/1QwXJF4 pic.twitter.com/CjtizgVDH7

ANA, 4A's Moving Toward Media Rebates Consensus

adweek.com — Association of National Advertisers board members attending the Masters of Marketing Conference in Orlando spent a full day behind closed doors Wednesday to discuss a number of issues, including whether or not to hire a "fact-finding" firm to look into allegations of media agency fraud.
Oct 14, 2015

ANA board meets at Masters of Marketing conference to hash out media rebates via @lgranatstein adweek.com/news/advertisi…

Oct 14, 2015

RT @ktjrichards: ANA board meets at Masters of Marketing conference to hash out media rebates via @lgranatstein adweek.com/news/advertisi…

Oct 15, 2015

The Association of National Advertisers met to discuss rebates/kickbacks, but they don’t know what to do next adweek.com/news/advertisi…

Oct 15, 2015

RT @ktjrichards: ANA board meets at Masters of Marketing conference to hash out media rebates via @lgranatstein adweek.com/news/advertisi…

Show 3 more tweets from Lisa Granatstein, Jim Cooper and others...

ANA Board Set to Address Media Rebate Controversy at Masters of Marketing Conference

adweek.com — Just as marketers and advertising executives are set to converge on Orlando this week for the Association of National Advertisers' annual Masters of Marketing Conference, the contentious issue of media rebates is heating up again.
Oct 12, 2015

Brand Marketing Leaders Will Address Media Rebate Controversy This Week adweek.it/1Ows2wK @adweek

Oct 12, 2015

Brand marketing leaders will address media rebate controversy this week at ANA Masters of Marketing conference adweek.it/1Ows2wK

Oct 12, 2015

.@ANAMarketers Board to Address Media Rebate Controversy This Week in Orlando adweek.it/1Ows2wK #ANAMasters @adweek

Oct 12, 2015

Brand Marketing Leaders Will Address Media Rebate Controversy This Week adweek.com/news/advertisi…

Oct 12, 2015

RT @Adweek: Brand marketing leaders will address media rebate controversy this week: adweek.it/1Ows2wK pic.twitter.com/CoCOaA7mCL

Six powerful women in media and marketing

msnbc.com — Women are having a moment. Ignited by Sheryl Sandberg's manifesto, Lean In, the issue of gender equality became part of the national discourse. And it has remained there thanks in large part to inspiring creative like Under Armour's "I Will What I Want" campaign by Droga5 as well as evangelists like Mika Brzezinski, co-host of MSNBC's Morning Joe and author of the best-seller Knowing Your Value and this year's follow-up, Grow Your Value.

How Women Leaders From the NFL, NBCU and Droga5 Redefined the Rules of Leadership

adweek.com — Women are having a moment. Ignited by Sheryl Sandberg's manifesto, Lean In, the issue of gender equality became part of the national discourse. And it has remained there thanks in large part to inspiring creative like Under Armour's "I Will What I Want" campaign by Droga5 as well as evangelists like Mika Brzezinski, co-host of MSNBC's Morning Joe and author of the best-seller Knowing Your Value and this year's follow-up, Grow Your Value.
Sep 28, 2015

RT @Adweek: How 6 powerful women in media and marketing redefined the rules of leadership: adweek.it/1O3H2Du pic.twitter.com/Rw7hmgGjZW

Sep 28, 2015

RT @Adweek: How 6 powerful women in media and marketing redefined the rules of leadership #WomenLeaders adweek.it/1O3H2Du pic.twitter.com/kIoODCybCk

Sep 28, 2015

RT @dereklwalker: @AlfredEdmondJr I became aware of your article when I posted of Facebook about the lack of color in this article: adweek.com/news/advertisi…

Show 3 more tweets from Lisa Granatstein, Mika Brzezinski and others...

CAA Sports’ Michael Levine On Why Sporting Events Are Tops With Clients

adweek.com — () Specs Current gig Co-head, CAA Sports and Clio Sports Awards juror Base New York Age 43 Adweek: Last month, CAA Sports formed CAA Premium Experience, a hospitality marketing division. I have a feeling we're not talking about box seats and hot dogs, are we?
Jul 06, 2015

CAA Sports' Michael Levine On Why Sporting Events Have Become the Best Venues to Impress Clients adweek.it/1IZFTp1 @adweek

5 Sports Superstars Who Are Mega Marketers

Sep 09, 2014

Sports Superstars Turned Marketers adweek.it/1onH8ES @_MichaelJordan @MagicJohnson @GeorgeForeman @ArnoldPalmer @DavidBeckham @adweek

More Articles →
Feb 08, 2016

RT @brianstelter: CBS says #SB50 was the "second-highest-rated Super Bowl in the metered markets in history." Viewer #s this afternoon pic.twitter.com/enpHO7O3zx

Feb 07, 2016

RT @thereaIbanksy: when ur brother wins the super bowl but then u remember that bees are dying globally at an alarming rate vine.co/v/i1vzT9ZPTWH

Feb 07, 2016

RT @NYDailyNews: #ColonialWilliamsburg's #SB50 ad backfires after using 9/11 attack footage in shocking commercial nydn.us/1T7Ebvp

Feb 07, 2016

RT @USATODAY: Eli Manning looked miserable when his brother locked up a second Super Bowl usat.ly/1mmI55w

Feb 07, 2016

Two minutes and some good ads, but no epic ad this year. Hoping for a Hail Mary… #SB50


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