kansascity.com — Robin Sheldon , a co-founder of Soft Surroundings, designed the stores like she designed her home with a palette of soft colors and whites, Rustic French-styled wallpaper, and big comfy chairs. Sheldon and her partner Grant Williams fill the stores with similar styled wares - comfortable women's clothing in mostly soft colors, accessories, and home furniture and furnishings like rugs, chairs, pillows, and lamps.