popcultureblog.dallasnews.com —
The Movie: Cloverfield (2008) Why Now: Because the screenwriter, Drew Goddard, directed the similarly high-concept (and very good) horror movie The Cabin in the Woods. The Skinny: Like Cabin, Cloverfield was a prodigiously hyped fantasy movie that built its marketing campaign around guarding its secrets, in this case the identity of a marauding beast.