Why misspelled names are so common & what journalists are doing to prevent them

poynter.org — Warren Buffett, Michele Bachmann and Elliott Gould all have something in common: they know what it's like to have journalists repeatedly misspell their names. News organizations frequently run corrections for misspelled names, and some have misspelled the same name dozens of times. Last week, the Los Angeles Times ran a correction after misspelling Gould's name in a caption.
Justin Abrotsky Digital Producer, Sports, USA Today @JustinAbrotsky
RT @hfuhrmann: Progress: We have gone 260 days without misspelling Elliott Gould's name. The back story via @Poynter: t.co/COL7dXkM
Henry Fuhrmann Assistant Managing Editor, LA Times @hfuhrmann
Progress: We have gone 260 days without misspelling Elliott Gould's name. The back story via @Poynter: t.co/COL7dXkM
Russell Lewis Southern Bureau Chief, NPR @NPRrussell
Journalists: Let's make a deal, okay? In 2013 we promise to be better. First up? Spelling! t.co/AiM2ANWV @Poynter
Henry Fuhrmann Assistant Managing Editor, LA Times @hfuhrmann
2012 in review: That's me on @Poynter on spelling (t.co/ZuScdAsH) and Twitter (t.co/sE1mXWYv). Thanks, @mallarytenore!
Nathan Olivarez-Giles Staff Writer, Wired @nateog
RT @blam: @mat @hblodget @matt_honen "how misspelled names affect credibility" t.co/23W4JSzF (i do this too often, unfortunately)
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