With TV viewing down Sunday, CBS' Masters rating off 22%

content.usatoday.com — CBS' Masters coverage Sunday drew the lowest final-round overnight rating since 2004 -- the last time the tournament was played on Easter. CBS' 8.1 overnight, translating to 8.1% of households in the 56 urban TV markets measured for overnights, was also down 22% from last year's coverage -- which also included Tiger Woods being in contention.
Via @hiestandusat, the final round of The Masters was down 22 percent from last year & was lowest since '04: t.co/d582NThl