Lucia Moses

News Editor, Adweek

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Senior editor at Adweek. (212) 493-4159. lucia.moses@adweek.com

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So sad. Short life w/much success and tragedy, to be sure RT Michael Hastings Dead at 33 rol.st/13RnYPJ via @rollingstone

Michael Hastings Dead at 33

rollingstone.com — Michael Hastings, the fearless journalist whose reporting brought down the career of General Stanley McChrystal, has died in a car accident in Los Angeles, Rolling Stone has learned. He was 33. Hastings' unvarnished 2010 profile of McChrystal in the pages of Rolling Stone, " The Runaway General," captured the then-supreme commander of the U.S.-led war effort in Afghanistan openly mocking his civilian commanders in the White House.
RT @NiemanLab: Fast Company is hacking the newsroom. Here's why: nie.mn/14IyYjb

Why We're Hacking The Newsroom

fastcolabs.com — We don't plan to stop experimenting, so we'll be continually updating this post. If you have any comments or suggestions, tweet us @FastCoLabs It may not be obvious yet, but publishing and software are converging. Code is increasingly its own type of content, and content is becoming inseparable from the platform used to create it.
Condé Nast swaps Lucky editor, but no word on that big e-commerce play adweek.it/13QIbVI

Condé Nast Names Eva Chen as New Editor of Lucky

adweek.com — A day after shaking up the publisher ranks at Glamour, Condé Nast has replaced Brandon Holley as editor of Lucky, its smaller but ailing fashion magazine. Holley's replacement is Eva Chen, who has had stints at Vogue, Teen Vogue and Elle and most recently was consulting on Lucky, working with Anna Wintour, editor in chief of Vogue and artistic director of Condé Nast.
Ouch @erik_maza Brandon Holley pushed out at Lucky magazine, replaced by outsider Eva Chen; Holley didn't even get quoted in press release
Publishers who are hesitant about offering native ads will "undoubtedly" take a hit, buyer warns adweek.it/13WpApz

Everyone Is Doing Native Ads Now Including WSJ, CNN and NBC

adweek.com — With more marketers eager to shift their messages away from dull display ads to more creative and effective digital formats, news organizations continue to embrace native advertising, if cautiously. NBC News has experimented with native ads on some properties-including Breaking News, Today.com and CNBC-but not its flagship site, NBCNews.com.

The Atlantic Launches Paid App Featuring Selected Web Content

adweek.com — For a 155-year-old print publication, The Atlantic has never been shy about digital experimentation -a strategy that, so far, seems to have paid off, considering that the brand's full-year digital ad revenues exceeded its print ad revenues for the first time in 2012.
How Meredith plans to hold on to those millennial moms adweek.it/17L1Pqk

Meredith Aims for Millennial Moms With Augmented Reality

adweek.com — Augmented reality and mobile technology are two major trends in digital content, and a new app from Meredith Corp. combines them both. The free Mom+ parenting app, available via the Apple App Store and Google Play Store, lets readers get exclusive content on their smartphones by scanning icons in the print editions of Parents, American Baby, FamilyFun and Ser Padres magazines with their mobile devices.
Would you want these people sitting on your jury? RT In Zimmerman case, potential jurors seem largely uninterested wapo.st/176IsZl

In Zimmerman case, potential jurors seem largely uninterested

By Dan Zak
washingtonpost.com — Prosecutor Bernardo de la Rionda starts to ask if B37 - one of 500 potential jurors summoned for State of Florida v. George Zimmerman - reads the newspapers before laying them - "No," she says firmly, and then: "I have no time to do anything other than feed my animals."
RT @poniewozik: I do hope the tabloids will respect Rupert Murdoch's privacy in this trying time world.time.com/2013/06/14/rup… via @catherine_mayer

Rupert Murdoch: From Tabloid Boss to Tabloid Quarry

world.time.com — Dan Kitwood / Getty Images There's little more enjoyable for Britain's most-popular red-top tabloid than to splash on a celebrity breakup. But the Sun 's coverage of the implosion of one of the world's highest-profile celebrity unions, between its proprietor Rupert Murdoch and his glamorous third wife, 44-year-old Wendi Deng, is notably terse.
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