Lucia Moses on Muck Rack

Lucia Moses Verified

Senior Editor — Digiday
As seen in:  Digiday, Adweek

Senior editor at Digiday. A teacher once said of me, 'Watch out for the quiet ones.' 917.209.8549 lucia@digiday.com

Quartz's new app speaks in emojis

digiday.com — This is the second article in a series called "Mobile Monetization for Publishers," where we look at how publishers are tackling the challenge of making money from their mobile audiences. With its new app, Quartz is betting that business globetrotters speak emoji.
Feb 11, 2016

Quartz's new app is taking a page from push notifications and messaging apps shar.es/144inD

Feb 11, 2016

GUYS, THIS APP IS KINDA COOL, LIKE A FRIEND. BUT ALSO ANNOYING, LIKE AN ENEMY :/ digiday.com/publishers/qua… pic.twitter.com/ubGuqScyGz

How digital newsrooms have adopted to millennials

digiday.com — It goes without saying that those pesky millennials have different expectations of work. Companies have had to adjust to attract and retain young people who who are known for job-hopping. For the new batch of digital publications, that means rethinking timeworn newsroom practices. The result is everything from increased operational transparency to job flexibility and cross-department collaboration.
Feb 11, 2016

How digital newsrooms have adapted to millenials: training, remote working, unlimited vacations etc. digiday.com/publishers/mil…

Feb 11, 2016

Business Insider gives out quarterly and monthly bonuses b/c of "the millennial urge for frequent recognition" shar.es/144BUF

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Forbes: Ad blocking test hasn't cost us technology readers

digiday.com — Forbes: Ad blocking test hasn't cost us technology readers Coveted tech savvy readers aren't quite as unwilling to disable their ad blockers as publishers may have feared, Forbes has found in its experiment to combat ad blocking. Forbes has been unusually experimental - and transparent - when it comes to ad blocking.
Feb 11, 2016

Forbes is going to launch a new site for mobile-only readers shar.es/144xSq

Feb 11, 2016

RT @lmoses: Forbes is going to launch a new site for mobile-only readers shar.es/144xSq

The hidden (and not so hidden) costs of platform publishing

digiday.com — Publishers are placing big bets on social platforms like Facebook and Snapchat, praying that fishing for audiences outside their owned sites will eventually pay off in new readers and advertising. As with any bet, though, it's still a gamble. Ultimately, the payoff in audience and ad dollars is uncertain.
Feb 09, 2016

RT @c_senst: The hidden (and not so hidden) costs of platform publishing shar.es/1471eK via @digiday

Feb 09, 2016

The hidden (and not so hidden) costs of platform publishing digiday.com/publishers/hid…

Feb 09, 2016

The hidden (and not so hidden) costs of platform publishing shar.es/14u3vy via @digiday

Feb 09, 2016

The hidden (and not) costs of platform publishing: Facebook wants short-form content, so longform takes a backseat shar.es/14uIw4

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Forbes guarantees its native ads will work

digiday.com — The native ad market is getting more crowded, and advertisers are starting to demand to know that their ads actually work. Enter the performance guarantee. Forbes is applying the same money-back promise it once made for display ads to its native ad product, BrandVoice.
Feb 08, 2016

To stay ahead of the pack, Forbes is giving its native ads a money-back guarantee shar.es/14szL6

Feb 08, 2016

RT @Digiday: Forbes' native ads will work, it guarantees it, or your money back trib.al/Tvv67aF

Feb 08, 2016

RT @Digiday: Forbes' native ad product, BrandVoice, cost at least $250,000, but there is a guarantee, sort of trib.al/3VeKXxn

Feb 09, 2016

Forbes guarantees its native ads will work shar.es/14uWnI

WSJ drops publisher frenemy LinkedIn's share button

digiday.com — WSJ drops publisher frenemy LinkedIn's share button For business publishers, LinkedIn has been something of a frenemy. But now, The Wall Street Journal has gone full-on hostile by dropping its LinkedIn sharing button from its article pages. It could well be that the social network for professionals wasn't driving a lot of traffic for the Journal, which it isn't doing for publishers generally.
Feb 05, 2016

WSJ drops publisher frenemy LinkedIn's share button from their articles shar.es/14HzTZ via @digiday

Feb 05, 2016

RT @raju: More than about time. Publishers gave free logo/brand "ads" to 3rd parties too easily: digiday.com/publishers/wsj… @wsj pic.twitter.com/nM9nnf3Mxn

Feb 05, 2016

WSJ has dropped the LinkedIn share button from its article pages digiday.com/publishers/wsj…

Feb 05, 2016

RT @elanazak: WSJ has dropped the LinkedIn share button from its article pages digiday.com/publishers/wsj…

Feb 05, 2016

RT @raju: More than about time. Publishers gave free logo/brand "ads" to 3rd parties too easily: digiday.com/publishers/wsj… @wsj pic.twitter.com/nM9nnf3Mxn

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Freeloaders, beware: The Wall Street Journal isn't letting you read for free in Instapaper now, either

digiday.com — Freeloaders, beware: The Wall Street Journal isn't letting you read for free in Instapaper now, either The Wall Street Journal is plugging leaks to its paywall. In addition to experimenting with closing the loophole that lets you copy and paste the headline into Google search for free access, the Journal has also plugged another crack in its wall, Instapaper.
Feb 02, 2016

wsj has also shut down the instapaper loophole to its paywall. protect the wall! digiday.com/publishers/wal…

Feb 02, 2016

More bad news for freeloaders: you can't read The WSJ for free in Instapaper, either shar.es/1hLq9u

Feb 02, 2016

RT @Digiday: Freeloaders, beware: The Wall Street Journal has now closed the Instapaper paywall loophole, too. trib.al/ALiZ4Hp

Feb 02, 2016

Take quite a bit of offense to this headline. The read "freeloader" is Instapaper itself—and all services like it. digiday.com/publishers/wal…

Feb 09, 2016

The Wall Street Journal isn't letting you read for free anymore shar.es/14vE5Q Wondered why the Google trick wasn't working.

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To appeal to news-wary advertisers, Politico borrows from sports

digiday.com — To appeal to news-wary advertisers, Politico borrows from sports Elections may be great for traffic if you're in the online news business. But traffic doesn't necessarily translate into revenue. Politico is trying to counter that bias this year by getting advertisers to think of its political coverage as if it's another big sporting event like the Super Bowl.
Feb 01, 2016

Politico has a plan to make election news safe for advertisers: call it a sporting event shar.es/1hVS6z

With a bet on a platform strategy, BuzzFeed faces business challenges

digiday.com — BuzzFeed has mastered the art of distributed publishing, using platforms like Facebook, Snapchat and others to amass massive audience attention. The publisher boasts a mind-boggling 5 billion views per month of its articles and videos, spread out across 30 platforms, from Facebook to Pinterest to Snapchat.
Feb 01, 2016

Sounds like Buzzfeed’s having a tough time proving ROI through distributed branded content digiday.com/publishers/buz…

Feb 01, 2016

With a bet on a platform strategy, BuzzFeed faces business challenges shar.es/1hS4Uy via digiday

Feb 01, 2016

With a bet on a platform strategy, BuzzFeed faces business challenges shar.es/1hSwyi by @lmoses via @digiday

Feb 01, 2016

With a Bet on a Platform Strategy, BuzzFeed Faces Business Challenges (@lmoses / @Digiday) ow.ly/XOmRF #MustReads

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Wall Street Journal tests closing Google loophole to its paywall

digiday.com — The Wall Street Journal tests closing the Google paywall loophole The Wall Street Journal has long had a strict paywall - unless you simply copy and paste the headline into Google, a favored route for those not wanting to pony up $200 a year. Some users have noticed in recent days that the trick isn't working.
Jan 30, 2016

RT @Digiday: Uh-oh, The Wall Street Journal is testing shutting down the ol' Google-the-headline trick for skirting its paywall. trib.al/wlkOXbH

Jan 30, 2016

RT @Digiday: Uh-oh, The Wall Street Journal is testing shutting down the ol' Google-the-headline trick for skirting its paywall. trib.al/wlkOXbH

Jan 30, 2016

RT @Digiday: Uh-oh, The Wall Street Journal is testing shutting down the ol' Google-the-headline trick for skirting its paywall. trib.al/wlkOXbH

Jan 30, 2016

wsj is testing a shutdown of the google-the-headline trick for getting around its paywall. digiday.com/publishers/wal…

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More Articles →
Feb 11, 2016

Has Twitter contributed to its own backlash w/140-char limit that encourages overreactive comments, @fmanjoo nyti.ms/20pHj5e

Feb 11, 2016

Interesting from @digitalshields on the 'quiet debate' on the spread of the walled garden on.wsj.com/1KHqvoh via @WSJ

Feb 11, 2016

Business Insider gives out quarterly and monthly bonuses b/c of "the millennial urge for frequent recognition" shar.es/144BUF

Feb 11, 2016

Creepy? With Viant purchase, Joe Ripp says Time Inc will know who you are, 'and by the way, we have your home address’

Feb 11, 2016

Quartz's new app is taking a page from push notifications and messaging apps shar.es/144inD

Feb 11, 2016

Publishing companies do a lot of "touching consumers." Need a new verb

Feb 11, 2016

Forbes is going to launch a new site for mobile-only readers shar.es/144xSq

Feb 09, 2016

The hidden (and not) costs of platform publishing: Facebook wants short-form content, so longform takes a backseat shar.es/14uIw4

Feb 08, 2016

To stay ahead of the pack, Forbes is giving its native ads a money-back guarantee shar.es/14szL6


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