Lucia Moses on Muck Rack

Lucia Moses Verified

Senior Editor — Digiday
As seen in:  Digiday, Adweek

Senior editor at Digiday. A teacher once said of me, 'Watch out for the quiet ones.' 917.209.8549 lucia@digiday.com

The agency view on Vox Media: 'The modern-day Condé Nast'

digiday.com — Vox Media is poised to get another investment from NBC Universal, a deal that would value the publisher at $850 million, according to Recode. That lofty valuation is clearly a future projection: Vox Media brought in some $50 million in 2014, according to a Washington Post calculation.
Aug 03, 2015

New media powerhouses -- Vox, HuffPo etc -- have only 75 salespeople. digiday.com/publishers/age…

Aug 03, 2015

RT @moorehn: New media powerhouses -- Vox, HuffPo etc -- have only 75 salespeople. digiday.com/publishers/age…

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Bon Appétit readers do not like their covers turned into ads

digiday.com — Publishers Bon Appétit readers do not like their covers turned into ads Bon Appétit's readers like their tomatoes room-temperature and their editorial pure. The Condé Nast glossy is usually tantalizing readers with mouth-watering recipes. But this month it had readers gagging when it covered its August issue with a Samsung ad.
Jul 30, 2015

Bon Appétit turned its ad into a cover, and many readers were not delighted shar.es/1sTFaf

CNN takes a page from Facebook with autoplay video

digiday.com — As ad dollars flow to online video, the video view has been asserting itself as the new coin of the realm for publishers. And so with CNN Digital's goal of being nothing less than the worldwide leader in video, it's pushing video views over pageviews as a yardstick of its success.
Jul 30, 2015

CNN takes page from Facebook with autoplay video + pushes video views rather than p/views as a yardstick of success bit.ly/1DcrPvE

Jul 30, 2015

RT @Digiday: With CNN Digital’s goal of being the worldwide leader in video, it’s pushing video the view metrc over page views. trib.al/oF1rRj2

Jul 30, 2015

CNN takes a page from Facebook with autoplay video bit.ly/1U8YMO8 Reminder: Video views aren't equal. mklnd.com/1U8YMO9

Jul 30, 2015

CNN takes a page from Facebook with autoplay #video via @digiday @pergam buff.ly/1INH28S

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Publishers are hiring Snapchat specialists

digiday.com — Snapchat's real benefits to publishers remain unproven, but some have seen enough potential upsides to hire teams of specialists to figure out content strategies on the platform. CNN, for one, has nine people working on various social platforms, but Snapchat is the only one that has its own team, consisting of one design and two edit staffers.
Jul 29, 2015

RT @StKonrath: Publishers are hiring Snapchat specialists, but will it pay off? / @LMoses digiday.com/publishers/sna…

Jul 29, 2015

RT @Digiday: To take advantage of Snapchat's buzz, publishers are hiring dedicated staffers, even if the ROI is far from proven. trib.al/e1nUU5p

Jul 29, 2015

Publishers are hiring Snapchat specialists CNN has 3. Daily Mail has 8 shar.es/1sQl9i via @digiday

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Snapchat tweak boosts traffic for publishers: 'Our views have doubled'

digiday.com — Publishers Snapchat tweak boosts traffic for publishers: 'Our views have doubled' Snapchat is getting more love from publishers since it changed its design to make content more conspicuous. The messaging app popular among teens launched its Discover feature in January with 11 publishers, but users had to swipe twice to get to their content, making it difficult to, well, discover.
Jul 28, 2015

The real number to brag about here is that half of US Snapchatters who open a Discover channel view to completion digiday.com/publishers/sna…

Jul 28, 2015

Snapchat's design tweak is boosting traffic for some publishers: 'Our views have doubled' shar.es/1sOqKp

Jul 28, 2015

RT @Rosental: Snapchat tweak boosts traffic for publishers: 'Our views have doubled' digiday.com/publishers/sna… via @digiday

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How Bloomberg monetizes readers who arrive from social media

digiday.com — As publishers increasingly see their audience come in from social platforms, they naturally are looking for ways to capitalize on that growth. Case in point is Bloomberg Media Group. Bloomberg.com's social side door traffic has grown 90 percent over the past year, according to the company, no doubt helped by the fact that Bloomberg owns the Twitter handles @business, @luxury, @markets and @technology.
Jul 27, 2015

How Bloomberg monetizes readers who arrive from social media shar.es/1sEleD via @digiday

Jul 27, 2015

BBG social traffic has grown 90% over the past year, helped by owning Twitter handles: @business, @luxury, @marketsdigiday.com/publishers/blo…

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The publisher 'stores' that drive commerce while preserving reader trust

digiday.com — Given the challenges of digital media, commerce is a tempting way for publishers to create new revenue streams by extending their brands. But slapping commerce links on articles can lead to the impression that the editorial side is for sale, damaging the publisher's credibility.
Jul 24, 2015

How do the NY Times, Monocle et al come up with the products they sell? shar.es/1swK9m

Jul 24, 2015

Slate, NYT and Monocle are 3 news sites that do the "store" thing right: digiday.com/publishers/pub…

'He's got that hair': Bloomberg hires first creative ad director

digiday.com — Publishers 'He's got that hair': Bloomberg hires first creative ad director Bloomberg Media's latest hire suggests the financial giant may have a little MTV-envy. Bloomberg has hired a splashy designer as its first global creative director for ad sales as it tries to accelerate the expansion of its media business.

Gawker's real business problem: It's too small for the modern media economy

digiday.com — When Gawker pulled a controversial post last week, it focused attention on how the blog's racy brand of journalism may be at odds with its growth ambitions. But 12-year-old Gawker Media has a bigger problem: It's not big enough, at least at a time when its VC-addled competitors like BuzzFeed, Vice, Business Insider and Mashable keep putting up eye-popping audience numbers.
Jul 23, 2015

others bought scale with VC $, though. "Gawker's real business problem: It's too small for the modern media economy" shar.es/1sJAvN

Jul 23, 2015

Gawker's real business problem: It's too small for the modern media economy digiday.com/publishers/gaw…

Jul 23, 2015

Gawker's real business problem: It's too small for the modern media economy. shar.es/1sJ8K8

Jul 23, 2015

Gawker's real business problem isn't its controversial content, but being too small shar.es/1sJUGR

Jul 23, 2015

Nick Denton says there's a "strong argument" for changing Gawker Media's name shar.es/1sJUif

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How The Daily Beast uses data to inform native ad strategy

digiday.com — Advertisers may be obsessed with native advertising, but few are sure about how to make sure it's working. The Daily Beast, which relies on content marketing for 80 percent of its ad campaigns, has taken a data-driven approach to both creating native ads and to proving they work.
Jul 22, 2015

If you're like The Daily Beast and derive 80% of your revenue from native adv, you can't afford to mess it up. shar.es/1sd7Kr

Jul 22, 2015

RT @lmoses: If you're like The Daily Beast and derive 80% of your revenue from native adv, you can't afford to mess it up. shar.es/1sd7Kr

Jul 22, 2015

Step 1 of building a modern media company: give your tech a Greek name shar.es/1sduIC

Jul 22, 2015

Interesting bit on how The Daily Beast uses data to inform native ad strategy bit.ly/1g75N3E

More Articles →
Aug 01, 2015

Admiring the trader joe's- like efficiency at JFK security line

Jul 31, 2015

Considering Quaaludes to knock myself out on overnight flight this wknd. Too risky?

Jul 30, 2015

'What Facebook has done with autoplay where they embedded video in people’s feeds, they accustomed people [to it]' shar.es/1sTFQY

Jul 30, 2015

Bon Appétit turned its ad into a cover, and many readers were not delighted shar.es/1sTFaf

Jul 30, 2015

If you're seeing more autoplay video on publisher sites (CNN the latest e.g.), you can thank Facebook shar.es/1sTEOi

Jul 29, 2015

There's a StopHop for Rennes but not Paris? Doesn't fill me w/confidence..Anyone know of an alternative?

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