Lucia Moses on Muck Rack

Lucia Moses Verified

Senior Editor — Digiday

Senior editor at Digiday. A teacher once said of me, 'Watch out for the quiet ones.' 917.209.8549 lucia@digiday.comSenior editor at Digiday. A teacher once said of me, 'Watch out for the quiet ones.' 917.209.8549 lucia@digiday.com

Small Publishers Are Left Adrift By Shift to Platforms

editorandpublisher.com — http://www.editorandpublisher.com/news/small-publishers-are-left-adrift-by-shift-to-platforms/"> When Google was creating its fast-loading mobile pages initiative, AMP, it gathered together a group of big-name publishers to ask what their needs are. In fact, big publishers like The New York Times contributed their own code - which, naturally, addressed their specific interests - to what became the AMP framework.

The haves and have-nots: Small publishers are left adrift by shift to platforms

digiday.com — When Google was creating its fast-loading mobile pages initiative, AMP, it gathered together a group of big-name publishers to ask what their needs are. In fact, big publishers like The New York Times contributed their own code - which, naturally, addressed their specific interests - to what became the AMP framework.

Vox Media's Choire Sicha is the unlikely platform wrangler

digiday.com — This article is from Digiday's new magazine, Pulse, a quarterly print publication about the modernization of media. The first issue examines the perils and opportunities of publishing in the age of platforms. To download the 60-page magazine, please visit the Pulse page. If you're interested in a printed copy, please submit your information here.

'Absolutely petrified': Publishing in Facebook's era of empire

digiday.com — This article is the cover story of Digiday's new magazine, Pulse, a quarterly print publication about the modernization of media. The first issue examines publishing in the age of platforms. To download the 60-page magazine, please visit the Pulse page. If you're interested in a printed copy, please email us.

'Burn the boats': About.com begins unbundling, starting with health

digiday.com — About.com came of age - and thrived - in the time of portals. But as big one-stop-shop sites lose relevance, it's embracing the power of focus in verticals in categories like health, home and finance. It's begun unbundling the About portal, starting with a health vertical site called Verywell, with plans to roll out a couple more new verticals by the end of the year.

Reality check: Distributed media strategies won't work if they can't be measured

digiday.com — The rush of publishers to embrace distributing media across platforms rather than relying mostly on people coming to their owned properties rests on a basic assumption: The business model will follow. But that's easier said than done.

Viral site LittleThings is building a $50 million ad business largely from programmatic

digiday.com — Viral site LittleThings is building a $50 million ad business largely from programmatic Most publishers would like to minimize their dependence on programmatic advertising. After all, it still tends not to be as lucrative as direct-sold advertising, which has the added benefit of giving a site a premium sheen.

'The pageview is antiquated': How Purch is trying to measure true reader impact

digiday.com — It's no longer enough for publishers to have indiscriminate scale. But measuring whether readers like your site has always been tricky. It's hard enough to figure out where people are coming from, what they're reading and why they leave. And metrics can be abused, as anyone who's clicked through a multi-page online slideshow knows.

Conde Nast Traveler debuts hotel hot list on Snapchat

digiday.com — Conde Nast Traveler debuts hotel hot list on Snapchat Condé Nast Traveler is giving Snapchat the exclusive for its annual hotel "Hot List" to reach the messaging app's coveted young readers. Starting at 9 a.m. Wednesday, the 13 winning hotels in the U.S.

When La Presse Went All Digital, About Half of Print Readers Followed

editorandpublisher.com — http://www.editorandpublisher.com/news/when-la-presse-went-all-digital-about-half-of-print-readers-followed/"> When La Presse, Montreal's upscale French-language daily, went all digital on weekdays as of Jan. 1, it pushed readers to its free tablet app. Three months of data later, La Presse is claiming success. About half the paper's daily print readers transitioned to the app, execs believe.
More Articles →
Apr 26, 2016

People don't trust scale anymore, which is a problem for more than just About.com shar.es/1eXAeN

Apr 26, 2016

Hey look, it's a print magzine! And it looks really cool: Introducing Pulse, Digiday's quarterly magazine shar.es/1eXAm9

Apr 23, 2016

Confused by the cowboy theme night on my Club Med vacation. Cultural appropriation by the French?Confused by the cowboy theme night on my Club Med vacation. Cultural appropriation by the French?

Apr 21, 2016

But not Cheerios RT Prince Was the Rare Music Legend Who Also Had a Deep, Abiding Love of Breakfast Food grubstreet.com/2016/04/apprec…

Apr 21, 2016

@robleathern Clearly readers are asking for - demanding! - more vertical video

Apr 21, 2016

@jason_kint Or: when the NYT style section declares it so

Apr 21, 2016

Publishers' newest monetization scheme: charging readers to comment bloom.bg/23JCn29 via @technology

Apr 21, 2016

Another sign of platform power: Google AMP ads are slow to load, but it's the publishers that have to deal w/it shar.es/1jQytX

Apr 20, 2016

RT @Penenberg: I'd binge read NYT corrections if they were compiled into a Dadaist collection. nytimes.com/2016/04/19/art…


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