Lucia Moses on Muck Rack

Lucia Moses Verified

Senior Editor — Digiday
As seen in:  Digiday, Adweek

Senior editor at Digiday. (917) 209-8549

5 charts that tell the state of people's Internet IQ — Technology is a part of everyday life, but how well do we really understand it? Eighty-four percent of U.S. adults may use the Internet, but their awareness and understanding of how it works varies widely.

Platforms court journalists, but will the romance last? — Traditional media outlets may be continuing to lay people off, but journalists are in demand at tech platforms - for now, at least. Google recently put a call out for a "data trends journalist" who will be part of a new group of "data curators."

BuzzFeed's latest traffic trick: The 'social URL' — BuzzFeed may already be king when it comes to getting people to share its posts, but that's not stopping it from continually trying new things. Now, BuzFeed has even tapped the humble URL to work harder. The social publisher has discovered that writing original, made-for-sharing URLs can act like a rocket booster for a post.

People's Sexiest Man Alive, by the numbers — People announced its Sexiest Man Alive yesterday, and while it's big news for fans of Chris Hemsworth, it's even bigger for People and its parent company, Time Inc. The Sexiest Man franchise was born 29 years ago when it applied the phrase to Mel Gibson, has been spun into a mini-empire, along with other People specials like the Oscar and 50 Most Beautiful issues.

The NY Times runs its first print native ad — The New York Times has been producing increasingly elaborate native ads online, and now it has gone a step further by extending the format to print for the first time. The ad, for Shell, is set to appear in print and online Wednesday, and it's a far cry from the advertorials of days past.

In defense of Shingy: 'He's like a hired artist' — The Internet is a cruel place. Just ask Shingy. Lately, everyone seems to be piling on the "digital prophet" for AOL. The New Yorker stoked the fire Nov. 10 when it published a short profile that revealed that he gets paid six figures to "fly all around the world and go to conferences."

This woman is Hearst Magazines' secret digital weapon — Kate Lewis is very excited. She has just come back from the Popular Mechanics Breakthrough Awards luncheon on the 44th floor of Hearst Tower, where she sat next to a 13-year-old boy, Terrance Li, who won an award for making a smartphone charger that uses cooking heat.

Platishers, beware: Say Media gives up on publishing — Three years ago, Jane Pratt celebrated the launch of her new site XoJane with Say Media by throwing a party at the Jane Hotel, a boutique hotel in the West Village. Pratt was regal in a bright yellow Marc Jacobs dress, and stars Michael Stipe, Courtney Love and Mike D stopped by to fête her return to journalism.

Quartz rethinks the newsroom for the digital age — The Quartz newsroom quite literally flickers with technology. A lamp is rigged up to let staffers know when it's going to rain (it was green on Tuesday, indicating it was safe to go out). Lights go on when the coffee is ready or the dishwasher is done.

Why Hearst is pitching advertisers on its Facebook fans — Hearst Magazines has made a concerted effort to increase its referral traffic from Facebook, and it's paid off: over the past year, Facebook has jumped from 4 percent to 42 percent of its traffic. Now, the publisher is trying to spin that growth into ad dollars with a new product called Trending Stories.
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Nov 25, 2014

Only 44 pct of us understand how company privacy policies work, and more on our digital IQ

Nov 24, 2014

Platforms are enamored with journalists. But can tech and media coexist?

Nov 22, 2014

@moneyries @fromedome @mediagazer true. Author name gets in the way too. Shows it's not a formal strategy (yet)

Nov 22, 2014

@fromedome actual proof, no - as story says, they're not measuring yet

Nov 21, 2014

Kudos to those who noticed the special URL we put this story

Nov 21, 2014

@vivian Hi Vivian, I'm hoping to get in touch today for a story in Digiday. I'm -@lmoses

Nov 21, 2014

Debuting our homage to (ripoff of?) the @NYmag Approval Matrix: it's the Digiday Vitriol-o-Meter

Nov 21, 2014

No more free admission to pricey MoMa for @NYTimes employees… via @motherjones

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