Lucia Moses on Muck Rack

Lucia Moses Verified

Senior Editor — Digiday
As seen in:  Digiday, Adweek

Senior editor at Digiday. (917) 209-8549

Business Insider plans spinoff consumer tech site — Flush with new funding, Business Insider is planning to launch a new site devoted to consumer technology that will attempt to expand its audience beyond business readers, Digiday has learned. Executives at BI declined to comment on the record, but sources close to the project confirmed the publisher's plans for BI's first new standalone site.

Publishers see finite rewards from infinite scroll — Publishers are in a battle for people's time and attention. And one of the more popular weapons in their arsenal is the infinite, or endless, scroll. Made popular by Facebook and Twitter, it loads content continuously as the reader moves down the page.

How publishers make native ads newsy — Native advertising was supposed to be marketers' answer to banner blindness by creating ads that consumers would want to read and share. But by the time a native ad gets through all the necessary approvals and is shaped in a way that can scale, the result is often evergreen - and bland.

Why the FT is tweaking its digital paywall — The Financial Times is changing its digital subscription strategy in a way that, on the face of it, is aimed at bringing in more readers. But it's also an advertising play. The U.K. publisher is rolling out a one-month trial period during which people can sign up for $1.

Meet the BuzzFeed employee behind #TheDress — The photo of The Dress originated from a woman in Scotland, who posted it on Tumblr with a simple question: What color is it? But it wasn't until Cates Holderness, the community growth manager at BuzzFeed, posted it online at around 6 pm ET Thursday night that it lit the Internet on fire.

5 things holding back customized content — The promise of "big data" is the customization not just of advertising but of all content, tailored for specific users. That's not quite the reality. The reality is, publishers still struggle with the most basic aspects of customizing content to the individual reader.

How Food52 turned content into commerce — As media companies hunger for new revenue ingredients, commerce is a natural place to go. But blending content and commerce is tough when the metrics, skills and culture are different. (It's not easy for the commerce sites that have tried to get into the publishing business, either; when was the last time you shared an article from Gilt?)

Bloomberg's Justin Smith: 'Platforms have done a better job at media.' — It has been a year and a half since Justin Smith became the global CEO of the Bloomberg Media Group with the mandate of making the Bloomberg LP media arm a household name with business executives around the world. Since then, Bloomberg Media has made a slew of hiring across sales, marketing and editorial.

Atlas Obscura tries to carve out a niche with smart-kid millennials — One day last March, 300 people showed up at the General Society of Mechanics and Tradesmen of the City of New York, a stately building in Midtown, that houses the John M. Mossman Lock Collection. Guests paid $75 apiece to examine the collection, watch an expert lock picker ply his trade and try their own hand at lock-picking.

Magna Global ventures further into 'programmatic TV' — Programmatic advertising is slowly but surely coming to the hidebound and wary world of TV, if on TV's own terms. The latest example comes from IPG Mediabrands unit Magna Global, which is announcing Feb.
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Mar 04, 2015

Let's be nice to those in less fortunate ZIP codes RT Are Manhattanites Becoming Brooklyn’s Bridge-and-Tunnel Crowd?

Mar 04, 2015

Little did I know when doing anti-endless scroll story that it's about to be added to our article pages. Awkward.

Mar 04, 2015

What I learned today from email: "77% of millennials say the typical 9-5 work schedule does not work well for them."

Mar 04, 2015

Why some publishers are critical of the infinite scroll: "it’s up to us to not give infinite, but finite choice"

Mar 03, 2015

RT @superwuster: 1/5 on Goodnight Moon: "It just points out various things in a room, then proceeds to say 'good night' to all the objects in the room."

Mar 03, 2015

You're doing it all wrong, people: RT Warren Buffett's Secret to Staying Young: 5 Cokes a Day via @MONEY

Mar 03, 2015

Most native ads are bland and evergreen. How @Bloomberg @WSJ et al are making ads that play off the news cycle

Mar 01, 2015

Argument for single- sex schools? This is a real crisis. Why schools are failing our boys (via @Pocket)

Feb 27, 2015

BuzzFeed's Cates Holderness, who unleashed #TheDress: "Seeing the strife it’s caused worldwide is hilarious to me."

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