Lucia Moses on Muck Rack

Lucia Moses Verified

Senior Editor — Digiday
As seen in:  Digiday, Adweek

Senior editor at Digiday. A teacher once said of me, 'Watch out for the quiet ones.' 917.209.8549 lucia@digiday.com

The traffic LinkedIn drives to publishers has dropped 44 percent this year

digiday.com — LinkedIn used to be a steady referral source for many publishers. But that's changed as the social network for professionals has prioritized its own media and its contributor network. For the first eight months of the year, referral traffic to SimpleReach's 1,000 publisher base declined 44 percent, according to the firm, which provides industry content performance measurement and distribution.
Aug 28, 2015

The traffic LinkedIn drives to publishers has dropped 44 percent this year shar.es/1v2leL via @digiday

Aug 28, 2015

The traffic LinkedIn drives to publishers has dropped 44 percent this year shar.es/1v2iA1

Aug 28, 2015

Traffic LinkedIn drives to publishers has dropped 44% this yr despite the fact that ppl are sharing more digiday.com/publishers/tra…

Aug 28, 2015

RT @myurow: The traffic LinkedIn drives to publishers has dropped 44% this year digiday.com/publishers/tra…

Aug 28, 2015

RT @myurow: The traffic LinkedIn drives to publishers has dropped 44% this year digiday.com/publishers/tra…

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How Bloomberg Media is selling advertisers on the news

digiday.com — To hear some agencies tell it, hard news is a risky place for advertisers and should be avoided. Yet Bloomberg Media Group is taking the opposite view, making it easier for advertisers to place their messages amid its newsiest content.
Aug 27, 2015

How Bloomberg Media is selling advertisers on the news shar.es/1vgOgq

Aug 27, 2015

Unfortunate name aside, Bloomberg Media's new Trendr is an interesting way to sell ads against the news shar.es/1vpY0j

Aug 27, 2015

RT @paulcaine: Our exciting new product from our Ad Innovations Group. @keithgrossman @lmoses shar.es/1vgYRJ via @digiday

How The New York Times gets a 70 percent open rate on its newsletters

digiday.com — How The New York Times gets a 70 percent open rate on its newsletters The New York Times has caught the newsletter fever. In the past year, it has launched a dozen of them - it now has a total of 33.
Aug 24, 2015

RT @Digiday: How the New York Times managed to get a 70 percent open rate on its newsletters. trib.al/eNmW9Yc

Aug 24, 2015

The New York Times has a 12-person dedicated newsletter team: bit.ly/1Edil3S Of course it does.

Aug 24, 2015

How @nytimes gets a 70 percent open rate on its newsletters (it helps to have a 12-person newsletter team) shar.es/1vmt93

Aug 24, 2015

How The New York Times gets a 70% open rate on its newsletters shar.es/1vm7mZ via @digiday

Aug 24, 2015

How The New York Times gets a 70 percent open rate on its newsletters shar.es/1vm7ai via @digiday

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'I am the social': Neetzan Zimmerman brings a little bit of Gawker to The Hill

digiday.com — Neetzan Zimmerman is having his comeback moment. The former Gawker staffer was once described as "viral news genius" and "super-human" but more recently made news when he was suspended from the anonymous social app Whisper following a Guardian exposé accusing the app of breaching users' privacy, charges Zimmerman denied.

Unionized newsrooms threaten the very thing that helped digital media grow

digiday.com — With unions cropping up in digital newsrooms across the media landscape, publishers have to be wondering if they should be worried. Could their staff be next?
Aug 14, 2015

"Unionized newsrooms threaten the very thing that helped digital media grow": like Dickens-era principles? shar.es/1tkcQ9

Aug 13, 2015

RT @Digiday: Unionized newsrooms threaten the very thing that helped digital media grow trib.al/vSwgvRw

Aug 13, 2015

Could unions force low-cost digital media to rethink their model? shar.es/1txqhn

Aug 13, 2015

The union/nonunion pay gap in journalism is not as big once you adjust for cost of living digiday.com/publishers/uni… (nonunion = cheaper cities)

Aug 14, 2015

Unionized newsrooms threaten the very thing that helped digital media grow shar.es/1tkSah via @digiday

How GQ cut its webpage load time by 80 percent

digiday.com — It used to be that publishers measured their success in audience size. Now, with the rise of reading on mobile devices, it's page load time that they're crowing about. Before GQ relaunched its website July 1, pages took a painfully long seven seconds to load.
Aug 14, 2015

RT @paul_irish: GQ worked hard on their mobile pageload performance. Results: pageload time is ⬇ 80%. Traffic is ⬆ 80%. digiday.com/publishers/gq-…

Aug 12, 2015

@Hsmittman on cutting @GQmagazine load time 80 pct: 'If you can’t load pages fast enough, you can’t compete.' shar.es/1tJwQ7

Aug 12, 2015

RT @myurow: GQ cut its page load time by 80 percent after redesigning the site shar.es/1tJe3I

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How Funny or Die learned to stop worrying and embrace platforms

digiday.com — Even Funny or Die has had to get serious about its platform approach. Since its founding in 2007, the video comedy site co-founded by Will Ferrell has taken the opposite approach of many digital publishers in staying independent of YouTube and other platforms. But that was then.
Aug 11, 2015

How Funny or Die learned to stop worrying and embrace platforms shar.es/1tjvf5 via @digiday

Aug 11, 2015

Funny or Die has built an audience of 30 million across 15 platforms. bit.ly/1L3OJZ4 "you have to go where the people are"

Aug 11, 2015

RT @abeaujon: Funny or Die has built an audience of 30 million across 15 platforms. bit.ly/1L3OJZ4 "you have to go where the people are"

Aug 11, 2015

RT @abeaujon: Funny or Die has built an audience of 30 million across 15 platforms. bit.ly/1L3OJZ4 "you have to go where the people are"

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LinkedIn now gets 45 percent of its ad revenue from native ads

digiday.com — LinkedIn has gone from being a supplier of traffic to publishers for a rival for their readers. Now, LinkedIn is growing as a competitor for native advertising, too. Since it got its start as a recruiting site 12 years ago, LinkedIn has tried to get in on the platform game by getting professionals and companies to spend more of their time and money there.
Aug 10, 2015

LinkedIn now gets 45 percent of its ad revenue from native ads shar.es/1t4npJ via @digiday

The agency view on Vox Media: 'The modern-day Condé Nast'

digiday.com — Vox Media is poised to get another investment from NBC Universal, a deal that would value the publisher at $850 million, according to Recode. That lofty valuation is clearly a future projection: Vox Media brought in some $50 million in 2014, according to a Washington Post calculation.
Aug 03, 2015

New media powerhouses -- Vox, HuffPo etc -- have only 75 salespeople. digiday.com/publishers/age…

Aug 03, 2015

RT @moorehn: New media powerhouses -- Vox, HuffPo etc -- have only 75 salespeople. digiday.com/publishers/age…

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Bon Appétit readers do not like their covers turned into ads

digiday.com — Publishers Bon Appétit readers do not like their covers turned into ads Bon Appétit's readers like their tomatoes room-temperature and their editorial pure. The Condé Nast glossy is usually tantalizing readers with mouth-watering recipes. But this month it had readers gagging when it covered its August issue with a Samsung ad.
Jul 30, 2015

Bon Appétit turned its ad into a cover, and many readers were not delighted shar.es/1sTFaf

More Articles →
Aug 28, 2015

Very happy to know you can still get an 8-oz coffee at Starbucks off the chalkboard

Aug 28, 2015

@davidfolkenflik Glad we live in a world of forgiveness and second chances

Aug 28, 2015

Publishers know they're seeing less traffic from LinkedIn. Just how much has it dropped overall? shar.es/1vqwT3

Aug 28, 2015

@dandhicks News reporting is expensive and needs ad support, so..

Aug 28, 2015

So much for viewability: Nice scoop by @garettsloane on Snapchat charging for video views that may be going unseen shar.es/1vqmJC

Aug 27, 2015

@michaelmccutch Not necessarily -if it's off a large base (which we don't know), 14% could be impressive

Aug 27, 2015

Unfortunate name aside, Bloomberg Media's new Trendr is an interesting way to sell ads against the news shar.es/1vpY0j

Aug 26, 2015

TIL: in France, the word for "newsletter" is..."newsletter"


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