Lucia Moses on Muck Rack

Lucia Moses Verified

Senior Editor — Digiday
As seen in:  Digiday, Adweek

Senior editor at Digiday. (917) 209-8549 lucia@digiday.com

Inside Puma's branded content strategy

digiday.com — When it comes to buying shoes online, the behemoths like Amazon and Zappos have a lot to offer, with their low prices, speedy shipping and free returns - advantages that a single brand can't compete with. That was the issue Puma considered about two years ago when it was looking for ways to jumpstart its online sales.

Why Rant Media uses its reporters to write native ads

digiday.com — Having a native ad product is table stakes for publishers these days. But in addition to scale, the biggest challenge is coming up with content that people will actually read.

What we learned about publishing in 2014

digiday.com — This year started out on a hopeful note for publishers, as new, venture capital-soaked media outlets set out to make their marks, journalists were wooed in talent wars and outlets invested in video series and other new revenue streams. But ongoing advertising declines continued to roil traditional media companies.

Nick Denton to staff: 'I need a backup'

digiday.com — Nick Denton has never been a typical media boss. As co-founder of Gawker Media, he's always played the outsider. He's eschewed the title of CEO, taken a tell-all approach to his company and personal life alike, and been a hands-on manager, almost to a fault.

How fusty old Hearst is becoming a modern publisher

digiday.com — Being a publisher today means marrying scale and distribution. That's hard enough, but what if you're a legacy publisher with a sprawling collection of brands with neither a strong digital DNA nor a history of working cohesively?

Mother Jones' nonprofit fix for serious journalism work

digiday.com — Troubles at The New Republic have attracted fresh attention on the business challenges facing policy and investigative journalism in the digital era. Facebook co-founder Chris Hughes bought it not to, as he wrote, be a philanthropist but to make it a sustainable business.

Check Out All of the Winners in the Print Category From This Year's Hot List

adweek.com — Afar, Bon Appetit, Cosmo, Esquire, Forbes, Harper's Bazaar, HGTV Magazine, Hot List, Joanna Coles, Magazine Content, Martha Stewart Living, People Magazine, Southern Living, Teen Vogue, The Atlantic, The Hot List, WSJ., Magazine

Why Silicon Valley and media don't mix easily

digiday.com — The publishing industry's white knight, in the form of billionaire techie, is turning out to be an awkward rescue. It initially was heartening when tech entrepreneurs offered publishers a lifeline, with former eBay founder Pierre Omidyar vowing to plow $250 million into investigative journalism, Amazon chief Jeff Bezos scooping up The Washington Post and ex-Facebooker Chris Hughes taking over The New Republic.

The many definitions publishers use for 'platform'

digiday.com — Everyone uses the term these days, but it's hard to get people to agree on what a "platform" actually is. It's been applied to everything from social media networks to online marketplaces to digital publishers that want to position themselves as tech-forward (giving rise to the unfortunate term " platisher ").

The state of native ads on mobile in 5 charts

digiday.com — Mobile monetization is causing a big headache for publishers. While consumers spend more of their time on their devices, the platform isn't getting a proportionate share of ad revenue: ad rates are nearly one-fifth what they are on desktop.
More Articles →
Dec 17, 2014

The test we should all consider (and fear): is your publication a must-read? battellemedia.com/archives/2014/… @johnbattelle

Dec 17, 2014

@IAB says we're not ready for 100 percent viewability. Surprisingly, some agencies agree shar.es/13EyEL @360i @digitas

Dec 17, 2014

@MichaelWolffNYC on digital media is the most entertaining thing you'll read today shar.es/13E5rs

Dec 16, 2014

Is Marriott really the biggest travel publisher out there? So it claims shar.es/13yMxd

Dec 16, 2014

@Marriottintl explains why it chose @Medium to launch a new travel vertical shar.es/13ySF2

Dec 15, 2014

Decision to not pub Sony hacks "should be based on ethics and respect for the right of free expression.." slate.com/articles/news_… via @slate

Dec 15, 2014

Shame on the car brand that pitched me but required they review article before pub. (Do reporters really agree to this?)

Dec 15, 2014

. @Puma on blending publishing, commerce: “I think there’s always going to be tension between content and marketing" shar.es/13A7E9

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