Lucia Moses on Muck Rack

Lucia Moses Verified

Senior Editor — Digiday
As seen in:  Digiday, Adweek

Senior editor at Digiday. A teacher once said of me, 'Watch out for the quiet ones.' 917.209.8549

Snapchat lays the groundwork to court celebrities — In its latest move to become a full-fledged media platform, Snapchat is eyeing celebrities. The app already has mainstream stars including Justin Bieber and Kylie Jenner among its users. One industry executive was told by Snapchat that it's putting a big focus on making celebrities more active.

The @FuckJerry guide to modern branding — In the age of aggregation, @FuckJerry is a star. The popular Instagram account has 5 million followers, built over the past four years by scouring the Web for images and then slapping irreverent captions on them. Elliot Telebe and Elie Ballas are the 24-year-old pals behind the comedy account, whose name was loosely inspired by Jerry Seinfeld.

Internet mysteries: What's up with Twitter's verification system? — Twitter may be getting overshadowed by the likes of Facebook, with its recent Instant Article deals with publishers, and Snapchat, with its youth appeal. But it's a testimony to its enduring importance that people are still grousing about its opaque verification process. It's an Internet mystery that won't go away.

The rapid rise of Vox Media's Melissa Bell: An explainer — It's hack week at Vox Media, and Melissa Bell is in her element. The meetup, which is taking place in downtown Philadelphia, has drawn more than 90 employees, all hoping to come up with the next innovation for the company, whether it's a virtual reality application or interactive video.

How The New York Times finds new subscribers on Facebook — Publishers have a lot of tools to bring readers back to their site. But often those visitors amount to little more than drive-by traffic, especially if they come from social media. Publishers need that traffic to work harder, especially if they're like The New York Times, where subscriptions account for more than half its revenue.

How CNN took a startup approach to politics — CNN gets its share of flak from media elites, but it has been on something of an innovation tear lately, taking a bit of inspiration from an unlikely source: print. Last spring, it created CNN Digital Studios to make Web videos for Twitter audiences.

Thrillist's Ben Lerer: 'The pendulum has swung back to quality content' — Publishers Thrillist's Ben Lerer: 'The pendulum has swung back to quality content' Thrillist Media Group has come a long way from its roots as a shopping email newsletter for guys. Today, it's a collection of men's lifestyle blogs and newsletters and e-commerce business with revenue in the neighborhood of $100 million last year.

ThePostGame looks beyond Yahoo for growth — Digital sports vet David Katz has made a lot of bets over the years. But when he launched his biggest venture yet, ThePostGame, he went to Yahoo, where he formerly worked. The digital sports "magazine" would complement Yahoo's sports news with contextually-rich features on the athletes and the game.

IBTimes preps its sales push: 'It's time to add that marketing varnish' — IBTimes was one of the fastest-growing business sites of the past year, up 38 percent to 21.5 million uniques, according to comScore. But it's still unknown in ad circles. The site is the flagship of IBT Media, an 8-year-old digital publishing company that many people first heard of when it bought the struggling Newsweek two years ago.

German site Heftig modeled itself after Upworthy and what happened next will blow your mind — Three years ago, Upworthy burst on the scene with a recipe of feel-good, mission-driven videos packaged up with viral headlines. Upworthy is pivoting from its aggregation roots to focus on original content as its traffic has dropped precipitously from a peak of 50 million last summer.
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Jul 07, 2015

Can an account with a name like @FuckJerry cultivate brands while staying true to its name?

Jul 07, 2015

It's not every day I get to use the F word in a headline..and throughout a story

Jul 06, 2015

I wish the entire conference call complex would just go away.

Jul 06, 2015

Internet mysteries: What's inside the 'black box' of Twitter's verification system? via @digiday

Jul 02, 2015

Spot-on history of the NYT trolling/hate read phenomenon. It's a sound traffic strategy

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