Lucia Moses on Muck Rack

Lucia Moses Verified

Senior Editor — Digiday
As seen in:  Digiday, Adweek

Senior editor at Digiday. (917) 209-8549 lucia@digiday.com

For native ads, publishers hack the CMS

digiday.com — Two of the biggest buzzwords in publishing are "native advertising" and "content-management system," as publishers have tried to promote their ability to create ads that are as good as the surrounding editorial content and the technology platform that delivers those ads.

5 Super Bowl myths, debunked

digiday.com — With the Big Game comes an equally big amount of misinformation. Maybe you've heard the one that domestic violence increases on Super Bowl Sunday or that it's the biggest day for beer drinking. And let's not forget the myth of the half-time flush.

The case for, and against, integrated print-digital newsrooms

digiday.com — In the dot-com days, publishers tended to treat their online counterparts as second-class bolt-ons to their print editions. When it became clear the Web was here to stay, they had to demonstrate they were serious about growing their Web operations.

5 charts that show how social media rules publishing

digiday.com — The New York Times may deny that it's playing the BuzzFeed game, but there's no getting around the fact that with the homepage declining in importance as a source of publishers' traffic, the pressure to use social media to find readers has never been greater.

Can GQ make the digital leap?

digiday.com — Howard Mittman is unique at Condé Nast. As publisher of Wired, he grew the tech publication's digital revenues to 50 percent of overall sales. Now, as a far more difficult second act, Mittman is trying to do the same at men's title GQ, where he became publisher in September.

Inside Bloomberg LP's big data play

digiday.com — The rise of big data holds out big promises for marketers. And if there's any media company that has information on its customers, it's Bloomberg LP, which claims to generate 1.3 billion data points a day on visitors to its terminals and its media properties.

5 charts: Which is winning, apps or mobile Web?

digiday.com — It's a confusing moment for publishers. With consumers spending more time on mobile devices, media outlets have been scrambling to make sure their sites are mobile-friendly over the past couple years. But then last summer, comScore came out with a report declaring that not only was mobile now driving Internet activity, but that the apps had won.

Inside the NY Times' audience development strategy

digiday.com — It was the fall of 2014, and Alexandra MacCallum was filling out her new audience development staff as The New York Times' newly appointed assistant managing editor for outreach. The timing couldn't have been more awkward; the newsroom had just learned that the paper was seeking to eliminate 100 jobs through buyouts.

Programmatic lessons from Daily Mail's ad giveaway

digiday.com — It's hardly conventional for a Web publisher to promote an ad giveaway with a full-page newspaper ad, but DailyMail.com has reason to be especially aggressive. To make inroads in the U.S., the online counterpart of the U.K.'s Daily Mail is offering free programmatic advertising to direct advertising clients on a dollar-for-dollar basis.

Confessions of a publisher on agency gifting: 'This is graft'

digiday.com — The rise of digital was supposed to usher in an era of transparency and accountability, but in some ways, the buying of ad space hasn't fundamentally changed. The three-hour lunch of the past that greased the media-buying wheels has been replaced by tacky grabs for luxury goods as media sellers look to gain favor with 20-something media buyers.
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Jan 23, 2015

Publishers want to treat native ads like editorial. Here's why this is a problem: shar.es/1byupw

Jan 22, 2015

And the lunch. W/the business lunch on the way out, hard for a reporter to get a free meal these days nyp.st/1KZvpdi @media_ink

Jan 22, 2015

What were you doing in your spare time at 17? This kid is covering tech for the @Dailydot capi.tl/1ApDO1h

Jan 22, 2015

Most people watch the Super Bowl alone, and other surprising things about the game shar.es/1bwzMN

Jan 21, 2015

Core of journalists' job has to be building audience - @vivian #NYDNLab

Jan 21, 2015

. @vivian on Facebook getting too much power over publishers, predicts some publishers will pull back #NYDNLab

Jan 21, 2015

Despite the push to integrate newsrooms, there's a case for having separate staffs shar.es/1bJCJA

Jan 21, 2015

Why @DailyMail insists on a dedicated Web staff: Digital is hard, + many journos are stuck in a print mindset shar.es/1bJ4cn

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