Lucia Moses on Muck Rack

Lucia Moses Verified

Senior Editor — Digiday
As seen in:  Digiday, Adweek

Senior editor at Digiday. A teacher once said of me, 'Watch out for the quiet ones.' 917.209.8549

Who's winning at business news on the Web — Business news is changing fast. Social media has become the default homepage, which has forced sites into a constant game of catch-up to find audiences. Old-school publications are being disrupted by faster upstarts. Take Business Insider, which jumped to second place in audience among business/finance news sites in the past year.

Why some media newsletters aren't designed for clicks — Newsletters have become increasingly popular as people look for an efficient way to get caught up on the news without wading through the Internet. That trend has given rise to the popularity of newsletters that, counterintuitively, are designed to be read entirely in email without readers having to click through to the host's site.

How digital publishers measure their influence — In the old days, press mentions and scoops were the currency of publishers. But with the instant, fragmented and compulsively measurable nature of digital media, you might not think old yardsticks would be relevant today. Still, digital natives aren't necessarily abandoning traditional metrics. Here's how a handful told us they think about and measure influence.

Time channels radio to boost mobile time spent — Digital media is going back to the future by channeling the early days of radio by giving digital visitors the option of having the news read to them. Case in point is Time magazine. It's among a handful of publishers - including The Economist, Forbes and Quartz - that have been creating audio versions of their publications.

Kik joins Facebook in hunt for more publisher, brand deals — While Facebook is courting publishers, millennial-focused messaging app Kik is also wooing publishers and brands to push content on its platform. Kik has made no secret of its goal to go beyond a messaging platform and become a place where younger consumers play games, order food and movie tickets, and even do banking.

Publishers want in on Facebook Instant Articles — If you listen to media commentators, Facebook's move to publish articles directly on its platform is a fateful choice. Yet in talking to publishers, there's not as much hand-wringing as you'd expect.

Marketers: We struggle to get internal buy-in for branded content — Many brands have become obsessed with content marketing as traditional advertising loses its effectiveness. But doing it well is hard for brands that are rooted in that very same traditional advertising. Brand marketers descended on NewsCred's #ThinkContent Summit Thursday to wrestle with the issues.

Media take different approaches in publishing to Facebook — On Wednesday, nine major publishers began publishing articles straight to Facebook under the social network's long-anticipated product, called Instant Articles. Facebook sweetened the deal by letting publishers control the ad sales, branding and content; sell ads on the articles and keep all the revenue; and get data on their readers.

Yahoo's Kevin Gentzel is out as head of sales — Kevin Gentzel is out as head of sales at Yahoo, just six months into his tenure there, Digiday has learned. Gentzel was a seasoned print ad sales veteran when Yahoo poached him in October, having had stints as chief revenue officer at The Washington Post and Forbes before that.

AOL's content sites face an uncertain fate — At the heart of Verizon's $4.4 billion takeover of AOL is its interest in the media company's programmatic ad tech and video operation. Less certain is where that will leave AOL's content sites, including The Huffington Post, TechCrunch and Engadget. Video is seen as a key part of the deal.
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May 21, 2015

We are yelling across the office to say what we wrote in Slack. It's an adjustment period.

May 20, 2015

Mobile listening can keep consumers around longer. But in the age of sharing, it has its limitations

May 19, 2015

Do people really want to order tickets and do banking on their messaging app? @Kik says yes

May 18, 2015

@HaroldItz Sigh. I prefer to look forward not back. But if you wrote it..

May 18, 2015

Is Twitter safe for avoiding Mad Men-finale spoilers yet?

May 18, 2015

“I can’t imagine there’s any news publisher that’s not reaching out to or in conversations with Facebook.”

May 18, 2015

Condé Nast not shying away from embracing print: "It’s a huge asset and a foundation of who we are."

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