Mark Sweney on Muck Rack

Mark Sweney Verified

London
Media Business Correspondent — Guardian
As seen in:  Guardian, Business Insider

Media Business Correspondent at the Guardian. From New Zealand, in London since 1999.

Game of Thrones return sparks huge surge in internet piracy

theguardian.com — The prospect of the return of Game of Thrones has prompted a hugesurge in internet piracy, with fans making more than 100,000 illegaldownloads per day of episodes of the show. The hit HBO show has seen an almost 50% year-on-year increase in thenumber of episodes illegally downloaded in the months ahead of theeagerly-anticipated premiere of season five on Sky Atlantic on Sundaynight.

Channel 4 to air 'real-time' election comedy starring Ben Miller

theguardian.com — Channel 4 is to air a "real-time" political comedy in the runup to the general election starring comedians Ben Miller and Hugh Dennis and created by the writers of cult hit Drop the Dead Donkey and sitcom Outnumbered.

Hatfield: ‘Today’s 50-something is Brad Pitt, Johnny Depp, Yasmin Le Bon’

theguardian.com — Stefano Hatfield is keen to wax lyrical about his latest project High50, an online community for the 50-plus market that aims to ape the huge success Saga has had cornering over-65s, but the conversation inevitably drifts to his most recent role at Evgeny Lebedev's London Live TV station.

Top Gear drives BBC iPlayer to record month

theguardian.com — The BBC's iPlayer service set a record in February, with four episodes of Top Gear attracting 9m views between them. The figures highlight the huge popularity of the BBC2 show with viewers, and the tough task the corporation faces after its decision to drop presenter Jeremy Clarkson following his fracas with producer Oisin Tymon.

Top Gear: what should the BBC do without Jeremy Clarkson?

theguardian.com — Reinventing Top Gear post-Jeremy Clarkson is not as easy as just replacing one, or maybe three presenters. Their banter, on-screen chemistry and buzz took years to evolve and as one producer pointed out, it is not just a car show, it's a sitcom.

Clarkson Top Gear Live tour could run without BBC branding

theguardian.com — The BBC's commercial arm is exploring a range of options to save its Top Gear Live global world tour, including running the events unbranded to allow Jeremy Clarkson to continue to front the shows. BBC Worldwide has already been forced to postpone four shows in Norway scheduled for this weekend, affecting 18,000 people who paid ticket prices ranging from £45 to £100.

Loaded magazine to close after 21 years

theguardian.com — Loaded, one of the titles synonymous with the mid-1990s lads' mag boom, is to close after 21 years. The last issue of the monthly magazine, which launched in 1994, is the April edition which is on sale now.

Trinity Mirror in talks to buy regional publisher Local World

theguardian.com — The parent company of the Daily Mirror is in talks to buy David Montgomery's regional newspaper group Local World for about £200m. Trinity Mirror, owner of the Daily Mirror, Sunday Mirror and Sunday People, is understood to be in talks with the shareholders in Local World.

UK first country in world where half of all ad spend is on digital media

theguardian.com — The UK will this year become the first country in the world where half of all advertising spend goes on digital media. Just over £16.2bn will be spent on all forms of advertising in the UK this year, including TV, newspapers, billboards, radio, online and on mobiles and tablets, according to eMarketer.

Downton Abbey to end after season six

theguardian.com — ITV has confirmed that the sixth series of Downton Abbey will be the hit period drama's last. The official announcement, made by ITV and the show's maker Carnival Films, puts to rest widespread rumours that creator Julian Fellowes was ready to call time on the series.
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Apr 16, 2015

Ed Miliband clearly been told to try and take chunks out of Sturgeon. PR transparent. He'll get spanked.

Apr 10, 2015

Game of Thrones return sparks huge surge in internet piracy gu.com/p/47cj2

Apr 09, 2015

After a great innings a legend has been given out by the third umpire... twitter.com/mirrorjeffers/…

Apr 07, 2015

Channel 4 to air 'real-time' election comedy starring Ben Miller gu.com/p/47a8c

Apr 05, 2015

Hatfield: ‘Today’s 50-something is Brad Pitt, Johnny Depp, Yasmin Le Bon’ gu.com/p/477mg

Apr 02, 2015

@mirrorjeffers Not really, everyone confirmed to type. 7 debate was both interesting and boring. Both at once

Apr 02, 2015

Sturgeon was the debate winner. Nil points for Miliband. Clegg cred struggled after selling out. Cameron fared best of majors. Farage comedy

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