Mark Sweney on Muck Rack

Mark Sweney Verified

London
Media Business Correspondent — Guardian
As seen in:  Guardian, Business Insider

Media Business Correspondent at the Guardian. From New Zealand, in London since 1999.

Apple beats Google to be named world's most valuable brand

theguardian.com — The launch of the iPhone 6 and its smartwatch helped Apple to easily overtake Google and reclaim the mantle of world's most powerful brand, according to a survey. Apple has been named number one in the annual Brandz global brand power list, with a 67% increase in estimated value to $247bn (£161bn), while Facebook proved to be the biggest mover among the top 100 doubling its brand value to more than $70bn.

The tablet explodes: over-50s and three-year-olds join the charge towards tech

theguardian.com — In the space of just five years, tablets have become a must-have device, with more than half of UK households and one in 10 three to four-year-olds owning one.

German broadcasters lose AdBlock legal challenge

theguardian.com — German broadcasters RTL and ProSiebenSat1 have lost a court action against Eyeo, the maker of online ad-blocking software AdBlock. A spokesperson for the court confirmed the ruling and in a statement said that the court had concluded the software was not anti-competitive because internet users were choosing to instal AdBlock and Eyeo did not have enough dominance of the market to stop online publishers from finding sufficient users who would see ads.

Internet overtakes TV as most complained-about advertising medium

theguardian.com — The internet has overtaken television as the most complained-about advertising medium in the UK, with a surge of 35% in the number of consumers registering concerns over digital campaigns last year. The Advertising Standards Authority said that the total number of complaints about all UK advertising rose by a fifth last year to a record 37,073 complaints.

Top Right's 27% profit rise reignites talk of breakup

theguardian.com — The popularity of the Cannes Lions advertising festival and a surge in demand at environmental data business Groundsure drove a 27% increase in profits at parent company Top Right last year. Top Right, formerly known as Emap, saw adjusted profits rise grow from £68.8m to £85.3m and organic revenues rise by 9% to £312m.

YouTube makeup video banned for not making clear it was a Max Factor ad

theguardian.com — A YouTube video featuring vlogger Ruth Crilly giving tutorials about makeup has been banned by the advertising watchdog for not making clear it was sponsored by Max Factor. The video appeared on the Beauty Recommended YouTube channel which is run by Procter & Gamble-owned cosmetics brand Max Factor.

Trinity Mirror’s phone-hacking payouts may cost investors

theguardian.com — As the publisher of the Daily Mirror faces up to the mounting cost of phone hacking, city analysts are confident the bill will not be "terminal" - but if the number of claims spiral it could cost investors their dividend.

Guardian signs global video deal with AOL On

theguardian.com — The Guardian has signed a deal with AOL On, the YouTube-style portal for premium partners, to globally distribute original video content. Under the agreement the Guardian will provide videos, including documentaries, to AOL On's network of publisher partners which combined draw more than 1bn views a month.

Clarkson, Hammond and May to host live motoring show in Belfast

theguardian.com — Jeremy Clarkson, Richard Hammond and James May are set to make their first public appearance together since leaving Top Gear, hosting a live motoring show in Belfast. The trio, who have not appeared together since Clarkson left the BBC following a fracas with a producer in March, will front a live stadium spin-off of the hit BBC2 motoring show this weekend.

Trinity Mirror more than doubles phone-hacking payout fund to £28m

theguardian.com — Trinity Mirror has more than doubled its phone hacking payout fund to £28m, after the high court ruled the publisher must pay £1.2m in damages to eight celebrities. The publisher, which is facing more than 100 cases of alleged phone hacking, said that it would increase its financial provision for dealing with legal costs and payouts from £12m to £28m.
More Articles →
May 28, 2015

Apple beats Google to be named world's most valuable brand gu.com/p/499kt

May 27, 2015

The tablet explodes: over-50s and three-year-olds join the charge towards tech gu.com/p/499gn

May 27, 2015

RTL is "assessing the prospects of an appeal" against a ruling dismissing its action against ad-blocking co Eyeo theguardian.com/media/2015/may…

May 27, 2015

RTL & ProSieben fail in case against @AdblockPlus - ruling (rough translate) seems to imply not threat cos not ubiquitous in market

May 27, 2015

Internet overtakes TV as most complained-about advertising medium gu.com/p/4995b

May 27, 2015

Ofcom says tablets now in 54% of Uk households - up from just 2% in 2011.

May 27, 2015

Youtube video featuring @modelrecommends banned for not making clear it was for Max Factor gu.com/p/498az

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