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Indie Band Ex Cops Not Lovin' McDonald's SXSW Proposition

adage.com — McDonald's is not the first marketer to ask bands to play a South by Southwest showcase for free, but the juxtaposition of the ask and the chain's usual enormous ad spending seems to be going sour.

Alex Bogusky Launches Socially Conscious Agency Fearless

adage.com — Alex Bogusky is teaming with Fusion to launch a "social impact" agency called Fearless. Former CP&B exes Dagny Scott and Leslie Freeman are also joining the agency. The shop will be focused on helping "socially-minded corporations, foundations and non-profits develop 360 degree campaigns while providing the added value of a built-in millennial audience through Fusion's television, social and digital platforms," according to a press release.

McDonald's Goes to SXSW for Ideas

adage.com — Under intense pressure to reverse its protracted sales decline, McDonald's is going to SXSW for ideas. As Quartz reported: McDonald's will be a prominent sponsor, and it hopes to come away with more than just whatever goodwill it can generate among conference goers who take advantage of the McCafé coffee, 'music-based experiences,' and 'salon-based programming' at the 'McDonald's Lounge' on site.

NBC Universal Plots Subscription Video Site for Comedy

adage.com — 'SNL' and 'Tonight Show' Already Circulate Widely Online Comcast's NBC Universal said it's developing an online subscription video service dedicated to comedy shows, the media conglomerate's latest effort to pursue young viewers who are watching less conventional TV.

Pinterest Narrows Ad Targeting; Tests Animated Pins

adage.com — Move Is Latest In Series Of Efforts To Position Service As Essential Social-Media Platform for Advertisers Pinterest in recent months has been getting more serious about going after advertisers with services like Promoted Pins. Now, it's getting taking a further step by refining its ad-targeting tools and audience- targeting products.

Cold Calling in Minneapolis: Fallon Launches 'Winternship'

adage.com — Shop Recasts Long, Dark Winters Into a Selling Point The wanted sign posted in the middle of the Southern California desert had a list of unappealing prospects. "For Winter. Foul weather. Long hours. Inclement everything. Shifting expectations. Vague feedback. Uneven praise," the sign said.

BBDO Names Chris Thomas CEO of the Americas

adage.com — Exec Takes Post Vacant Since Troy Ruhanen Left in 2013 Omnicom's BBDO has named Chris Thomas CEO of the Americas region, filling a post that has been vacant since Troy Ruhanen left in September 2013. Mr. Thomas was previously CEO of Asia, Middle West and Africa.

How Adland Is Replacing Talent Leaving for Greener Pastures

adage.com — With In-Demand Workers Being Plucked, Agencies Struggle to Reseed WANTED: Permanent employee for hot San Francisco agency. Tenure: Six months. This trial-basis employment model being considered by two-year-old creative shop Argonaut is one of many innovative approaches agencies are turning to in the hunt to attract the best and brightest.

Meet Ad Age's 2015 40 Under 40

adage.com — This year's class of achievers have many varied accomplishments, but they all share one trait: They are smart forward-thinkers who will be driving the business for years to come. Lavall Chichester is charged with redefining search as one of the most vital elements of content marketing.

Doner Names Jason Gaboriau, Zihla Salinas Los Angeles Leads

adage.com — Execs Tasked With Growing Office, Putting Digital At The Center Doner's Los Angeles outpost has named and Zihla Salinas and Jason Gaboriau as its new leaders. Ms. Salinas, executive VP and managing director, will oversee operations of the Los Angeles office. Mr.Gaboriau, executive VP and executive creative director, will oversee creative.
More Articles →
Mar 05, 2015

RT @LizONeal: Benedict Cumberbatch, Butterscotch Candybatch, Bumblebee Crumblebath... pic.twitter.com/dqFmxrh2kv

Mar 05, 2015

Snuggie Settles With New York State for Misleading Marketing adage.com/article/media/…

Mar 02, 2015

How agencies are replacing the steady stream of talent leaving for tech adage.com/article/agency…

Feb 27, 2015

Doner Names Jason Gaboriau, Zihla Salinas New Los Angeles Leaders adage.com/article/agency…

Feb 27, 2015

See Leonard Nimoy's Relentlessly Spock-Studded Commercials adage.com/article/media/…

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