Maureen Morrison on Muck Rack

Maureen Morrison Verified

San Francisco, CA
Reporter — Advertising Age

Reporter, writer, decent human

MetLife Names Argonaut New Creative Agency

adage.com — Global CMO Esther Lee Launched Review Three Months After Joining Insurance Company Argonaut has been named MetLife's new global creative agency after a review. The review was initiated by the insurance company's relatively new Global Chief Marketing Officer Esther Lee, who joined the company in December.

McDonald's All-Day Breakfast Might Worsen U.S. Egg Shortage

adage.com — Menu Changes at McDonald's Have Huge Reverberations McDonald's plan to sell breakfast sandwiches throughout the day has delighted many customers, but the move risks exacerbating egg-supply woes in the U.S. Restaurants and other food companies have already been struggling to get enough eggs following the worst outbreak of bird flu in U.S.
Sep 03, 2015

RT @adage: McDonald's All-Day Breakfast Might Make America's Egg Shortage Worse bit.ly/1N4ZVE1

Motorola Challenges Apple With a New Moto 360 Smartwatch

adage.com — Customizable, Stylish Watches Coming to a Nordstrom Near You So far, Apple has been the only smartwatch maker to think deeply about its devices as fashion accessories. That changed Wednesday. With the second generation collection of Moto 360 smartwatches, Motorola is doubling down on design while claiming that it has drastically improved on the technical side, too.

Verizon Explains Logic Behind Its New Logo

adage.com — Ad Age reported earlier today, now that Verizon acquired AOL in June for $4.4 billion, it's creating a new visual identity. At the time of our original report, the company wasn't commenting. But now it has released a statement and a video that tries to explain the new look, which was created by design agency Pentagram.
Sep 03, 2015

Verizon CMO says checkmark in new logo symbolizes "getting things done." bit.ly/1FlA84f pic.twitter.com/7J87ai3wpU

Verizon Said to Start Pared-Down Video Service Soon

adage.com — Named for Act of Turning Phones Horizontally to Watch Video Verizon Communications will make its internet-based mobile video service widely available in the coming days, offering free shows aimed at young viewers, at least initially, according to a person familiar with the situation.

NFL Themes Are Starting to Take Over the Airwaves

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

The Lowdown: Domino's Hurls Free Pizza, Chipotle Delivers

adage.com — Welcome to the first edition of The Lowdown, Ad Age's weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more. Is time running out on "limited edition" marketing? A new Harris Poll found that 64% of Americans believe the term is overused for food and beverage products.
Sep 02, 2015

Introducing the first edition of 'The Lowdown,' Ad Age's weekly look at marketing news nuggets: adage.com/article/cmo-st…

Sep 02, 2015

Missed some recent marketing news? The Lowdown can help you catch up. adage.com/article/cmo-st…

Digital - Advertising Age

adage.com — Company Expected To Unveil New Look Publicly On Thursday Google's not the only company changing its logo this week. Verizon is also adopting a new look, according to people familiar with the matter. The company launched the change internally today and was expected to publicly announce it Thursday.
Sep 02, 2015

google not the only company revamping logo this week. verizon now, too. adage.com/article/digita…

Sep 02, 2015

re: verizon's new logo. am told it's part of a larger "company-wide rejuvenation of the brand" adage.com/article/digita…

Sep 02, 2015

Seriously. STAHP. // Verizon Revamps Logo | Digital - Advertising Age bit.ly/1ij113O

Kerry Fitzmaurice Tapped to Lead McKinney's New York Office

adage.com — Move Comes as Agency Works to Grow New York Presence, Clients McKinney has named Kerry Fitzmaurice the new top executive leading the New York office. In her new role as managing director, Ms. Fitzmaurice will work to grow the 40-person office through new business and organic growth.

Meet Andrew Luck's Out-of-Control Beard in DirecTV's New Ad

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.
More Articles →
Sep 03, 2015

What happens when there is a company emergency and your key VP is wandering the playa in a tutu giving free hugs? on.wsj.com/1XiTGRJ

Sep 03, 2015

Why AOL Bought Mobile Ad Net Millennial Media for $238 Million adage.com/article/digita…

Sep 03, 2015

adblock plus on how its upcoming mobile browser is performing adblockplus.org/blog/how-our-a…

Sep 03, 2015

How Digital-Native Publishers Are Dealing With Ad Blocking adage.com/article/media/…

Sep 02, 2015

re: verizon's new logo. am told it's part of a larger "company-wide rejuvenation of the brand" adage.com/article/digita…

Sep 02, 2015

RT @MikeIsaac: i tweted this last night but it is very much worth an ICYMI bump: youtube.com/watch?v=1qoRIr… (volume up)

Sep 02, 2015

google not the only company revamping logo this week. verizon now, too. adage.com/article/digita…


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