Maureen Morrison on Muck Rack

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Reporter, writer, decent human.

Watch Brands' Super Bowl Tweets Live

Only T-Mobile Makes Separate Super Bowl Ads for TV and Web — Despite Different Demographics and Interactive Capabilities T-Mobile is the only Super Bowl advertiser that took NBC up on the chance to show a different commercial to viewers live streaming the game instead of watching on TV. The fourth-biggest U.S.

Shake Shack Dazzles Wall Street, Spends Next To Nothing — IPO Price On First Day Of Trading Already More Than Doubled Wall Street is gobbling up Shake Shack's initial public offering. The company announced the pricing of its shares on Thursday at $21, and by by time trading began today, the stock hit $47 per share.

Second-by-Second Reaction to Dove Men+Care Super Bowl Ad — Last year Spot Trender, a research company used by brands and agencies to pre-test ads, helped us see how viewers reacted to big Super Bowl commercials second-by-second. This year it's back on the case, starting with one of the first 2015 Super Bowl ads to be pre-released: Dove Men+Care's ode to fatherhood, which scored one of the "most consistent positive reaction graphs" Spot Trender has seen, with "negligible negative reaction."

Watch Newest Ads on TV From Papa John's, Dave and Buster's — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

See Jennifer Hudson in American Family's Super Bowl Spot — Commercial Kicks Off Insurer's 'Dream Fearlessly' Campaign American Family Insurance unveiled its regional Super Bowl spot today, starring award-winning artist Jennifer Hudson. The spot expands on the insurer's existing advertising by encouraging people to follow their dreams. The ad is set in a classic '40s diner and features Ms. Hudson singing a heartfelt rendition of "O-O-H Child."

See McDonald's Super Bowl Ad — McDonald's in its Super Bowl ad is letting everyone know that for two weeks in February it will randomly accept different forms of payment -- like giving someone a hug or calling your mother and telling you loving her.

Starbucks, Match Launch 'Meet At Starbucks' Feature — 'Meet At Starbucks' Is First Branded-Product Feature To Facilitate Invites For Coffee Valentine's Day is coming, and that means marketers are looking for ways to reach consumers through online dating sites. Match users looking for a date will be able to now suggest that dates meet at Starbucks.

Alibaba Earnings Suffer in the Push for Mobile Shopping — The Chinese E-Commerce Giant's Revenues Failed to Meet Analysts' Expectations Chinese e-commerce giant Alibaba Group's sales were below analysts' estimates as founder Jack Ma spent more money to attract customers on mobile phones. Revenue was $4.2 billion in the quarter ended Dec.

72andSunny Picks Up Global Axe Creative — Unilever Said Other Roster Agencies Will Stay On The Business 72andSunny has won global creative work for Unilever's Axe account, Unilever said Thursday. The marketer said 72andSunny, which will lead the account out of its Amsterdam office, will begin work immediately and will include a "significant global project," according to a statement.
More Articles →
Jan 30, 2015

Shake Shack Dazzles Wall Street, Spends Next To Nothing On Marketing…

Jan 29, 2015

Dentsu Aegis Creates U.S. CEO Role as Part of Aggressive Bid for Growth… via @alexbruell

Jan 29, 2015

Starbucks, Match Want You To Have Your First Date At Starbucks…

Jan 27, 2015

It Can't Be All Food and Fun: Toenail Fungus Treatment Joins Super Bowl Ad Roster…

Jan 27, 2015

In case you missed it, see every agency on Ad Age's 2015 Agency A-List…

Jan 27, 2015

Lyft's First Big Ad Campaign: We're Not Just a Transportation Service, We Create Community…

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