Maureen Morrison on Muck Rack

Maureen Morrison Verified

San Francisco, CA
Reporter — Advertising Age

Reporter @adage covering agencies and mobile. SF now, Chicago before

Why Fiat-Chrysler Went All In on Jeep in Super Bowl

adage.com — Two Ads Celebrate the Brand's 75th Anniversary as Sales Soar Fiat Chrysler Automobiles tonight dedicated two 60-second Super Bowl ads to its surging Jeep brand. The ads kick off a yearlong campaign celebrating the vehicle's 75th anniversary, which is poised to get significant marketing support.

T-Mobile's Mystery Super Bowl Star: Steve #Ballogize Harvey

adage.com — Comedian Thankful He Doesn't Have to Apologize This Time T-Mobile last week unveiled one of its Super Bowl ads, leaving the rest of its Super Bowl plans a mystery until tonight's kickoff in the hopes of generating some anticipation.

BBDO Picks Up LG Work

adage.com — BBDO has snagged a big electronics client. The Omnicom agency's Chicago office, EnergyBBDO, will handle the launch of LG's next phone, the G5, which is coming in the very near future. BBDO confirmed the relationship but did not comment further.Those attending Mobile World Congress in Barcelona later this month may have already received an invite to LG's G5 event.
Feb 05, 2016

That invite for the LG G5 Barcelona event is likely what the global marketing will look like. BBDO is the agency. adage.com/article/agency…

CMO Strategy - AdAge

adage.com — New Campaign Touts Revamped Burger, Without the Help of Familiar Character Wendy's has moved away from its "Now that's better" tagline and is adopting one it says is more overt about Wendy's promise: "Deliciously different." The new tagline for the No.
Feb 04, 2016

new wendys campaign includes deal w google voice app; you ask it 'where's the beef' and it will have answers adage.com/article/cmo-st…

Watch Machine Zone's Super Bowl Teaser

adage.com — App game maker Machine Zone will air an ad in Super Bowl 50, the company said Tuesday night, confirming an earlier report by Ad Age. During a CBS special about Super Bowl ads, Machine Zone announced its upcoming Super Bowl buy for "Mobile Strike" with a teaser and an appearance by Arnold Schwarzenegger, who has starred in recent ads for the game.
Feb 03, 2016

Watch Machine Zone's 'Mobile Strike' Super Bowl Teaser Featuring Arnold Schwarzenegger adage.com/article/specia…

Feb 04, 2016

Arnold Schwarzenegger once had presidential ambitions. Now settling for appearances in Super Bowl ad teasers adage.com/article/specia…

Drake Stars in T-Mobile Super Bowl Ad

adage.com — You used to call me on my cellphone ... powered by T-Mobile? The well-known line from Drake's "Hotline Bling" is, not surprisingly, the center of the T-Mobile Super Bowl ad featuring the hip-hop artist, which the company unveiled this morning on NBC's "Today."
Feb 02, 2016

you know which lyric it is........See Drake in One of T-Mobile's Super Bowl Ads adage.com/article/specia…

Feb 02, 2016

See Drake (and Captain Obvious) in One of T-Mobile's Super Bowl Ads adage.com/article/specia…

Samsung Enables Ad Blockers In Its Default Browser

adage.com — Move Follows Apple's Allowance of Content Blockers in September When Apple announced that it would allow content blockers on its Safari mobile site last year, the ad industry predicted an ad-blocking apocalypse. Now Samsung is following Apple, enabling content blockers in its pre-installed Android browser.

T-Mobile to Air Two Spots in Super Bowl

adage.com — T-Mobile is once again advertising in the Super Bowl, the company confirmed Friday. On Friday the company also released a 50-second teaser, referencing other famous Super Bowl ads, including a Snickers ad with Betty White, Volkswagen's "The Force" and Apple's "1984."

IPG Says it Will Create Standalon Agency For USAA

adage.com — Move Comes in Wake of CEO Firing At Campbell-Ewald, Racist Memo It has not been a good week for Campbell Ewald. Parent company Interpublic this morning said it terminated the agency's CEO Jim Palmer. Then reports circulated that the Interpublic agency had been dropped by USAA, a major client for the shop.

Facebook Lands Andrew Keller as Global Creative Director

adage.com — Former CP&B CEO Will Report to Creative Chief Mark D'Arcy Tech giants continue to woo away some of the agency world's top creative talent -- and this time it's Andrew Keller. Facebook has hired the former CP&B CEO and exec creative director as global creative director of the social network's in-house agency Creative Shop.
Jan 29, 2016

yet another agency creative is headed to silicon valley. this time it's Andrew Keller to Facebook adage.com/article/digita…

Jan 29, 2016

Facebook's In-House Agency Lands Andrew Keller as Global Creative Director adage.com/article/digita…

Jan 29, 2016

Facebook has landed a big fish from the agency world: former CP&B CEO Andrew Keller adage.com/article/digita…

More Articles →
Feb 07, 2016

“Only Uber can do this. They are the last of the gigantic unicorns that people are clamoring to get into.” nyti.ms/1R7RudW

Feb 07, 2016

Why are those bowels watching a game with binoculars

Feb 07, 2016

coldplay is so bad they're just playing clips from former half time performances now

Feb 07, 2016

coldplay performance is a sad adult contemp trip


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