Maureen Morrison on Muck Rack

Maureen Morrison Verified

Reporter, writer, decent human

Agency Tattoos: Matt Comer

adage.com — Translation Senior Creative Tattoos have long been a part of Translation Senior Creative Matt Comer's life. As a kid, he watched his brother, 11 years his senior, collect them, inspiring him to do the same. One of his most meaningful tats is on the inner side of his right arm, a tribute to Bogie, a puppy he rescued and raised.

Sears Calls Split With Kardashians Part of Fashion Shift

adage.com — Not the Family's Unilateral Call, Sears Says Sears Holdings says its breakup with the Kardashian family was mutual, part of the retailer's shift toward private-label brands and clothing that's more responsive to fashion trends. The company will be discontinuing the Kardashian Kollection clothing line, which had been sold by the chain since 2011, according to David Pastrana, chief of staff at Sears.

CMO Strategy - Advertising Age

adage.com — Last year McDonald's freshened up Ronald McDonald's image, but now the chain has resurrected a beefed-up Hamburglar, a character the company hasn't been on TV since 2002. The company teased the Hamburglar's comeback in a tweet this morning, asking "Is that who we think it is??!," linking to an ad created by Leo Burnett for the company's new limited-time sirloin burgers.

Spike Lee on the Knicks and the Need for Change in Adland

adage.com — Let me set the stage: Spike Lee showed up for our interview dressed for the pages of GQ -- rainbow-colored shoes, a grey coat with bright tie and white shirt, leopard-spotted glasses and a beret. If his vibe sent a signal of accessibility, it would be strictly on his own terms, I soon found out.

Why Tinseltown, Adland's Relationship Is Stronger Than Ever

adage.com — The plot of Sofia Coppola's 2003 film, "Lost in Translation," follows a movie star played by Bill Murray as he films a commercial in Tokyo to avoid lowering his status in Hollywood. That ploy certainly wouldn't work today -- and it certainly wouldn't be necessary.

McDonald's Details Turnaround Plan

adage.com — Chain Tries To Reduce Structural Bloat As McDonald's continues to face an extended sales decline, the company Monday morning announced initial details of a turnaround plan. It is the first major move for CEO Steve Easterbrook, the chain's former global branding officer, who took on his new role in early March.

San Francisco's Tech Scene Draws Agencies, Marketers

adage.com — As money and talent pour into the San Francisco Bay Area and prospectors look to join the high-tech Gold Rush, agencies and marketers are thick among the crowd. Everything from the iPhone and Google search to Uber and Airbnb can be traced back to the region.

Latinworks and GSD&M Execs Open Sibling Multicultural Agency

adage.com — Founders Say It Won't Compete Directly With LatinWorks Executives from two Omnicom Group shops in Austin, Texas, are opening a new multicultural agency together to target Hispanic millennials. And that's why it's called Sibling. The new agency is the brainchild of Alejandro Ruelas, co-founder, managing partner and CMO of leading Hispanic shop LatinWorks; former LatinWorks Creative Director Rafael "Rafa" Serrano; and GSD&M CEO Duff Stewart.

'Mad Men' 2025: Ad Industry Leaders Predict the Future

adage.com — As "Mad Men" brings its epic look back at agency life in the 60s and 70s to a close, we asked today's agency leaders what "Mad Men" would look like if it were set in the future -- specifically 10 years from now.

Apple Watch Creates Wrist-y Business for Media, Advertisers

adage.com — Not Enough Scale to Sell Ads Yet, but Marketers May Find Other roles The Apple Watch is officially out today, but the so-called wearable has already sparked an arms race among media companies vying for attention on your wrist. (Does that make it a wrist race?)
More Articles →
May 05, 2015

Why Hollywood's relationship with advertising is stronger than ever adage.com/article/agency…

May 04, 2015

McDonald's Turnaround Plan: Less Bureaucracy, More Franchised Restaurants adage.com/article/cmo-st…

Apr 28, 2015

@XSportFitness the fact that I have to call corporate AND send acertified letter is bad customer service. Why can't I just cancel via phone?

Apr 28, 2015

@XSportFitness i am trying to cancel my membership and your employees told me I can't do it at my location. Why?? That is ridiculous

Apr 24, 2015

No One Trusts Agencies, Advertisers Or Media (Except Fox News) adage.com/article/media/…

Apr 23, 2015

Someone from Taco Bell went through the trouble of mailing me....a sauce packet pic.twitter.com/o0YYiSH4YL

Apr 22, 2015

McDonald's CEO: We Didn't Create a Future Pipeline of Growth adage.com/article/cmo-st…

Apr 20, 2015

that awkward time restaurant chains tried to make 420 jokes

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