Andrew McMains on Muck Rack

Andrew McMains Verified

Senior Editor — Adweek
As seen in:  Adweek

Senior editor, AdweekMedia in NY. Former columnist/feature writer/news reporter for Gannett Newspapers in White Plains, NY.

T3's Ben Gaddis Names 5 Tech Companies That Agencies Should Partner With — Countless agencies have partnered with Google to better understand how to connect brands and consumers. But what about resources like InfoScout and Atlas? Those were among the five technology players that T3's Ben Gaddis called out today at the 4A's Transformation conference in Austin, Texas.

AOL CEO Tim Armstrong Speaks at the 4A's Conference in Austin, Texas — When asked to grade agencies on how well they're leveraging new opportunities in media, AOL CEO Tim Armstrong today gave a measured, qualified response at the 4A's Transformation conference in Austin, Texas. He gives them an A- for talking about new communications channels but only a B- for how they're using them.

Ameriprise Financial Hires McCann Erickson Detroit as Lead Creative Agency — Ameriprise Financial has found a new lead agency. McCann Erickson Detroit has beaten three other finalists to land the company's core creative account, with annual media spending of nearly $40 million, according to sources. The selection comes five weeks after final presentations.

4A's Hands Out Partnership Awards at Transformation Conference — The 4A's ended day one of its Transformation Conference on a collaborative note, handing out new awards that celebrate partnerships among agencies and between agencies and marketers.

Agency Leaders Predict the Future at the 4A's Transformation Conference — When asked today what the ad industry will be talking about a year from now, agency leaders were refreshingly thoughtful and hopeful. Talking in paragraphs rather than soundbites, a panel of four leaders offered four different visions when Adweek's Lisa Granatstein posed the question at the 4A's Transformation Conference in Austin, Texas.

Chipotle Marketing Chief Mark Crumpacker Speaks at the 4A's Transformation Conference — Chipotle prides itself on being a different kind of fast-food company, and that even applies to how it briefs its ad agencies. For example, the company does not feed real-time, quarterly sales figures to its creative shops, which include CAA Marketing and GSD&M. Why?

Fillmaker Robert Rodriguez Speaks at the 4A's Transformation Conference — Failure has been key to Robert Rodriguez's success. Rodriguez, a filmmaker who's now chairman of his own cable TV network, El Rey, said some of his best ideas for movies came on the sets of films that turned out to be flops-either critically or at the box office.

Thomson Reuters Hires TBWA\Chiat\Day to Handle Its Global Creative Account — The New York office of TBWA\Chiat\Day seems to be stringing together quite a few wins. Less than two months after adding creative responsibilities for Travelers Insurance and Amway's Nutrilite, the office has landed Thomson Reuters' global creative business, sources tell Adweek. Revenue on the latest win is estimated at $2 million.

Accounts in Review: Inside the Royal Caribbean Request for Proposals — Accounts in Review, Active International, Agency Search, Arnold, Assembly, Bbdo, Carmax, contenders, Cramer-krasselt, Creative, Ddb, Elevate, FCB, finalists, global media, Grey, Hasan + Co., Initiative, Jcpenney, Jwt, Kmart, Lowe, Macy's, Mccann Erickson, MDC, MEC, Media, Mindshare, Ogilvy & Mather, OMD, Phd, Pile + Co., Pitch, Publicis, R/GA, Review, Ron Foth Advertising, Roth Observatory International, Royal Caribbean, Safelite AutoGlass, Scotts Miracle-gro, Sears, Select Resources International, Starcom, UM, Unilever, Vitro, Wells Fargo, Wieden + Kennedy

The Cannes Lions Festival Will Give Al Gore Its LionHeart Award in June — President Bill Clinton may have gotten to speak at Cannes, but it's Al Gore who will receive one of the festival's highest honors Gore, Clinton's vice president from 1993 through 2001 and an outspoken critic of global warming, will receive a Cannes LionHeart, an award that the Cannes Lions International Festival of Creativity introduc
More Articles →
Mar 25, 2015

@T3thinktank calls out 5 tech companies that can help agencies and the brands they work for

Mar 24, 2015

The marketing chief at @ChipotleTweets is not obsessed with quarterly sales, as he looks to build the brand long-term

Mar 24, 2015

@DeutschInc 's Mike Sheldon calls for a return of a single agency serving all marketer needs.

Mar 20, 2015

The New York office of @TBWA_Worldwide rings up another win.

Mar 19, 2015

3 agencies vie to lead creative efforts for @HeartsonFire

Mar 19, 2015

Attention California agencies: the state's healthcare exchange is reviewing its advertising business.

Mar 17, 2015

Big box players @Sears & @Kmart clearly need a lot of help but better advertising can only do so much.

Email Andrew by joining Muck Rack Pro

Are You a Journalist?

Make a Portfolio

Create a free Muck Rack account to customize your profile and upload a portfolio of your best work.

Share This Profile