Andrew McMains on Muck Rack

Andrew McMains Verified

Senior Editor — Adweek
As seen in:  Adweek

Senior editor, AdweekMedia in NY. Former columnist/feature writer/news reporter for Gannett Newspapers in White Plains, NY.

Golden Corral Hires The VIA Agency on Its Creative Business

adweek.com — Golden Corral has completed its search. The VIA Agency is the new lead creative agency for the casual dining chain, according to sources. The independent shop in Portland, Maine, prevailed in a pitch against two other finalists: Merkley + Partners in New York and Mullen in Winston-Salem, N.C.

Outtakes From the 'No More' Campaign Are More Powerful Than the Original PSAs

adweek.com — Sometimes, it's the unexpected things that happen on a commercial set that send the most powerful message of all. Case in point: the Joyful Heart Foundation's "No More" campaign against domestic violence and sexual assault. The pro-bono effort, backed by Young & Rubicam in New York, began late last year with foundation founder Mariska Hargitay directing fellow actresses, actors and celebrities in talk-to-the-camera spots.

AdMedia Partners Highlights M&A Trends in Its Latest Annual Survey of Marketing, Media and Tech Firms

adweek.com — Social media marketing is generating lots of buzz for brands, but interest in acquiring shops that specialize in it is another story. In the annual survey of marketing, media and tech companies from M&A firm AdMedia Partners, social marketing shops ranked a distant fourth as an acquisition target-behind analytics, digital marketing and mobile marketing.

Adweek Names Droga5 as Its U.S. Agency of the Year for 2014

adweek.com — The inspiration for "This Is Wholesome," the phenomenal, very un-Droga5-like campaign that the agency created for Honey Maid this year, came on a playground in New York's East Village. That's where agency executive creative director Kevin Brady sat on a sunny weekend morning in November 2013, watching his 8-year-old daughter play with friends when he noticed a leather-clad and pierced mom and dad helping their young son navigate the monkey bars.

Adweek Highlights the Major Ad Accounts in Review

adweek.com — Accounts in Review, Agency Search, Bbdo, Bloomin' Brands, Brown-Forman, Carat, contenders, Creative, External View Consulting Group, Figliulo & Partners, finalists, Goodby, Silverstein & Partners, Grey, Hasan + Co., Jcpenney, Lowe, Macy's, Media, Mercer Island Group, Mindshare, Nba, Nordstrom, Ogilvy & Mather, OMD, Pitch, Publicis, Review, Select Resources International, Sprint, Starcom, UM, Walton Isaacson

Macy's Hires Walton Isaacson to Handle its Multicultural Marketing Business

adweek.com — Macy's has found a new home for its multicultural marketing account. New York shop Walton Isaacson has landed the business after a review. Annual media spending is estimated at $40 million. The win represents an expansion of a relationship that began in early 2014.

Nordstrom Hires Mindshare for Its Media Business

adweek.com — Nordstrom has found a new agency for its media account. Mindshare has landed the assignment after a review, according to sources. The retailer spent nearly $40 million in media last year and more than $15 million in the first half of 2014, according to Kantar Media.

The NBA Hires Translation on Its Creative Account

adweek.com — Steve Stoute may have come from the music industry, but he understands a core tenet of advertising: It's all about relationships. So, while Stoute's Translation agency beat R/GA and Goodby, Silverstein & Partners straight up to win a pitch for the NBA's creative account, his ties to the league's new marketing chief, Pam El, got him into the contest in the first place.

Brown-Forman Hires MediaVest to Handle Its Global Media Account

adweek.com — A year that began bitterly with the loss of Microsoft, is ending sweetly with some Jack Daniels, as MediaVest has landed global media responsibilities for Jack Daniels' parent company Brown-Forman, according to sources.

Adweek Highlights the Major Ad Accounts in Review

adweek.com — Accounts in Review, Agency Search, Bbdo, Bloomin' Brands, Brown-Forman, Cadillac, Carat, contenders, Creative, External View Consulting Group, Figliulo & Partners, finalists, Goodby, Silverstein & Partners, Grey, Hasan + Co., Jcpenney, Lowe, Media, Mercer Island Group, Nba, Ogilvy & Mather, OMD, Pitch, Publicis, Review, Select Resources International, Sprint, Starcom, UM
More Articles →
Dec 15, 2014

@MarsGlobal , which spends about $1.7 billion in media annually, seeks a single shop for adweek.it/1AAhEe8 to plan media worldwide

Dec 15, 2014

So with brands hot for social media content, why is M&A interest adweek.it/12RDK0A in social players waning? AdMedia Partners explains

Dec 15, 2014

Apple uses music to express love in this adweek.it/12TJ6sh multigenerational gem.

Dec 15, 2014

@RGA , @Adweek 's Digital Agency of the Year, adweek.it/12RBV3X morphs yet again to create great brand work on TV.

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