Andrew McMains on Muck Rack

Andrew McMains Verified

Senior Editor — Adweek
As seen in:  Adweek

Senior editor, AdweekMedia in NY. Former columnist/feature writer/news reporter for Gannett Newspapers in White Plains, NY.

Pernod Ricard's Kenwood Vineyards Hires TBWA\Chiat\Day New York — Three years after losing Absolut Vodka, TBWA is expanding its relationship with Absolut owner Pernod Ricard. The New York office of TBWA\Chiat\Day has landed creative responsibilities on Kenwood Vineyards, which Pernod Ricard acquired last year. The win came after a pitch against three other shops Pernod declined to identify.

Johnson & Johnson Reviews Its Overseas Media Business — Add Johnson & Johnson to the packaged goods players reviewing their media planning and buying. J&J's search covers overseas markets and does not include North America or Brazil, according to sources. Media spending in the markets in play totals about $1.6 billion annually.

Volkswagen Group and BMW Plot Media Reviews — Why should the players in packaged goods, financial services and cosmetics have all the fun? The automakers Volkswagen Group and BMW are now part of Mediapalooza 2015, an unprecedented year of media reviews with spending exceeding $8.3 billion-and counting.

Accounts in Review: | Adweek — Accounts in Review, Agency Search, Citi, Coca-Cola, Coty, Creative, CVS, FCB, Havas Worldwide, Humana, Initiative, Jwt, Kmart, L'Oréal, Lowe, Marshalls, MDC, MEC, Media, Mindshare, New York Life, Ogilvy & Mather, OMD, Phd, Pile + Co., Pitch, Rapp, Review, Roth Observatory International, Royal Caribbean, Sc Johnson, Search, Sears, Select Resources International, Starcom, UM, Unilever, Visa

Marshalls Hires Leo Burnett as Lead Creative Agency — Marshalls has found a new lead agency. Leo Burnett in Chicago has landed the retailer's creative business, succeeding GSD&M in Austin, Texas. The assignment includes both traditional and digital creative responsibilities. Marshalls' media spending totalled $95 million last year, according to Kantar Media.

JWT Brazil Explains How it Worked with Dolby to Create This Cinema Ad — When it comes to creating the sensation of being inside a Coca-Cola while it's being poured over ice, sound is everything. That's why JWT Brazil partnered with Dolby for a new cinema ad featuring Coke, and the resulting spot will soon be featured in place of the sound system's usual pre-movie promo.

BASF Reviews Its Global Media Business — Marketers apparently have a fever right now, and the only prescription is more media reviews. The latest is BASF, which is reviewing its global planning and buying business, now handled by UM. UM has been invited to defend, and the process is expected to stretch through the summer.

Why Former JWT Leader David Eastman Is Happy to Be at Digital Shop MCD Partners — () Specs Who: David Eastman Current gig: Managing partner MCD Partners, an experiential design shop with estimated revenue of $20 million and offices in New York, Chicago and Rochester, N.Y. Previous gig: Partner at MCD Partners and, prior, North American CEO of JWT Twitter: @easto Age: 51 What attracted you to MCD in the first place?

21st Century Fox Reviews Its Global Media Business — The consultant behind 21st Century Fox's global media review is no stranger to such searches. In fact, MediaLink handled the 2011 review triggered by Comcast's acquisition of NBCUniversal. The latest search comes two years after News Corp. split into two companies-publisher News Corp.

Lowe Mullen Hires Lee Newman as U.S. CEO — Now that Alex Leikikh is stepping up to global CEO at the newly merged Mullen Lowe Group, he has named an Ogilvy & Mather leader to run the combined agency's U.S. operations. Lee Newman, most recently president of Ogilvy in Chicago, becomes U.S. CEO at Mullen Lowe.
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May 26, 2015

Johnson & Johnson's media review is focused on overseas markets and doesn't include the U.S., where it spends $1b

May 22, 2015

@CocaCola was shot from the perspective of a carbonated bubble in this new cinema ad from @JWT_Brasil

May 21, 2015

@MadMen_AMC 's Matthew Weiner says Don Draper 'likes seducing strangers, and that's what advertising is.'

May 20, 2015

@BASF becomes the 15th co. to launch a media review since Jan. Collectively, they spend $7.23 billion in media a year

May 20, 2015

Former @JWT_Worldwide North American CEO David Eastman explains why he's happy to return to his digital agency roots

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