Andrew McMains on Muck Rack

Andrew McMains Verified

Senior Editor — Adweek
As seen in:  Adweek

Senior editor, AdweekMedia in NY. Former columnist/feature writer/news reporter for Gannett Newspapers in White Plains, NY.

American Media Inc. Hires Zimmerman Advertising

adweek.com — A funny thing arose out of conversations between Zimmerman Advertising founder Jordan Zimmerman and American Media Inc. CEO David Pecker: The ad agency got an assignment that doesn't involve advertising.

Accounts in Review: Royal Caribbean Reviews Its Creative Business

adweek.com — Accounts in Review, Active International, Agency Search, Arnold, Assembly, Bbdo, Carmax, contenders, Cramer-krasselt, Creative, Ddb, Elevate, FCB, finalists, global media, Grey, Hasan + Co., Initiative, Jcpenney, Jwt, Kmart, Lowe, Macy's, Mccann Erickson, MDC, MEC, Media, Mindshare, Ogilvy & Mather, OMD, Phd, Pile + Co., Pitch, Publicis, R/GA, Review, Roth Observatory International, Royal Caribbean, Scotts Miracle-gro, Sears, Select Resources International, Starcom, UM, Unilever, Vitro, Wells Fargo, Wieden + Kennedy

Alan Cumming Shows You Suggestive Things to Do Besides Sex in Ad Targeting the FDA

adweek.com — Saatchi & Saatchi uses suggestive visual humor, and deadpan delivery from actor Alan Cumming, to skewer the U.S. Food and Drug Adminstration's rules around donating blood. At issue is a recent revision in the FDA's regulations that allows gay and bisexual men to give blood, but only if they have haven't had sex for a year.

JW Mariott Hires SS+K to Handle Its Global Creative Business

adweek.com — When M&C Saatchi bought a third of SS+K late last year, it gave domestic player SS+K access to overseas markets via M&C's 21 offices outside the United States. Now, the two agencies have an assignment to test that partnership.

Snyder's-Lance Hires Barton F. Graf 9000

adweek.com — The guys behind "What your mom would serve you if your mom were a man" for Mars' Combos are taking on pretzels and chips. Barton F. Graf 9000 creative chief Gerry Graf and agency executive creative directors Scott Vitrone and Ian Reichenthal will now apply their off-kilter sensibilities to four Snyder's-Lance brands: Cape Cod potato chips, Snyder's of Hanover pretzels, Pretzel Crisps and Lance crackers.

Crispin Porter + Bogusky Breaks New Ads for Kraft Macaroni & Cheese

adweek.com — Can Kraft Macaroni & Cheese credibly market itself as healthful? That's a core question behind new TV and digital ads from Crispin Porter + Bogusky that tout the brand's protein quotient ("nine grams of protein per serving"), albeit with the same playful tone of its longstanding "You Know You Love It" campaign.

Accounts in Review: Roster Shops UM and OMD Vie for Wells Fargo's Media Business

adweek.com — Accounts in Review, Active International, Agency Search, Arnold, Assembly, Bbdo, Carmax, contenders, Cramer-krasselt, Creative, Ddb, Elevate, FCB, finalists, global media, Grey, Hasan + Co., Initiative, Jcpenney, Kmart, Lowe, Macy's, Mccann Erickson, MDC, MEC, Media, Mindshare, Ogilvy & Mather, OMD, Phd, Pile + Co., Pitch, Publicis, R/GA, Review, Roth Observatory International, Scotts Miracle-gro, Sears, Select Resources International, Starcom, U.s.

Publicis Groupe Reports Revenue Growth for the Fourth Quarter and All of 2014

adweek.com — Publicis Groupe grew significantly in the last quarter of 2014, ending the year with $9.62 billion in revenue, good enough to maintain its No. 3 position among ad holding companies.

The Story Behind Avocados From Mexico's Ad on the 2015 Super Bowl

adweek.com — If Nationwide was the somber buzzkill of this year's Super Bowl, Avocados From Mexico was the life of the party, earning more than a billion media impressions along the way. The association's quirky ad in the first quarter comically explained the origin of Mexican avocados: as a first-round pick in a draft event for countries to select their indigenous plants and animals.

Cramer-Krasselt Hires Craig Markus as Chief Creative Officer in New York

adweek.com — Larry Hampel's decision to step aside late last year and do his own thing gave Cramer-Krasselt vice chairman Marshall Ross an opportunity to pick a new kind of chief creative officer for the agency's New York office.
More Articles →
Feb 23, 2015

@PetSmart creates some memorable dog-obsessed characters in these new Christopher Guest-directed ads adweek.it/1Luhf1m from @GSDM

Feb 19, 2015

And the Pulitzer for super meta-content adweek.it/1Li2795 goes to @Adweek 's Al Maskeroni!

Feb 19, 2015

See @McCann_WW 's Rob Reilly decades into the future adweek.it/1JrIGNq after he 'punched Pytka in the gonads.'

Feb 19, 2015

@AICProducers hilariously peeks into the future, after Tor kidnapped the E-Trade baby adweek.it/1JrIGNq and Droga took all the money.

Feb 18, 2015

Gerry, Scott and Ian at @BartonfGraf9000 get back adweek.it/1zntR4J into snacking.

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