Andrew McMains on Muck Rack

Andrew McMains Verified

Senior Editor — Adweek
As seen in:  Adweek

Senior editor, AdweekMedia in NY. Former columnist/feature writer/news reporter for Gannett Newspapers in White Plains, NY.

UCool Buys First Super Bowl Ad Featuring Its Hit Mobile Game Heroes Charge — A boutique player in gaming is looking to make a big splash with its first Super Bowl commercial, even if it is only 15 seconds long. The company, uCool, will show an ad for its first mobile game, Heroes Charge, which came out in October and quickly became uCool's biggest-selling game.

Sprint Says Its Super Bowl Ad Will Be an Apology (of Sorts) to Verizon and AT&T — Looks like T-Mobile won't be the only mobile provider on the Super Bowl. Sprint has purchased 30 seconds in the third quarter and will begin teasing the ad later today. A teaser video for the ad resembles the opening scroll to the original Star Wars movie with lines of copy unfolding on screen.

Jeff Bridges Stars in the First Super Bowl Ad That Actually Wants to Put You to Sleep — Kia may have James Bond in its Super Bowl ad, but Squarespace has the Dude. Yes, Jeff Bridges, the Oscar winner and star of cult classic The Big Lebowski, is featured in Squarespace's 30-second ad, from Wieden + Kennedy in New York.

Mark Read Succeeds Daniel Morel as CEO of Wunderman — Daniel Morel is stepping down after more than 14 years as global CEO of Wunderman, giving way to Mark Read, a digital leader at parent company WPP Group who added chairman responsibilities at Wunderman last June.

Mercedes-Benz Unveils Its 2015 Super Bowl Ad — A new $100,000 sports car helps the tortoise beat the hare in Mercedes-Benz' Super Bowl ad, which the automaker posted on YouTube today. The ad, from Merkley + Partners in New York, retells the classic fable with Mercedes' AMG GT tipping the scales in slowsky's favor.

Adweek Highlights the Major Ad Accounts in Review — Accounts in Review, Acer, Active International, Agency Search, Ameriprise Financial, Arnold, Bbdo, contenders, Cramer-krasselt, Creative, Ddb, Extended Stay, finalists, global media, Grey, Hasan + Co., Initiative, Jcpenney, Kmart, Lowe, Macy's, Mccann Erickson, MEC, Media, Mindshare, Ogilvy & Mather, OMD, Pandora, Phd, Pile + Co., Pitch, Publicis, R/GA, Review, Roth Observatory International, Scotts Miracle-gro, Sears, Select Resources International, Starcom, U.s.

Bud Light Releases Its 90-Second Super Bowl Ad, 'Coin' — The pre-game release of big-ticket Super Bowl ads has picked up steam with the unveiling of Bud Light's 90-second "Coin." The new "Up for whatever" installment drops an unsuspecting guy into a life-size game of Pac-Man. The ad, from EnergyBBDO in Chicago, will air during the fourth quarter of the game.

Ameriprise Splits with R/GA, Searches for a New Lead Shop — Ameriprise Financial's experiment of using a digital agency for traditional ads has ended. The financial planning company has split with R/GA, which had been lead creative agency since 2009 and declined to participate in a review of the business, according to sources. Ameriprise subsequently picked a handful of agencies to pitch the account.

Edible Arrangements Hires Havas Worldwide as Lead Creative Agency — Score one for leveraging past relationships. In 2010, when Havas Worldwide CEO Andrew Benett was CEO of sister shop Arnold, that agency pitched and won CVS' creative account. The retailer's chief marketing officer at the time was Rob Price.

Nissan Teases Its Return to the Super Bowl with a Series of YouTuber Videos — Nissan has turned to YouTube stars to build buzz around its first Super Bowl appearance in 18 years. Seven YouTube stars, including Roman Atwood, Action Movie Kid, Dude Perfect and Jabbawockeez, are creating their own videos around the theme #withdad.
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Jan 28, 2015

Here's another first timer on the Super Bowl: uCell and its @heroescharge mobile game.

Jan 28, 2015

@sprint, on the Super Bowl, will tell @ATT , @Verizon how sorry it is… for comparing them to sheep.

Jan 26, 2015

A new 2-seater gives the turtle a speedy lift in @MerkleyPartners ' Super Bowl ad for @MBUSA

Jan 26, 2015

Real-time brand tweeting around the storm is already getting feverish. Talk about disposal content.

Jan 26, 2015

"If a brand has some real role 2 play 4 consumers in a blizzard, then go for it ... if not, brands talking about the weather is pretty dull"

Jan 23, 2015

Here's what life-size Pac-Man looks like in @budlight 's Super Bowl ad

Jan 23, 2015

Ameriprise ends 5+ year experiment of using a digital shop as lead agency as it eyes traditional shops for its biz

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