Andrew McMains on Muck Rack

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Senior Editor — Adweek
As seen in:  Adweek

Senior editor, AdweekMedia in NY. Former columnist/feature writer/news reporter for Gannett Newspapers in White Plains, NY.

Adweek Highlights the Major Ad Accounts in Review — Adweek Highlights the Major Ad Accounts in Review | Adweek

20 Years Before It Was Cool to Cast Gay Couples, Ikea Made This Pioneering Ad — The mini-wave of brands casting gay couples in TV ads this year continues to rise, with the likes of Honey Maid, Cheerios, and DirecTV all diving in. More power to them. But Ikea was the first marketer to feature a gay couple in a mainstream commercial. Twenty years ago.

Infiniti Global Marketing Chief Explains Why He Hired Crispin Porter and Bogusky — Crispin Porter + Bogusky's culture, experience and energy distinguished the agency in Infiniti's just-completed global creative review, which culminated with the hiring of Crispin as the brand's new lead global agency. In particular, Infiniti vp of global marketing Vincent Gillet marveled at the "maker culture" at Crispin's largest office in Boulder, Colo., where CEO Andrew Keller and other global leaders sit.

Doremus Launches 'Encourage Courage' Campaign for Hiscox Insurance — In a break with its peers, business insurer Hiscox is running full force into risk. The company's new campaign from Doremus features men and women who took chances to open and expand their own businesses, be it an architectural firm or gym. The tagline is "Encourage courage." Hiscox, a U.K.

Infiniti hires Crispin Porter + Bogusky as Its New Lead Global Agency — Infiniti, in a long-running review that lived up to its name, has selected Crispin Porter + Bogusky to lead its global creative efforts, according to sources. Crispin, a unit of MDC Partners, succeeds Omnicom Group's TBWA, which had handled the business since 1998. Crispin referred calls to Infiniti, which had no immediate comment.

JCPenney Reviews Its Media Business — Longtime JCPenney media agency OMD is expected to defend in the retailer's review of its media account, according to sources. The brand's media spending approached $430 million last year, down from more than $500 million in 2012, according to Kantar Media. OMD, a unit of Omnicom Group, has handled media planning and buying since 2000.

Adweek Highlights the Major Ad Accounts in Review — Adweek Highlights the Major Ad Accounts in Review | Adweek

Tiffany Selects MEC to Handle Its Global Media Account — Fresh off the hunt for a new creative shop, Tiffany now has a new agency for media, as well. The luxury brand has hired MEC to handle its global media business, eight months after tapping Ogilvy & Mather as its lead creative agency, according to sources. Global media spending approaches $100 million annually.

Interpublic Group Reports Its Numbers for the Third Quarter and First Nine Months of 2014 — Interpublic Group's net income nearly doubled in the third quarter, as revenue grew by 8 percent. The holding company ended the quarter with $1.84 billion in revenue and net income of more than $89 million, up from $45 million in the same period last year. On an organic basis, revenue rose more than 6 percent.

Schafer Condon Carter Takes 15 Percent Stake in Captivate Mobile Engagement Solutions — In mobile marketing, some ad agencies partner with outside shops as needed while others build the discipline internally from scratch. The argument for using outsiders is that they're more leading edge and can adapt quicker to changes in technology. Well, one Chicago agency is taking the outsider approach with a twist.
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Oct 30, 2014

Two decades before @HoneyMaidSnacks ' superb This is Wholesome, @IKEAUSA featured a gay couple in a mainstream ad.

Oct 29, 2014

@InfinitiGlobal marketing chief Vincent Gillet explains why he hired @cpbgroup to lead global creative efforts.

Oct 27, 2014

In picking @cpbgroup , @InfintiGlobal 's Vincent Gillet cited the the shop's strength across multiple comms channels

Oct 24, 2014

Key decision-makers in @jcpenney 's media review include Jon Macca, vp of media & engagement.

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