Business editor @Mashable. Alum of @WSJ @GuardianUS @Marketplace. Now is good. Hi.

Heidi Moore's Biography

Heidi Moore is a Business Editor at Mashable. She directs a team of reporters and editors in creating richly reported, smart and entertaining stories about media, startups, advertising, careers and Social Good that show that business is really a reflection of life and what we value in it. Heidi was previously a finance and economics editor at the Guardian, New York bureau chief and Wall Street correspondent at Marketplace Radio ...

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Here are the best Super Bowl 50 commercials so far — This is it. This is the year that it all comes together. Armed with nearly infinite money - one Super Bowl commercial will cost $170,000 a second in 2016 - the advertising industry has trotted out all of its best ideas to capture your attention while you're watching the Denver Broncos take on the Carolina Panthers.
Feb 06, 2016

Our Super Bowl commercial roundup is so beautiful. (And it was a lot of work). Check it out. You won't be bored.…

Feb 06, 2016

RT @mashable: Here are the best Super Bowl ads so far this year. You won't be bored.

Feb 06, 2016

Big ❤️ to you for help! RT @prernas15: Your advance guide to best Super Bowl 50 commercials courtesy of @mashable…

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We analyze the Super Bowl 50 commercials with smart advertising experts — Welcome to the Ad Bowl. It's the one time of year where people actually get excited about being sold beer, candy and cars, and we're no exception. Mashable is once again live blogging through the commercial breaks this Super Bowl, and we've got a crack team of advertising experts here to join us.
Feb 06, 2016

I have now seen every single available Super Bowl ad. Join our experts as we discuss tomorrow:…

Holy Sheep, this GoPro commercial will make your heart race — This is one way to start sheepherding: with a winged adventurer swooping down on a herd of sheep like some avenging technologically-equipped god. Except this particular adventuring deity, Marshall Miller, is hooked to a paraglider and wearing a GoPro.

Dear Dads of America, here's how to stalk your possibly sexually active daughter with your car — One of the benefits of advanced GPS technology, we can all agree, is spying on your loved ones. Hyundai speaks to this basic - if shameful - human impulse by selling its "find your car anywhere" function by following Kevin Hart tracking his fictional daughter on a date by lending her boyfriend his new car - a Hyundai with car finder technology.

Drake stars in Super Bowl commercial to update Hotline Bling with, uh, better terms of service — You used to call me on my cellphone...and then I couldn't trade it in for 24 months. T-Mobile nabbed Drake for a clever, mocking Super Bowl commercial about the complicated mobile plans offered by its rivals.

How to handle grief at work — Your coworker received a phone call, her voice dropped from pleasant to distraught in seconds; there was a death in the family. She's now back at the office after time off, typing at her keyboard. Do you leap to her side and cradle her in your bosom?
Feb 02, 2016

RT @mashable: How to handle grief at work. Step 1: don't avoid a grieving colleague.

Feb 02, 2016

How to grieve at work. Important read, not only for those grieving but for managers:…

Feb 05, 2016

RT @bizshrink: How to Respect & Respond to Grief at Work… v @moorehn who says “Beautiful, useful piece” Peace

These gloriously adorable shelter pets found new lives as viral YouTube and Instagram stars — Do you know Bento? The plump yellow tabby is a "globally recognized pianist" these days - stage name: Keyboard Cat - but he was a destitute and homeless shelter kitty before he was an Internet star.
Jan 31, 2016

Love love love this: shelter pets become viral stars. hi @hamiltonpug!… #startastoryadopt

Elon Musk gives Tesla a $100 million vote of confidence before earnings — Elon Musk increased his stake in his own company by buying another $100 million of shares, a big vote of confidence in the automaker just 12 days before Tesla reveals its 2015 performance. Musk did not buy the stock on the open market.
Jan 30, 2016

RT @mashable: Elon Musk gives Tesla a $100 million vote of confidence before earnings come out.

Jan 30, 2016

I wrote about Elon Musk buying $100 million worth of Tesla stock a week 12 days before earnings. (They were options)…

Jan 30, 2016

RT @mashable: Tesla will reveal its 2015 financial performance in 12 days. Elon Musk just bought $100 million worth of its stock.

Amazon's rent-a-Buddhist-monk service causes controversy in Japan — YACHIYO, Japan - In Japan, where communal ties to local Buddhist temples are fading, families have in recent years been able to go online to find a Buddhist monk to perform funerals and other rituals.
Jan 30, 2016

In Japan, you can rent a Buddhist monk through Amazon and not everyone's happy about it. Great @AP story.…

Jan 30, 2016

RT @mashable: Hiring a Buddhist monk for a funeral in Japan costs $800. But you can rent a monk for $300 through Amazon.

Jan 30, 2016

RT @mashabletech: Hiring a Buddhist monk for a funeral in Japan costs $800. But you can rent a monk for $300 through Amazon.

Barbie debuts three new body shapes and 7 skin colors — Barbie, the iconic doll that has long been under fire for her impossible proportions, will look a little more realistic as of today. Mattel announced in TIME Magazine that Barbie come in three new body shapes, which the brand is calling "petite," "tall" and "curvy."
Jan 28, 2016

RT @mashable: Big day for Barbie: she now comes with three new body types and 7 different skin tones.

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Feb 06, 2016

@WendyBrandes how can we square this? Let's try. What could possibly be wrong with him?

Feb 06, 2016

@cyberdyne Working! The biggest event of the year for the advertising industry, which we cover (and I edit). Think it'll be fun, though

Feb 06, 2016

Spent 7 hours editing this morning and settling into 6 more stories tonight. Super Bowl, I'll be very happy to see the back of you.

Feb 06, 2016

RT @jmsummers: To suggest that young women choose their candidate to attract men is profoundly sexist and condescending.

Feb 06, 2016

RT @marcusgilmer: Thou who hast *not* scheduled a debate on the Saturday before Christmas can cast the first stone.…

Feb 06, 2016

Perfectly said and my sentiments exactly RT @katierosman: @moorehn I will not consciously uncouple with his hotness.

Feb 06, 2016

I got this press release too and disagree RT @nytimesbusiness: Burberry’s biggest shake-up of fashion show system

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