Natan Edelsburg on Muck Rack

Natan Edelsburg

Manhattan
Covers:  homeland, awards shows, social tv, journalism, second screen, tv networks
Doesn't Cover: general social media, non tv related stories

SVP of Muck Rack & the Shorty Awards

Natan Edelsburg's Biography

I'm currently the SVP at Sawhorse Media where I help run Muck Rack (http://muckrack.com) and the Shorty Awards (http://shortyawards.com). I also write about and watch a lot of TV (on many different devices).

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Dan Rather on how social media has changed TV news: 'A deadline every nanosecond' - Lost Remote

Dan Rather on how social media has changed TV news: 'A deadline every nanosecond' - Lost Remote

Brazen Careerist Young Professionals To Watch

2012 - Entrepreneurship
One of the best ways to make strides in your career is by watching others succeed, by making note of how they do it. That’s why we’ve selected 20 young professionals to keep your eye on this year, go-getters under 35 who are pushing the envelope and influencing their industry — and sometimes even the world.

What was your first job as a journalist?

Writing for NYU Local, NYU's main student blog (not associated with university at all).

Have you ever used a typewriter?

What's a typewriter?

How is social media changing news?

To quote Dan Rather, "there's a new deadline every nanosecond"/

Snapchat wants to be the future of distribution for TV

thedrum.com — Snapchat wants to be the future of distribution for premium TV content. They are currently working with eleven media companies for Discover, including CNN, Food Network, Comedy Central and ESPN . They're also hiring journalists to cover the election and have editors who decide what makes it into a city's daily Story.

An inside look at CBS All Access and the network's efforts to reach 'cord-nevers'

thedrum.com — CBS All Access, the network's OTT platform that costs $5.99 per month launched last October. The past year has been a major turning point in the industry as media companies that had previously been terrified of offering services that might compete with their cable deals have realized what they need to do to reach yonger generations.

Why fans fell in love with Showtime's Penny Dreadful: interview with VP of Digital Marketing at Showtime Marcelo Guerra

thedrum.com — Showtime's Penny Dreadful is currently in the midst of its second season. The twisted drama brings together some of literature's favorite characters including Dr. Frankenstein, Dorian Gray and characters from Dracula. The name refers to the type of cheap and suspenful British literature that was published in the 19th centruy.

Why fans fell in love with Showtime's Penny Dreadful: an interview with Vice President of Digital Marketing at Showtime Marcelo Guerra

thedrum.com — Showtime's Penny Dreadful is currently in the midst of its second season. The twisted drama brings together some of literature's favorite characters including Dr. Frankenstein, Dorian Gray and characters from Dracula. The name refers to the type of cheap and suspenful British literature that was published in the 19th centruy.

Promposals and how brands are using Snapchat and ephemeral content to reach teens

thedrum.com — It's promposal season and brands are joining the fun. For those unfamiliar with the act of promposing, simply put "it is the act of asking someone to go to the prom with you." Teens have been lavishly asking their dates to the prom for decades but the Snapchat generation has taken the act to an entire new level that's causing major brands to pay attention and participate.

David Letterman's final show: social media reacts with strong emotions

thedrum.com — David Letterman has been on CBS since 1993. In just over an hour his final show, that was taped earlier today will air on the network. His tenure has included memorable interviews, some scandals and a legacy that will set the standard for late night hosts for years to come.

As David Letterman's tenure comes to an end social media reacts with strong emotions

thedrum.com — David Letterman has been on CBS since 1993. In just over an hour his final show, that was taped earlier today will air on the network. His tenure has included memorable interviews, some scandals and a legacy that will set the standard for late night hosts for years to come.

Mashable and Above Average launch 'The Tripp & Tyler Show: Finding the Humor IRL'

thedrum.com — Mashable and Above Average, the comedy arm of Broadway Video, have teamed up to launch a brand new web series, " The Tripp & Tyler Show: Finding the Humor IRL." The weekly series which will "blend useful tips and comedy" launches as Mashable continues to invest in video.

Twitter creates custom emoji hashtag for Taylor Swift as she debuts 'Bad Blood' music video on TV

thedrum.com — Last night Taylor Swift debuted the music video for her hit song "Bad Blood" at the Billboard Music Awards which aired on ABC....

PIX11 News at 6 experiments with Periscope on live television

thedrum.com — Instant live streaming apps Periscope (from Twitter) and Meerkat have generated a tremendous amount of buzz in the industry over the past several months. The platforms have already changed live news coverage as we saw with a major fire in New York City's East Village, the Mayweather Pacquiao fight and the recent train crash in Philadelphia.
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