Natan Edelsburg on Muck Rack

Natan Edelsburg

Covers:  homeland, awards shows, social tv, journalism, second screen, tv networks
Doesn't Cover: general social media, non tv related stories

SVP of Muck Rack & the Shorty Awards

Natan Edelsburg's Biography

I'm currently the SVP at Sawhorse Media where I help run Muck Rack ( and the Shorty Awards ( I also write about and watch a lot of TV (on many different devices).

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Dan Rather on how social media has changed TV news: 'A deadline every nanosecond' - Lost Remote

Dan Rather on how social media has changed TV news: 'A deadline every nanosecond' - Lost Remote

Brazen Careerist Young Professionals To Watch

2012 - Entrepreneurship
One of the best ways to make strides in your career is by watching others succeed, by making note of how they do it. That’s why we’ve selected 20 young professionals to keep your eye on this year, go-getters under 35 who are pushing the envelope and influencing their industry — and sometimes even the world.

What was your first job as a journalist?

Writing for NYU Local, NYU's main student blog (not associated with university at all).

Have you ever used a typewriter?

What's a typewriter?

How is social media changing news?

To quote Dan Rather, "there's a new deadline every nanosecond"/

Upfronts: How Viacom Velocity is working with Spredfast to sell social TV — What successes have there been a year into the launch of EchoGraph? Iooss described a campaign Viacom Velocity ran with The Maze Runner, a 20th Century Fox film that starred Dylan Obrien from MTV's (part of the Viacom family) Teen Wolf. "We looked at the greatest reach moment in the campaign," she told The Drum.

Spotify’s global director of social marketing talks SXSW as a social activation opportunity — Josh Karpf, global director of social marketing at Spotify has discussed how the music streaming company uses SXSW as a social activation...

Journalists have used Meerkat over 2,000 times: an inside look at the app's creative launch strategy — Meerkat, the app that allows you to instantly live stream to your Twitter followers, has continued to capture the media's attention after a big launch that's extended through the SXSW Interactive festival that recently concluded in Austin. We caught up with Ryan Cooling, the company's Head of Community on the busy ...

Meerkat looks to grow to new social platforms outside of Twitter — Meerkat, despite only having launched in recent weeks to mass attention, is already exploring life beyond Twitter. According to Ryan Cooling, head of community for the live-streaming app, who spoke to The Drum while attending SXSW, the service is already looking to the future after the surprise success of its launch earlier this month.

Will Meerkat be the next big thing on the social web? — On a snowy New York City morning this week I was catching up with a friend and industry thought leader, Likeable Media's Michele Weisman. All of a sudden a Snapchat-looking yellow and white logo appeared as a push notification on her iPhone and she told me that MasterCard's Gregg Weiss was currently live streaming on Meerkat.

#SMW Panel Watch: MTV’s Pioneering Efforts With New Form Talent — To reach younger audiences, MTV recognized early that in the current media landscape its own content - though highly engaging and appealing - was not enough. For that reason, the network has pioneered the utilization of 'new form talent' (which we have covered on a number of occasions, although, to be transparent, we have called them 'social influencers') to help drive awareness and engagement around tentpole events like its annual Movie and Music Awards.

The online video conundrum: Should brands invest in YouTube, Facebook or look elsewhere? — The shift can be seen through the decision by entertainment brands, which had traditionally used YouTube to post and promote movie trailers, having begun to test using Facebook as well, with the trailer for Marvel's Avenger sequel having racked up 33 million views on YouTube, and 7 million on Facebook.

The official list of journalists not going to CES 2015 — The holidays are creeping up on us and that means latkes, eggnog and that companies are working like rapid fire to reach out to journalists about CES 2015 which will take place in Las Vegas right after the New Year. After the success of our SXSW list of journalists not ...

Finding journalists' alternative interest areas by searching their public conversations — It's no longer fair to journalists to only research what they've recently published or written on their outlet. While that information is essential, it's equally important to search journalists public conversations on Twitter and social media to learn what they care about write now. We recently found that nearly 80% of ...

HBO releases ‘The ABCs of the Sudden Departure’ in sync with ‘The Leftovers’ — HBO's new drama, " The Leftovers" takes an entirely new look at at a drama that centers around a world catastrophe. The story begins three years after a tenth of the world's population has disappeared without explanation. As the season continues this summer (episode three aired last night), the network is releasing a digital storybook.
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