Natan Edelsburg on Muck Rack

Natan Edelsburg

Covers:  homeland, awards shows, social tv, journalism, second screen, tv networks
Doesn't Cover: general social media, non tv related stories

EVP of Muck Rack & the Shorty Awards

Natan Edelsburg's Biography

I'm currently the EVP at Sawhorse Media where I help run Muck Rack ( and the Shorty Awards ( I also write about and watch a lot of TV (on many different devices).

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Dan Rather on how social media has changed TV news: 'A deadline every nanosecond' - Lost Remote

Dan Rather on how social media has changed TV news: 'A deadline every nanosecond' - Lost Remote

Brazen Careerist Young Professionals To Watch

2012 - Entrepreneurship
One of the best ways to make strides in your career is by watching others succeed, by making note of how they do it. That’s why we’ve selected 20 young professionals to keep your eye on this year, go-getters under 35 who are pushing the envelope and influencing their industry — and sometimes even the world.

What was your first job as a journalist?

Writing for NYU Local, NYU's main student blog (not associated with university at all).

Have you ever used a typewriter?

What's a typewriter?

How is social media changing news?

To quote Dan Rather, "there's a new deadline every nanosecond"/

The top ten shows on ABC, CBS, NBC and FOX in July 2015 — As fall TV approaches understanding what shows are doing best on the major networks' websites is more essential than ever. All summer we've been exclusively reporting on the top shows on ABC, NBC, FOX and CBS. Jimmy Fallon is in the lead for NBC on the eve of Colbert's premier on CBS.

Exclusive research: how viewers experienced the MTV VMAs across different platforms — The MTV VMAs took place last night and were packed with tweetable moments. Nielsen even said today that the the 2015 MTV Video Music Awards is the most Tweeted program since Nielsen Social began tracking Twitter TV activity in 2011.

An inside look at how MTV is continuing to push boundaries for the 2015 VMAs — The MTV VMAs are upon us and will air this Sunday at 9pm Eastern. For years these awards have proven that social TV innovation is still possible. The team that produces the show has found countless ways to impress audiences and the industry by leveraging new platforms, social talent and behind the scenes digital integrations.
Aug 28, 2015

MTV always change the game when it comes to their awards. Looks like the #VMAs will be no different.…

The top ten shows on Netflix and Hulu in July 2015: Seinfeld investment pays off — Netflix and Hulu continue to offer top premium content in a new world of TV. SimilarWeb is continuing to provide Found Remote with an exclusive look at what shows are doing best on each site. To Hulu's delight Seinfeld has moved to the top stop proving to be a smart investment for the platform.

An inside look at 'Rickstaverse', Adult Swim's Instagram game for 'Rick and Morty' — Adult Swim's " Rick and Morty," now in its second season is so popular that it was the only animated show to make it to the top ten in pirated shows last month. The Justin Roiland and Dan Harmon (Community) show which airs on Sundays at 11:30 Eastern has ammased over 166,000 followers on Instagram.

An interview with Popcornflix's David Fannon on their OTT platform — The market for free streaming TV is heating up. With OTT becoming the future of the industry and newer services charging monthly fees, watching TV across the web can become quite expensive. Popcornflix is building a niche for itself in the market by offering free TV from major content providers including National Geographic, BBC and Discovery.

The top ten shows on HBO and Showtime in June 2015 — Found Remote looked at the top shows on Showtime Anytime and HBO Go in addition to the premium channel's main websites and in June 2015. Not surprisingly, with HBO's big finale of Game of Thrones, the show topped the charts. Interestingly on Dexter sparked lots of interest even though the show ended in 2014.

The top 10 most pirated shows of July 2015: True Detective leads the pack — Even as TV becomes more easily accessible online in different territories, the slow pace at which TV becomes accessible on your computer instantly and internationally is still allowing the pirating of shows to thrive. The summer has been a busy one on torrenting sites like The Pirate Bay as they continue to change their domain to avoid getting shut down.

How DramaFever is bringing international TV to American audiences — With the rise of OTT there's never been a greater opportunity for international television content to make it's way to American audiences. DramaFever a Hulu-style OTT platform has been growing as the destination for international TV on the web. Most recently the platform struck a major deal to bring more Korean content to the US.

Exclusive: the top shows that root beer and ice cream buyers watch — Today is National Root Beer Float Day. In honor of this momentous occasion TiVo, the DVR company, has provided Found Remote with exclusive research on the shows that root beer and ice cream lovers watch the most.
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