Natan Edelsburg on Muck Rack

Natan Edelsburg

Manhattan
Covers:  homeland, awards shows, social tv, journalism, second screen, tv networks
Doesn't Cover: general social media, non tv related stories

SVP of Muck Rack & the Shorty Awards

Natan Edelsburg's Biography

I'm currently the SVP at Sawhorse Media where I help run Muck Rack (http://muckrack.com) and the Shorty Awards (http://shortyawards.com). I also write about and watch a lot of TV (on many different devices).

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Dan Rather on how social media has changed TV news: 'A deadline every nanosecond' - Lost Remote

Dan Rather on how social media has changed TV news: 'A deadline every nanosecond' - Lost Remote

Brazen Careerist Young Professionals To Watch

2012 - Entrepreneurship
One of the best ways to make strides in your career is by watching others succeed, by making note of how they do it. That’s why we’ve selected 20 young professionals to keep your eye on this year, go-getters under 35 who are pushing the envelope and influencing their industry — and sometimes even the world.

What was your first job as a journalist?

Writing for NYU Local, NYU's main student blog (not associated with university at all).

Have you ever used a typewriter?

What's a typewriter?

How is social media changing news?

To quote Dan Rather, "there's a new deadline every nanosecond"/

An interview with Kristi Ross, the president of dough, Inc. on their 'tastytrade' channel

thedrum.com — As platforms like Apple TV and Roku become even more popular among consumers, non-traditional companies are launching successful programming for niche topics that are succeeding in the OTT environment. dough, Inc.'s "tastytrades" channel has been growing in popularity with their daily eight hours of live programming with a mission to make finance fun.

Univision makes big investments in social with Snapchat partnership and 'Creator Network'

thedrum.com — Just a year ago Univision, "the leading media company serving Hispanic America," was dominating on social media during the World Cup generating more chatter than rival ESPN. After an upfront presentation that highlighted digital the entertainment company is continuing to invest in social TV with two major announcements.

Don Steele, Tumblr's new head of audiences development talks mobile audience engagement

thedrum.com — Tumblr has been as important to television as the more often discussed Facebook and Twitter. Fan communities have flourished with shows like Game of Thrones and Doctor Who. Most recently Tumblr TV has made it easier to experience GIFs in a TV-like format. Tumblr's lead TV partnerships person Sima Sistani recently left the company and joined Meerkat.

The top ten shows on Netflix and Hulu in June 2015

thedrum.com — For the second month in a row Found Remote is providing the top then shows from the previous month on Hulu and Netflix thanks to our analytics partner SimilarWeb. As The Daily Show with Jon Stewart comes to a finale next months fans are already ramping up their addiction to Stewart by binging him on Hulu bringing him to the top of the chart.
Jul 29, 2015

@Netflix will have 475 hours of originals but 8 of its top 10 shows are acquired. @TheDrum ow.ly/Qe9RK

An interview with Don Steele, Tumblr's new head of audience development

thedrum.com — Tumblr has been as important to Telvision as the more often discussed Facebook and Twitter. Fan communities have flourished with shows like Game of Thrones and Dr. Who. Most recently Tumblr TV has made it easier to experience GIFs in a TV-like format. Tumblr's lead TV partnerships person Sima Sistani recently left the company and joined Meerkat.

Exclusive: Syfy's Senior Director of Digital Jeannine Irons on tonight's Sharknado 3

thedrum.com — One of the biggest and most anticipated social media events of the year will take place tonight at 9pm Eastern. Syfy's "Sharnado 3: Oh Hell No!" will hit the small screen in what's sure to be another massive trending event.

Tubi TV trends on reddit after launching advertising campaign based on HBO's Silicon Valley

thedrum.com — Tubi TV is attempting to become as well known as Hulu, Netflix and Amazon. The OTT platform has already some big content deals that includes access to the libraries of Paramount and Starz. To raise the profile of the company and to recurit talent they recently launched a massive advertising campaign that taps into the zeitgeist of HBO's Silicon Valley.

The top 10 most pirated shows from June 2015: Game of Thrones reigns supreme

thedrum.com — The pirating of TV shows continues even as networks and content owners continue to make big investments in OTT and TV Everywhere. SimilarWeb has once again provided Found Remote exclusively with the top ten TV shows across Kickass Torrents, The Pirate Bay and Torrentz.eu.

Entertainment Weekly's Director of Audience Engagement Chris Rackliffe on the success of Comic-Con

thedrum.com — San Diego Comic-Con is now over four decades old. What originated as a destination for comic collectors and fans has now become a launching pad and promotional opportunity for every major entertainment brand in the world. Major celebrities from movies and TV host panels, parties and events to please fans and tease their latest film or series.

Starz head of digital products Scott Barton on the network's OTT strategy

thedrum.com — Starz, the premium cable channel has had an array of different original successes over the years including the short-lived Boss and Spartacus. The Colorado-based entertainment company has recently made some big investments in OTT and digital technology that's helping to continue to grow their brand in the highly competitive world of premium content that now includes Netflix, Hulu and Amazon.
Jul 15, 2015

Starz head of digital products Scott Barton on the network's OTT strategy thedrum.com/news/2015/07/1… via @TheDrum

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