Natan Edelsburg on Muck Rack

Natan Edelsburg

Manhattan
Executive Editor, Found Remote — The Drum
Covers:  homeland, awards shows, social tv, journalism, second screen, tv networks
Doesn't Cover: general social media, non tv related stories

@Sawhorse Media (@ShortyAwards, @MuckRack). Executive Editor @TheDrum's @FoundRemote. Watcher of every TV show.

I'm currently the EVP at Sawhorse Media where I help run Muck Rack (http://muckrack.com) and the Shorty Awards (http://shortyawards.com). I also write about and watch a lot of TV (on many different devices).

Read Full Bio →

Dan Rather on how social media has changed TV news: 'A deadline every nanosecond' - Lost Remote

Dan Rather on how social media has changed TV news: 'A deadline every nanosecond' - Lost Remote

Brazen Careerist Young Professionals To Watch

2012 - Entrepreneurship
One of the best ways to make strides in your career is by watching others succeed, by making note of how they do it. That’s why we’ve selected 20 young professionals to keep your eye on this year, go-getters under 35 who are pushing the envelope and influencing their industry — and sometimes even the world.

What was your first job as a journalist?

Writing for NYU Local, NYU's main student blog (not associated with university at all).

Have you ever used a typewriter?

What's a typewriter?

How is social media changing news?

To quote Dan Rather, "there's a new deadline every nanosecond"/

An interview with CNN's head of social media on partnering with Facebook Messenger

An interview with CNN's head of social media on partnering with Facebook Messenger
thedrum.com — As Facebook's earnings and number of users soar, it's never been more important for TV networks to find ways to reach and engage with audiences using the social platform. When Facebook recently announced more Messenger integrations, CNN was an early adopter. CNN will allow Facebook users to interact with them on Messenger around breaking and and personalized news.

An interview with Avi Armoza about the opportunities for formats in the digital age

An interview with Avi Armoza about the opportunities for formats in the digital age
thedrum.com — Found Remote was recently at MIPTV in Cannes. The event is a major marketplace where TV companies attend to buy and sell formats across the globe. These formats, while traditionally linear are starting to move more and more to untraditional and multi-channel platforms. One of the leading creators of formats that was at MIP was Armoza Formats.

The top 10 most pirated shows of April 2016

The top 10 most pirated shows of April 2016
thedrum.com — The Walking Dead was not surprisingly a favorite show to pirate this past month. Better Call Saul and Hulu's 11.21.63 were also big favorites. Here are the full charts and insights from SimilarWeb. In our last ranking, The Walking Dead ruled 2 of the 3 top torrenting sites, and that trend holds true yet again.

MTV honors Prince, announces podcasts and ‘Cribs’ returning via Snapchat at upfront

MTV honors Prince, announces podcasts and ‘Cribs’ returning via Snapchat at upfront
thedrum.com — Anyone above the Snapchat generation usually says the same thing whenever they meet someone who works at MTV or talks about the iconic TV brand. "Why don't they play music anymore?" At MTV's upfront today, newly appointed president Sean Atkins told the audience at their beautifully extravagant upfront in NYC, that they are "bringing back the music."

An interview with Aol's SVP of Advertising Marta Martinez about Verizon and their video business

thedrum.com — Aol has had a big year. Now part of Verizon, they have access to unprecedented data and information on consumers. They also have video expertise that Verizon needs as they expand into original content with go90. Found Remote interviewed Marta Martinez, Senior Vice President of Aol Advertising about the direction the company's video business is taking and how they're helping grow go90.

BET grows partnerships with WhoSay and Snapchat at upfront

BET grows partnerships with WhoSay and Snapchat at upfront
thedrum.com — Just a few years ago, social and digital was a side note during the TV upfronts. Now it's the first announcement that's made in the presentation. Right now, BET is holding their annual upfront in NYC. Beyond Snapchat celeb DJ Khaled making an appearance and reminding the audience that he has more Snapchat followers than every network, digital played a big role.

Half of US consumers feel unfavorably towards cable provider, according to Mohu study

Half of US consumers feel unfavorably towards cable provider, according to Mohu study
thedrum.com — A new survey, conducted by Mohu, in partnership with Public Policy Polling revealed that half of the country feels unfavorably towars their cable provider. The sentiment is not surprising, especially as high quality streaming services like Netflix and Hulu become the cheaper norm for high quality entertainment.

How joiz is creating the ultimate software for TV marketers

How joiz is creating the ultimate software for TV marketers
thedrum.com — With a website, social platforms, digital content and more, it's never been harder for a TV network to understand their fans and create environments for them that they ca track. That's where joiz Group comes in, a SaaS platform that has created a solution for TV marketers to better track and grow the social TV world we live in.

TLC expands new video hub to increase digital series with influencers

TLC expands new video hub to increase digital series with influencers
thedrum.com — A year ago, TLC, owned by Discovery Communications, launched TLCme.com to expand their multi-platform programming. Now the hub is announcing original digital content that features top influencers. The launch of this new content is yet another major investment by a big TV network in the digital-only space.

NAB: How IBM Cloud Video is powering the future of OTT

NAB: How IBM Cloud Video is powering the future of OTT
thedrum.com — NAB, a major conference and marketplace for TV and technology is underway in Las Vegas. IBM is having their biggest presence ever as they expand and promote their Cloud Video business. After acquiring Ustream, one of the major live streaming platforms their offerings have never been stronger.
More Articles →

Are You a Journalist?

Make a Portfolio

Create a free Muck Rack account to customize your profile and upload a portfolio of your best work.