Nat Ives on Muck Rack

Nat Ives Verified

New York, NY
Executive Editor — Advertising Age

Executive editor and writer at @AdAge. Let's go Knicks.

Super Bowl Ad Review: Super Bowl Commercials Are Fun Again

adage.com — Last year Super Bowl viewers were treated to a barrage of emotional, sometimes uplifting, sometimes maudlin commercials. While there's nothing wrong with moving advertising, or marketing that acknowledges real life, it all added up to be a bit much. Led this year by Mtn Dew and BBDO's PuppyMonkeyBaby, however, the advertising of Super Bowl 50 went a different way.
Feb 07, 2016

RT @adage: Super Bowl Ad Review: Super Bowl commercials are fun again (most of them!) bit.ly/20iU95i pic.twitter.com/xaDVgXrWJ3

Feb 07, 2016

Super Bowl Ad Review: Super Bowl Commercials Are Fun Again adage.com/article/specia…

Feb 08, 2016

RT @adage: Super Bowl Ad Review: Super Bowl commercials are fun again (most of them!) bit.ly/1PvqG2S pic.twitter.com/BMNT5dLzev

Feb 08, 2016

We chained @FollowNatIves to his desk and made him review all the Super Bowl ads adage.com/article/specia…

Feb 08, 2016

RT @kenwheaton: We chained @FollowNatIves to his desk and made him review all the Super Bowl ads adage.com/article/specia…

See Colgate's Official, Pro-Social Super Bowl 50 Ad

creativity-online.com — Coca-Cola is moving away from its high-minded "Open Happiness" campaign, which took on issues including cyber bullying, to focus more on marketing its product attributes. Is pro-social marketing on the wane? If so, Colgate isn't going along.

See Colgate's Official, Pro-Social Super Bowl 50 Ad

adage.com — Coca-Cola is moving away from its high-minded "Open Happiness" campaign, which took on issues including cyber bullying, to focus more on marketing its product attributes. Is pro-social marketing on the wane? If so, Colgate isn't going along. It released its upcoming Super Bowl 50 ad on Wednesday, cut down and adapted from an existing 60-second spot.

Conde Nast Closes Details Magazine

adage.com — Combines Business Operations of Glamour and Self Details magazine will cease publication after the December/January issue, Conde Nast said on Wednesday. The magazine, founded in 1982 and acquired by Conde Nast in 1988, averaged paid and verified circulaiton of 560,212 in the first half of the year, up from 524,791 a year earlier, according to its reports with the Alliance for Audited Media.

Ad Council's Funny Film Is a Thrifty Thank You to Agencies

creativity-online.com — The Ad Council used its annual gala Wednesday night to appreciate all the agencies that devote creativity, time and labor to campaigns that help social causes. But in the interest of time, it thanked them all at once in this funny film, created out of Grey, New York.

See the Ad Council Try to Thank Agencies That Do Good Work

adage.com — The Ad Council used its annual gala Wednesday night to appreciate all the agencies that devote creativity, time and labor to campaigns that help social causes. But in the interest of time, it thanked them all at once.
Nov 12, 2015

RT @adage: Video: Watch the @AdCouncil thank-you to agencies doing good turn into an adland roast bit.ly/1kQjeqp pic.twitter.com/RjCyGjNfHD

U.K. Holiday Ads Stomp 'Star Wars' on the Viral Video Chart

adage.com — Don't get us wrong: That headline does not mean Burberry's video celebrating 15 years of "Billy Elliot" or John Lewis's "#ManOnTheMoon" (hashtag helpfully included in the title) out-viraled the trailers for the new "Star Wars." Our weekly chart of brands' most-viewed videos, covering the seven days through Sunday, excludes movie and video-game trailers precisely because they would often swamp the ranking.

CBS Orders New 'Star Trek' for All Access Streaming Service

adage.com — More Than a Year Before First Episode Runs, but Pressure Is on Media Companies Now CBS Corp. will introduce a new "Star Trek" series in January 2017, but not on flagship broadcast TV network, the company said today. After a "special preview" on CBS, the new "Star Trek" will be available in the U.S.
Nov 02, 2015

RT @adage: CBS orders new 'Star Trek' series for its All Access streaming service. bit.ly/1k5amgA pic.twitter.com/kvpzr8AtIg

ESPN 'Suspends Publication' of Grantland

adage.com — ESPN is "suspending" the publication of Grantland, the writerly sports-and-pop-culture site founded for the company in 2011 by Bill Simmons, five months after declining to renew Mr. Simmons' contract.

Biggest 2016 Advertisers Have Little to Show in Polls So Far

adage.com — Biggest Spender Backed Rick Perry, Who Withdrew Last Month The top six Republican presidential campaign advertisers, all of which are independent political action committees that can raise and spend unlimited sums of money, have little to show for what they've shelled out so far.
More Articles →
Feb 07, 2016

RT @adage: Ad Age TV reporter @jpoggi will be discussing all-things #SuperBowlAds during #SuperBowl50

Dec 07, 2015

Omnicom to Use P&G as Impetus to Create a Third Media Agency adage.com/article/agency…

Dec 02, 2015

A real three-comma club? Credit Suisse eyes a social network for the super rich - by @alexbruell adage.com/article/agency…

Nov 16, 2015

Students, Madison Avenue Enlisted in Messaging Fight Against ISIS adage.com/article/news/c…


Are You a Journalist?

Make a Portfolio

Create a free Muck Rack account to customize your profile and upload a portfolio of your best work.