Nat Ives on Muck Rack

Nat Ives Verified

New York, NY
Executive Editor and Writer — Advertising Age

Executive editor and writer at @AdAge. Let's go Knicks.

Sanders Buys Snapchat Geofilters to Get Out the Vote on Primary Day in New York

creativity-online.com — The Bernie Sanders campaign bought geofilters on Snapchat in New York to support its get-out-the-vote-efforts as the state's primary arrived Tuesday. A filter specific to New York City, for example, reads "New York City Vote Bernie Today!" at the top and shows an illustration of Mr. Sanders and the Statue of Liberty below.

Sanders Buys Snapchat Filters to Get Out Vote in New York

adage.com — Mobile Messaging Service Enlisted in Crucial Contest The Bernie Sanders campaign bought geofilters on Snapchat in New York to support its get-out-the-vote-efforts as the state's primary arrived Tuesday. A filter specific to New York City, for example, reads "New York City Vote Bernie Today!"

Sprint CEO Pulls Video Calling T-Mobile 'Ghetto'

adage.com — Hours after Sprint CEO Marcelo Claure posted a video from his consumer "listening tour" in which T-Mobile is called "ghetto," the clip was pulled down from the web Tuesday night. The video was one of many that Mr. Claure has posted to his social media accounts based on his listening tour, none of which have received paid media backing or appeared on Sprint's own accounts, a company spokesman said.

Facebook Opens the Gates to Branded Content

adage.com — Facebook has long prohibited publishers, celebrities and influencers from taking advantage of its vast platform to post branded content on their pages, unless it was part of a paid ad campaign on Facebook. As the rules said: "Advertising on Pages: Third-party advertisements on Pages are prohibited, without our prior permission."

Advanced TV Isn't About Making More Money, Joe Marchese Says

adage.com — Digital Conference TV is heading toward fewer commercial breaks and ads that better resemble the surrounding content, industry leaders said Tuesday, but there's a lot of work to be done before consumers would exactly call that the new norm.

Will Apple's New Original Series Have Ads? It Is an Ad

adage.com — Apple's tentative forays into original content seem to be coming at a faster clip, now including a deal to back an unscripted series from Ben Silverman and Will.i.am.

Microsoft Deactivates AI Twitterbot After Racist Diatribe

adage.com — Microsoft has turned off the Twitterbot with artificial intelligence it fired up just this week after users led it down a very racist conversational path. The bio for the bot, TayTweets, makes the system clear, and in retrospect the risks as well: "The official account of Tay, Microsoft's A.I.

3 of the Top 10 Branded Videos This Week Belong to Samsung

adage.com — Samsung really is committed to digital video advertising. The latest Viral Video Chart, ranking the most-viewed brand videos outside movies or video games for the week through Sunday, includes three separate Samsung campaigns -- two of them in the top two slots. Last week Samsung had two spots on the Viral Chart.

FBI Car-Hacking Warning Is a Message to Marketers Too

adage.com — Good news came this week when top auto marketers said they'd agreed to make automatic braking standard in almost every vehicle they sell by 2022. Driver doesn't brake, or doesn't brake enough? The car stops anyway. The Insurance Institute for Highway Safety said that could mean 1 million fewer auto accidents every year.

Google Turns Up the Search Benefit to Mobile-Friendly Pages

adage.com — Brands and publishers that still haven't gotten around to building a responsive site might want to tweak their development roadmap, uh, yesterday. That's when Google said that it would soon dial up the boost that mobile-friendly sites get in its search results: Last year, we started using mobile-friendliness as a ranking signal on mobile searches.
More Articles →
Apr 28, 2016

RT @justinjm1: Huffpo hired a "sleep reporter" with mattress company money then spiked her story thanks to Uber partnership washingtonpost.com/blogs/erik-wem…sJQGheB

Apr 25, 2016

RT @adage: Breaking: McDonald's aims to hire single ad agency for massive U.S. unit bit.ly/26oqVaU pic.twitter.com/FRBTsTagMN

Apr 25, 2016

RT @campbellnyt: FBI records show former Louisiana Gov John McKeithen ('64 to '72) paid KKK to refrain from violence. theadvocate.com/news/15565259-…H

Apr 25, 2016

RT @adage: "SNL" will cut ads 30% next season to "make it easier to watch the show live" bit.ly/1T8MyCk pic.twitter.com/5quWfkRMhO

Apr 21, 2016

RT @Lindsay_Stein: Why Are So Many Execs Leaving @Fleishman? CEO says 'tough decisions' led to best monthly performance history: https://t.adage.com/article/agency…@adageo/RULDIi9CJa @adage


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