Nat Ives on Muck Rack

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New York, NY
Deputy Managing Editor and Writer — Advertising Age

Deputy managing editor and writer at @AdAge. Let's go Knicks.

Design, Demo, and Discuss the Future

downtownmagazinenyc.com — Upon first glance Hudson Square is a grid of towering 1920s art deco buildings and expansive roads. Yet unbeknownst to some, tucked away in the neighborhood's numerous lofts, creativity is stirring. As a center of innovation it's only appropriate for the neighborhood to be the subject of the upcoming event " Hudson Square in 3D: Design, Demo, Discuss ".

Carl's Jr.'s Cheeseburger-Plus-Hot Dog Took 10 Years to Make

adage.com — Carl's Jr. and Hardee's are bringing out the latest weapon in fast food chains' war to stand out with outrageous menu items, a cheeseburger topped with a hot dog sliced in half and sitting on a layer of Lay's potato chips.

Netflix Said to Seek Route Into China With Wasu

adage.com — Company Wants to Be Nearly Global by End of 2016 Netflix is in talks with a Chinese media company backed by Jack Ma and other possible partners as it seeks entry into the country's $5.9 billion online video market, according to people familiar with the matter.

Watch Seth Meyers' 'Next Week on Mad Men' Supercut

adage.com — Sure, it's only Wednesday, and this video from "Late Night With Seth Meyers," has been online for just one day, but we're completely ready to call it our Clip of the Week. If you've ever seen a standard "Mad Men" scenes-from-next-week montage -- protecting the plot of the next episode like it's a state secret -- no further set-up is necessary.

'Avengers' Tie-ins Are Viral Gold for Marketers

adage.com — Pepsi Max's drone soccer referees overran other brand videos in the week ending Sunday, taking the top spot on our weekly Viral Video Chart from Visible Measures with its "Tron"-like gameplay. But Audi capitalized on the "Avengers" sequel with a well-timed campaign starring Stan Lee, creator of countless Marvel characters, earning the No.

Vice Says It's Presold Its Cable TV Channel for Three Years

adage.com — Vice Media has rung up a series of impressive deals in the past year or so, lining up a $250 million investment from A&E Networks, securing another $250 million from Silicon Valley's Technology Crossover Ventures, signing a pact with HBO to take its news show to 35 episodes a year from 14, forging a Vice TV network in Canada with Rogers Communications and now realizing its dream of a U.S.

Tidal Teases an Exclusive Rihanna Vid

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

Brazil's Corruption Investigation Spreads to IPG's Lowe

adage.com — Former Exec Is Detained; Judge Claims Borghi/Lowe Behind Payoffs to Politician Brazil's massive ongoing corruption investigation, called Operation Car Wash, has reached the ad industry. A former executive at Lowe & Partners' Brazilian agency, Borghi/Lowe, was detained by police last Friday and a federal judge authorized the agency's financial and other records to be searched, reported Meio & Mensagem, Ad Age's editorial partner in Brazil.

What a YouTube Celeb Pulls In

adage.com — Many of the online series that ape TV's conventions struggle to deliver on their ambitions: They rise to advertisers' attention during elaborate NewFronts presentations, only to fall from sight, unmissed, a year or two later. But the web's original engine of video, a corps of professional-amateur hybrids that relentlessly posts makeup tutorials or cooking demonstrations, continues to hum along just below the radar.

Your Guide to the Multicultural Mainstream

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May 18, 2015

RT @adage: "You are participating in a botnet": Inside Google's secret war against ad fraud bit.ly/1RYrv85 pic.twitter.com/RAJ4mk5rZS

May 15, 2015

RT @adage: The Upfront Diary of @CrupiCrupiCrupi: Imagine Acid That Has Itself Dropped Acid bit.ly/1HldG0s pic.twitter.com/SCkiJh1G5T

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