Nat Ives on Muck Rack

Nat Ives Verified

New York, NY
Deputy Managing Editor and Writer — Advertising Age

Deputy managing editor and writer at @AdAge. Let's go Knicks.

Tidal Teases an Exclusive Rihanna Vid

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

Brazil's Corruption Investigation Spreads to IPG's Lowe

adage.com — Former Exec Is Detained; Judge Claims Borghi/Lowe Behind Payoffs to Politician Brazil's massive ongoing corruption investigation, called Operation Car Wash, has reached the ad industry. A former executive at Lowe & Partners' Brazilian agency, Borghi/Lowe, was detained by police last Friday and a federal judge authorized the agency's financial and other records to be searched, reported Meio & Mensagem, Ad Age's editorial partner in Brazil.

What a YouTube Celeb Pulls In

adage.com — Many of the online series that ape TV's conventions struggle to deliver on their ambitions: They rise to advertisers' attention during elaborate NewFronts presentations, only to fall from sight, unmissed, a year or two later. But the web's original engine of video, a corps of professional-amateur hybrids that relentlessly posts makeup tutorials or cooking demonstrations, continues to hum along just below the radar.

Your Guide to the Multicultural Mainstream

Meet Jon Stewart's 'Daily Show' Successor Trevor Noah

adage.com — The next host of Comedy Central's "The Daily Show" is reportedly Trevor Noah. He's not a household name, but he might become one. The New York Times and other outlets said Monday morning that Mr. Noah, a relatively recent addition to the "Daily Show" cast, would succeed Jon Stewart when the longtime host leaves.

Justin Guarini Is 'Lil' Sweet' in a Diet Dr Pepper Spot

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

4A's Anti-Fraud Panel: 'Invest Millions, Save Billions'

adage.com — TAG Players Predict Anti-Fraud Certification Will Become Regular Part of Ad-Buying Process Leaders of key ad industry groups said Tuesday that their effort to combat online ad fraud and other schemes defrauding marketers were moving forward quickly, even as they acknowledged that their fight was also still in an early stage.

Rise of Programmatic Makes Breeding Ground for Fuzzy Pricing

adage.com — The booming practice of buying digital ad inventory with advanced technology is creating another zone where marketers have low visibility, or worse. When media-agency networks secure digital inventory using programmatic platforms and use it for clients' campaigns, for example, those clients often have no idea how much the ads cost in the first place.

Hunter Mahan Takes a Swing in Ace Hardware Spot

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

'Empire' Finale Smashes Ratings Records

adage.com — Fox's Rookie Phenom Tops Broadcast Rivals, Madonna In one fell swoop, Fox's sudsy musical drama "Empire" on Wednesday not only turned the broadcast TV universe on its ear, but it also knocked a pop diva out of the spotlight. According to Nielsen live-plus-same-day ratings, the season finale of "Empire" didn't raise the roof so much as tear it off completely.
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Apr 17, 2015

RT @adage: As it battles Beats, JBL inks first NBA player endorsement with Portland Trail Blazers' @dame_lillard bit.ly/1DgsNk0

Apr 15, 2015

RT @adage: Magazine trade group ASME has dramatically overhauled guidelines about advertising bit.ly/1DI2JCY

Apr 14, 2015

We're underway at #aadigital 2015, already deep into viewabillity and consumer attention. Next: Kraft… instagram.com/p/1dQT4zOzCW/

Apr 13, 2015

could my incoming emails get any worse? "Dear %Name%, We're starting a movement ... a bowel movement that is"

Apr 10, 2015

RT @adage: HBO starts a social-media dragon hunt for 'Game of Thrones' season premiere bit.ly/1JwA8RS pic.twitter.com/OS3LujJErw

Apr 09, 2015

South Korea detains the North's "enemy zero" as activists try to air-drop "The Interview" into Hermit Kingdom j.mp/1CtVSId

Apr 06, 2015

Comcast Recruits Its Beneficiaries to Lobby for Time Warner Deal nyti.ms/1yNHsCn

Apr 01, 2015

RT @adage: Big thank you to all the participants at today's Ad Age Viewability Summit -- we'll be sharing the results soon pic.twitter.com/5rim7upx6w

Mar 31, 2015

Sad inbox: "What this new perfume for Dogs smells like may shock you"

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