Nat Ives on Muck Rack

Nat Ives Verified

New York, NY
Deputy Managing Editor and Writer — Advertising Age

Deputy managing editor and writer at @AdAge. Let's go Knicks.

Watch Brands' Super Bowl Tweets Live

Only T-Mobile Makes Separate Super Bowl Ads for TV and Web — Despite Different Demographics and Interactive Capabilities T-Mobile is the only Super Bowl advertiser that took NBC up on the chance to show a different commercial to viewers live streaming the game instead of watching on TV. The fourth-biggest U.S.

Second-by-Second Reaction to Dove Men+Care Super Bowl Ad — Last year Spot Trender, a research company used by brands and agencies to pre-test ads, helped us see how viewers reacted to big Super Bowl commercials second-by-second. This year it's back on the case, starting with one of the first 2015 Super Bowl ads to be pre-released: Dove Men+Care's ode to fatherhood, which scored one of the "most consistent positive reaction graphs" Spot Trender has seen, with "negligible negative reaction."

Watch Newest Ads on TV From Papa John's, Dave and Buster's — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

Further Review: Bud Is the Real Super Bowl Pre-Game Victor — For the second time in two years, a late-breaking Budweiser Super Bowl spot has come from behind at the last second to win the Super Bowl pre-game online. This morning we declared, "It's Official: Bud Light Won the Super Bowl of Teasers and Pre-Released Ads," based on information through Thursday afternoon that Bud Light had accumulated more online views than any other Super Bowl advertiser.

Bud Light Wins the Super Bowl Pre-Game — The Super Bowl itself takes place over some hours this Sunday, but the ad bowl within starts weeks ahead and lasts at least a little while after. And that means it's not too soon to pronounce a winner for the pre-game: Bud Light, whose teasers and pre-released Super Bowl commercial accumulated more than 10 million views by the Thursday afternoon before the game, according to Visible Measures.

Fiat Chrysler Plans Three Super Bowl Commercials — Super Bowl XLIX this Sunday will include three commercials from Fiat Chrysler Automobiles, the owner of brands including Chrysler, Dodge, Fiat, Jeep and Maserati, the company said Thursday. The first ad will run in the first slow after the two-minute warning near the end of the first half, Fiat Chrysler said.

Super Bowl After-Glow? By One Measure, Two Weeks — Boosting Buzz Isn't All That Matters. Good Thing, Too As Super Bowl advertisers prepare to cash in on their enormous cash outlays, some are no doubt nagged by second thoughts: Of course an ad on TV's biggest day will generate some good buzz. But how much? And perhaps more important, for how long?

Jublia Toenail Fungus Treatment Joins Super Bowl Ad Roster — The latest newcomer to the Super Bowl XLIX ad roster is not an automaker, food brand or web services company, but Valeant Pharmaceuticals, which will spend millions of dollars to promote Jublia toenail fungus treatment. Jublia's ad, from healthcare marketing agency Harrison and Star, will run in the third quarter, according to the company.

Microsoft's HoloLens and Dove Curls Go Viral — Google Glass may be pivoting toward business uses but consumers remain fascinated by the potential of virtual reality in their near future, as the Viral Video Chart shows this week. Curiosity about Microsoft's planned HoloLens virtual reality headset helped generate nearly 14 million views in the week ending Sunday for a video showing the company's vision for the product, which it revealed in a surprise announcement last Wednesday.
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