Nat Ives on Muck Rack

Nat Ives Verified

New York, NY
Deputy Managing Editor and Writer — Advertising Age

Deputy managing editor and writer at @AdAge. Let's go Knicks.

Justin Guarini Is 'Lil' Sweet' in a Diet Dr Pepper Spot

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

4A's Anti-Fraud Panel: 'Invest Millions, Save Billions'

adage.com — TAG Players Predict Anti-Fraud Certification Will Become Regular Part of Ad-Buying Process Leaders of key ad industry groups said Tuesday that their effort to combat online ad fraud and other schemes defrauding marketers were moving forward quickly, even as they acknowledged that their fight was also still in an early stage.

Rise of Programmatic Makes Breeding Ground for Fuzzy Pricing

adage.com — The booming practice of buying digital ad inventory with advanced technology is creating another zone where marketers have low visibility, or worse. When media-agency networks secure digital inventory using programmatic platforms and use it for clients' campaigns, for example, those clients often have no idea how much the ads cost in the first place.

Hunter Mahan Takes a Swing in Ace Hardware Spot

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

'Empire' Finale Smashes Ratings Records

adage.com — Fox's Rookie Phenom Tops Broadcast Rivals, Madonna In one fell swoop, Fox's sudsy musical drama "Empire" on Wednesday not only turned the broadcast TV universe on its ear, but it also knocked a pop diva out of the spotlight. According to Nielsen live-plus-same-day ratings, the season finale of "Empire" didn't raise the roof so much as tear it off completely.

U.S. Ad Spending Rose 0.7% in 2014, Kantar Media says

adage.com — Fifth Consecutive Year of Growth Growth in U.S. online display advertising on personal computers slowed as 2014 progressed and totaled just 0.9% for the full 12 months, according to full-year ad figures from Kantar Media. In 2013, that figure was 15.7%. The web's smaller 2014 growth still outpaced U.S.

The Top Beauty and Style Channels on YouTube

adage.com — As companies from BuzzFeed to Hulu prepare to pitch advertisers on their "premium"video series at the Digital Content NewFronts, it's perhaps time for a reminder that plenty of, well, arguably non-premium content creators are already good friends with marketers.

Jon Lovitz Doubts Your Business Savvy in a GoDaddy Spot

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

Dolce & Gabbana Protest: DigitasLBi Drops D and G From Name

adage.com — The agency world, or one agency at least, is joining the protest against Dolce & Gabbana after its founders said children born by IVF were "synthetic" and that they oppose adoption by gay parents. DigitasLBi, part of Publicis Groupe, said Tuesday that it would symbolically remove the D and the G from its name for a week.

Radio Asks FCC to Move Paid Programming Disclosures

adage.com — Some major radio companies have asked the FCC to waive to rules requiring them to identify the sponsor of paid programming at the time they play it, The New York Times reports, They'd rather provide that information at other times, in "an initial, robust, listener education program" and "daily announcements during the most-listened-to dayparts," and in an additional place: on the web.
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Mar 23, 2015

RT @adage: 4As + ANA will encourage client-agency dialogue on that front, Nancy Hill says. The swirl is, in part, this bit.ly/1ImaHln

Mar 23, 2015

RT @adage: Trust is most important thing btw agencies and clients, 4As CEO @nhhill says, addressing the "swirl" in the media #4AsTransformation

Mar 23, 2015

RT @chiefmartec: Inside the world of media-agency kickbacks adage.com/article/agency… -- this is a BIG reason why adtech will move in-house

Mar 17, 2015

Stay tuned for the launch of my new agency, Cloud Gel! adage.com/u/gtiU3b @adage Agency Name Generator, still running and still awesome

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