Nat Ives on Muck Rack

Nat Ives Verified

New York, NY
Executive Editor — Advertising Age

Executive editor and writer at @AdAge. Let's go Knicks.

Madden NFL 16 Gets a Fake Trailer: It's Last Night's New Ads

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.
Aug 19, 2015

RT @adage: "Madden NFL 16" gets a fake trailer with Dave Franco and Christopher Mintz-Plasse (Superbad's "McLovin") bit.ly/1ED0hen

Is AshleyMadison Hack a Critical Blow to Brand?

adage.com — It's Like a Bank Getting Robbed Repeatedly Says One Observer "This hack permanently destroys the perception that AshleyMadison can maintain users' confidentiality," said Robert Arandjelovic, a director of Blue Coat Systems, a technology consultancy in Munich. "It's like doing business with a bank that's been robbed 25 times in the past year; this has a huge impact on the customer base."

The Gentler Gawker and Advertisers: Denton and Dietrick Q&A

adage.com — Do Readers and Advertisers Actually Want the Same Thing? Last month, when Gawker founder Nick Denton pulled down an article alleging that a Conde Nast executive had tried to hire an escort, he surprised many people by writing that the site was no longer about just putting "truths on the internet."
Aug 19, 2015

"We go close to the edge on stories because that's where our audience is, that's what our readers want from us." adage.com/article/media/…

Aug 20, 2015

RT @adage: Do Gawker readers want a 'gentle' Gawker? Q&A with Nick Denton and Heather Dietrick bit.ly/1ME9DP0 pic.twitter.com/eyUiFDa2Ot

Aug 20, 2015

"My No. 1 concern was our editorial reputation and to some extent my personal reputation." -Denton on Conde story bit.ly/1J7otri

Show 3 more tweets from Ann Kerwin, Robert K. Elder and others...

Digital Nears a Third of New York Times Ad Revenue

adage.com — But Print Ad Declines Still Overwhelm Double-Digit Digital Growth The New York Times Co. posted second-quarter profit that topped analysts' estimates after the publisher cut expenses faster than revenue declined. Earnings excluding some items were 13 cents a share, the New York-based company said in a statement.

See Arby's Say Goodbye to Jon Stewart

adage.com — Arby's couldn't let Mr. Stewart's departure go unmarked, even if it meant buying two 30-second ads during Wednesday's show.

Watch Out! Jennifer Lawrence Wants to Photobomb Your Selfie

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

'Natural Born Shiller': Watch Jon Stewart Mock Endorsements

adage.com — While late-night TV hosts have become more and more amenable to integrating big sponsors, one has continued to resist: Jon Stewart, who riddled "The Daily Show" with jokes at the expense of imagined advertisers, both real-world brands and otherwise.
Aug 05, 2015

RT @adage: 'Natural Born Shiller': Watch Jon Stewart Mock On-Air Endorsements Over the Years bit.ly/1ORgRwy pic.twitter.com/qo8WqBfNaV

Time Warner Cable Shed 45,000 Subscribers in Second Quarter

adage.com — Quarter Marks First Earnings Report Since Cable Giant Agreed to Be Acquired by Charter Communications Time Warner Cable, awaiting regulatory clearance to merge with Charter Communications, posted second-quarter profit that missed analysts' estimates as program, sales and marketing costs rose.

Dick's Sporting Goods' Shares The Sad Truth About Sports

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

Small Agency Conference: M&A Tips for Agencies

adage.com — Small Agency Conference and Awards There are unusually high levels of mergers and acquisitions in the agency world right now, but that doesn't mean small shops can just breeze into the right kind of sale, panelists said at the Ad Age Small Agency Conference on Thursday in Boston.
More Articles →
Aug 24, 2015

“Do they even want it?" Times staffer asks. "I have no fucking clue.” They do. Inside a family contest to run the NYT nymag.com/daily/intellig…

Aug 12, 2015

RT @adage: Your new favorite craft brew/Breakfast of Champions: Wheaties Beer bit.ly/1MjZqWe pic.twitter.com/uZ0W9B6VoN

Aug 11, 2015

Showtime is developing a series based on Patti Smith’s ‘Just Kids’ memoir variety.com/2015/tv/news/s…

Aug 05, 2015

animated model shows how missing jet’s debris could have floated to Réunion nyti.ms/1gHCvkA

Aug 03, 2015

RT @adage: Disquiet on the set as agencies face elephant in the room: SAG contracts bit.ly/1Hn14Qq by @maureenmorrison pic.twitter.com/u1C9giCKAX

Jul 30, 2015

McKee Wallwork takes the Southwest Gold for some really crazy work #yodo #aasmallagency @ Royale instagram.com/p/5x3oKRuzMC/

Jul 30, 2015

Rana El Kaliouby demonstrates her Affectiva emotion-sensing tech on an audience volunteer at the Ad… instagram.com/p/5xDi5duzOD/


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