Nat Ives on Muck Rack

Nat Ives Verified

New York, NY
Executive Editor — Advertising Age

Deputy managing editor and writer at @AdAge. Let's go Knicks.

Time Warner Cable Shed 45,000 Subscribers in Second Quarter

adage.com — Quarter Marks First Earnings Report Since Cable Giant Agreed to Be Acquired by Charter Communications Time Warner Cable, awaiting regulatory clearance to merge with Charter Communications, posted second-quarter profit that missed analysts' estimates as program, sales and marketing costs rose.

Dick's Sporting Goods' Shares The Sad Truth About Sports

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

Small Agency Conference: M&A Tips for Agencies

adage.com — Small Agency Conference and Awards There are unusually high levels of mergers and acquisitions in the agency world right now, but that doesn't mean small shops can just breeze into the right kind of sale, panelists said at the Ad Age Small Agency Conference on Thursday in Boston.

Business Concerns Played Role in Yanking Gawker Article

adage.com — Responding to the resignations of two top editors on Monday, Gawker Media founder Nick Denton acknowledged that "business concerns" contributed to pulling down a controversial article last week. Mr. Denton's previous explanation focused on the pointless cruelty of the article, which exposed the alleged secret sex life of a Conde Nast executive, and an audience that now "demands greater editorial restraint."
Jul 20, 2015

RT @adage: 'Business concerns' played a part in yanking Gawker article, Denton says, but don't blame advertisers bit.ly/1CLPS4A

Jul 20, 2015

RT @adage: 'Business concerns' played a part in yanking Gawker article, Denton says, but don't blame advertisers bit.ly/1CLPS4A

Jul 20, 2015

RT @adage: 'Business concerns' played a part in yanking Gawker article, Denton says, but don't blame advertisers bit.ly/1CLPS4A

Jul 20, 2015

.@Discover and other marketers pulled ads from Gawker following article on Conde Nast exec's sex life adage.com/article/media/…

The Creativity Top 5: The Best Brand Ideas of the Week

adage.com — Top 5 featuring Nike's Flyease shoe, artisanal bodega ads, Samsung's surf ad, Volkswagen's voice-driven campaign and Harvey Nichols' thief ad.

Gawker Pulls Article on Conde Nast CFO Amid Fierce Criticism

Jul 17, 2015

RT @adage: Gawker pulls article on Conde Nast CFO amid fierce criticism bit.ly/1DlxVoa

Jul 17, 2015

RT @adage: Gawker pulls article on Conde Nast CFO amid fierce criticism bit.ly/1DlxVoa

National Journal Ends Print Run After More Than Four Decades

adage.com — National Journal, the 46-year-old political magazine, is leaving print at the end of the year, owner Atlantic Media said Thursday.

Back-to-School Shoppers Plan Biggest Spending Boost in Years

adage.com — Retailers Struggled With Slow Sales Last Year Even as broader retail spending shows signs of slipping, there's a bright spot for the industry: More U.S. parents are planning to increase their back-to-school budgets this fall than at any time in at least the past four years.

Nick Offerman Pizza Farm: Heart Association vs. School Lunch

adage.com — Fresh Pepperoni, Straight From Mother Earth Fast-food and soft-drink marketers may have jumped into native ads sooner, but there's not reason public-health advocates can't have some fun too. The American Heart Association is out today with a tour of comedian Nick Offerman's pizza farm, aiming to demonstrate how natural the food in school lunches really is.

Microsoft Preps Global Campaign for Windows 10

adage.com — Cause Component Urges Consumers to Select Nonprofits Who Are 'Upgrading the World' Microsoft will kick off a global ad campaign on July 20 with the tagline "A more human way to do," to introduce Windows 10. Marketing will focus on a message called "Upgrade Your World" including asking users to tweet things they want to upgrade like their car with the hashtag #UpgradeYourWorld.
More Articles →
Jul 30, 2015

McKee Wallwork takes the Southwest Gold for some really crazy work #yodo #aasmallagency @ Royale instagram.com/p/5x3oKRuzMC/

Jul 30, 2015

Rana El Kaliouby demonstrates her Affectiva emotion-sensing tech on an audience volunteer at the Ad… instagram.com/p/5xDi5duzOD/

Jul 21, 2015

RT @adage: More upheaval at Subway -- fast feeder reviews creative account bit.ly/1Dt9hSL

Jul 21, 2015

Report from Cinema Village: That FIFA movie really was as much of a bomb as you heard 53eig.ht/1RKxSy4

Jul 13, 2015

RT @adage: Sports Illustrated prints 25 (!) covers for Women's World Cup champs bit.ly/1MpyZN9 pic.twitter.com/P47feZSr2z

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