Nat Ives on Muck Rack

Nat Ives Verified

New York, NY
Deputy Managing Editor and Writer — Advertising Age

Deputy managing editor and writer at @AdAge. Let's go Knicks.

Samsung's 'Waterproof' Ad Tops Oscars' Stirring Tech Paeans

adage.com — Both Apple and Samsung took the opportunity of the Academy Awards to introduce new, inspiring commercials: see "Apple's Oscars Ad Looks to Scorsese for Inspiration" and "An Ordinary Family Makes a Movie in Samsung's Funny Oscars Spot." But the tech ads that rated better with viewers came from Adobe, the generally dull software company, and Samsung's waterproof phone.

Powerade Taps Derrick Rose, Tupac Shakur

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend.

For Industry Vet, Past Was Great, but Future's More Exciting

adage.com — Howie Cohen, who celebrates 50 years in the ad biz this month, isn't one of those guys who laments the good old days. Things are not only cheaper and faster now, he believes, but advertisers can reach consumers in new and smart ways.

'SNL' Out-Doves Dove With Awesome Female-Empowerment Video

adage.com — "Saturday Night Live" this weekend turned out a video about women's empowerment, lamenting that women are taught "to be quiet," but turning its celebration of speaking out way up. It scans like one of those Dove viral videos -- but with the self-awareness that Dove sometimes seems to lack.

HTC to Challenge Sony, Facebook in Virtual Reality Space

adage.com — Phone Maker Teams Up With Steam Game-Distribution Service HTC Corp. is working with Valve Corp. to challenge Sony Corp. and Facebook Inc.'s Oculus as an early player in the virtual-reality market. HTC Vive -- a set of VR goggles to pair with a controller and sensor towers -- uses game developer Valve's Steam VR tracking technology to let users walk around and explore simulated environments.

Google to Offer Wireless Service in the U.S.

adage.com — Will Also Launch Solar-Powered Planes Google unveiled plans to offer U.S. mobile-phone service and said it will launch solar-powered planes to provide wireless Internet service in the world's unconnected areas in the next few months. "We're working hard to create a backbone to provide connectivity," Senior VP Sundar Pichai said at the Mobile World Congress in Barcelona.

Is Dove #SpeakBeautiful Twitter Campaign Egregious Overstep?

adage.com — Another Dove campaign positioning the brand as the friend of female self-esteem is being accused of Doing It Wrong.

Watch Newest Ads on TV From Target, Nike, McDonald's

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

Strippers Seize On Snapcash, the Snapchat Payments Product

adage.com — Snapchat is well-known as the disappearing-message platform with growing users, a huge valuation and very little revenue. But a particular group of users has figured out how to use Snapchat to generate revenue of their own, offering particular videos or pictures in exchange for the company's new Snapcash money-sending feature.

See Leonard Nimoy's Spock-Studded Commercials

adage.com — Leonard Nimoy, who died on Friday, left behind a large body of commercial work -- almost always with one theme: his character Spock.
More Articles →
Dec 19, 2014

Stuart Elliott's final NYT ad column argues agency companies withstood challenges better than other industries adage.com/article/agency…

Dec 18, 2014

nobody's allowed to see "The Interview" ... but "Alvin and the Chipmunks 4" has a director hollywoodreporter.com/news/alvin-chi…

Dec 15, 2014

"I’d ignore him if I thought he would go away," nyti.ms/1zSYDW7 @carr2n on Charles C. Johnson

Dec 12, 2014

'Serial' Tweeters: Brands Joke About NPR's Podcast, With Poor Results adage.com/article/media/…

Dec 11, 2014

Hipsters, adorn your facial hair with beard baubles this Christmas. greyldn holiday card idea has… instagram.com/p/wef762uzFR/

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