Noreen O'Leary on Muck Rack

Noreen O'Leary Verified

New York
Staff Writer — Adweek
As seen in:  Adweek

Adweek writer.

Scotts Miracle-Gro Is Looking for a New Media Agency — Scotts Miracle-Gro is looking for a new media agency, with requests for proposal due back to the lawn and garden products company on January 9, sources said. WPP's MEC network, which started working on the business in 2003, is the incumbent along with independent barter shop Active International, which handles national broadcast.

Carnival Asks Consumers to Choose Its First Super Bowl Commercial — Carnival Corp. wants the public to select its first Super Bowl spot from among rough cuts of four commercials produced by new agency BBDO in Atlanta.

Diageo Selects Anomaly to Handle Marquee Brand Johnnie Walker Globally — Diageo has awarded Johnnie Walker, its global marquee creative account, to Anomaly after a pitch that included 15-year incumbent Bartle Bogle Hegarty as well as BBDO, Ogilvy & Mather and Wieden + Kennedy.

L'Oreal's Luxury Brands Move Lancôme Paris and L'Oréal's USA Comms Planning to MEC — It hasn't been a great week for Publicis Groupe's media networks. On the heels of Mars moving its global planning business out of the French company's Starcom agency, another marketer, L'Oréal, is shifting U.S. communications planning for significant brands out of Publicis' Optimedia to media agency MEC.

Adweek Names BBDO Global Agency of the Year for 2014 — Even for indefatigable account man Andrew Robertson, BBDO's global loss of Gillette's men's product line in 2013 was devastating. Looking back, the global CEO, in characteristic bespoke tailoring and confident poise, betrays a rare moment of vulnerability as he recalls the demanding focus and pressure of trying to retain an iconic marketer while separately working on its current initiatives.

Vonage is Leaving Creative Lead Agency, JWT, After Two Years — Vonage and lead creative agency JWT are parting ways, two years after the WPP agency won the business from TBWA\Chiat\Day. The VoIP telephone service spent $123 million in 2013 and $44 million through June of this year, according to Kantar Media. JWT declined to comment, referring calls to Vonage, where execs could not be reached.

GNC Searches for a Media Agency — GNC, less than a year after hiring Carmichael Lynch to handle its creative and media business, is reviewing its media account, according to sources. The marketer of vitamins, minerals and diet supplements spends about $30 million in media annually, according to Nielsen.

Edelman Partners with Cambridge University to Research Big Data and Privacy — How can marketers and public officials balance using data to advance commercial strategies with consumer expectations of how that information should be applied?

Ogilvy & Mather Wins Corona Light and Modelo Especial — The Chicago office of Ogilvy & Mather is adding creative responsibilities for Corona Light and Modelo Especial, brands that had been handled by Goodby, Silverstein & Partners since 2011.

After Sapient Acquisition, Publicis' Digital Growth Will Exceed Even Maurice Lévy's Plans — Publicis Groupe is ahead of its 2018 goal to derive 50 percent of revenue from its digital business, Maurice Lévy told analysts in Paris today. The French holding company chief said that benchmark will be reached after the acquisition of digital company Sapient closes in the first quarter of next year.
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Dec 19, 2014

#ADWEEK 24 Hours in Advertising: Carnival crowdsources its Super Bowl American Apparel looks to repair its brand.

Dec 19, 2014

#ADWEEK New $100 million media agency review. Scotts Miracle-Gro is up for grabs.

Dec 17, 2014

#ADWEEK Another big MediaCom win. Mars selects the agency for global media planning, previously handled by Starcom.

Dec 17, 2014

#ADWEEK Here's how WPP is handling sunscreen rival accounts after Coppertone win. #JWT #Merck # Bayer #BBDO

Dec 17, 2014

#ADWEEK 24 Hours in Advertising: Coke splits with American Idol and Chick-fil-A loses out to kale

Dec 16, 2014

#ADWEEK Mars is looking for an agency to handle global media planning. Another hit for incumbent Starcom?

Dec 15, 2014

#ADWEEK Digital Agency of the Year: How R/GA dominated digital by finding its TV groove.

Dec 15, 2014

#ADWEEK U.S. Agency of the Year: A maturing Droga5 hasn't lost its With a broader range, it only gets better.

Dec 15, 2014

#ADWEEK Our Global Agency of the Year. How BBDO turned a major client loss into a minor setback.

Dec 12, 2014

#ADWEEK Catch up with 'Accounts in Review'. NBA, Nordstrom find new agency partners; Macy's shifts multicultural.

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