Noreen O'Leary

TurboTax Reviews its Advertising Business

adweek.com — As TurboTax emerges from the dust of a hyper-competitive tax-preparation season, the brand is already thinking about next year. TurboTax, a unit of Intuit in Mountain View, Calif., has contacted creative agencies-via a consultant-about its advertising business. The consultant is Select Resources International in Santa Monica, Calif.

Draftfcb Wins The Nature Conservancy in California

adweek.com — Draftfcb S.F. won the creative account for The Nature Conservancy in California, in the group's first outreach to a marketing communications partner. The Interpublic agency was one of four undisclosed shops vying for the business. Spending could not immediately be determined.

'Dumb Ways To Die' Wins One Show

adweek.com — McCann in Melbourne took the top honors at the 2013 One Show with its charmingly macabre "Dumb Ways to Die," an animated public-safety announcement (watch it below) for client Melbourne Metro. The video features cartoonish blobs illustrating an original song about stupid and gruesome deaths (in the spirit of the Darwin Awards), and culminates in a couple of train-related examples.

Purple Strategies Chicago Adds Burnett ECD, Member of Mayor Rahm Emanuel's Team

adweek.com — Purple Strategies continues to build its Chicago office and ambitions for more brand business with the addition of Leo Burnett executive creative director Chris Julcher and Kevin Hauswirth, a senior member of Mayor Rahm Emanuel's communications team who served as the city's first director of social media.

Kenyon Promoted to BBDO Planning Head

adweek.com — Jeff Kenyon has been promoted to head of planning at BBDO, assuming responsibilities handled by Paul Matheson, the former director of behavioral planning, who left last June. In his new role, Kenyon, who has been evp, group planning director and a member of BBDO's New York board of directors, will lead the agency's 50-person New York planning group as well as have involvement in North American and worldwide assignments.

Huge Wins Tempur-Pedic Digital

adweek.com — Tempur-Pedic hired Interpublic's Huge L.A. as its new digital agency, following a six-month review. Razorfish, the Publicis Groupe incumbent, did not participate. The move follows the specialty mattress manufacturer's shift in advertising strategy in the face of growing competition. Late last year the company named Carmichael Lynch, another Interpublic agency, as its creative lead.

Publicis Seattle Wins Eddie Bauer

adweek.com — Eddie Bauer, which has been redefining itself since emerging from bankruptcy in 2009, tapped Publicis Seattle as its new lead creative agency after a review. It could not immediately be determined which other agencies competed for the business. In 2012, Bellevue, Wash.-based Eddie Bauer spent nearly $3 million in measured media spending, according to Nielsen.

Mother New York Boosts Digital Efforts, Hires Joe McCann in New Creative Technology Role

adweek.com — Mother New York is ramping up its digital resources with the addition of Joe McCann in the newly-created role of director of creative technology. McCann was previously mobile and platform architect at Bazaarvoice, an Austin, TX social commerce company.

JCPenney Hires Young & Rubicam as Its Lead Creative Agency

adweek.com — So much for JCPenney's multiple creative agency offense. Seventeen months after sprinkling its business among several shops, the struggling retailer has reverted to a more classic lead agency model with the hiring of WPP Group's Young & Rubicam in New York. The move is return to Penney's past practice.