Noreen O'Leary on Muck Rack

Noreen O'Leary Verified

New York
Staff Writer — Adweek
As seen in:  Adweek

Adweek writer.

Big Bang Theory's Jim Parsons Fronts Intel's New Fourth-Quarter Ad Campaign — Earlier this fall, Intel execs were visiting their new agency, mcgarrybowen, when they noticed an Adweek featuring The Big Bang Theory's Jim Parsons on the cover. That chance encounter planted the creative seeds for the agency's first campaign for the semiconductor manufacturer, which breaks on November 24.

American Family Insurance Hires BBDO — BBDO has outstripped Grey to claim lead creative responsibilities on American Family Insurance, which spent more than $150 million in media last year. The two shops emerged as finalists for the account, which had been at the Chicago office of Ogilvy & Mather.

California's Tourism Authorities Seek a New Agency by February for $26 Million Account — Needless to say, California as a destination sells itself. But with growing competition from other sunny vacation rivals, America's No. 1 tourism spot has in recent years been enlisting advertising help from high-profile residents like Arnold Schwarzenegger, David Beckham, Rob Lowe, Kim Kardashian and Betty White to entice travelers.

NY Post Launches New 'Made You Look' Ad Pitch from Goodby, Silverstein & Partners N.Y. — It's as true in the New York Post's advertising as it is in the tabloid's in-your-face editorial content: "A good headline kicks you in the eyeballs."

China's BlueFocus Is Close to Acquiring Vision7, Parent Company of Cossette — A Chinese company has set its sights on a North American advertising player, with Beijing's BlueFocus close to finalizing the purchase of assets from Vision7 International, parent of one of Canada's most well-known agency networks, Cossette, according to sources. Sources estimated the purchase price at $220 million.

In a Forbes Column, Goodby Silverstein & Partners' Jeff Goodby Offers Advice to CMOs — Jeff Goodby is no stranger to difficult agency reviews, the latest of which was Nissan's Infiniti, in which Goodby Silverstein & Partners was a finalist in the nearly year-long slog for the business that went to the other remaining contender, Crispin Porter + Bogusky, last month.

N.Y. State Lottery Selects McCann, N.Y., Moving Beyond Longstanding Incumbent DDB — McCann Erickson N.Y. has the winning ticket in the New York Lottery creative review, beating contenders like Interpublic sibling FCB Garfinkel and the incumbent, Omnicom's DDB, sources said. IPG's media network partner UM landed media responsibilities on the account, where annual media spending approaches $50 million.

U.S. Army Is Reaching Out to Agencies Again About Global Advertising Business — The U.S. Army's account is up for grabs again, a few years after McCann Worldgroup retained the business in April 2011 in a hard-fought battle. The Army is about to issue an RFP for its global marketing business that is worth $500 million over the contract period.

Paul Beck Joins MDC's Assembly as Director of Strategic Services — Paul Beck is joining Assembly, the MDC-owned media agency launched earlier this year, in the new role of director, strategic services. Beck was most recently chief operating officer at MDC's social media agency Attention Partners, where he worked with marketers like Mattel, Sports Authority, Target, Novartis, American Express, Morgan Stanley, Mead Johnson, Samsung and Dunkin' Donuts.

Tillamook Dairy Ups Its Marketing Strategy — Tillamook, the Oregon farmer-owned dairy cooperative, has tapped 72andSunny to head strategy and brand development. "We have an extremely aggressive growth plan for the next five years," said John Russell, senior director of marketing at Tillamook. "72andSunny will get us to where we want to go, given the kind of work they've done for Target, Starbucks and Samsung."
More Articles →
Nov 21, 2014

#ADWEEK 24 Hours in Advertising Colbert woos the ad industry; Italians dis Pizza Hut; Yahoo eyes ad tech companies

Nov 21, 2014

Jim Parsons #Adweek cover provided inspiration for new Intel campaign. His first big endorsement.

Nov 20, 2014

#ADWEEK Catch up on the last 24 hours in advertising: China looks to N.A.acquisitions, NY Post debuts new work.

Nov 20, 2014

#ADWEEK How to win the California tourism Account is worth $26 million and expected to increase.

Nov 19, 2014

Today's #AdweekChat topic: How we shop and why we Today at 2pm, ET. We tackle all things retail as holidays near.

Nov 19, 2014

#ADWEEK NY Post dares you to ignores its new ads. First work from @GSP in NYC.

Nov 19, 2014

#ADWEEK China's first big expansion into North American agency business. Entrepreneur Oscar Zhao is close to a deal.

Nov 18, 2014

#ADWEEK Facebook is presenting at the 2015 NewFronts. Shift into original programming for the social network?

Nov 18, 2014

#ADWEEK After struggling in NYC, M&C Saatchi invests in SS+K M&C has started up twice already, third time lucky?

Nov 18, 2014

#ADWEEK The last 24 hours in advertising. NY Lottery walks away from DDB, Nike takes on the cold, Airbnb's new mag.

Learn how to connect with Noreen on social media by joining Muck Rack Pro

Are You a Journalist?

Make a Portfolio

Create a free Muck Rack account to customize your profile and upload a portfolio of your best work.

Share This Profile