Noreen O'Leary on Muck Rack

Noreen O'Leary Verified

New York
Staff Writer — Adweek

Adweek writer with a focus on agencies and ad industry holding companies.

Volkswagen Group and BMW Plot Media Reviews — Why should the players in packaged goods, financial services and cosmetics have all the fun? The automakers Volkswagen Group and BMW are now part of Mediapalooza 2015, an unprecedented year of media reviews with spending exceeding $8.3 billion-and counting.

LendingTree Taps Grey S.F. for Creative Duties, Moving from Merkley + Partners — LendingTree is moving its creative business to Grey S.F. from Merkley + Partners, the marketer's agency of nearly three years. Grey landed the assignment after a review that began with 11 agencies and came down to three finalists, sources said. It's not clear if incumbent Merkley defended the business.

WPP's GroupM Expands Sports and Entertainment Offerings Through New ESP Entity — GroupM is expanding its sports and entertainment operations through the creation of a new global brand called ESP, an umbrella that includes two new units. ESP Properties, one of the units, marks the first time GroupM is targeting rightsholders like teams, leagues, events, federations, publishers and venues in an effort to aggressively pursue the business of sponsorship sales.

Why an Agency Founder Dropped His Ph.D. Ambitions to Tackle Marketers' Real-World Challenges — () Specs Who From left: CCO Scott Seymour; president, CEO Kevin Meany; creative strategy and ideation vp Larry McGearty What Promotion-driven marketing services agency Where Hilton Head, S.C. After college, Kevin Meany took a break from working on his Ph.D. in psychology, enrolled in a marketing class by chance and changed the course of his life.

Procter & Gamble Reviews Its North American Media Business — America's biggest ad spender is putting its North American media business into review, according to sources. Just five months after Procter & Gamble named Kristine Decker as its new U.S.

On Heels of Mullen Merger, Departing Lowe Chief Michael Wall Joins Mother Holdings as Global CEO — When Interpublic announced the creation of the Mullen Lowe Group on May 8, the holding company said Lowe and Partners chief Michael Wall helped "create the roadmap" for the merger even as he planned his own departure from the new entity. Less than a week later, the course Wall had already charted for himself became clear.

OMD's Tara Levine Joins Deutsch N.Y. as CMO — Tara Levine is the new CMO at Deutsch New York as its execs seek to reinvent the office under the agency's new North American leadership team led by chief Mike Sheldon. Sheldon, working with Deutsch N.Y. CEO Val DiFebo, wants to jump-start New York operations and forge a closer working relationship between Deutsch's two offices.

New Pandora Jewelry Ad Campaign, from Grey N.Y., Emphasizes Broader Product Line — Grey New York is debuting its first work for jewelry marketer Pandora in a Mother's Day effort that encourages consumers to think beyond the brand's signature charm bracelets.

MDC Chief Nadal Received $926,000 in Reimbursements Last Year — Though it remains unclear exactly which of MDC Partners CEO Miles Nadal's personal expenses are being probed by the SEC, a recent corporate statement sheds some light on his company-subsidized lifestyle.

MDC Partners Sees 33% Plummet in Share Price After News of SEC Probe — The share price of MDC Partners, the holding company that includes Crispin Porter + Bogusky and 72andSunny, has plummeted this morning on news of an SEC investigation into the CEO's expenses. MDC dropped a bombshell yesterday in its after-market first-quarter earnings call, when the CFO noted that on Oct.
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May 15, 2015

#ADWEEK America's largest advertiser is putting its N.A. media into review. P&G, another SMG client, looks around.

Apr 28, 2015

#ADWEEK Wow. MDC stock by off 1/3 in wake of SEC probe into CEO expenses, accounting practices, stock

Apr 24, 2015

#ADWEEK Chuck E. Cheese is looking for an agency to revive its image. Pizza arcade chain spends $28 million annually.

Apr 24, 2015

#ADWEEK New York Life is calling an agency review for work at Latest insurance company to launch a review.

Apr 23, 2015

#ADWEEK SapientNitro named BA's new digital agency, winning business from OgilvyOne. #BritishAirways

Apr 23, 2015

#ADWEEK WPP's Q1 reported revenue rose 8% Co. expects a 'demanding year' without growth from World Cup, Olympics.

Apr 21, 2015

#ADWEEK 24 Hours in Advertising: Brands celebrate 4/20 and agencies are imagined as ice cream.

Apr 21, 2015

#ADWEEK Dannon's Oikos revived Full House but won't be there to enjoy it. Brand's contract with Stamos ended in 2014.

Apr 21, 2015

#ADWEEK Omnicom posts Q1 revenue decline because of international But company manages slight rise in net income.

Apr 21, 2015

#ADWEEK Publicis Q1 gets lift from foreign exchange, acquisitions. More reflective of results: Organic growth is flat

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