Noreen O'Leary on Muck Rack

Noreen O'Leary Verified

New York
Staff Writer — Adweek

Adweek writer.

Humana's Creative Review Seeks an Agency With Digital at Its Core — Humana is reviewing its creative business, looking for an agency with the ability to reinvent the brand at a time when the health insurance category is undergoing rapid evolution. Account revenue is estimated at $6 million.

Visa Reviews Its Global Media Business — Amid changes in its top marketing ranks, Visa has launched a global review of its media planning and buying, according to sources.

Bacardi Consolidates Global Creative and Media for Brands at Omnicom Shops BBDO and OMD — In a secret first meeting a little more than a month ago, BBDO and OMD execs met with Bacardi's new top management led by CEO Mike Dolan. On the table for the March 13 session was a consolidation of the spirit company's global creative and media business, which has been spread across more than 700 agencies, with media spending of more than $175 million, by some estimates.

Empire State Development Seeks Agency Qualifications For Economic Developent — Agencies are getting another shot at Empire State Development's $50 million to $75 million annual economic development marketing program.

Why Did Randy Weisenburger's Omnicom Pay Come Up Short in 2014? — In a year when the lion's share of John Wren's $24 million in total compensation was linked to performance, the Omnicom CEO's second in command for most of a prosperous 2014, Randy Weisenburger, received no cash and stock-based incentives, pocketing just $1.1 million, of which $859,125 was base salary.

Roth in Line for $42 Million Payout if IPG Changes Hands — Interpublic chief Michael Roth stands to gain nearly $42 million should there be a change in control at the holding company, according to the company's newly released annual meeting proxy statement. Of that amount, $12.6 million would reflect severance and $13.5 million in performance shares.

Cannes Festival of Creativity Honors Bob Greenberg With 2015 Lion of St. Mark Lifetime Achievement Award — Bob Greenberg, founder of one of the industry's most-respected digital agencies, is being honored with a Lion of St. Mark at this year's Cannes Lions International Festival of Creativity. "The Lion of St.

Norwegian Cruise Line Reviews Its Advertising Business — Another cruise line account is up for grabs: Norwegian Cruise Line is reviewing its creative and media business, which The Martin Agency has handled since 2011. The assignment spans traditional and digital ads and represents about $5 million in revenue.

SC Johnson Reviews Global Media Buying at Roster Shops Maxus and PHD — SC Johnson is reviewing the global media buying responsibilities that are divided between its roster shops, Omnicom Group's PHD and WPP's Maxus, sources said. Maxus has been the lead media network on the account, but PHD oversees digital buying.

GNC Taps 3 Shops to Replace Carmichael Lynch: Consigliere, Crossmedia and 22squared — Under new executive leadership, GNC is replacing Carmichael Lynch as the agency of record on its company's $30 million account. Taking over for the Minneapolis shop is creative lead Consigliere in Brooklyn, N.Y.; the media planning and buying shop Crossmedia, New York; and digital agency 22squared in Atlanta.
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Apr 17, 2015

#ADWEEK Here's how Europe is stifling the ad business for Google, Facebook and others.

Apr 17, 2015

#ADWEEK The week's top 5 commercials. Nike, Hefty Cups, Guitar Hero, Hyundai, Warburtons. Vote for your favorite.

Apr 17, 2015

#ADWEEK 24 Hours in Advertising: Quiznos mashes Star Wars with Entourage. Uber partners with HBO Now.

Apr 10, 2015

#ADWEEK Why did Omnicom's former CFO Weisenburger make so little in 2014 when the company's chief made so much?

Apr 10, 2015

#ADWEEK IPG proxy: Chief Michael Roth in line for $42 million payout is there is a change of control at the

Apr 08, 2015

#ADWEEK Who won the battle of March Madness brands? Nationwide and AT&T duked it out for No. 1 spot.

Apr 08, 2015

#ADWEEK 24 Hours in Advertising Wheaties embraces an older crowd and Honda makes a never-ending spot.

Apr 08, 2015

#ADWEEK R/GA's Bob Greenberg will be honored with Cannes' Lion of St. Mark lifetime achievement award in June. #RGA

Apr 07, 2015

#ADWEEK Norwegian Cruise Line follows Royal Caribbean into review. Industry has big image problems with travelers.

Apr 03, 2015

#ADWEEK Tom Brady makes Periscope debut while shooting an ad for Ugg Australia. Seemed 'into' new live streaming app.

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