Noreen O'Leary on Muck Rack

Noreen O'Leary Verified

New York
Staff Writer — Adweek

Adweek writer with a focus on agencies and ad industry holding companies.

Agencies Are About to Start Vying for the $415 Million U.S. Census Contract

adweek.com — It's hard to believe another census count is nearly upon us. For agencies wanting to work on the estimated $415 million 2020 census multi-year contract, RFP responses are due Feb. 22. This time around the Census Bureau is putting more emphasis on digital technology as the government wants to trim costs through greater use of mobile and social.

Time Warner Cable Splits With Ogilvy & Mather After 12 Years

adweek.com — Time Warner Cable has parted ways with longtime agency Ogilvy & Mather New York, sources tell Adweek. The nation's second-largest cable communications company quietly kicked off a creative review in the fourth quarter, handled by Ark Advisors, N.Y. Finalists are now down to DDB New York; Leo Burnett, Chicago and Eleven, Inc., San Francisco.
Feb 08, 2016

#ADWEEK Time Warner Cable splits with Ogilvy, agency of 12 years.bit.ly/1T0fMXk WPP shop not among 3 creative review finalists.

Thriving in a High-Stakes Review Frenzy, UM Is Adweek's Global Media Agency of the Year

adweek.com — UM's win of Johnson & Johnson's global media business last October awed even the marketer's global CMO Alison Lewis. Not a bad outcome for a self-described "underdog" going up against larger network competitors.
Feb 08, 2016

#ADWEEK See why UM earned distinction as our Global Media Agency of the Year. bit.ly/1Sbe6LO No easy feat amid 2015's Mediapalooza.

NFL and No More Is Running Another Subtle Super Bowl Spot on Domestic Violence

adweek.com — No More is returning to the Super Bowl with a public awareness spot that uses a text message exchange between two friends to alert viewers to the signs of domestic violence and sexual assault. Like last year's spot, the execution is subtle and shows no violent images.
Feb 04, 2016

#ADWEEK NFL and No More will run another domestic violence spot on Super Bowl. bit.ly/1NSLXBu Text messages tell the whole story.

Feb 07, 2016

Really like the No More PSA this year. More on the campaign here: adweek.com/news/advertisi… #SB50

GroupM's MEC Changes Top Management Team, Promoting Bowden and Cortizo-Burgess

adweek.com — The GroupM media network MEC is making changes to its top management team: Stuart Bowden, formerly joint CEO of MEC in the U.K., is the new global chief strategy officer while Pele Cortizo-Burgess, global integrated planning director, moves into the new role of global chief creative officer.
Feb 04, 2016

#ADWEEK MEC names Cortizo-Burgess first global chief creative officer.bit.ly/1PXaJYX Also installs global chief strategy officer.

4A's Issues Media Transparency Guidelines Without ANA Support

adweek.com — After a year of contentious industry debate, the 4A's is weighing in with media transparency guidelines covering business arrangements, agency remuneration practices and recommended guidelines for media market participants in the U.S.

MediaCom Wins Big in Sony Global Media Review

adweek.com — MediaCom appears to be the big winner in Sony's global media review. Sources tell Adweek the agency has won all of the company's PlayStation business from Aegis and OMD. In addition, MediaCom is said to have retained Sony Mobile globally and won the company's electronics account, which had been primarily handled by UM.
Jan 28, 2016

#ADWEEK MediaCom and UM win big in Sony's global media shuffle. bit.ly/1SlWJXj Aegis slips off of client roster.

Does Unlimited Vacation Time Sound Like a Dream? It’s Becoming Reality at Some Ad Agencies

adweek.com — Project: WorldWide staffers received a late holiday gift this year when they returned to work and were given unlimited paid vacation time. The independent employee-owned network of 12 agencies is moving from the more traditional policy of accruing vacation days for personal time off, to flexible time off where there is now no limit.
Jan 26, 2016

#ADWEEK Does unlimited vacation time sounds like a dream? bit.ly/1OUgII2 It's become a reality at some ad agencies.

Jan 26, 2016

Does Unlimited Vacation Time Sound Like a Dream? It’s Becoming Reality at Some Ad Agencies adweek.it/1OTP4uQ @adweek

Ogilvy Promotes John Seifert as Successor to Global CEO Miles Young

adweek.com — The speculation about a successor to Miles Young is over: John Seifert is the new Ogilvy & Mather worldwide CEO, effective immediately. Young will continue as worldwide chairman until Sept. 1, when Seifert also assumes that role.

McCann Worldgroup Exec Bill Kolb Gets Expanded Duties as President, Diversified Agencies

adweek.com — Bill Kolb, the McCann Worldgroup rising star who has been overseeing all of the company's General Motors' business, has been promoted to president, diversified agencies, a new role where he'll take responsibility for driving key areas including data, analytics and media.
More Articles →
Feb 08, 2016

#ADWEEK Time Warner Cable splits with Ogilvy, agency of 12 years.bit.ly/1T0fMXk WPP shop not among 3 creative review finalists.

Feb 08, 2016

#ADWEEK See why UM earned distinction as our Global Media Agency of the Year. bit.ly/1Sbe6LO No easy feat amid 2015's Mediapalooza.

Feb 07, 2016

#ADWEEK Jeep does well in regaining its iconic status in new 75th anniversary Super Bowl 'Portraits' ad. #SB50

Feb 07, 2016

#ADWEEK Pepsi Janelle Monae spot: A caricature of the brand's once great music association. #SB50

Feb 07, 2016

#ADWEEK Still not sure how to feel about Audi "Starman" spot. Seems too abbreviated to do justice to the idea, given circumstances. #SB50

Feb 07, 2016

#ADWEEK Avocados from Mexico: Best use of Scott Baio jokes tonight.#SB50

Feb 04, 2016

#ADWEEK Super Bowl Ad Tracker: Here's everything we know about 2016's commercials.bit.ly/1UChSvf

Feb 04, 2016

#ADWEEK MEC names Cortizo-Burgess first global chief creative officer.bit.ly/1PXaJYX Also installs global chief strategy officer.

Feb 04, 2016

#ADWEEK NFL and No More will run another domestic violence spot on Super Bowl. bit.ly/1NSLXBu Text messages tell the whole story.

Feb 02, 2016

#ADWEEK Ad of the Day: Priceline goes for serious awkward humor in first ads from @BBDO bit.ly/1SqHWMJ Dramatic break from Shatner.


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