Noreen O'Leary on Muck Rack

Noreen O'Leary Verified

New York
Staff Writer — Adweek

Adweek writer with a focus on agencies and ad industry holding companies.

Inside Grey's Global Sweep of 113 Lions at Cannes — While Ogilvy & Mather received recognition as Cannes' Network of the Year, smaller WPP corporate sibling Grey generated much of the unofficial buzz at Cannes last week as it was awarded 113 Lions, triple the agency's previous record, and just shy of Ogilvy's stash of 123 statues.

Heineken Taps Publicis As New Creative Lead Agency 2 Weeks After W+K Exit — Publicis Worldwide will assume lead global creative responsibilities for the Heineken brand, following the split between the world's third-largest brewer and Wieden + Kennedy two weeks ago. The Publicis Groupe network has been one of Heineken's roster shops, producing ads like the Dream Island campaign.

Publicis Chief Arthur Sadoun Expands Role, Adds Oversight of Holding Company PR operations — Arthur Sadoun's star keeps rising at Publicis Groupe. The exec, named global CEO of Publicis Worldwide in 2013, is adding oversight of MSLGROUP, the public affairs, corporate communications and event unit at the French holding company, to his list of responsibilities. Launches Review for New Lead Creative Agency to Replace BBDO — is launch an agency search after working with creative lead shop BBDO since 2007. The Weston, Mass.-based job listings site is working with Pile + Co., Boston, in managing the search process.

Dentyne Joins the Food Truck Craze With Its 'Follow Food Truck' — With Americans falling in love with food trucks, it was inevitable that marketers would hit the road to target the consequences of all that indulgence. This summer, Dentyne is building upon its #FollowFood social campaign, which highlights the advantages of following food with the breath-freshening gum, by launching its first-ever "Follow Food Truck."

BBH Buys Domani, as Agencies Acquire Digital Shops to Boost Offerings — With its purchase of the digital agency Domani, BBH becomes the latest creative agency to use an outside acquisition to accelerate its digital growth. Domani is a 14-year-old Brooklyn shop whose clients have included VH1, Random House, Sony, Coca-Cola, Estee Lauder and Starwood Resorts.

Ogilvy & Mather's Miles Young Always Planned to Step Down; Oxford Offer Accelerated Plan — Ogilvy & Mather chief Miles Young is leaving for a top job at Oxford University. But before that offer even came along, Young planned to step back into a chairman's role at the WPP network next year, sources say. "That was always the plan," an Ogilvy source said.

Mauricio Vergara, Shane Hoyne Named to Top Regional Marketing Roles at Bacardi — Two months ago, new Bacardi chief Mike Dolan shook up its agency relationships by consolidating work at BBDO and OMD. Since then he's focused on his own ranks, announcing a reorganization that cuts out the role of a central CMO in favor of two regional top marketers who report directly to Dolan.

How Heineken’s Special Blend of Storytelling and Science Won the Day — Most marketers are thrilled when they get top recognition once at the Cannes Lions International Festival of Creativity, never mind taking the Marketer of the Year award home twice in the past decade, as Heineken has.

Leo Burnett's Susan Credle Moves to FCB as Global Chief Creative Officer — Susan Credle is the new global chief creative officer at FCB, replacing Jonathan Harries, who's held the post since 2006 and will now become chairman. The changes take effect on January 1. Credle will relocate to New York from Chicago, where she's been CCO at Leo Burnett USA.
More Articles →
Jun 30, 2015

#ADWEEK Inside Grey's global sweep at Cannes. Agency won 113 awards, including 4 Grand Prix Lions.

Jun 30, 2015

#ADWEEK Heineken moves on after Wieden, picks roster shop Publicis as global creative lead.

Jun 29, 2015

#ADWEEK Twitter's top tactician on how brands can win the moment. Ross Hoffman helps marketers plan platform strategy

Jun 29, 2015

#ADWEEK Geico 'Unskippable' and Leica '100' both win film Grand Prix at Cannes. @Cannes_Lions

Jun 29, 2015

#ADWEEK The world's 23 best commercials of 2014-2015. Cannes' top winners, including 8 U.S. spots. #CannesLions

Jun 25, 2015

#ADWEEK BuzzFeed could be making TV shows soon. Might first test ideas on Facebook, YouTube. #CannesLions

Jun 25, 2015

#ADWEEK Check out the three best films from the 2015 Saatchi New Directors' Showcase. #CannesLions

Jun 25, 2015

#ADWEEK Cannes' big story this year?Content, tech, brands coming together. Vice, Pinterest, BofA deal latest example.

Jun 24, 2015

#ADWEEK Droga5's Gisele campaign for Under Armour wins the Cyber Grand Prix at Cannes. #CannesLions #Droga5

Jun 24, 2015

#ADWEEK Grey's LifePaint for Volvo wins another Grand Prix, tops the Design Lions contest. #GreyGlobal #CannesLions

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