Noreen O'Leary on Muck Rack

Noreen O'Leary Verified

New York
Staff Writer — Adweek

Adweek writer with a focus on agencies and ad industry holding companies.

Best Buy Taps Grey New York For Upcoming Ad Campaigns

adweek.com — Best Buy has selected Grey New York to handle two upcoming campaigns, one for its critical holiday sales season and the other supporting home theater offerings in January in the run-up to the Super Bowl.

Kraft Foods Group Set to Launch a Media Agency Review

adweek.com — It was only a matter of time: Kraft Foods Group is expected to announce a media review in the coming weeks, sources said. It's not immediately clear if the process will cover global spending or only that for North America. Last year the marketer for brands like Oscar Mayer, Planters and Maxwell House spent $513.8 million on U.S.

Priceline's Booking.com Taps Mindshare for North American Media Duties

adweek.com — Mindshare went up against Wieden + Kennedy to win Booking.com's media business in the U.S and Canada.The GroupM agency has been tapped to handle media strategy, planning and buying. Measured media spending for Booking.com in the U.S. in 2014 was $91.5 million, according to Kantar Media.

Andrew Keller Is Out at Crispin Porter + Bogusky After 5 Years as CEO

adweek.com — Andrew Keller is leaving Crispin Porter + Bogusky after the agency eliminated his roles as both executive creative director and CEO. Keller's exit follows the March appointment of Lori Senecal to the new role of CP+B global CEO. Senecal, president and CEO of the MDC Partners Network, was previously global executive chairman at felllow MDC agency Kirshenbaum Bond Senecal + Partners.

Grey Hires Co-creative Leads Oliver Handlos and Elizabeth Valleau to Head Activation and PR

adweek.com — As testament to Grey N.Y.'s fast-growing activation and PR efforts, the agency has appointed two creative execs to oversee the team charged with driving integrated work: The co-creative leads are Oliver Handlos, ecd, managing director at Grey Berlin, and Elizabeth Valleau, ecd at Trollback + Co., where she led BBC and United Nations work.
Aug 13, 2015

RT @Adweek: Grey hires 2 creative leads to raise the profile of its activation & PR team: adweek.it/1Ep9zuv pic.twitter.com/3bqHrRp3Ku

Aug 13, 2015

#ADWEEK Grey hires two new top creatives at one of the agency's secret weapons, its activation & PR operations. bit.ly/1gDOh6K

Camp + King Win RE/MAX After Creative Review, Replacing Leo Burnett

adweek.com — Camp + King, San Francisco, has landed lead creative duties for RE/MAX, winning the business from Leo Burnett after a review. Butler, Shine, Stern & Partners and mcgarrybowen were the other finalists. Burnett had been creative lead on the global real estate franchisor's business since 2013.

IPG Creates New Ad Agency, Graphene, to Help Launch LATAM Airlines

adweek.com — Interpublic is creating a new agency group led by McCann Worldgroup and IPG Mediabrands to work for LATAM Airlines, which is now the largest airline group in Latin America after the consolidation of the LAN and TAM airlines. IPG won the business after a review, that began in March, which involved five agency holding companies.

MDC Founder Miles Nadal Paying Company Back $21 Million

adweek.com — Former MDC Partners chief Miles Nadal has already paid the company back $8.6 million and owes an additional $12.7 million in the wake of the SEC inquiry into his expenses, company CFO David Doft told financial analysts on MDC's second-quarter earnings call. Last month, Nadal quit the company he founded amid the continuing investigation.
Aug 10, 2015

#ADWEEK MDC founder Miles Nadal is paying the company back $21 million. bit.ly/1DHhs3a Result of SEC inquiry into his expenses.

MillerCoors Goes Into Review, Leaving WPP's Cavalry Agency

adweek.com — MillerCoors is parting ways with Cavalry, putting Coors Light and Coors Banquet into review, sources said. Cavalry, which was formed in 2012 to handle Coors business, has been in charge of strategy, creative campaigns and digital efforts for the brands as well as any new Coors products.
Aug 06, 2015

Coors Light Wants a New Agency to Help It Regain Market Share adweek.it/1P99Ckd via @NoreenOLeary

Aug 10, 2015

#ADWEEK Coors Light wants a new agency to help it regain market share. bit.ly/1KUf7lg After a failed campaign Cavalry loses account.

McCann Worldgroup Names Nannette LaFond-DuFour As New Chief Client Officer

adweek.com — McCann Worldgroup is promoting Nannette LaFond-Dufour, the lead on the company's L'Oreal business, to chief client officer. The Paris-based president of the McCann Beauty Team, who is relocating to Manhattan in September, will continue to oversee L'Oréal as part of her expanded role.
More Articles →
Aug 13, 2015

#ADWEEK Grey hires two new top creatives at one of the agency's secret weapons, its activation & PR operations. bit.ly/1gDOh6K

Aug 10, 2015

#ADWEEK 3 Ways email marketing is embracing the trends that were supposed to make it obsolete. bit.ly/1DBWt1I

Aug 10, 2015

#ADWEEK Coors Light wants a new agency to help it regain market share. bit.ly/1KUf7lg After a failed campaign Cavalry loses account.

Aug 10, 2015

#ADWEEK FX Networks CEO: 'Simply too much TV is being made today.' bit.ly/1KdLl8f Viewers have to choose from among 400 shows.

Aug 10, 2015

#ADWEEK MDC founder Miles Nadal is paying the company back $21 million. bit.ly/1DHhs3a Result of SEC inquiry into his expenses.

Jul 30, 2015

#ADWEEK Facebook's mobile base is 1 billion users bigger than all of Twitter. bit.ly/1OD0HGZ 76% of ad revenue comes from mobile.

Jul 23, 2015

#ADWEEK Publicis Groupe pays nearly $4 billion for Sapient and now that digital acquisition posts negative growth.bit.ly/1InYIYL

Jul 21, 2015

#ADWEEK Continued strengthening of the dollar hurts Omnicom again in Q2, causing revenue, net income decline.bit.ly/1IgXBIr

Jul 21, 2015

#ADWEEK MDC founder Miles Nadal resigns amid SEC investigation of his expenses. bit.ly/1JvkHYi What are they finding?

Jul 21, 2015

#ADWEEK Why ad industry holding companies like WPP are now moving into Cuba. bit.ly/1HFsK6G Expectations of economy's opening.


Are You a Journalist?

Make a Portfolio

Create a free Muck Rack account to customize your profile and upload a portfolio of your best work.