Noreen O'Leary on Muck Rack

Noreen O'Leary Verified

New York
Staff Writer — Adweek
As seen in:  Adweek

Adweek writer.

Unilever Consolidates Search Initiatives at Resolution Media — Unilever has consolidated all of its search engine optimization and search engine marketing efforts at Resolution Media after a pitch. To manage the account, Resolution will work with fellow Omnicom Media Group media shop PHD, which handles most of the consumer goods giant's global media communications planning.

Dentsu Aegis Names Rob Horler to New CEO Role in the U.S. — Rob Horler is the new CEO of Dentsu Aegis Network, USA, with oversight of strategy development and execution across the company's 20 offices in the region.

Mophie's Uses Apocalyptic Super Bowl Ad to Draw Attention to New Mobile Battery Case Category — A lot of smartphone addicts see a dying battery as the end of the world, a feeling taken to its disastrous extreme in the Super Bowl ad for mobile charging case brand Mophie. In the "All Powerless" commercial from agency Deutsch L.A.

Jennifer Hudson Fronts New American Family Insurance Campaign Breaking on Super Bowl — Award-winning singer and actor Jennifer Hudson is fronting American Family Insurance's new #DreamFearlessly ad campaign, which debuts in regional broadcasts of the Super Bowl on Feb. 1. Hudson was part of her church choir before singing on a Disney Cruise Lines ship and then competing on American Idol.

After Player Controversies, the NFL Will Air Domestic Violence Spot in Super Bowl — Domestic violence is not the kind of theme you'd expect among the beer, babes and laughs of Super Bowl advertising.

Q&A: Why McCann's Rob Reilly Still Gets Excited for Super Bowl Ads — Specs Who: Rob Reilly New gig: Global creative chairman, McCann Worldgroup Old gig: Worldwide chief creative officer, Crispin Porter + Bogusky Age: 45 Why did you create this year's first "Super Clio," recognizing the best Super Bowl ad? Brands stick their necks out and spend a lot of money.

Why Volvo Wants You Tweeting During Their Competitors' Super Bowl Ads — Volvo won't be an official Super Bowl advertiser this weekend, but several of its competitors will be-a fact the Swedish automaker plans to use for its own benefit.

Hershey is Looking to Add Creative Agencies to Supplement Arnold, Havas — The Hershey Co. has launched a search to expand its agency roster beyond Arnold and Havas Worldwide. The confectionery giant is in the early stages of meeting with agencies, confirmed Anna Lingeris, senior manager, brand public relations and consumer engagement at Hershey.

Mandated Unilever Media Agency Review Is Expected to Take Most of the Year — Decisions in Unilever's global review of its media business aren't expected before the fourth quarter of 2015, with sources describing the process as "quite conservative" in advance of any shifts that would take effect early next year. The review is compulsory and happens every three years.

Microsoft Returns to the Super Bowl With Continuation of Empowerment Message — Microsoft confirmed to Adweek today that it will be advertising in the Super Bowl on Feb. 1, following up its Big Game debut in 2014. The tech giant will be running one 60-second commercial that continues the empowerment message featured in last year's ad.
More Articles →
Jan 29, 2015

#ADWEEK Apocalyptic Super Bowl ad for Morphie's phone chargers features ultimate cameo.

Jan 28, 2015

#ADWEEK Marketers dish on which brands are really killing it in mobile. Intuit, McDonald's, UPS among them.

Jan 28, 2015

#ADWEEK 24 Hours in Advertising GoDaddy pulls Super Bowl ad, Pierce Brosnan bonds with Kia, Newcastle is brand crazy.

Jan 27, 2015

#ADWEEK 24 Hours in Advertising Nick Offerman promotes Nascar, Victoria Secret's Super Bowl ad. #Snowmageddon2015

Jan 27, 2015

#ADWEEK NFL is running a subtle but chilling domestic violence ad in Super Bowl. Follows player controversies. #NFL

Jan 27, 2015

#ADWEEK McCann creative chief Rob Reilly on his move to the global network and his ambitions #mccannworldgroup

Jan 26, 2015

#ADWEEK Volvo wants you to tweet during competitors' Super Bowl commercials. 'Greatest Interception Ever' from Grey

Jan 23, 2015

#ADWEEK Microsoft confirms to us that it will return to the Super Bowl. Last year was tech giant's first time.

Jan 23, 2015

#ADWEEK Unilever has launched a massive global media planning and buying review of media agencies.

Jan 23, 2015

#ADWEEK Hershey is adding to its creative roster. Not great news for anchor shops, Arnold, Havas.

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