Noreen O'Leary on Muck Rack

Noreen O'Leary Verified

New York
Staff Writer — Adweek

Adweek writer with a focus on agencies and ad industry holding companies.Adweek writer with a focus on agencies and ad industry holding companies.

Omnicom Adds to Continue Winning Streak — Omnicom media networks continued their winning streak, with OMD adding after a media review in which incumbent Ocean Media did not participate, according to people familiar with the search. Earlier this week, Omnicom Media Group's PHD network won Delta Airlines in the U.S., taking the business from Digitas after a review which included UM as a finalist.

Is Opportunity Equality as Important as Gender Equality in Forging Ad Careers? — () Merlee Cruz-Jayme is Asia's fifth most-awarded creative director and one of the best-known advertising executives in her native Philippines. She's also a member of that rare club of women who start their own agencies. In her case, Cruz-Jayme launched DM9 Jayme Syfu, 11 years ago, which recently sold a majority stake to Dentsu Aegis.

MullenLowe Mediahub Adds Performance Marketing Capabilities With New Global Digital Offering — As part of MullenLowe's merger of its two media agencies under the MullenLowe Mediahub moniker, the agency is launching a global media offering that adds Profero's performance capabilities-which include search, SEO and SEM (search engine marketing)-and international scale to its U.S-based media planning and buying, and com

Michael Epstein Is Carat's U.S. President, Taking Those Duties From CEO Doug Ray — Carat executive Michael Epstein is now the media network's U.S. president and will also maintain his current responsibilities as chief client officer. Epstein's new job had previously been handled by Carat USA chief Doug Ray, who had been global president at the Dentsu Aegis unit.

Weber-Stephen Products Selects Grey as the First Global Agency for Its Grills — Grey is firing up the grill for Weber-Stephen Products, taking on the Palatine, Ill., grill manufacturer known for its Sputnik black grills, a fixture in American backyards since the 1950s. Weber, which also makes grilling accessories, cookbooks and mobile apps, claims to be the largest barbecue brand in the world.

Campbell Ewald Names New CEO and CCO Following Racist Email Controversy — President Kevin Wertz has been promoted to CEO of IPG's Campbell Ewald and executive creative director Jo Shoesmith will become chief creative officer following the departure of her predecessor Mark Simon, who is retiring after 16 years at the agency. Wertz has been running the agency since January following the dismissal of its former chief, Jim Palmer.

How an Algorithm Aims to Replace RFPs in Marketer Search Process — Will agency search RFPs be replaced by algorithms? That's what Zach Pardes, the founder of Agency Geek, is betting as he launches a new networking technology to match marketers with agencies. Agency Geek, which goes live today, allows marketers to post a free search proposal while agencies pay to submit a profile and fill out a survey of "intuitive questions" that details what they are like as client partners.

Häagen-Dazs Spoons Up a Minimalist New Look and Tagline in First Ads From JWT — Few packaged goods have as strong an association with design-driven work as Häagen-Dazs, with little narrative typically needed as the brand visually communicates its high-end positioning. In its first work from new U.S. creative partner, J. Walter Thompson, Häagen-Dazs advances that tradition and introduces a tagline playing off its name: "äah".

Are Buick and GMC's Creative Accounts in Review? — Sources speculate that a blind RFP making the rounds is an outreach from General Motors, on behalf of its Buick and GMC brands, currently handled by Leo Burnett and Digitas. Last year, Buick spent $227 million in measured media according to Kantar Media, while GMC invested $269 million.

Target Consolidates Media Business at GroupM — Target announced today it is consolidating its media planning and buying business at GroupM, ending the retail giant's decades-long relationship with Haworth Marketing + Media. Target, which spent over $600 million on measured media in 2014, has worked with Haworth since 1970, when it was one of the Minneapolis agency's founding clients.
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Apr 22, 2016

#ADWEEK TBWA helps to train medical students using origami, sushi and insects. Develops 'Surgeon Tryouts' in Japan.

Apr 22, 2016

#ADWEEK IFC doesn't want to chase Millennials, or even say that word. Mission remains to go against the grain.

Apr 22, 2016

#ADWEEK Brands post tributes to Prince but struggle to make them heartfelt and not promotional. Tweets deleted.

Apr 22, 2016

#ADWEEK Chevy's 'Little Red Corvette' Prince tribute is so good it's running in print too. Ad hits newspapers today.

Apr 21, 2016

#ADWEEK Amazing new logo that responds to voice and looks different to each person. Oi's latest branding innovation.

Apr 21, 2016

#ADWEEK Iconic Weber grills award global creative work to Grey. Brand helped create BBQ obsession in the U.S.

Apr 21, 2016

#ADWEEK Carat chief client officer Epstein retains those duties after being promoted to president of U.S. agency.

Apr 14, 2016

#ADWEEK Even if we share less, Facebook is cultivating a virtual landscape to retain our attention.

Apr 14, 2016

#ADWEEK A climber and photographer chronicle their daring Everest expedition on Snapchat.

Apr 14, 2016

#ADWEEK Haagen Dazs splits with agency GSP after 13 years. JWT launches its first ad campaign for the ice cream.

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