Noreen O'Leary on Muck Rack

Noreen O'Leary Verified

New York
Staff Writer — Adweek

Adweek writer.

With Kraft Heinz Merger, Cuts and Consolidation Seem Inevitable for Agencies — The bad news for agencies involved in today's announced merger of Kraft and Heinz is that the combined company will be run by a group known for fiercely cutting costs. The good news? Marketing probably won't be one of the first to go under the knife.

MetLife Seeks New Creative Lead Agency to Replace Crispin Porter + Bogusky — MetLife, under the direction of new global CMO Esther Lee, said it wants to reinvent the brand with a new U.S. ad agency capable of transforming "a slow-and-steady, US-focused life insurer to a top-tier global, diversified financial services company." The budget for brand marketing and b-to-b advertising is more than $50 million annually, according to MetLife's agency RFP.

Benjamin Moore Debuts Biggest Ad Campaign Ever — Benjamin Moore is launching its most aggressive advertising campaign ever, spending $50 million to differentiate the brand in a commodity category where paint increasingly is just seen as color on the wall.

California Sends Reviews Its Covered California Account — Covered California, the state's healthcare exchange, is looking for agency help expand the pool of residents enrolled in health insurance coverage.

NonProfit Expert Jim Moriarty Launches New Brand Citizenship Practice at 72andSunny — 72andSunny is launching a new brand citizenship practice that aims to tie good works to marketers' bottom-line results. Nonprofit veteran Jim Moriarty is heading the effort after serving nearly 10 years as chief of the San Clemente, Calif.-based Surfrider Foundation, which he helped build into the largest nonprofit devoted to coastal protection.

JWT Hires Lyle Tick at Global Chief Growth Officer — JWT CEO Gustavo Martinez continues to build his senior management team, adding Lyle Tick as global chief growth officer, a new position at the WPP Group agency. Tick most recently was vp, category director, North America vodkas at Bacardi, but previously spent his career on the agency side.

Goodby Silverstein Names Its Next Generation of Top Creative Leadership — Jeff Goodby and Rich Silverstein may not be retiring just yet, but they have made their first major move toward securing a succession for the agency's creative leadership.

Sears and Kmart Face Big-Box Challenge — On the surface, the business that Sears Holdings is dangling before advertising holding companies is juicy: the chance to handle all marketing services across its Sears and Kmart brands, which collectively spend $560 million in media each year. Total account revenue is significant as well-amounting to at least $20 million, according to sources.

Sears Holdings Cuts to 3 Finalists — Three holding company teams have advanced in Sears Holdings Corp.'s marketing services review. Agency teams from Havas, Publicis Groupe and Interpublic Group made the cut and willl be briefed further this week, according to sources. The review encompasses sister brands Sears and Kmart, which collectively spend $560 million in media annually.

MDC Partners' Lori Senecal Becomes Global CEO at CP+B — Lori Senecal has become global CEO of Crispin Porter + Bogusky, a new role at the MDC Partners' agency. Since last summer, Senecal has been president and CEO of the MDC Partners Network, a role she will retain along with her seat on MDC's board.
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Mar 26, 2015

#ADWEEK Post Kraft/Heinz merger, agencies can expect changes on the marketing front. Agency consolidation, cutbacks?

Mar 26, 2015

#ADWEEK 24 Hours in Advertising PNC Creates a dreamy wedding, and Kraft merges with Heinz, creating $28 billion giant

Mar 25, 2015

#ADWEEK Getting tired of Peanuts? MetLife is looking for a new lead creative shop. Incumbent Crispin won't defend.

Mar 23, 2015

#ADWEEK Filmmaker Robert Rodriguez's advice to ad creatives. Don't wallow in failure, or you'll miss your best ideas.

Mar 23, 2015

#ADWEEK Chipotle explains why it doesn't share sales data with its agencies. #4AsTransformation

Mar 23, 2015

#ADWEEK For Unilever's WW CMO, global growth and social responsibility are now inseparable goals. #keithweed

Mar 23, 2015

#ADWEEK Thomson Reuters shifts global creative business to TBWA\C\D. Moves from Ogilvy after a review.

Mar 23, 2015

#ADWEEK Weight Watchers seeks a new creative lead agency. @WiedenKennedy exits after less than a year.

Mar 20, 2015

#ADWEEK Top 5 commercials of the week, March 13-20. A fake gun store in NYC and ways to get closer in the bedroom.

Mar 20, 2015

#ADWEEK Why JCPenney pulled the plug on its media review. Stays with OMD after reaching out to other agencies.

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