Noreen O'Leary on Muck Rack

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New York
Staff Writer — Adweek

Adweek writer.

New Cannes Award Honors Creative Work That Shatters Gender Bias — Industry activist Cindy Gallop said she is shocked over her selection as jury president for the new Cannes Glass Lion award, considering she's been a bit of a thorn in its paw. The former advertising exec got to know the Lions Festival director of brand strategy, Senta Slingerland, last year after taking to Twitter to criticize the awards' lack of female representation on its juries.

Royal Caribbean Launches Global Creative Review — Royal Caribbean International is reviewing its global creative agency business, with a decision expected by May. Incumbent J. Walter Thompson is expected to defend, sources said. Media, handled by the agency's WPP corporate sibling, Mindshare, is not part of the current search process. The review is said to be in its early stages.

TaylorMade Taps Zambezi as New Creative Lead Agency; Launches "Made of Greatness" Work — While much of the country can only dream about being on the links this winter, TaylorMade Golf Co. is reminding serious golfers it won't be long until they can try out the brand's new R15 Metalwood driver.

American Legacy Foundation Hires MDC Partners' Assembly — Assembly is the new agency that plans and buys media for the American Legacy Foundation, whose media spending totals $50 million annually. The assignment includes both traditional and digital media responsibilities.

After Exec Changes and Account Losses, TBWA N.Y. Reinvents Itself — Even in the rough-and-tumble New York agency world, TBWA\Chiat\Day has stood out as one of the most volatile shops trying to right itself in recent years. Creative highs have been followed by virtual invisibility for an office that once helped the network become the most-awarded agency in the business.

Omnicom Group Reports Results For Fourth Quarter, All of 2014 — Omnicom Group said organic revenue in the fourth-quarter increased nearly 6 percent, driven by operations in North America. Overall global revenue climbed 3 percent to $4.2 billion in the quarter. Leading that growth was advertising, which posted an 8.5 percent increase in organic revenue, and specialty communications, with a 9 percent increase.

Global Media Agency of the Year: How OMD Landed Johnson & Johnson in the U.S. — Mainardo de Nardis remembers the day in 2009 when he first showed up in his new boss's office. Omnicom Media Group CEO Daryl Simm told incoming OMD global CEO de Nardis that one of his key priorities should be landing Johnson & Johnson's media business in the U.S.

PHD Names Mindshare's Mary Carpenter as President in Midwest — Mary Carpenter is the new president of PHD Midwest, moving to the Omnicom media network from WPP's Mindshare where she was managing partner of performance marketing. The appointment follows PHD's win of global media planning business for Racine, Wisc.-based S.C. Johnson last month.

Acer Selects Saatchi & Saatchi Singapore as Global Creative Agency — Acer selected Saatchi & Saatchi Singapore as the global creative lead agency for the Taiwanese computer manufacturer. The Publicis Groupe agency prevailed after the marketer narrowed the field of agency contenders that also included Grey, Dentsu Aegis and DDB.

Former Goodby Silverstein Exec Harold Sogard Joins The Hive, S.F. — Harold Sogard is back in the Bay Area ad business. The former, long-time ad exec at Goodby Silverstein & Partners is now president of The Hive, a San Francisco creative boutique whose clients include the University of California at San Francisco Medical Center, Torani and Big Brothers Big Sisters of the Bay Area.
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Feb 27, 2015

#ADWEEK Epic Audi spot with marauding mechanics is ridiculously fun. German agency Thjnk's grand approach to service

Feb 27, 2015

#ADWEEK Every brand wants a piece of #TheDress but who wore it best? Viral color debate leads to avalanche of tweets.

Feb 27, 2015

#ADWEEK 24 Hours in Advertising Apple courts the fashion-forward while Facebook celebrates friendships.

Feb 26, 2015

Is agency account executive the most over-rated job in business? Sure is a lot less fun since Mad Men era.

Feb 26, 2015

#ADWEEK Chrysler puts digital business up for review. SapientNitro, newly purchased by Publicis Groupe, is incumbent.

Feb 26, 2015

#ADWEEK This new website wants to be an Etsy for New Ziibra already has JetBlue cherry-picking creative work.

Feb 26, 2015

#ADWEEK 24 Hours in Advertising Tiffany makes a beautiful engagement ad; LinkedIn offers tips for job seekers.

Feb 26, 2015

#ADWEEK Big Bang Theory's Kunal Nayyar talks hip-hop, nerd culture and hosting The Late Late Show. #BigBangTheory

Feb 24, 2015

#ADWEEK 24 Hours in Advertising PetSmart ads channel Best in Show; Lady Gaga wins Oscars on Twitter #GagaOscars

Feb 24, 2015

#ADWEEK Here's how Google instantly built real-time ads to promote Oscar-winning movies. #Oscars2015

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