Natalie Zmuda on Muck Rack

Natalie Zmuda Verified

As seen in:  Advertising Age

Deputy Managing Editor at Advertising Age. Talk to me about marketing.

Top Marketers Share Their Cannes Plans — What does your schedule look like for Cannes? I have a packed schedule this year; but it's like that every year. ... This year, I'm committing a significant amount of time to the Young Marketers Academy, the Start Up Academy and the Official Lions Beach Club, to share McDonald's view of the central role that creativity plays in creating brand excitement.

Serial Heads to Cannes in Search of Brand Partners — Following a Successful Debut, Podcast Hopes to Support Future Seasons With Ads Serial, the massively successful podcast, is heading to the Cannes Lions International Festival of Creativity in hopes of exploring new relationships with like-minded marketers. In its first season, the podcast investigated the 1999 murder of a Baltimore high school student, and won a cult following.

What Will Win at Cannes: Fernando Osuna — Cannes Lions Advertising Age and Creativity checked in with top agency creatives and execs around the globe to find out what's likely to take home the hardware at the 2015 Cannes Lions International Festival of Creativity.

Watch the Newest Ads on TV From / Apr. 24 stub — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

Coke Marks Anniversary of Its Biggest Screwup — Thirty Years Ago Today, Soda Giant Launched New Coke It was 30 years ago today that Coca-Cola announced its decision to change the formula of its 99-year-old flagship beverage. As the company notes on its corporate blog, "mayhem ensued." More than 1,000 calls flooded the company's consumer hotline per day.

Diet Pepsi Drops Aspartame -- Is It Enough to Boost Sales? — Reformulation Comes Amid Consumer Health Concerns PepsiCo is removing aspartame from Diet Pepsi in an attempt to reverse sagging diet soda fortunes. The brand will replace the much-maligned sweetener with sucralose, which will be combined with acesulfame potassium, or Ace-K. "Diet cola drinkers in the U.S.

Government Lets Amazon Test Its Drone Delivery After All — Amazon Had Threatened to Take Tests to Other Countries Amazon's effort to expand its research into the viability of delivery drones has gotten a boost from U.S. regulators who granted the company permission to conduct test flights.

Coach Who Fell Off Chair Is a Web Sensation — The college basketball coach who fell off his chair after his team's upset win in the NCAA tournament will need another victory in order to cash in on the moment that's become an internet sensation. "No question there's a father/son play here, but you need this thing to extend at least one week," said Brandon Steiner, founder of Steiner Sports Marketing.

Seth Farbman, Former Gap Global CMO, Heads to Spotify — Respected Retail Marketer Joins Streaming Service As It Gears Up for Battle With Apple For its first top marketer, Spotify tapped a marquee name: Seth Farbman, the former global CMO of Gap. He departed the national retailer in January. Mr. Farbman will join Spotify on April 6th and be based in New York.

China's State-Run TV Criticizes Car Brands — Chinese TV Takes on Big Companies Every March 15 on World Consumer Rights Day China's state-run television reported that Jaguar Land Rover hasn't properly handled an alleged flaw on an SUV model, and that car dealerships for several big brands inflate repair costs.
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Jul 01, 2015

Dusted off the running shoes last week -- and got a wee bit lost. #TeamInTraining

Jul 01, 2015

RT @CBSThisMorning: “Brands are going to need to figure out how to do it in the right way.” -- @nzmuda on marketing and dating apps

Jul 01, 2015

RT @CBSThisMorning: “It’s a really young, desirable consumer.” -- @nzmuda on marketing in dating apps

Jun 26, 2015

RT @JillBidenVeep: Joe is running through the halls with a rainbow flagged tied on like a cape high fiving everyone. #MarriageEquaility #LoveWins #SCOTUS

Jun 05, 2015

Barbie can finally wear flats! New line of dolls has flat feet (seriously).

Jun 04, 2015

Hanging in the green room at @CBSThisMorning Talking about YSL'S banned ad in the UK at 8:30.

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