Reporter, Advertising Age
Reporter and Editor at Advertising Age. Talk to me about retail, beverages and CMO Strategy.
ontapbeer.com — Why Buy OnTap Beer? 1. Cost. You can purchase an 18-pack of domestic beer and OnTap Beer for less than $20. This is a 33% savings over buying craft beer. Customers can take OnTap Beer to a pro sports arena or music event and add it to the already overpriced domestic beer available.
fastcocreate.com — As you may have noticed, the Cannes Lions International Festival of Creativity is coming up next week. Submissions are up from last year; in fact with 35,675 entries, they're at an all-time high. Of course, mere submission is only the first step toward winning at Cannes, and plenty of folks are going to go home empty handed.
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