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As seen in:  Advertising Age

Deputy Managing Editor at Advertising Age. Talk to me about marketing.

Government Lets Amazon Test Its Drone Delivery After All

adage.com — Amazon Had Threatened to Take Tests to Other Countries Amazon's effort to expand its research into the viability of delivery drones has gotten a boost from U.S. regulators who granted the company permission to conduct test flights.

Coach Who Fell Off Chair Is a Web Sensation

adage.com — The college basketball coach who fell off his chair after his team's upset win in the NCAA tournament will need another victory in order to cash in on the moment that's become an internet sensation. "No question there's a father/son play here, but you need this thing to extend at least one week," said Brandon Steiner, founder of Steiner Sports Marketing.

Seth Farbman, Former Gap Global CMO, Heads to Spotify

adage.com — Respected Retail Marketer Joins Streaming Service As It Gears Up for Battle With Apple For its first top marketer, Spotify tapped a marquee name: Seth Farbman, the former global CMO of Gap. He departed the national retailer in January. Mr. Farbman will join Spotify on April 6th and be based in New York.

China's State-Run TV Criticizes Car Brands

adage.com — Chinese TV Takes on Big Companies Every March 15 on World Consumer Rights Day China's state-run television reported that Jaguar Land Rover hasn't properly handled an alleged flaw on an SUV model, and that car dealerships for several big brands inflate repair costs.

HomeAway Boosts Marketing Budget

adage.com — New Campaign Emphasizes Differences From Rival Airbnb HomeAway, the vacation-rental company, is doubling down on marketing as it looks to build its brand and distinguish itself from rivals, namely Airbnb. Since going public in 2011, HomeAway, which advertised in both the 2010 and 2011 Super Bowls, backed away from brand marketing efforts.

Watch Newest Ads on TV From Cheerios, Lowe's, Charles Schwab

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

Pepsi Resurrects Pepsi Challenge

adage.com — Pepsi is bringing back the Pepsi Challenge, launching what it's calling its biggest "socially-led, content-driven initiative ever." The company is enlisting celebrity "ambassadors" like Usher, Usain Bolt and Serena Williams for a year-long promotion designed to spread widely on social media.

See Jennifer Hudson in American Family's Super Bowl Spot

adage.com — Commercial Kicks Off Insurer's 'Dream Fearlessly' Campaign American Family Insurance unveiled its regional Super Bowl spot today, starring award-winning artist Jennifer Hudson. The spot expands on the insurer's existing advertising by encouraging people to follow their dreams. The ad is set in a classic '40s diner and features Ms. Hudson singing a heartfelt rendition of "O-O-H Child."

Skechers Taps Pete Rose for Super Bowl Ad

adage.com — Baseball Legend Pokes Fun at Hall of Fame Ban Skechers will be in the Super Bowl for the fifth time with an ad featuring baseball legend Pete Rose. The 15-second ad features Mr. Rose poking fun at the fact that he's banned from the Baseball Hall of Fame.

Amazon Signs Woody Allen to Create TV Show for Prime Service

More Articles →
Mar 17, 2015

RT @mhbergen: Scoopy scoop: Samsung in talks with big wig at Unilever to replace outing chief marketer. adage.com/article/cmo-st…

Mar 16, 2015

RT @adage: Answer the poll: Are media-agency "kickbacks" a reality? And are they bad? bit.ly/1GVhzbu pic.twitter.com/mG2qvYtBPs

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