Natalie Zmuda on Muck Rack

Natalie Zmuda Verified

As seen in:  Advertising Age

Deputy Managing Editor at Advertising Age. Talk to me about marketing.

Watch the Newest Ads on TV From / Apr. 24 stub

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

Coke Marks Anniversary of Its Biggest Screwup

adage.com — Thirty Years Ago Today, Soda Giant Launched New Coke It was 30 years ago today that Coca-Cola announced its decision to change the formula of its 99-year-old flagship beverage. As the company notes on its corporate blog, "mayhem ensued." More than 1,000 calls flooded the company's consumer hotline per day.

Diet Pepsi Drops Aspartame -- Is It Enough to Boost Sales?

adage.com — Reformulation Comes Amid Consumer Health Concerns PepsiCo is removing aspartame from Diet Pepsi in an attempt to reverse sagging diet soda fortunes. The brand will replace the much-maligned sweetener with sucralose, which will be combined with acesulfame potassium, or Ace-K. "Diet cola drinkers in the U.S.

Government Lets Amazon Test Its Drone Delivery After All

adage.com — Amazon Had Threatened to Take Tests to Other Countries Amazon's effort to expand its research into the viability of delivery drones has gotten a boost from U.S. regulators who granted the company permission to conduct test flights.

Coach Who Fell Off Chair Is a Web Sensation

adage.com — The college basketball coach who fell off his chair after his team's upset win in the NCAA tournament will need another victory in order to cash in on the moment that's become an internet sensation. "No question there's a father/son play here, but you need this thing to extend at least one week," said Brandon Steiner, founder of Steiner Sports Marketing.

Seth Farbman, Former Gap Global CMO, Heads to Spotify

adage.com — Respected Retail Marketer Joins Streaming Service As It Gears Up for Battle With Apple For its first top marketer, Spotify tapped a marquee name: Seth Farbman, the former global CMO of Gap. He departed the national retailer in January. Mr. Farbman will join Spotify on April 6th and be based in New York.

China's State-Run TV Criticizes Car Brands

adage.com — Chinese TV Takes on Big Companies Every March 15 on World Consumer Rights Day China's state-run television reported that Jaguar Land Rover hasn't properly handled an alleged flaw on an SUV model, and that car dealerships for several big brands inflate repair costs.

HomeAway Boosts Marketing Budget

adage.com — New Campaign Emphasizes Differences From Rival Airbnb HomeAway, the vacation-rental company, is doubling down on marketing as it looks to build its brand and distinguish itself from rivals, namely Airbnb. Since going public in 2011, HomeAway, which advertised in both the 2010 and 2011 Super Bowls, backed away from brand marketing efforts.

Watch Newest Ads on TV From Cheerios, Lowe's, Charles Schwab

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

Pepsi Resurrects Pepsi Challenge

adage.com — Pepsi is bringing back the Pepsi Challenge, launching what it's calling its biggest "socially-led, content-driven initiative ever." The company is enlisting celebrity "ambassadors" like Usher, Usain Bolt and Serena Williams for a year-long promotion designed to spread widely on social media.
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Apr 24, 2015

RT @RossTucker: And your headline of the day -- Manure trade show's slogan contest produces pile of entries yhoo.it/1IQs3XF

Apr 24, 2015

RT @adage: "Mayhem ensued" after the launch of New Coke, 30 years ago today, @CocaCola says bit.ly/1boFhj6

Apr 14, 2015

RT @cindy_berrios: "We are a music company, but we never start an ad concept with music" - @OmarJohnson, CMO of Beats #aadigital

Apr 14, 2015

Omar rocked it! RT @JoannaCav: Thank you for the most engaging talk of the day @omarjohnson. #AADigital I feel inspired!

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