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Apple Watch Ad Philosophy — Three new Apple Watch ads are hitting today and they stray far from the ascetic materials-oriented introduction spot. All three focus on showing the Watch integrating into regular human life rather than floating on an endless sea of white.

Apple Watch Diary — The Apple Watch has begun to arrive in the hands of buyers around the world today - and they're unboxing and poking at it as we speak. Several of us here at TechCrunch have been doing the same with ours, and we'll be documenting that over the next week or so.

Apple Offers Developers Chance To Purchase Apple Watch, Guarantees Delivery By April 28th — Apple is sending out emails to developers, offering them a chance to purchase an Apple Watch Sport for delivery by April 28th. It's doing this to encourage them to test and develop for the Watch, according to the text of an email sent to developers and shared with us.

Internal Google Memo Responds To EU Antitrust Objections — Following reports about the European Union preparing to file formal charges against Google in its ongoing antitrust investigation, Google General Counsel Kent Walker has issued an internal memo to all employees. TechCrunch obtained the memo and it is reproduced in its entirety below.

How Pixar Solves Problems From The Inside Out — It's easy to forget that Pixar is a technology company. Mostly because the invention that they do is in service of a narrative. When done successfully, your attention is held by that narrative, not by the technical achievements that made it possible.

Here's How to Play Snake '97 on Your Smartphone — A muggy classroom filled with the droning sound of a teacher who could care less. Beads of sweat crop up between the shoulder blades of girls wearing spaghetti strap tops.The muted click of my Nokia 5110's keys pound out a staccato rhythm as I try to best my high score.

Square Brings Accountability To Email Marketing — Square is in the process of building up a series of products and services that use its payments platform as a foundation. The latest, launching today, is an email marketing tool gives physical businesses the same advantages of online stores.

Apple Watch Demo Videos Put Potential Buyers Behind The Wheel — Apple has released a series of four videos today that show - explicitly - exactly what the Apple Watch can do, how it will do it and why you might be interested in buying one. If it seems to be a bit late in the cycle to get something like this out, I agree.

Welcome Matthew Lynely, Nicole Wilkes, Andrew Sweeney And New TCTV Director Sarah Lane — We talk about sharks a lot here at TechCrunch. We sympathize with the sea hunters in a lot of ways. Not everything people say about us is true; we've got thick skin; we dance to our own rhythm; we like to hunt for our food and become disinterested if it's fed to us.

MLB’s Bob Bowman Streaming Live At Disrupt NY — The MLB's streaming arm, MLB Advanced Media, was founded in 2000 and has been streaming live video to the web longer than anyone. MLBAM got so good at live that it's been tapped by HBO, Sony, EPSN and many others to handle their streaming efforts.
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Apr 27, 2015

@strngwys oh I had forgotten enigma. My brain erased them completely. I had forgotten how much they sounded like...Cinemax, iykwim

Apr 27, 2015

@mathowie @gak_pdx @danielpunkass I took it as 'look I didn't change any settings but lots of people won't & this could be their experience'

Apr 26, 2015

RT @hverlind: This is how accurate the #AppleWatch is for running, even when using it without its paired iPhone for GPS.

Apr 26, 2015

@Veronica @ericlin @mattbuchanan it's like tickling a pissed off dragon to get it to play stuff while traveling

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