By Debiprasad Nayak Agence France-Presse/Getty Images A coffee store employee in Bangalore, Feb. 23, 2007 Tea makers will not sit back and relax as they see more and more Indian consumers turning to coffee, their rival beverage. Instead, they are planning a marketing blitzkrieg of their own. It’s not just that coffee retailers like Costa Coffee, Café Coffee Day and Dunkin Donuts are committed to promote a coffee-drinking culture in this tea-loving country: Numbers suggest coffee is gradually catching up with tea. Domestic consumption of coffee is rising at about 5%-6% every year, while tea consumption is increasing only at about 2% annually, according to government data released earlier this year. Compare this to about a decade ago, when coffee-drinking was confined mostly to southern ...
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