Tim Peterson
Digital and Tech Reporter, Advertising Age
- Business and Finance, Technology, Metro San Francisco, Media
- Bay Area
About
Digital/tech reporter, @adage | If life could have entrance music, mine would be 'Immigrant Song.'
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RT @adage: Tumblr's Karp Vows to Protect Platform Even As Yahoo Ramps Up Ad Biz bit.ly/10heZXH
David Karp and Marissa Mayer Discuss Yahoo Buying Tumblr
adage.com — Tumblr founder David Karp and Yahoo CEO Marissa Mayer have a delicate balancing act ahead of them: Assure devout Tumblr users that their beloved platform won't change, while convincing Wall Street that their union will be a lucrative one.
@nicholi57 question stands: what are man-sandals? Is this an east coast thing that west coasters won't understand?
@nicholi57 what are mandles?
"undergirding Tumblr’s nascent advertising business and giving it more distribution opportunities" allthingsd.com/20130519/tumbl…
Tumblr Brand Will Remain -- With Mostly "Hands-Off" Approach by Yahoo
allthingsd.com — According to numerous sources close to the situation, the Tumblr brand will continue on in the wake of its $1.1 billion acquisition by Yahoo. That includes definitive promises by Yahoo CEO Marissa Mayer to once-sale-shy Tumblr CEO David Karp to allow him to shepherd the fast-growing blogging product and with no forced integration with Yahoo's other many content properties.
In Mayer's 1st earnings call, envisioned platform for buyers to create/run premium ads in middle of night. Tumblr could power that platform
Makes more sense for YHOO to use Tumblr's tech to make it EASIER to run BETTER ads in YHOO home page news feed & elsewhere
For those who haven't listened to YHOO's recent earnings calls, Mayer isn't crazy about cramming ads all over, reduced # in Mail
RT @nichcarlson: The best mobile ads going right now are FB mobile ads in news feed. Tumblr dashboard is a clone of news feed. It's highly …
"Yahoo will undergird Tumblr’s nascent advertising business with its large and established infrastructure" allthingsd.com/20130519/yahoo…
Yahoo Tumblrs for Cool: Board Approves $1.1 Billion Deal as Expected
allthingsd.com — The Yahoo board has approved a massive $1.1 billion deal to buy Tumblr. Sources close to the board said the deal was a foregone conclusion and was an unanimous vote by the Silicon Valley Internet giant.
@simeons even when it comes to Vox's Chorus?
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