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Digital media reporter, @adage | If life could have entrance music, mine would be 'Immigrant Song.'

Twitter's CFO Anthony Noto Explains His Marketing Strategy

adage.com — Twitter Plans to Roll Out a Campaign to Win Users Later This Year Twitter has a fundamental problem. The company has developed a product that many people love and many more people aren't sure they want to use. Sometime later this year Twitter will roll out a campaign that aims to convince the holdhouts.
Aug 28, 2015

RT @adage: Q&A: Twitter CFO Anthony Noto, what are you doing as the company's top marketer? bit.ly/1fKFYFt

What Instagram's New Formats May Mean for Marketers

adage.com — Instagram is breaking outside the box. After years of limiting photos and videos to the square format, Instagram announced on Thursday that people will be able to post photos and videos shot in landscape and portrait mode -- aka the formats available on roughly every other major social network except Vine.

Ad Age Introduces Behind the Work Series at Brand Summit

adage.com — Campaigns From AT&T, Adidas, Geico Added to Agenda Five groundbreaking ad campaigns will be presented by the leaders who created them at this year's Ad Age Brand Summit in Los Angeles on Nov. 3 and 4. Curated by the editors of Creativity, Ad Age's sibling publication, the series will showcase how creative insights can change perceptions and boost businesses.

Visa Checkout Spot Shows Us Just How Gross Parents Can Be

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

StyleHaul Taps Meredith Vet Dick Porter as Revenue Chief

adage.com — RTL Group-Owned Network Taps Former Meredith Ad Sales Exec Dick Porter A longtime print magazine sales executive may not be the obvious choice to run ad sales for a digital video network aimed at millennial women. But that's the choice StyleHaul has made with the appointment of former Meredith exec Dick Porter as its cheif revenue officer.
Aug 26, 2015

Why the Video Network StyleHaul Hired a Veteran Print Executive as Its Revenue Chief adage.com/article/digita…

The FDA Says Hampton Creek Can't Call Its Product Mayonnaise

adage.com — Unilever Had Sued at One Point Over Eggless 'Just Mayo' Just Mayo just isn't. Hampton Creek Foods, the healthy-food startup backed by investors including Bill Gates, can't refer to its vegan-friendly sandwich spread as mayonnaise because it doesn't have eggs in it, U.S. regulators said.

Surprise! That Free Sandwich on the Street Was McDonald's

adage.com — Every weekday we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

Twitter Faced SEC Questions on Changing Engagement Metrics

adage.com — Asked Why Company Doesn't Give a Number of Advertisers or Revenue per Advertiser Twitter has regularly changed its own metrics for success, and the U.S. Securities and Exchange Commission is noticing.

Hulu Will Use Facebook and Oracle's Ad Tech to Sell Ads

adage.com — 'Watershed Moment for the Premium Video-on-Demand Space,' Says Hulu's Top Sales Exec Advertising's programmatic revolution will be televised -- by Hulu. This fall the streaming video service, which is owned by NBC Universal, Fox and Walt Disney Co., will open a private ad exchange powered by Facebook video ad exchange LiveRail to let marketers to buy ads on Hulu as easily as if they were purchasing something on Amazon.
Aug 25, 2015

RT @adage: Hulu to open a private ad exchange powered by Facebook's LiveRail -- time to buy (streaming) TV the modern way? bit.ly/1KKnBca

Aug 25, 2015

Hulu to Open a Private Ad Exchange Powered by Facebook's LiveRail adage.com/article/digita…

Aug 25, 2015

RT @petersontee: Hulu to Open a Private Ad Exchange Powered by Facebook's LiveRail adage.com/article/digita…

Aug 25, 2015

Hulu to Open a Private Ad Exchange Powered by Facebook's LiveRail adage.com/article/digita…

Aug 25, 2015

1/1 Hulu to Open a Private Ad Exchange ow.ly/RmJV5 - Huge VOD news, but viewers don't want ads interrupting their shows period.

Show 3 more tweets from Andy Plesser, Nathan Gonzales and others...

Jeep to Serve as Popemobile for Francis' U.S. Trip

adage.com — Need another example of how good things are going for Jeep right now? Even the pope wants one. The Washington Post reported on Thursday that Pope Francis will use a modified Jeep Wrangler as his official popemobile when he visits the U.S. in September. The Wrangler, which is currently in the hands of the U.S.
More Articles →
Aug 28, 2015

Snapchat has publicly said before it charges brands once an ad is served. So why are all these execs anonymous? digiday.com/platforms/snap…

Aug 27, 2015

Even tho NFL was getting more views on Facebook, it was posting more videos to YouTube (as of May) adage.com/article/digita…

Aug 27, 2015

Star Wars was the 1st Instagram account to post a landscape video, per IG PR instagram.com/p/65PhxOs_RH/?…

Aug 27, 2015

@kantrowitz @aerocles @mhbergen you're hurting america w this story

Aug 27, 2015

Facebook to Test New Video Filters With Fullscreen, ZEFR to Prevent Freebooting variety.com/2015/digital/n… via @Variety

Aug 27, 2015

GroupM Inks Year-Long BuzzFeed Deal for Data, Creative and Preferential Rates nzzl.us/0PYZnPz

Aug 26, 2015

Wait Shaq has a podcast AND Kobe's gonna be on it? Hoo boy es.pn/1K55PpN


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