Writing about social at @Marketingland | If life could have entrance music, mine would be 'Immigrant Song.' tpeterson@thirddoormedia.com

Pinterest acquires URX's mobile ad tech talent, not its tech

marketingland.com — Pinterest has acquired the team - but not the technology or any other asset - from mobile ad-tech company URX, the social network slash visual search engine announced on Tuesday. URX sells advertisers and publishers technology that could be used to identify details of the content someone was checking out and then determine which shoppable mobile ads to show that person.

LinkedIn’s sponsored content pivot helps ad revenue hit $154.1 million

LinkedIn’s sponsored content pivot helps ad revenue hit $154.1 million
marketingland.com — Like seemingly every other digital media company, LinkedIn's ad business has been making a hard pivot toward sponsored content and away from boring banners. And it seems to be working. LinkedIn's ad business - which the business-centric social networks calls Marketing Solutions because jargon - hit $154.1 million in revenue for the first quarter of 2016.

Twitter moves from social network to news in Apple's App Store

Twitter moves from social network to news in Apple's App Store
marketingland.com — Twitter's not a social network anymore; it's in the news industry, at least that's what its iOS app indicates. Twitter appears to have moved its app in Apple's App Store from the "social networking" category to "news" earlier this week.

Facebook's Q1 mobile ad revenue grew by 76% to $4.26 billion

Facebook's Q1 mobile ad revenue grew by 76% to $4.26 billion
marketingland.com — Facebook's quarterly earnings reports are almost obnoxious at this point. Imagine if every few months an already rich friend of yours announced they've become even richer. That's Facebook. Through the first three months of 2016, Facebook made $5.38 billion and banked $1.51 billion in net income.

14 times Facebook has tried to be Snapchat

14 times Facebook has tried to be Snapchat
marketingland.com — A few years ago Facebook reportedly tried to buy Snapcha t. It was turned down. Since then the social network has worked on a bunch of products and features that appear to copy the mobile app it once coveted.

Twitter misses revenue estimates as brand advertising biz weakens

Twitter misses revenue estimates as brand advertising biz weakens
marketingland.com — Now Twitter's business growth is the problem. After years of struggling to grow its audience, Twitter is now struggling to grow its revenue. In the first quarter of 2016, 310 million people checked Twitter while logged in, a 3% year-over-year increase.

Facebook will use time spent to rank links in mobile feeds

Facebook will use time spent to rank links in mobile feeds
marketingland.com — The more time people spend on Facebook, the more money Facebook stands to make. So to make sure people are spending as much time as possible checking out the content in their Facebook feeds, Facebook is going to make time an even more important factor when deciding what links to put in people's feeds.

Inside the making of Taco Bell's artificially intelligent TacoBot

Inside the making of Taco Bell's artificially intelligent TacoBot
marketingland.com — Welcome to 2016 where you can buy flowers, book a flight and order an Uber through messaging apps like Facebook Messenger and Slack. Last week Taco Bell and its agency Deutsch unveiled the TacoBot, a Siri-like version of the cashiers that take your order at its restaurants.

Watch Facebook's CTO take a selfie in virtual reality

Watch Facebook's CTO take a selfie in virtual reality
marketingland.com — When Facebook bought Oculus VR in 2014, one of the first things people wondered is what would Facebook look like in virtual reality. On Wednesday at Facebook's annual developer conference F8 in San Francisco, Facebook CTO Mike Schroepfer offered a peek at that potential future in an onstage demo.

Facebook exposes Page posts’ Reaction counts through new API

Facebook exposes Page posts’ Reaction counts through new API
marketingland.com — Brands are about to get a much better idea of how people feel about feel about their Facebook posts and who those people are. In late February, Facebook officially rolled out a set of emojis called Reactions so that people could be more specific than the "like" button allows about how a post made them feel.
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May 02, 2016

Facebook again says young ppl are using it less but shrugs it off bc FB's own age data is "unreliable" pic.twitter.com/FGHVr0wAOV

Apr 29, 2016

For my next Facebook Live, I'm gonna read aloud Waiting for Godot twitter.com/micnews/status…

Apr 29, 2016

@jasonwstein wasnt throwing shade. just stuck on how snapchat's able to swing a profit-only deal, tho guess FB and TW will too

Apr 29, 2016

@jasonwstein not just the buzzfeed channel tho. Also Live Stories

Apr 29, 2016

"Comcast paid about $1.23 billion for broadcast rights. Snapchat isn’t paying for access" bloomberg.com/news/articles/…


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