If life could have entrance music, mine would be 'Immigrant Song.'

Twitter's Monthly User Growth Stalls, Ad Revenue Climbs

adage.com — Mobile Accounted for 86% of Company's $641 Million in Ad Revenue Twitter can't catch a break. After several quarters of audience struggles, in the fourth quarter of 2015 the company tried two big things to get more people to use its social network.
Feb 10, 2016

Come for the info abt Twitter's audience growth struggles, stay for the details on its ad biz adage.com/article/digita…

Facebook Will Start Automatically Captioning Video Ads

adage.com — Brands Can Also See What Percentage of People Watch Spots in Silence If you're one of those people who's complained about video ads playing automatically with the sound blaring, Facebook has heard you. Loud and clear.
Feb 10, 2016

RT @adage: Sound off! Facebook auto-captions video ads (so you don't have to hear them to get message) bit.ly/1T8HYHF

What Brands Should Know About Twitter's Algorithmic Feed

adage.com — Won't Contain Ads but Could Extend Brands' Organic Reach The Twitter timelines, they are a-changing. On Wednesday Twitter will start giving the people the option to have the social network algorithmically curate their feeds to show them the top tweets they may have missed since the last time they checked Twitter.
Feb 10, 2016

Twitter's algo catch-up feed: optional, contains ~12 tweets but 0 ads, can't be gamed by promoted tweets adage.com/article/digita…

Feb 10, 2016

And here's what brands should know about the new feature adage.com/article/digita… via @petersontee

Feb 10, 2016

RT @adage: What brands should lnow about Twitter's new algorithmic "catch-up" feed bit.ly/1RplFxp pic.twitter.com/Oh1joPc9yz

Feb 10, 2016

What Marketers Should Know About Twitter's New Algorithmic 'Catch-Up' Feed adage.com/article/digita…

Feb 11, 2016

RT @adage: What brands should lnow about Twitter's new algorithmic "catch-up" feed bit.ly/1T8Ih5m pic.twitter.com/mh2I9ZHBWh

Twitter's Newest Ad Unit Would Pair With Algorithmic Feed

adage.com — Twitter reportedly plans to begin showing people the top tweets they missed since the last time checked in, its latest attempt to give visitors a better experience and more reason to come back. Now Twitter has created an ad product to greet those visitors when they arrive.
Feb 09, 2016

Twitter has a new takeover ad type that could pair well w its algo catch-up feed adage.com/article/digita…

Feb 09, 2016

Twitter's New Video Ads Will Greet Visitors Right Away Each Day by @petersontee adage.com/article/digita…

LinkedIn Shuts Down Its Ad Network 12 Months After It Opened

adage.com — Overall Ad Business Only Accounted for 21% of Q4 2015 Revenue Last year LinkedIn followed the example of other tech platforms with lots of user data, like Google and Facebook, and started letting advertisers use that data to target their ads to people outside of LinkedIn.
Feb 05, 2016

LinkedIn Shuts Down Its Ad Network 12 Months After It Opened adage.com/article/digita…

Feb 05, 2016

LinkedIn Shuts Down Its Ad Network 12 Months After It Opened adage.com/article/digita…

Feb 05, 2016

RT @NiemanLab: LinkedIn says its sponsored content is its most profitable product — and shuts down its ad network adage.com/article/digita…

Feb 05, 2016

RT @NiemanLab: LinkedIn says its sponsored content is its most profitable product — and shuts down its ad network adage.com/article/digita…

Show 3 more tweets from Francine McKenna, Auditi Guha and others...

Facebook's iOS Bug Led ComScore to Overestimate Time Spent

adage.com — Total Time Spent Across Facebook Dropped 19% After Glitch Was Fixed, and Fell 40% on iPhones Last fall people discovered that Facebook's iPhone and iPad apps were draining their devices' batteries because the apps were making calls to Facebook's servers even when the apps were running in the background, making the devices act like someone was using the app even if it didn't appear on their screen.
Feb 04, 2016

Facebook's iOS glitch last fall caused ComScore to overestimate time spent big-time adage.com/article/digita…

Feb 04, 2016

RT @petersontee: Facebook's iOS glitch last fall caused ComScore to overestimate time spent big-time adage.com/article/digita…

Feb 04, 2016

Facebook's iOS Glitch Caused ComScore to Overestimate Time Spent adage.com/article/digita…

Feb 04, 2016

Facebook's iOS glitch caused ComScore to overcount time spent by double-digit percentages adage.com/article/digita… pic.twitter.com/Yaz8SQubOO

Feb 04, 2016

RT @adage: Facebook's iOS glitch caused ComScore to overcount time spent by double-digit percentages bit.ly/20bVA5o pic.twitter.com/ypJnOuAA03

Show 11 more tweets from Mathew Ingram, John Burn-Murdoch and others...

Marissa Mayer Decides Yahoo's Turnaround Needs a Turnaround

adage.com — Maybe Yahoo goes ahead with its plan to spin off its core advertising business into its own company. Maybe it opts to sell it to another company instead, a possibility the portal's executives appear to have finally put on the table.

Google's Ad Revenue Rises in Q4 2015 to $19.1 Billion

adage.com — Another quarter, another three-month period in which Google made less money per ad, on average, than a year ago but was able to sell more of them to increase its advertising revenue by a double-digit percentage.
Feb 01, 2016

Google earnings stories never change bc co won't report impression-based ad #s adage.com/article/digita…

Feb 01, 2016

RT @mdudas: Google will run out of ad space soon. It's clear when you look at mobile search results. Be careful with $GOOGL. adage.com/article/digita…

Feb 01, 2016

RT @mdudas: Google will run out of ad space soon. It's clear when you look at mobile search results. Be careful with $GOOGL. adage.com/article/digita…

Facebook Owns Social Login Scene, But Google's Creeping Up

adage.com — Social logins remain an easy way for brands and publishers to get people to register to use their sites and apps in order to collect more information about those people -- who opt-in to share that information -- and do things like customize the articles or products they're shown.

Facebook Lands Andrew Keller as Global Creative Director

adage.com — Former CP&B CEO Will Report to Creative Chief Mark D'Arcy Tech giants continue to woo away some of the agency world's top creative talent -- and this time it's Andrew Keller. Facebook has hired the former CP&B CEO and exec creative director as global creative director of the social network's in-house agency Creative Shop.
Jan 29, 2016

yet another agency creative is headed to silicon valley. this time it's Andrew Keller to Facebook adage.com/article/digita…

Jan 29, 2016

Facebook's In-House Agency Lands Andrew Keller as Global Creative Director adage.com/article/digita…

Jan 29, 2016

Facebook has landed a big fish from the agency world: former CP&B CEO Andrew Keller adage.com/article/digita…

More Articles →
Feb 12, 2016

Finally working a Dark Knight reference into an Ad Age article. Job goal #17: check

Feb 11, 2016

Instagram now shows how many times ppl watched a video (or at least 3 secs of it) blog.business.instagram.com/post/139121151…

Feb 11, 2016

RT @zseward: "With Quartz's new app, you don't read the news. You chat with it." wired.com/2016/02/with-q…

Feb 10, 2016

RT @ischafer: Read/heard about Twitter’s earnings call? My latest in @Recode will probably make even more sense now. recode.net/2016/02/08/wha…

Feb 10, 2016

AMP ads and/or ad providers still have some bugs to be worked out pic.twitter.com/UNHf48CKqI


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