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Digital media reporter, @adage | If life could have entrance music, mine would be 'Immigrant Song.'

Big Brands Slow to Adopt Meerkat, Periscope

adage.com — Typically the bigger the brand, the longer it takes them to adopt the hottest new social app. Case in point: trendy live-streaming apps Meerkat and Twitter's Periscope. Meerkat launched in late February as a way for people to stream live broadcasts from their phones that would cross-post to Twitter so that anyone could tune in.

YouTube's 2015 NewFronts Pitch Augments Google Preferred

adage.com — 100 Parent Brands Bought Google Preferred Last Year, Including 30 That Were New to YouTube Google's YouTube is trying something new with its NewFronts pitch this year. Unlike each of the previous years, YouTube is not eschewing last year's sales strategy and trotting out a new one to woo advertisers into signing upfront commitments to advertise on the online video service.

Facebook Turns Messenger Into Customer-Support for Companies

adage.com — Social Network Also Turning Messaging App Into Its Own Platform Many companies initially created Facebook Pages as an alternative to their customer support hotlines. People could post comments to brands' pages asking why a product isn't working, complaining about flight delays or checking a store's business hours.

The New Ford Mustang Is Too Cool for Your Fave '70s Ballad

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

Four Ways to Turn Up the Volume This Music Festival Season

adage.com — Sponsored Post: Mobile, Social and Experiential Marketing Are Music to Millennials' Ears Peace, love and an audience of captive millennials - that's the theme of this year's summer music festival season, which is already in full swing. Last year, a staggering one in five millennials attended a music festival, with many paying top dollar and traveling long distances to see their favorite artists.

Facebook to Help Mobile Apps Auction Ads With Facebook Data

adage.com — Publishers Can Use Facebook's Demographic Data to Aim Ads at the Right Audiences For years Facebook has considered itself a mobile-first company, so it's perhaps not surprising that the company's first attempt to automate the sale of ads running outside of Facebook will be limited to mobile.

Facebook and Publishers Take Cautious Approach to Content Tie-Up

adage.com — Conversations Heat Up, but Questions About Ad Revenue Sharing Remain The march towards media companies publishing content directly to Facebook continues. Barely a month after Facebook Chief Product Officer Chris Cox said publicly that the social network wants to host media companies' articles and videos, The New York Times reported that BuzzFeed, National Geographic and the Times are the initial partners in a project that will see Facebook hosting some of their content.

Millennial News Site Mic Airs First Show in 2015 Video Push

adage.com — Publisher Is Selling Series Sponsorships Instead of Pre-Roll Ads Opening up a video division has become new-media companies' way of announcing their arrival. In the past couple of years, BuzzFeed and Vox Media have seriously stepped up their video games, launching in-house production studios with names like BuzzFeed Motion Pictures and Vox Entertainment.

Julia Louis-Dreyfus Confronts Her Ex in Old Navy Spot

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend.

Twitter Is Starting to Test Autoplay Videos in iOS Apps

adage.com — Social Network Tries Two-Pronged Approach To Take on YouTube, Facebook Facebook isn't the only social network looking to take on Google's YouTube. Twitter is looking to ramp up its video rollout by letting some videos play automatically. Starting today, some people in the U.S.
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Mar 27, 2015

Code can also be tweaked to check for Meerkat/Periscope tweets from a list of any Twitter handles github.com/tpeterson/adag…

Mar 27, 2015

Anyone wanting a program to check for tweets with Meerkat/Periscope links, here's the source code I wrote github.com/tpeterson/adag…

Mar 27, 2015

Pulled a bunch of brands' tweets to see which ones are posting to Meerkat or Periscope. Few are adage.com/article/digita…

Mar 27, 2015

I want to live in the alternate universe where the Harden trade and CP3 trade block never happened

Mar 26, 2015

Twitter touting all the TV folks on Periscope in email blast to reporters pic.twitter.com/QbclVEa3gy

Mar 26, 2015

Guess Facebook's gonna do some kinda Cardboard-like demo during Oculus keynote. Under our seats: pic.twitter.com/xkInV7fJ9z

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