Tim Peterson on Muck Rack

Tim Peterson Verified

Digital media reporter, @adage | If life could have entrance music, mine would be 'Immigrant Song.'

'Do Not Attempt. You Might Get Harmed or Fired.'

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

Dish Restores CNN, Cartoon Network in Contract Extension

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Amazon Softens Denials About Ad-Supported Video

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Walmart's 'Checkout Promise': More Open Lanes This Holiday

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

Uber Hires Law Firm to Review Its Privacy Practices

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Publicis Promises Better Growth After Disappointing Year

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Google to Help Publishers Make Money by Blocking Ads

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YouTube Music Awards to Return but Not as an Awards Show

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Facebook Won't Be at NewFronts, But Here's Who Will Be There

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Yahoo Ousts Google as Firefox's Default Search Engine

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Nov 21, 2014

RT @nealmohan: Take from @adage @petersontee on our experiment with publishers that began rolling out yesterday... goo.gl/ZnNnbc

Nov 21, 2014

@jayrosen_nyu and fwiw I posted my screed over a year ago, didn't take, so now I try to make sure readers understand the shorthand's meaning

Nov 21, 2014

@jayrosen_nyu not sure if you're wrong since you haven't put forward your definition of native, just 2 options of what ours could be

Nov 21, 2014

@jayrosen_nyu the second assumes that the ad has value (other than monetary value for the publisher)

Nov 21, 2014

@jayrosen_nyu the first definition doesn't account for the placement-only variety of native ads

Nov 21, 2014

@jayrosen_nyu @JSaylor the industry uses it as shorthand w or w/o us so we try to make sure they understand what they're saying by it

Nov 21, 2014

@jayrosen_nyu @JSaylor at the most basic level there's "native" ad placement (Yahoo's in-feed ads) and "native" ad content (advertorial)

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