Tim Peterson on Muck Rack

Tim Peterson Verified

Digital media reporter, @adage | If life could have entrance music, mine would be 'Immigrant Song.'

It's a Knight Out in the Latest Spot From Redd's Apple Ale

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

How Wendy Williams Became Daytime Talk's Unlikely Survivor

adage.com — 2.4 Million Daily Viewers Wendy Williams is sitting alone onstage, like a doll in an oversize chair. Her spindly heels dangle several inches above the floor as she tells a story about Kim Kardashian, Kanye West and a Twitter feud with the model Amber Rose.

Instagram Adds Magazine-Like Photo Gallery Ads With Links

adage.com — If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format. Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link to the brand's site.

Creativity Top 5: The Best Brand Ideas of the Week

Netflix's 'House of Cards' to Tout Anheuser-Busch, Samsung

adage.com — A-B InBev, Samsung Among Brands With Product-Placement Deals for 'House of Cards' Netflix doesn't feature ads on its streaming video service. It likely never will. But product placement is a different matter. What has been suspected has been confirmed: Brands can arrange to have their products appear in Netflix's original series.

Google Is Putting Ads in Its App Store's Search Results

adage.com — Publishers Can Promote Their Apps Within Google Play's Search Results Google has found a new place to put search ads as it courts an emerging crop of advertisers. Google will start testing ads within the search results in its Google Play app store, the company plans to announce on Thursday.

BuzzFeed Rival PlayBuzz to Split Ad Revenue With Users

adage.com — PlayBuzz's User-Generated Posts Account for 98% of Its Content Even if you've never heard of PlayBuzz, you've probably come across its end product. Its platform is behind such Facebook quizzes as "Which Disney Mom Are You?" and lists like "18 Photos That Prove That Online Dating Is Terrifying."

Meet Poor Decision-Making Rob Lowe (He Has a Face Tattoo)

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

What's Wrong With Storytelling? Find Out at Ad Age Digital

adage.com — In October, Ad Age published a provocative column by David Berkowitz, CMO of MRY, titled "The Beginning of the End of Storytelling: Brands Need to Be Story Makers, Not Story Tellers." Mr. Berkowitz argued that the future of storytelling: isn't about telling anyone anything.

Yahoo Unveils Flurry-Powered Mobile In-App Ad Network

adage.com — Portal Also Looks to Bring Its Search Engine to Third-Party Apps Yahoo hasn't had much luck growing its advertising revenue since Marissa Mayer took over as CEO. To boost its prospects, the portal is looking to non-Yahoo apps for revenue.
More Articles →
Mar 04, 2015

RT @learmonth: HBO's web service has a name 'HBO Now' a price, $15 a month, and a launch partner: probably Apple ibtimes.com/hbo-talks-appl…

Mar 04, 2015

Instagram's New Carousel Ads Are Like Print Magazine Spreads With Links adage.com/article/digita…

Mar 04, 2015

RT @ericfranchi: Spot on analysis of what's going on inside publisher sales teams right now by @msebastian bit.ly/1DM4r4N

Mar 03, 2015

@nichcarlson nice article. Heads up that snapchat started running ads in Our Stories in November. $500k a pop.

Mar 03, 2015

"When you sign up somewhere in the developed world, do you sign up for Facebook's version of the internet?" pi.co/jenna-wortham-…

Mar 03, 2015

Hear so much jargon that for a sec read “authorized” as fancy-speak for “written by someone"

Mar 02, 2015

The government’s enlisting advertisers in its fight against ISIS. For real. adage.com/article/news/r…

Learn how to connect with Tim on social media by joining Muck Rack Pro



Are You a Journalist?

Make a Portfolio

Create a free Muck Rack account to customize your profile and upload a portfolio of your best work.


Share This Profile