Digital and Tech Reporter, Advertising Age
Digital/tech reporter, @adage | If life could have entrance music, mine would be 'Immigrant Song.'
adage.com — Tumblr founder David Karp and Yahoo CEO Marissa Mayer have a delicate balancing act ahead of them: Assure devout Tumblr users that their beloved platform won't change, while convincing Wall Street that their union will be a lucrative one.
allthingsd.com — According to numerous sources close to the situation, the Tumblr brand will continue on in the wake of its $1.1 billion acquisition by Yahoo. That includes definitive promises by Yahoo CEO Marissa Mayer to once-sale-shy Tumblr CEO David Karp to allow him to shepherd the fast-growing blogging product and with no forced integration with Yahoo's other many content properties.
allthingsd.com — The Yahoo board has approved a massive $1.1 billion deal to buy Tumblr. Sources close to the board said the deal was a foregone conclusion and was an unanimous vote by the Silicon Valley Internet giant.
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