Digital media reporter, @adage | If life could have entrance music, mine would be 'Immigrant Song.'

Hulu CEO Eager for Defining Show — Chasing Netflix on a Standout Original, not International Rollout Hulu, the video streamer owned by three of the largest U.S. media companies, has been looking at new markets, but isn't planning international expansion for now, CEO Mike Hopkins said.

Twitter Officially Names Jack Dorsey CEO -- Again — Social Network's CEO Carousel Continues to Spin Twitter's new CEO is its old CEO, who also had been its recent interim CEO and remains the CEO of another company. Jack Dorsey, the former Twitter CEO who helped found the company and famously published the social network's first public tweet, is officially returning to his old post, the company said Monday morning.

Ad Blockers And The Internet Of Tomorrow — Ad Blockers And The Internet Of Tomorrow Are ad-blocking, bots, and mobile gutting economic viability of the internet? We'll take a close look. Guests Tim Peterson , digital reporter for AdAge. (@petersontee) Sinan Aral , professor of management at the MIT Sloan School of Management, where he co-leads the Initative On the Digital Economy.

What Digicel's Next-Level Ad-Blocking Means for Adland — Wireless Carrier to Ban Ads Unless Companies Like Google Pay Up With fewer than 14 million cellphone customers in the Caribbean and South Pacific, Digicel's recent decision to block mobile ads that don't pay their way isn't a big deal in isolation.

What Will Win the Ad War? Tech or Creativity, Transparency — Advertising Week 2015 As the advertising industry celebrated Advertising Week in New York last week, speakers across various panels were often asked to opine on the twin issues plaguing the digital advertising space: ad blocking and ad fraud. Often, the speakers' fixes seemed to boil down to better creativity for the former and more transparency for the latter.

McDonald's U.S. CMO Discusses All Day Breakfast Effort — As Oct. 6 Approaches, New Elements of McDonald's Campaign Begin McDonald's is staging a major rollout of advertising from multiple agencies, along with digital elements including GIFs, Snapchat filters and a Twitter relay, as it gears up for Tuesday's national launch of All Day Breakfast.
Oct 05, 2015

McDonald's US CMO discusses commercials, other marketing plans for all-day breakfast… $MCD

The Lowdown: Shock Top In Super Bowl, Bud Light Apple Coming — The Lowdown is Ad Age's weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more. Anheuser-Busch InBev will dedicate one of its Super Bowl ads to Shock Top for the first time ever.
Sep 30, 2015

ShockTop getting a Super Bowl ad. Considering the craft tide, can Goose Island be far behind?…

Twitter Gives More Marketers Easy Access to Its 'Buy' Button — Expect to start seeing more tweets imploring you to buy stuff. A year after it began testing a "buy" button to sell products within tweets, Twitter is looking to blow open its e-commerce business. On Wednesday the company announced that U.S.

Apple Expands Music Streaming Service Into China — Wants Content Curated for Its Second-Largest Market Apple began offering its three-month-old music streaming service as well as movies and electronic books in China on Wednesday, promising a library of content geared toward its most important market outside of the U.S.

TV Moving Into the Future at Long Last, in Small Steps — Advertising Week 2015 The TV business has finally taken some steps to reach the future it wants, instead of the future that disruptors like Netflix were about to impose, industry executives argued on Tuesday.
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Oct 05, 2015

@robleathern @Roi the folks at sourcepoint, secret media and yavli said they can deal w it the same as they do browser-level blockers

Oct 05, 2015

RT @digitalshields: The Awl has put lotta faith in native advertising. But native ads that are served by 3rd parties can get blocked too

Oct 02, 2015

Conde Nast Makes Big Events Into Snapchat Live Stories, Starting With Teen Vogue Young Hollywood Party…

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