Natasha Lomas on Muck Rack

Natasha Lomas Verified

Writer, TechCrunch Europe — TechCrunch
As seen in:  TechCrunch, CNET

Words words words: Tech journalist, geek, poet*, feminist**, Radio 4 addict. Owns cats, asks awkward questions. *part-time **full-time

NaturalCycles Expands Its Contraception App Subscription Service In Europe — Swiss founded startup NaturalCycle, which has been testing its contraception app in the Nordics since last December has now opened it up to the U.K. market, making its first move to scale the subscription service which aims to offer women an alternative to hormone based contraception methods such as the pill.

Tackling The Crowdfunding Credibility Gap: A Q&A With Dropkicker — As crowdfunding has scaled up so too have some of the problems inherent with firing unconditional cash at people whose main selling point might just be their madcap idea. The big names of the category, the Kickstarters and Indiegogos, would argue that's the beauty of crowdfunding.

Ampy Is A Wearable Spare Battery That Charges As You Move — It was surely only a matter of time before someone thought to capitalize on the current trend for wearables with a battery designed to charge via kinetic energy. And so meet Ampy: a spare battery pack, currently bidding for crowdfunds on Kickstarter, that straps to your person and, its makers claim, charges up from human movement, such as walking, running and cycling.

BITalino’s Next-Gen Sensors Squeeze The Costs of Building Connected Health Apps — Developers wanting to build apps that monitor and respond to human bio-signals should point their eyes at this Kickstarter project. BITalino (r)evolution is the follow up to last year's modular kit of bio-signal sensors from the same Portuguese team - but with a lower price-tag, improved electronics, smaller sensor blocks and individual sensors broken out on their own so developers don't need to purchase the whole kit to power a project.

Bitstrips Closes $8M Series B As It Launches Custom Emoji App, Bitmoji — What happens when stickers and emoji collide in a custom mash-up that uses your own self-image as the canvas? Bitmoji happens that's what: a new Android and iOS app from personalized comic strips app Bitstrips that lets you create a custom avatar - by choosing your face shape, haircut and color, and so on - and then have the app turn your cartoon likeness into personalized emoji and stickers.

Blendle Grabs $3.8M To Expand Its ‘Spotify For Journalism’ — Dutch startup Blendle, which is applying a Netflix style marketplace model to journalism, allowing web users of its website to buy individual articles from a range of publishers and publications for a few cents a pop, has pulled in a €3 million ($3.8M) Series A investment from the digital investment arm of European publishing giant Axel Springer, Axel Springer Digital Ventures, and the New York Times Company.

Windows Phone Shrinks In Android-Dominated Europe, As New iPhones Boost iOS’ Share — Spare a thought for Microsoft, a relative newcomer to the mobile making business, after Redmond completed its $7.2BN+ acquisition of former European mobile making powerhouse Nokia earlier this year. If Microsoft was hoping to see quick marketshare wins in Europe once its hands were fully on the levers of production that has not come to pass.

Wranx Applies Spaced Repetition To B2B Learning — U.K. startup Wranx is applying a learning technique called spaced repetition to the b2b space to help businesses train their staff more effectively. This technique will be familiar to users of language learning apps such as Duolingo or indeed Memrise's Cat Spanish. It basically refers to spacing out learning in order to help the brain remember better.

Apple Watch Will Need Juicing Daily, Says Tim Cook — Apple fans hoping Cupertino's reality distortion field was going to do magical things to the battery life of its forthcoming Apple Watch had better reset their expectations to something far more average: the wrist computer will likely need charging daily according to Apple CEO Tim Cook.

Brazil, Indonesia, Mexico, Turkey, India Powering Next Wave Of App Growth, Says App Annie — A new report by mobile app analytics firm, App Annie, and mobile content and commerce association MEF, has identified Brazil, Indonesia, Mexico, Turkey and India as the next growth markets for app publishers - with rates of app downloads in these five markets growing substantially between Q3 2013 and Q3 2014.
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Oct 31, 2014

RT @sunny_hundal: Odd. Those who usually claim that cold winters means global warming is a hoax seem to be a bit quiet now #warmhalloween

Oct 31, 2014

@guywestlake Um, in all seriousness what has a laundry startup got to do with feminism? I think the term you're after is sexism

Oct 30, 2014

RT @WhatTheBit: Nintendo developing a device that aims to detect fatigue and help you sleep better. Why don't you just stop playing games and sleep more?

Oct 30, 2014

@EddieRobson Green Party vote increased at local election, and they actually have an MP in Parliament (unlike UKIP). So why does BBC ignore?

Oct 30, 2014

@EddieRobson Media has a role to lead and educate -- certainly true in the BBC's case. So covering climate change should be an imperative

Oct 30, 2014

@EddieRobson Would LOVE to see some serious data quantifying people's immigration fears *before* UKIP & media's anti-immigration agenda

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