Plagued by high-profile and costly revelations of scammy pharmaceutical, mortgage, and other ads running on its search results pages, Google has been trying to tell the world how much effort it’s spending to combat bad ads and advertisers. Now it’s finally coughing up more precise numbers to back up its claims. In the latest of a series of blog posts, David W. Baker, Google’s director of engineering for advertising, said the company has been accelerating the rate at which it prevents bad ads–those that hawk counterfeit goods, spread damaging software, spread spam, or make misleading claims. Last year, it more than doubled the number of bad ads it nixed from the previous year, to 134 million. What’s more, it suspended well over three times as ... Continue reading →
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for sun and job seekers to go after Los Angeles' population burst across that city's eastern mountains. In 1957, land was purchased; roads were roughly paved; street signs were hammered into place. All Mendelson and his investors needed were the people... Who did not arrive as expected. Those people did stop going to Los Angeles. But they didn't head to the enormous planned community taking shape in the Mojave. Instead, they headed to places like Phoenix. In 1955, the town had 350,000 people. By 1990, it had broken 2 million. California City languished, its grid still cut into the ground and viewable on Google Earth (see below). Instead of a megalopolis, California City became a set of half-built infrastructure. Growth went where people were already ... Continue reading →
Pinterest has hired Barry Schnitt as its new head of communications and public policy. Schnitt had been at Facebook for the past four years, and eight more before that at Google. He’ll start at Pinterest next month. (Excuse the inside baseball, but from a press perspective, Pinterest has been nearly impenetrable lately despite its wide usage and impact.) Continue reading →
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Former Apple software evangelist Guy Kawasaki thinks that Google+ has a lot in common with Apple. “When I saw Macintosh for the first time it was somewhat of a religious experience for me,” said Kawasaki during a talk at the Google+ Photographer’s Conference Tuesday. “Fast forward about 25 years and I had a second religious experience — which is when I saw Google+ for the first time” Kawasaki was leading a presentation at the conference on building your brand on Google+. A suggested account, Kawasaki currently has over 2 million people following his posts on the service. He also has 900K followers on Twitter, and a substantial Facebook following. “When I started Google+ I didn’t need another social media/social networking service,” he said Tuesday. “I ... Continue reading →
Google Plus gets the rap of being a ghost town, but the numbers point in an opposite direction for many brands. A recent study by Simply Measured claims that brands are seeing higher engagement levels on Google Plus — and building sizable fan bases there. Simply Measured found that 64 percent of the Interbrand Top 100 now have an active Google Plus brand page. More brands are posting more frequently as well. In fact, 43 percent are posting more than three times a week. Ferrari, H&M and Gucci, respectively, were the top three brands by number of circles and amount of activity on Google Plus. And top brands are building fan bases there that, while not the size of those on Facebook, are nothing to ... Continue reading →
