Rob Hof

Freelance Journalist

About

Writer on new stuff, especially in online media and advertising.

Twitter Feed

9,575
followers
6,291
tweets
The Rob Hof Daily is out! paper.li/robhof ▸ Top stories today via @michaelnoer

The Rob Hof Daily

paper.li — You are using an old version of Internet Explorer. To view Paper.li correctly please upgrade or switch to a another browser.
Don't Mess Up Tumblr: Five Lessons Learned from Yo... hunterwalk.com/2013/05/don-me… Intelligent advice.

Don't Mess Up Tumblr: Five Lessons Learned from YouTube

hunterwalk.com — When Google purchased YouTube there was lots of skepticism and outright derision. Today analysts estimate its enterprise value is approaching $20 billion. So I guess it all worked out, eh? Being one of the first Googlers to join YouTube after the acquisition taught me a lot about what works, and doesn't work, when you bring a fast growing community property into a larger entity.
Maybe Yahoo! needs to rebrand itself Marissa! goo.gl/WAwCB

Buying Tumblr Is A No-Brainer For The Yahoo Brand

forbes.com — Yahoo CEO Marissa Mayer's big splash in acquiring teen-favorite Tumblr has the hoary old search giant basking in media attention. Backlash from Tumblr users has been swift with tens of thousands signing a protest petition Monday; Yahoo has been careful to position the pickup as one that will leave popular [...]
Is This Virtual Worm the First Sign of the Singularity? - Alexis C. Madrigal - The Atlantic theatlantic.com/technology/arc…

Is This Virtual Worm the First Sign of the Singularity?

theatlantic.com — For all the talk of artificial intelligence and all the games of SimCity that have been played, no one in the world can actually simulate living things. Biology is so complex that nowhere on Earth is there a comprehensive model of even a single simple bacterial cell.
"Promise not to screw it up": Wording like that more than anything else says how different Mayer's Yahoo will be onforb.es/10P6IXy

Can Yahoo Buy Its Way Back To Relevance?

By Rob Hof
forbes.com — Tumblr founder David Karp (Photo: Wikipedi With the $1.1 billion acquisition of Tumblr apparently wrapped up and ready to be announced Monday morning, Yahoo and its hard-charging CEO Marissa Mayer are making a big bet that the Internet pioneer can return to relevance. Since she took over Yahoo 300 days ago, Mayer has [...]
Yahoo’s Unlikely Attempt to Buy Cool | Digiday digiday.com/publishers/dea… via @digiday Nice take on the ad challenges.

Yahoo’s Unlikely Attempt to Buy Cool

digiday.com — Yahoo is sealing the deal to buy Tumblr. The Silicon Valley hype machine has Yahoo "buying cool." Reality check: Only geeks think you can buy cool. The problem that Yahoo faces, as articulated by its CFO, is it has a fuddy-duddy audience.
Can Yahoo Buy Its Way Back To Relevance? onforb.es/13ACpo5 #yahoo #tumblr $yhoo Check back in a year or two.

Can Yahoo Buy Its Way Back To Relevance?

By Rob Hof
forbes.com — Tumblr founder David Karp (Photo: Wikipedi With the $1.1 billion acquisition of Tumblr apparently wrapped up and ready to be announced Monday morning, Yahoo and its hard-charging CEO Marissa Mayer are making a big bet that the Internet pioneer can return to relevance. Since she took over Yahoo 300 days ago, Mayer has [...]

Can Yahoo Buy Its Way Back To Relevance?

By Rob Hof
forbes.com — Tumblr founder David Karp (Photo: Wikipedi With the $1.1 billion acquisition of Tumblr apparently wrapped up and ready to be announced Monday morning, Yahoo and its hard-charging CEO Marissa Mayer are making a big bet that the Internet pioneer can return to relevance. Since she took over Yahoo 300 days ago, Mayer has [...]
The Rob Hof Daily is out! paper.li/robhof ▸ Top stories today via @tomkrazit

The Rob Hof Daily

paper.li — You are using an old version of Internet Explorer. To view Paper.li correctly please upgrade or switch to a another browser.
Cracking The Case Of The Missing Google Gadgets onforb.es/10cljwb #google #io13 $goog

Cracking The Case Of The Missing Google Gadgets

By Rob Hof
forbes.com — Developers browse less momentous hardware at Google's branded merchandise store at the I/O developer conference in San Francisco. Despite persistent rumors that Google would debut an updated tablet or a phone or even some surprise like a smart watch at its I/O developer conference last week, the company ended up unveiling [...]
More Statuses

Sign up to discover more journalists who cover Business and Finance, Technology, Metro San Francisco and more.

Create An Account

Share This Profile