Rupal Parekh on Muck Rack

Rupal Parekh

New York City
As seen in:  Advertising Age

Many Magazines Racing to Capitalize on Pinterest — Last month, digital executives from Hearst's 20 or so titles were summoned for an important meeting at the company's Manhattan headquarters. The pressing subject was Pinterest, how all Hearst's magazines are using it, and how they could leverage the platform. Attendees also spent a fair bit of time examining competitors' "pinning" strategies.

Here's How to Tell What's in The Honest Company's Products — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

Subway Goes All-Natural as Industry Follows Chipotle's Lead — Drops Artificial Flavors, Colors and Preservatives in Fight for Healthy Image Subway Restaurants will remove artificial flavors, colors and preservatives from its menu in North America, becoming the latest restaurant chain to embrace all- natural ingredients. The change, which affects sandwiches, salads, soups and cookies, will be made gradually over the next 18 months, according to a statement from the closely held company.

Lyft's 'Wildcard' Call to Small Shops Is Bad for Adland — The Agency Search Process Needs Modernization, Not Mixing Up Remember the wacky spin on the request-for-proposal process Aloft hotels attempted some years back called the "RFTweet"? How about ZipCar's cattle-call that included over a hundred agencies? Or the launch of Madam, a search consultancy mandating agencies use Pinterest to create "mood boards" and e-bid systems to win a brand's business?

An Interview With 'Mad Men' Designer Bryant — If there's one person to thank for the ad business getting some of its sexy back, it's Janie Bryant. Because, let's face it, when Joan Holloway sashays down the hallways of Sterling Cooper Draper Pryce, it's hard to think of advertising as being mundane.

Pete Favat Named Chief Creative at Deutsch, Los Angeles — After 14 years at Boston-based Arnold, Pete Favat is heading west to take on a new challenge. The chief creative officer will join Deutsch, Los Angeles in mid-October. He replaces Mark Hunter who left the Interpublic Group of Cos. agency in March of this year after a two-year stint at the shop.

Cadillac to Car Buyers: If You Work Hard, You'll Get Lucky — For more than 100 years, it's been touted as "The Standard of the World," but Cadillac's marketing team now wants to portray the luxury auto in a new light. Executives familiar with Caddy's ad plans say when the brand unveils a major fall campaign from new agency Rogue, the messaging will lean on American values, such as the notion that everyone can create his or her own destiny.

How WPP Will Go After Its Soon-To-Be-Bigger Rival — Even before his longtime rivals Maurice Levy and John Wren publicly announced they were merging their companies, Publicis Groupe and Omnicom Group, Martin Sorrell was plotting his next move. The chief executive of WPP sent a flurry of code-red notes commanding senior agency leaders to do a "conflict analysis" to identify any accounts the merger could render vulnerable.

Coca-Cola Sees Payment-Term Extensions As Troubling Trend — Coca-Cola knows just the right thing to say to the right crowd. Chairman-CEO Muhtar Kent and EVP-Chief Marketing and Commercial Officer Joe Tripodi told attendees at a seminar at the Cannes Lions International Festival of Creativity -- many of whom hailed from ad agencies around the world -- that they don't want to get mixed up in the current trend of big marketers extending the time it takes to pay ad agencies.

Diddy Tells Cannes-goers: I Hate Watching Commercials — Sean Combs, a.k.a. P. Diddy, rose to fame as a hip hop artist and producer but these days may be more recognizable as a pitchman for brands including Van Heusen, Estee Lauder, Diageo, Pepsi and Macy's. And of course there's also his own Ciroc, own of the best-known vodkas in the United States.
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