Rupal Parekh on Muck Rack

Rupal Parekh Verified

New York City
Deputy Managing Editor — Advertising Age
As seen in:  Advertising Age

Pete Favat Named Chief Creative at Deutsch, Los Angeles

adage.com — After 14 years at Boston-based Arnold, Pete Favat is heading west to take on a new challenge. The chief creative officer will join Deutsch, Los Angeles in mid-October. He replaces Mark Hunter who left the Interpublic Group of Cos. agency in March of this year after a two-year stint at the shop.

Cadillac to Car Buyers: If You Work Hard, You'll Get Lucky

adage.com — For more than 100 years, it's been touted as "The Standard of the World," but Cadillac's marketing team now wants to portray the luxury auto in a new light. Executives familiar with Caddy's ad plans say when the brand unveils a major fall campaign from new agency Rogue, the messaging will lean on American values, such as the notion that everyone can create his or her own destiny.

How WPP Will Go After Its Soon-To-Be-Bigger Rival

adage.com — Even before his longtime rivals Maurice Levy and John Wren publicly announced they were merging their companies, Publicis Groupe and Omnicom Group, Martin Sorrell was plotting his next move. The chief executive of WPP sent a flurry of code-red notes commanding senior agency leaders to do a "conflict analysis" to identify any accounts the merger could render vulnerable.

Coca-Cola Sees Payment-Term Extensions As Troubling Trend

adage.com — Coca-Cola knows just the right thing to say to the right crowd. Chairman-CEO Muhtar Kent and EVP-Chief Marketing and Commercial Officer Joe Tripodi told attendees at a seminar at the Cannes Lions International Festival of Creativity -- many of whom hailed from ad agencies around the world -- that they don't want to get mixed up in the current trend of big marketers extending the time it takes to pay ad agencies.

Diddy Tells Cannes-goers: I Hate Watching Commercials

adage.com — Sean Combs, a.k.a. P. Diddy, rose to fame as a hip hop artist and producer but these days may be more recognizable as a pitchman for brands including Van Heusen, Estee Lauder, Diageo, Pepsi and Macy's. And of course there's also his own Ciroc, own of the best-known vodkas in the United States.

'Dumb Ways to Die' Nabs Grand Prix in PR, Direct Categories

adage.com — One of the campaigns widely predicted to win big in the South of France this year -- "Dumb Ways to Die," a safety-promoting campaign for Metro Trains by McCann, Melbourne -- picked up two Grand Prix awards on the first day of the Cannes International Festival of Creativity.

Mondelez Shifts Halls Brand Work to Wieden & Kennedy

adage.com — Mondelez International has shifted its global Halls creative business to Wieden & Kennedy, abruptly ending its relationship with JWT. " JWT will no longer be the global agency of record moving forward," a Mondelez spokeswoman confirmed Thursday in an email. "We informed JWT that we were moving the European Halls business to W&K, effective immediately.

Kmart Continues the Puns With its 'Big Gas' Promotion

adage.com — Kmart's "Ship My Pants" campaign was a huge viral success, so the retailer's attempting to capitalize on the buzz with the release of another video ad. The latest from Kmart's creative agency DraftFCB promotes the "Big Gas Savings" that members of the retailer's Shop Your Way rewards program can get when buying gas at Kmart pumps.

Google Helps Cookie Monster Make His New Year's Resolution

adage.com — Google has unveiled its first big marketing push of 2013 with a new ad that promotes its Google Play product. With a little help from Cookie Monster, the search giant gives a minute-long tutorial on how it wants to see consumers use Google Play to browse and download all kinds of media -- from music to movies to books to Android Apps.

Times Square Billboards Getting $3 Million to $4 Million

adage.com — At midnight on Dec. 31, when New Year's Eve revelers tune in to watch the ball drop on top of One Times Square in New York, they'll also have their eyes trained on some of the most-expensive outdoor advertising in the world.
More Articles →
Dec 17, 2014

RT @PSFK: Companies use social influence and product design to rethink coffee cup bit.ly/1AqxMPB pic.twitter.com/3VIlwl497b

Dec 16, 2014

Hmm. Food for thought. But I do think you often do get what you pay for ... time.com/money/3633868/…

Dec 16, 2014

RT @NiemanLab: Can wine tastings and movie tickets really help newspapers keep subscribers? nie.mn/1qSlfEA

Dec 14, 2014

RT @NewYorker: In 2013, Hannah Kohl discovered her talent for paper-cutting art. Her clients now range from the @nyphil to Dr. Ruth: nyr.kr/1GuAzZG

Dec 13, 2014

RT @PostmediaNews: Her majesty’s shrooms: Crew finds hallucinogenic mushrooms growing in Buckingham Palace... ow.ly/FN58j via @nationalpost

Dec 10, 2014

RT @adage: Vote for your favorite ad campaigns of the 21st century (so far!) bit.ly/1x1aWA1

Dec 04, 2014

Breaking up and reconciling is now sport for Caddy and Pub shops. So disruptive. It's a wonder any work emerges.

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