Rupal Parekh on Muck Rack

Rupal Parekh

New York City
As seen in:  Advertising Age

Here's How to Tell What's in The Honest Company's Products — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

Subway Goes All-Natural as Industry Follows Chipotle's Lead — Drops Artificial Flavors, Colors and Preservatives in Fight for Healthy Image Subway Restaurants will remove artificial flavors, colors and preservatives from its menu in North America, becoming the latest restaurant chain to embrace all- natural ingredients. The change, which affects sandwiches, salads, soups and cookies, will be made gradually over the next 18 months, according to a statement from the closely held company.

Lyft's 'Wildcard' Call to Small Shops Is Bad for Adland — The Agency Search Process Needs Modernization, Not Mixing Up Remember the wacky spin on the request-for-proposal process Aloft hotels attempted some years back called the "RFTweet"? How about ZipCar's cattle-call that included over a hundred agencies? Or the launch of Madam, a search consultancy mandating agencies use Pinterest to create "mood boards" and e-bid systems to win a brand's business?
Jun 04, 2015

.@rupalparekh weighs in on the Lyft agency review: 3 Reasons Why Lyft's Call to Small Shops Is Distressing…

Jun 04, 2015

It's almost like Lyft is just another craven capitalistic enterprise rather than some "disruptive" social experiment…

Jun 04, 2015

Three Reasons Why Lyft's 'Wildcard' Call to Small Shops Is Distressing for Adland @rupalparekh…

Show 1 more tweet from Teressa Iezzi

An Interview With 'Mad Men' Designer Bryant — If there's one person to thank for the ad business getting some of its sexy back, it's Janie Bryant. Because, let's face it, when Joan Holloway sashays down the hallways of Sterling Cooper Draper Pryce, it's hard to think of advertising as being mundane.
Apr 03, 2015

Excited for Mad Men, especially the clothes. Found this interview I did w genius @JanieBryant from a few years ago…

Pete Favat Named Chief Creative at Deutsch, Los Angeles — After 14 years at Boston-based Arnold, Pete Favat is heading west to take on a new challenge. The chief creative officer will join Deutsch, Los Angeles in mid-October. He replaces Mark Hunter who left the Interpublic Group of Cos. agency in March of this year after a two-year stint at the shop.
Sep 03, 2013

big creative move: Pete Favat leaving Arnold to become CCO at Deutsch, Los Angeles

Cadillac to Car Buyers: If You Work Hard, You'll Get Lucky — For more than 100 years, it's been touted as "The Standard of the World," but Cadillac's marketing team now wants to portray the luxury auto in a new light. Executives familiar with Caddy's ad plans say when the brand unveils a major fall campaign from new agency Rogue, the messaging will lean on American values, such as the notion that everyone can create his or her own destiny.
Sep 03, 2013

some insight into where Caddy's going with its fall campaign. "Work Hard. Be Lucky." thoughts?

How WPP Will Go After Its Soon-To-Be-Bigger Rival — Even before his longtime rivals Maurice Levy and John Wren publicly announced they were merging their companies, Publicis Groupe and Omnicom Group, Martin Sorrell was plotting his next move. The chief executive of WPP sent a flurry of code-red notes commanding senior agency leaders to do a "conflict analysis" to identify any accounts the merger could render vulnerable.
Aug 19, 2013

RT @adage: Inside the Playbook of How WPP Will Go After Its Soon-To-Be-Bigger Rival

Aug 19, 2013

Inside the Playbook of How WPP Will Go After Its Soon-To-Be-Bigger Rival

Coca-Cola Sees Payment-Term Extensions As Troubling Trend — Coca-Cola knows just the right thing to say to the right crowd. Chairman-CEO Muhtar Kent and EVP-Chief Marketing and Commercial Officer Joe Tripodi told attendees at a seminar at the Cannes Lions International Festival of Creativity -- many of whom hailed from ad agencies around the world -- that they don't want to get mixed up in the current trend of big marketers extending the time it takes to pay ad agencies.
Jun 21, 2013

Ad agencies have a friend in Coca-Cola in fight over extended payment terms

Jun 21, 2013

Coca-Cola CMO on trend of delaying payment: "we don't want to see our agencies as vendors but as partners."

Jun 21, 2013

RT @shannonpareil: Coca-Cola CMO on trend of delaying payment: "we don't want to see our agencies as vendors but as partners."…

Diddy Tells Cannes-goers: I Hate Watching Commercials — Sean Combs, a.k.a. P. Diddy, rose to fame as a hip hop artist and producer but these days may be more recognizable as a pitchman for brands including Van Heusen, Estee Lauder, Diageo, Pepsi and Macy's. And of course there's also his own Ciroc, own of the best-known vodkas in the United States.
Jun 19, 2013

RT @learmonth: why then do you suppose he makes so many? RT @adage: 'P. Diddy' Combs Tells Cannes-goers: I Hate Watching Commercials http:/…

Jun 20, 2013

meanwhiles: Diddy tells Cannes-goers: I hate watching commercials

'Dumb Ways to Die' Nabs Grand Prix in PR, Direct Categories — One of the campaigns widely predicted to win big in the South of France this year -- "Dumb Ways to Die," a safety-promoting campaign for Metro Trains by McCann, Melbourne -- picked up two Grand Prix awards on the first day of the Cannes International Festival of Creativity.
Jun 17, 2013

'Dumb Ways to Die' Nabs Grand Prix in PR, Direct Categories

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Jun 05, 2015

@cdelouise meanwhile, myself and a lot of other folks speaking out on this topic would rather focus on making the business better.

Jun 05, 2015

@cdelouise hard to ascertain your point trying through that patronizing tone, but sounds like you're an agency basher. you have company.

Jun 05, 2015

RT @tiezzi: @rupalparekh Yes. Agency search needs a redesign not stunts that diss agencies (& don’t surface the best partner)…

Jun 05, 2015

RT @Adweek: Nivea created a doll that gets sunburned to teach kids about the importance of sunscreen:

Jun 04, 2015

been awhile! but knowing & working with so many brilliant agency folks means it would be a disservice to stay mum.…

Jun 04, 2015

RT @InStyle: Google and Levi's are teaming up to make your clothes smarter:

Jun 03, 2015

@bogusky but this video is the only round for the wildcard small agency, right? that's how it's explained.

Jun 03, 2015

RT @upto12: @rupalparekh Also… "You're not invited to the party but if you bring booze, we'll let you in the back door before we throw you out again."

Jun 03, 2015

.@upto12 also it's 1 thing when misguided pitch concepts come from brands. another when touted by a seasoned, admired agency exec

Jun 03, 2015

RT @upto12: @rupalparekh There are a lot of things to dislike about this stunt…

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