The Subway mobile ads Fast food giant Subway is driving consumers in-store via a new mobile advertising campaign that promotes its new line of sandwiches. Subway’s mobile ads promote the company’s turkey melt sandwiches and encourage consumers to create their perfect sandwich. The Subway ads are running on ESPN’s mobile Web site. “National restaurants will often roll out a specific product or feature to specific markets, making it critical that any supporting advertising campaign is targeted to the corresponding audience,” said Elena Perez, director of marketing at Medialets, New York. “Location can be powerful for any media, but the fact that mobile allows brands to reach and influence consumers while they are on the go makes it particularly meaningful,” she said. Ms. Perez is not ... Continue reading →

I have to admit that I didn’t really get too excited when I heard last week that Google was updating its privacy policy. After all, companies do that kind of stuff all the time - credit card companies send notices in the mail all the time to inform their customers that new policies will soon go into effect while Internet companies produce a pop-up window and force users to click on agree or terminate the company-customer relationship. Think about it: none of these companies ask their customers if the changes are OK or if they’d like to opt-out of certain parts of it. And frankly, with all of the legal blah blah blah that bog down these policies, no one is really going to read ... Continue reading →

By now, you’ve surely heard of SOPA and PIPA - the black bar over the Google logo all day yesterday was probably the first clue. Google, Wikipedia and others were among the big online companies protesting The Stop Online Piracy Act (SOPA) in the U.S. House of Representatives and the Protect IP Act (PIPA), a similar bill in the U.S. Senate. The bills, which aimed to curb piracy across the Internet, fell under fire not because of what they’re trying to accomplish, but instead because of how they go about accomplishing it. The bills essentially shift the burden of policing the Internet for piracy from the copyright holders to third-parties, such as social networks, web sites, blogs or search engines. No one is a fan ... Continue reading →