Sam Thielman on Muck Rack

Sam Thielman Verified

New York City, NY
Staff Writer — Adweek
As seen in:  Adweek, Guardian, Newsday, Variety

TV reporter @Adweek. Book critic @Newsday. 212-493-4314. sam dot thielman at adweek. trying to be righter. pic by @darth. no idea whose opinions these are.

Google Fiber May Have Created a Game-Changer: Real Measurement of TV Ad Views — Want to know exactly how many people saw your ad on TV? The answer has long been "tough luck." But now it's possible ... in Kansas City.

What Is Web TV Doing to Cable? — Just over two months ago, Dish unveiled Sling TV at the Consumer Electronics Show. It was a big deal: the service offers premium cable channels like AMC, Adult Swim and the 400 lb. gorilla of cable networks, ESPN, and at $30 a month, live. Its slogan?

Yes, Syfy Is Really Going to Call It Sharknado 3: Oh Hell No — Sharknado 3, for serious, is going to be subtitled Oh Hell No, as though the entire film was a guest on the Jerry Springer Show that just found out its husband was actually a woman and had been sleeping with its dad. Its dad being Sharknado 2: The Second One.

CBS Gets Into the Big Data Game — CBS may have launched a new streaming service (and announced a new one for daughter network Showtime on the heels of the Apple press conference where HBO Now was unveiled), but traditional TV is where it's at, as far as the television company is concerned.

Researchers Find Optimum Times to Run March Madness Ads — Selection Sunday just hit, but who's going to get paid? Turner and CBS, certainly. Ad sales for the 67 games are up a reported 10 percent, with digital sales accounting for fully $85 million of the ad bucks spent on the wall-to-wall basketball tourney as of Friday.

4 Warnings for Those Trying to Make the Next Jinx or Serial — This weekend, HBO won one of those queasy victories available only to true-crime documentarians and war-crime prosecutors at The Hague. The subject of the network's multi-part documentary series The Jinx: The Life and Deaths of Robert Durst, a wealthy guy who (at least as far as the show is concerned) pretty obviously murdered some people, was arrested shortly before the finale showed him confessing to multiple murders into a live microphone.

YouTube Is Changing Your Least Favorite Feature: Annotations — YouTube is finally retooling a troublesome feature, making it more useful for content producers and hopefully a bit less frustrating for users. Annotations, YouTube's clickable pop-ups (which, to be clear, are still available for the moment) are being joined in the company's toolbox by a new feature called "cards," which, to every advertiser's delight (and most users' chagrin) will now work on mobile.

Ad of the Day: Robert Downey Jr. Surprises a 7-Year-Old With a Bionic 'Iron Man' Arm — There are good ways to use your megafame, and bad ways to use your megafame. Robert Downey Jr. has happened upon one of the best ways to use his-by drawing attention to Limbitless, a company that makes 3D-printed prostheses, and the recipient of one, a 7-year-old named Alex who really likes superheroes.

Cable Viewers Aren't Watching the TV Shows You Think They Are — Analysts at MoffettNathanson are bearish on cable TV in a variety of categories, and they contend Disney, Fox and Viacom are still strong. Overall, though, as the upfront market kicks into gear, ad sales chiefs who are anxious to sell loyal viewers are finding themselves with less and less on the table, and with a shift in the location of those vital ratings.

Broadcasters Are Going Movie-Crazy During Pilot Season — Pilot season this year boasts five nonclassic movies being refurbished as contenders for primetime placement on broadcast this season (not counting script deals for Big, Marley & Me, The Money Pit and The Illusionist), so we asked the same question you're probably asking: why the rush to pay homage to a collection of cinematic treasures wit
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Mar 29, 2015

@hiimjoeyj true enough. has to do w/the # of aaa titles marketed to weird loners like me dropping precipitously too. hate multiplayer gaming

Mar 29, 2015

the last really good one I can think of is Spec Ops: The Line @hiimjoeyj

Mar 28, 2015

@owillis w/ JK Simmons as Mr Spacely & Zoe Deschanel as a young Jane Gravitywell, who can't stand that cocky George Jetson (Andrew Garfield)

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