It’s all about the platform — except when it isn’t: Many speakers at paidContent 2012 spoke about the opportunities, challenges and constraints of creating digital content. Here are five key takeaways from the day. Jim Bankoff, Chairman and CEO, Vox Media Data helps destroy containers, and that’s a good thing. Data creates new content and information experiences and helps bring an end to the notion of content silos, Betaworks’ John Borthwick said: “The moment you start thinking about it as information, you start to think less about the package and more about the users.” Forrester’s James McQuivey pointed out that it’s not just a “tablet or iPad world,” but an “everything world” — and millions of people are consuming content not on iPads or e-readers ... Continue reading →
Several hundred execs filled The TimesCenter Wednesday for a day of intense conversation and discovery (on stage and off) about the current state of digital content online… and where we’re headed. Many more of you followed and participated online through our live stream. Check out the list of links below for our live coverage of all the sessions. But while paidContent 2012: At the Crossroads is over as a live event, the conversation is just beginning. And, of course, coverage and analysis of the digital content business across platforms is a 365-days-a-year job at paidContent — not a one-off event. Join us in our comments, on Twitter, LinkedIn, Facebook, Google+. Keep sharing ideas with us, and with each other. Thank you to our great cast ... Continue reading →
Most people want to share content that makes them look good — a concept that Gravity CEO Amit Kapur called “peacocking” at paidContent 2012 this afternoon. Sometimes that urge is a good thing, but sometimes it gets in the way of delivering a truly personalized online experience People may be very interested in Britney Spears pictures but they don’t necessarily want to share celeb posts on their Facebook news feed, Kapur said. To give users a truly personalized online experience, he says, “you need a personal identity attached to the user that’s not about sharing or social.” Moderator Michael Wolf, VP of GigaOM Pro, mentioned “My Yahoo, maybe one of the last good things Yahoo did.” It allowed users to create personalized homepages, but Valla ... Continue reading →
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Join Us for the paidContent 2012 Livestream Register now to watch our free livestream coverage of paidContent 2012. Every session of paidContent 2012 will be livestreamed during the event on May 23 from 8:40 am to 5:40 pm EDT, as well as archived within minutes after the session ends. Once you’ve registered, you can watch these videos at anytime. And we’ll email you a confirmation code that you can use to watch the livestream from any of your devices. If you’d like to participate in the discussion, please follow us on Twitter: @paidcontent or use #pc2012. As a thank you for your participation and viewership, we’d like to offer you a free copy of the latest GigaOM Pro report: “The discovery democracy: how social discovery ... Continue reading →
Join Us for the paidContent 2012 Livestream Register now to watch our free livestream coverage of paidContent 2012. Every session of paidContent 2012 will be livestreamed during the event on May 23 from 8:40 am to 5:40 pm EDT, as well as archived within minutes after the session ends. Once you’ve registered, you can watch these videos at anytime. And we’ll email you a confirmation code that you can use to watch the livestream from any of your devices. If you’d like to participate in the discussion, please follow us on Twitter: @paidcontent or use #pc2012. As a thank you for your participation and viewership, we’d like to offer you a free copy of the latest GigaOM Pro report: “The discovery democracy: how social discovery ... Continue reading →
