managing editor @digiday, @glossyco. @columbiajourn alum. Indian/Singaporean/Canadian transplant. shareen@digiday.com.

How social media took streetwear into the mainstream

How social media took streetwear into the mainstream
digiday.com — In February, a year after Alessandro Michele was appointed Gucci's creative director, its new line of bags was paraded down a Milan runway for the AW 2016 show - but only after having been completely vandalized.

Inside Privé Porter’s $18 million Birkin reselling business

Inside Privé Porter’s $18 million Birkin reselling business
digiday.com — Inside Privé Porter's $18 million Birkin reselling business This story was first published on Glossy, Digiday Media's new publication devoted to how technology is changing the fashion and luxury industries. Every so often, a piece of news about an ultra-expensive, rare handbag appears in the mainstream press.

No athleisure allowed: Tracksmith targets old-school runners

No athleisure allowed: Tracksmith targets old-school runners
digiday.com — This story was first published on Glossy, Digiday Media's new publication devoted to how technology is changing the fashion and luxury industries. The U.S. is in the midst of its second running boom, a movement that has made the sport more democratic and participatory. But for many old-school, serious runners, something's been lost in the process.

‘132 people on a call’: Marketers share their conference call nightmares

‘132 people on a call’: Marketers share their conference call nightmares
digiday.com — '132 people on a call': Marketers share their conference call nightmares At the Digiday Brand Summit this week in Key Biscayne, we asked a room of brand-side marketing executives how they communicated internally. "Conference calls" was the unanimous answer. Indeed, for brands, conference calls are a fact of life.

‘It works so well’: Brands sound off on live streaming

‘It works so well’: Brands sound off on live streaming
digiday.com — 'It works so well': Brands sound off on live streaming Brands went all in on Periscope when it launched last March. The live streaming app attracted a range of companies almost immediately, and within six months it had been downloaded 10 million times.

How Instagram's favorite beauty brand is also winning on Snapchat

How Instagram's favorite beauty brand is also winning on Snapchat
digiday.com — Anastasia Beverly Hills, a family-owned beauty company, is proof that when it comes to building a social media presence, small can be beautiful. Anastasia is not only the top beauty brand on Instagram but also the most active beauty brand on Snapchat.

Now trending on Instagram: North Korea?

Now trending on Instagram: North Korea?
digiday.com — Last week, a group of high-profile Instagrammers descended on North Korea. At least four of them have a combined follower count of 1.4 million, filling feeds with gorgeously shot photos of the reclusive Democratic People's Republic of Korea.

How one agency created a unifying brand for a consortium of 195 different companies

How one agency created a unifying brand for a consortium of 195 different companies
digiday.com — How one agency created a unifying brand for a consortium of 195 different companies Most agencies have one brand's egos to soothe. MiresBall had 195. MiresBall was tasked December with coming up with the branding for AirFuel, a global, nonprofit consortium of 195 companies that is developing new wireless charging standards.

Take off your headphones: Agency offices go eerily quiet

Take off your headphones: Agency offices go eerily quiet
digiday.com — The confluence of open-floor plans, rampant headphone use, and a generation of phone-averse millennials has created a workplace where silence, not noise, is the new normal. Ironically, the library-like environments can be traced, in no small part, to agencies latching onto trendy ideas around collaboration.

Honda is making virtual reality branded videos

Honda is making virtual reality branded videos
digiday.com — Honda is making virtual reality branded videos Shareen Pathak and Lucia Moses Honda is launching its first-ever bit of branded VR content. The brand will debut online videos that will let viewers experience what it would feel like to drive the ultra-fast Honda-powered, Dallara car.
More Articles →
May 06, 2016

everyone i talk to says that fashion brands are about to be totally over instagram and snapchat is next. bit.ly/1TMSlAh

May 06, 2016

RT @glossyco: The Internet of Clothing is coming. Here's what it means for luxury fashion brands. trib.al/fzpLGSC

May 06, 2016

Our new(ish) podcast is Digiday Live. Check out the latest episode from #DigidayDBS, feat @Digi_Darwin: apple.co/1WcTDrE

May 06, 2016

The streetwear hype cycle and the effect of social media bit.ly/1NlK9Id on @glossyco

May 05, 2016

OH at Digiday: "I don't get the Yeezy style appeal. It's like Trump voters. I just want to ask 'Why?'"

May 05, 2016

RT @RGA: The Stylish Admen (and Women) of Quantcast Programmatic Advertising Solutions


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