Shareen Pathak on Muck Rack

Shareen Pathak Verified

New York, NY
Brands Editor — Digiday

Brands editor @digiday. Formerly @adage/@creativitymag. @columbiajourn alum, Indian/Singaporean/Canadian transplant.

Is millennial job-hopping really a problem? — This week, Digiday published a new installment in our ongoing "Ask a Millennial" series, where we ask a focus group of agency and brand-side employees who are under 30 one hot-button question. The piece dealt with the scourge of millennial job hopping.

Purina turns pet research into content with 'Puppyhood' — Got a new pooch? Join the Puppyhood. That's the new call to action for pet food company Purina, which has launched a website that combines a sales pitch with a servicey content play. Because even dog food companies are publishers now.

How agency millennials view the 'job-hopping crisis' — This is Ask a Millennial, where we ask our focus group of under-30 agency and brand employees one question, and trade anonymity for candor. One of the biggest differences between millennials and their older Gen X counterparts (and bosses) is that millennials don't think of their careers in the same way.

5 charts that show how out of touch brands are with customers — A new study from IBM found that brands think they know their customers. And despite putting a lot of money and time behind getting data, they're wrong. Proceed to the page:

Programmatic creative inches toward a fix — This is an article in a series on "Agencies in the Ad Tech Era," a look at how the call for automation and efficiency is challenging companies to rethink their structures. "Programmatic creative" sounds like an oxymoron. The promise, however, of data-driven, data-intensive communications that are rendered in real time so they appeal to different customers across demographics is very appealing.

Net-a-Porter tries out the retailer as social network — Move over, Facebook. Net-a-Porter, the content-heavy retailer, is hoping the consumers enamored with its high-fashion product will choose to sign on to its own social network instead. The brand this week launched The Net Set, an app that brings together social media, fashion and shopping communities, in an effort to also close the loop between browsing and buying.

A tale of two cities: inside Deutsch's renaissance — If you had walked into Deutsch LA's sprawling, beautiful space in Playa Vista a few months ago, the first thing that would have greeted you was a giant board, propped up on an easel, of the agency's profile in this year's annual "A-List" issue in Advertising Age. The shop came in at No.

The epic beards of advertising: 'Started from some stubble now we here' — Beards are as essential to a modern ad creative's repertoire as a good sneaker collection and a tattoo. For those men in the field who are hirsute enough to be able to make it happen, their beard is an important part of their personalities. We rounded up some notable face accessories in the field.

Agency search consultants face pressure to change with the times — Agency search consultants long played a classic middleman role: They helped clients narrow the field of potential agencies in order to find the right fit. But now, like most middlemen, search consultants are feeling the pinch, caught in a fast-changing agency landscape where penny-pinching clients are questioning their value.

Why small agencies grapple with programmatic — This article is part of a series on "Agencies in the Ad Tech Era," a look at how the call for automation and efficiency is challenging agencies to rethink their structures. The theory went like this: Programmatic buying and selling would even out the playing field in the agency business because virtually any agency would have access to the same inventory as the big boys.
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May 21, 2015

Millennials on job-hopping: "People who stay put in one place for too long are losers afraid of change."

May 20, 2015

@mcdermott I'm a fan. Should have worked it into the pre nup.

May 20, 2015

Programmatic creative's problems are inching towards a fix.

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