Shareen Pathak on Muck Rack

Shareen Pathak Verified

New York, NY
Brands Editor — Digiday

Brands editor @digiday. Formerly @adage/@creativitymag. @columbiajourn alum, Indian/Singaporean/Canadian transplant.

Zayn it ain't so: Brands mourn the loss of a One Directioner — It's a momentous time in history. Singer Zayn Malik has left One Direction, throwing tweens everywhere into a downward spiral of depression they not emerge from until their 40th birthday. The news broke Wednesday morning that Malik was leaving the hot band to focus on being a "normal" 22-year-old.

Who’s who: The hottest exec recruiters in the agency business — Behind every big-name hire reported in the trade press, there's usually the guiding hand of a top-notch executive recruiter. Ask almost any top-level chief creative officer how he or she got the job, and the answer is usually, "I couldn't have done it without this recruiter."

How autistic employees are helping the industry — Ryan Murray has a lot of jobs. A student at College of DuPage in Illinois, Murray, 21, works as a pool ambassador for the village of Villa Park's swimming pools. He operates an electronic scoreboard for sports at his local church. And he live-captures ad images for advertisers running multimillion-dollar online campaigns.

Inside the happy agency marriage of EVB and Victors & Spoils — It was Feb. 2, 2014, and JCPenney's agency team was getting ready to send out the last tweet for the retailer's "Tweeting With Mittens" social campaign - a viral play that sent out muddled, typo-riddled tweets as part of the company's Olympics campaigns that promoted special Team USA mittens.

What is Coalition Loyalty? — American Express' new endeavor Plenti, is the latest initiative by retailers working to solve the problem of lazy loyalty-based shopping. The program, which brings together Macy's, ExxonMobile, Hulu, Rite-Aid and others, will let customers earn and redeem points across multiple brands - irrespective of credit card or payment system.

Starbucks wants to mend race-relations in America — Would you like some race-talk with your Venti caramel macchiato? How about a breakfast sandwich while we chat about the disproportionate number of incarcerated African-Americans in the U.S.? On Monday, Starbucks announced, in a full-page ad in USA Today, that it will be launching a new campaign in which its baristas will begin conversations about race with customers waiting on line.

Five things we learned at SXSW this week — While the last official SXSW Interactive session isn't until Tuesday evening, the massive lines at Austin-Bergstrom International Airport tell a different story: The tech and ad world's annual worshipping at the altar of all things digital is wrapping up. Here are five things we learned this year around.

Four brands you didn't expect to see at SXSW this year — Just because your brand wants to be at SXSW, doesn't mean your brand should be at SXSW. There are plenty of opportunities for on-brand showmanship, sure: Mophie swept through downtown with St. Bernards toting power chargers; Berocca delivered vitamin coupons to tired attendees who mangled the #SXSW hashtag.

Startups' pitches fall on deaf brand ears at SXSW — The meat (your choice of chicken, ribs or brisket) was the star of OMD's annual Bootstrap Barbecue event at SXSW Saturday afternoon. That's not surprising - this is Texas, after all - but it was probably mildly disappointing for the startups in attendance, who were there to mingle with some of the biggest brands in the world, like Visa, Walgreens and Pepsi.

Four things people protested against at SXSW — With each year that goes by, it seems SXSW gets just a little more corporate. All the more to rally against! Here are four things people are protesting in Bat City this year. Brands not paying bands to play at events McDonald's felt the heat of the fryer when it asked a musical duo, Ex Cop, to play at its event in Austin for exposure (ie, "unpaid").
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Mar 26, 2015

This Tumblr is collecting maternity/paternity/family leave policies at companies, anonymously.

Mar 26, 2015

31.5% of Cannes Lions judges for 2015 are women (28.5% last year.)

Mar 26, 2015

@lmoses At least we don't have a lot of site on Facebook

Mar 26, 2015

.@sbones The population of NZ just went up by 1.2 billion.

Mar 26, 2015

RT @Trendulkar: Last few minutes as World Champions. It's been a pleasure.

Mar 26, 2015

There's always one Indian dude wearing the opponent's jersey in the stands. Always.

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