Shareen Pathak on Muck Rack

Shareen Pathak Verified

New York, NY
Brands Editor — Digiday

Brands editor @digiday. Formerly @adage/@creativitymag. @columbiajourn alum, Indian/Singaporean/Canadian transplant.

How Chandon gets Instagram-happy millennials to guzzle down sparkling wine

digiday.com — Sparkling wine maker Chandon has plenty of reasons to raise a glass to Instagram. The bubbly brand, owned by luxury conglomerate LVMH, started its Pinterest page almost two years ago but recently has felt that it does not have the engagement or momentum as the Facebook-owned photo-sharing phenomenon.
Aug 24, 2015

How Chandon gets Instagram-happy millennials to guzzle down sparkling wine shar.es/1v0kNo

David Droga: ‘We've moved from selling originality to selling processes’

digiday.com — David Droga: 'We've moved from selling originality to selling processes' The rise of digital has thrown the ad industry into a state of flux, and there is perhaps no place that is more keenly felt than in the agency creative department.

How to pimp your SXSW 2016 panel: A guide

digiday.com — For the normals, it's August. Slow, muggy, sluggish August. For a select group of people, it's the time to hustle: It's open season for the SXSW PanelPicker. For those unaware of the process, PanelPicker is a two-step system by which sessions for the bloated Austin confab are chosen.

Why two-thirds of Stoli’s Instagram photos are bottleshots

digiday.com — Even on Instagram, the message is in the bottle. A look at the growing Instagram presence of Stoli Vodka finds that it isn't exclusive pictures of alcohol-soaked parties or shots of Coyote Ugly bartenders that get Instagram followers hitting the like button. It's something much more prosaic: pictures of vodka bottles.
Aug 18, 2015

66 percent of Stoli's instagram photos are of bottles. And the people love it. bit.ly/1JeYYn5

Aug 18, 2015

RT @shareenpathak: 66 percent of Stoli's instagram photos are of bottles. And the people love it. bit.ly/1JeYYn5

Aug 18, 2015

Why two-thirds of Stoli’s Instagram photos are bottleshots shar.es/1tUaO7 via @digiday @Stoli @instagram #vodka #cocktails

Inside Deloitte’s $1.5 billion ad agency

digiday.com — A few years ago, a chief marketing officer at a big brand showed Mike Brinker a diagram that depicted all the different marketing partners he worked with. There were creative people, supply-chain and logistics people, a consulting company (or two). In all, there were 75 different spokes and wheels.
Aug 17, 2015

RT @Digiday: A look inside Deloitte's 4-year-old in-house ad agency: A $1.5bn business. trib.al/PhPZivM

Aug 17, 2015

"Ideation is a dead model": How Deloitte created a $1.5 billion ad agency. bit.ly/1fkvX1q

Aug 17, 2015

Overview of Deloitte’s $1.5 billion digital ad agency shar.es/1tDgxO via @digiday

The new and improved Digiday dictionary

digiday.com — The new and improved Digiday dictionary Jargon is the HPV virus marketing and media industries: It's awful, it's ubiquitous, but you kind of don't really notice it. Too often, internal lexicon is used as a way to mask processes and befuddle the masses.

What agency execs are reading on the beach

digiday.com — One of the key accessories for a good vacation is a good book. We asked agency executives what they're reading this summer as the sands of time (and beach) slip through their toes. They answered: If you have a client that's inches away from a Twitter fail ...
Aug 13, 2015

Books for every agency occasion, whether you have a client Twitter fail or you want to find the good in advertising: bit.ly/1gEa3Hq

The creative’s guide to the art of the vacation

digiday.com — Vacation is a time to reset. And few things needs that break more than the precious creative mind. We asked agency creatives on how to vacation to its fullest degree. Step one: Take a vacation. The hardest part of taking a break is taking a break.

Why fashion and beauty brands love Instagram

digiday.com — Benefit Cosmetics has seen an uptick in customers who enter the store in search of specific products they've seen on the brand's Instagram account. As a result Benefit, one of the members of the "millionaires club" (brands with more than a million followers on Instagram) is part of a growing number of fashion and beauty brands that are betting their social marketing dollars and resources on Instagram over any other platform.
Aug 11, 2015

We <3 Instagram: fashion and beauty brands are putting more resources and money there than anywhere else bit.ly/1IWogGg

Aug 11, 2015

RT @Digiday: Why Instagram is a critical platform for fashion and beauty brands: trib.al/eIKWtwe

Inside Visa's startup incubator

digiday.com — For Visa, partnering with startups is as much about cultural osmosis as cool marketing. In March, Visa launched the "Everywhere" challenge, using a platform created by Kite, a third party that connects brands and startups. Three challenges were issued over eight weeks: rewards, checkout and reaching millennials. Winners got $50,000 each.
More Articles →
Aug 22, 2015

Why don't we just build ourselves a rainforest? #Singapore @ Gardens by the Bay instagram.com/p/6rknqHyI0N/

Aug 18, 2015

66 percent of Stoli's instagram photos are of bottles. And the people love it. bit.ly/1JeYYn5

Aug 18, 2015

Panel-pimping is part of the SXSW process. Anyone got any foolproof methods/tips?

Aug 17, 2015

@AnnaFieler if only i hadn't JUST gotten my nails done this weekend.


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