Shareen Pathak on Muck Rack

Shareen Pathak Verified

New York, NY
Brands Editor — Digiday

Brands editor @digiday. Formerly @adage/@creativitymag. @columbiajourn alum, Singaporean/Indian/Canadian transplant.

DDB's Wendy Clark: Agencies have an org-chart problem

digiday.com — DDB's Wendy Clark: Agencies have an org-chart problem One of the biggest re-adjustments Wendy Clark has had to make since taking the North America CEO position at Omnicom-owned DDB is getting used to having Pepsi in the office.

What a $5 million Super Bowl ad can buy you in digital media (tl;dr: a lot)

digiday.com — Every year, marketing pundit-types ask themselves the question: "Is the Super Bowl worth it?" And when the price tag is $5 million for 30-seconds of airtime, it's a pretty good question - especially when you begin wondering what you can get for that money in digital. Turns out, a lot.
Feb 02, 2016

Very clever story idea: "What a $5 million Super Bowl ad can buy you in digital media." "Snapchat lenses for a week" digiday.com/brands/super-b…

Feb 02, 2016

RT @BenMullin: Very clever story idea: "What a $5 million Super Bowl ad can buy you in digital media." "Snapchat lenses for a week" digiday.com/brands/super-b…

Feb 02, 2016

What a $5 million Super Bowl ad can buy you in digital media (tl;dr: a lot) shar.es/1hLqWF via digiday

Feb 02, 2016

Super intersting article: What a $5 million Super Bowl ad can buy you in digital media. Spoiler: A LOT. shar.es/1hLqb8 via @digiday

Feb 02, 2016

RT @saba_h: Super intersting article: What a $5 million Super Bowl ad can buy you in digital media. Spoiler: A LOT. shar.es/1hLqb8 via @digiday

Show 10 more tweets from Victoria Malmer, Natalie Jarvey and others...

'It's a mess': Agencies fall behind in parental-leave policies

digiday.com — Lindsay Cavaluzzo's second maternity leave was a godsend. Sure, she had less sleep, more work and less money, but Cavaluzzo, a media director at WPP-owned Maxus, got 12 weeks paid leave and came back to work through a transition program that let her work part-time temporarily.
Feb 02, 2016

'It's a mess': Agencies fall behind in parental-leave policies digiday.com/agencies/agenc… via @shareenpathak

Feb 02, 2016

Why 'flexible' maternity and paternity leave policies usually translate into 'inconsistent' ones at agencies bit.ly/1P3ytaa

Feb 02, 2016

Good read on agency's murky, messy parental leave policies from @shareenpathak ow.ly/XRuel

Feb 03, 2016

A well-researched piece on parental leave policies. Agencies fall behind in parental-leave policies shar.es/1419yK

The best agency employee welcome kits

digiday.com — Agencies don't do much half-heartedly (except perhaps make Powerpoint decks.) So the arrival of a new employee is often a big deal. Most agencies provide some sort of "onboarding kits" to help new hires acclimate - and they take them seriously enough that two agencies who were contacted for this story said they were in the process of "re-designing" them and that Digiday should check back in March.

Man braids and Smartwater ads: Inside Equinox's branded-content site

digiday.com — Earlier this week, Kevin Aeh noticed five guys in his gym wearing their hair in braids. Aeh, a lifestyle editor, looked into the the trend and wrote a piece about the decline of man buns and the rise of braids as hip men's hairstyles of choice.

Retailers: Twitter is the ‘left-behind’ platform

digiday.com — Retailers to Twitter: Get it together. At the Digiday Retail Summit, happening this week in Laguna Beach, California, retailers - big, small, online-only and brick-and-mortar - all expressed frustrations with Twitter as a social platform. Many echoed the view of Silicon Valley that Twitter simply hasn't evolved quickly enough.

'They're the worst': Why agencies are trying to kick the PowerPoint habit

digiday.com — Those who can't, PowerPoint. That's what they say at 100-person agency Work & Co., anyway. The agency recently banned PowerPoints (and Keynotes, and Prezis), or as every agency staffer inevitably calls them "decks." Said founder Gene Liebel: "They're the worst."
Jan 27, 2016

Death to PowerPoint. But also, really, should be death to Excel. digiday.com/agencies/death…

Jan 29, 2016

‘They’re the worst’: Why agencies are trying to kick the PowerPoint habit shar.es/1hieak @shareenpathak

Feb 01, 2016

RT @treeshake: “They’re the worst”: Why ad agencies are trying to kick the PowerPoint habit digiday.com/agencies/death… pic.twitter.com/Ps8xJXxa1I

How Gatorade uses a boarding school to test products

digiday.com — A boarding school may seem like an unlikely place for a brand sponsorship, unless it's IMG Academy. For years, the sports academy has had sponsors like Gatorade, Under Armour, motion-capture tech company Motus and mattress-pad company Airweave. For the academy, it's a way to provide its 1,000 full-time students and assorted part-time camp attendees with sports and lifestyle equipment.

TD Bank establishes innovation hubs to tinker with new tech

digiday.com — Brands are building innovation centers to connect with startups (and to give themselves a hipper sheen). TD Bank has opened three innovation centers - the latest one just opened last week - where it experiments with prototyping, new technologies and a startup-like culture.
Jan 20, 2016

RT @Digiday: TD Bank establishes innovation hubs to tinker with new tech -- and spur new thinking. trib.al/UNSPSH4

Semaine gives normals the chance to shop like celebrities

digiday.com — Semaine gives normals the chance to shop like celebrities -- if they can afford it The tyranny of choice is putting a premium on curation, not just in media but in luxury shopping. Take Semaine, a weekly newsletter and website that wants to sell clothes, artwork, hotel stays and even toothpaste to a decidedly upmarket clientele.
More Articles →
Feb 05, 2016

Just said the word algorithm out loud for the first time in my life thanks Twitter

Feb 05, 2016

We are hiring a reporter to cover fashion and luxury. 💅🏽 promise it'll be fun. careers.digiday.com/job/junior-rep…

Feb 05, 2016

resources for super bowl ad tracking is a highly saturated market

Feb 05, 2016

"a nori roll with umeboshi paste, avocado, cultured sea vegetables, and pea sprouts. This is my version of a taco." bit.ly/1Sxv5Zh

Feb 05, 2016

On this week's Digiday Podcast: @wnd on upending the agency org-chart. bit.ly/1T2sqX3 pic.twitter.com/RJ9Y9Osicc

Feb 04, 2016

RT @bmorrissey: Digiday in Brain, a Japanese magazine on creativity and such. pic.twitter.com/61wuBu6zx1


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