Shareen Pathak on Muck Rack

Shareen Pathak Verified

New York, NY
Brands Editor — Digiday

Brands editor @digiday. Formerly @adage/@creativitymag. @columbiajourn alum, Indian/Singaporean/Canadian transplant.

5 New Year’s resolutions for brands — Place your right hand on the closest inspirational marketing book you can find, raise your left, and solemnly swear that in 2015, you will stick to the following resolutions. I will not dogpile on a hashtag before spending at least 60 seconds figuring out what it's about.

5 things we learned about agencies in 2014 — It wasn't a great year for talent or diversity, but it was a pretty good one for consolidation. From rethinking their roles in the industry, to snapping up companies that changed their offerings, agencies found myriad ways to mitigate the effects of increasing client pressures and narrowing margins.

Reasons for agencies to give thanks, in 5 charts — The ad agency business may have its share of challenges, from consulting companies eating their lunches to an ongoing talent squeeze, but it's the season to be grateful. So agency folk, spend some time at your Thanksgiving dinner table giving thanks for these stunning figures. Ad spending is up.

The sorry recent history of sexist video game ads — The Internet outrage machine got a quick workout yesterday, when The Verge reported on a new Sony ad, created to promote the "Remote Play"features of the PS Vita console. The ad was decried as deeply sexist, and features a hot female doctor apparently talking to a patient about masturbating too much.

Brands: Amazon activism is now a thing — Brand-jacking is like a game of whack-a-mole. Deal with one channel, and another one pops right back up. That's the situation Pepsi is in right now in the most unusual of locales: Amazon product reviews. The Rainforest Action Network, a San Francisco-based environmental organization, last week took the marketer to task over what it alleges is irresponsible sourcing of palm oil by the beverage giant.

FitBit CMO: 'There's a lot of noise in the category' — In the wearables market, FitBit is undoubtedly the king. Boasting a 69 percent market share, according to the NPD, the 7-year-old company this week launched its first-ever ad campaign, a print and television push that focuses on how the brand helps people "find their fit" and get to their fitness goals.

Uber's latest flap is denting its brand — Perhaps Uber is not as bulletproof as once thought. After months of allegations about dirty dealings barely budged the needle on the startup's public perception, it seems as though the tide has turned with one unfortunate remark to a reporter.

Inside Pizza Hut's biggest-ever rebrand — Today, Pizza Hut will cease to be the Pizza Hut its fans have known for nearly six decades. The Yum! Brands pizza chain is rolling out the biggest brand overhaul in its 56-year history, complete with artisanal flavors, new advertisements, a brand-new logo and the whisper of a Super Bowl ad.

The good, the bland and the ulgy of governement social media — As with anyone else with a public profile of some kind, it's become imperative for federal agencies to have a presence on social media. For Uncle Sam, at least, it's much more cost effective to communicate with citizens or answer questions than to set up call centers or draft email responses.

Grey CEO Michael Houston: Good leaders should talk less — This is "View from the Top," the latest in a Digiday series featuring creative leaders talking about their career paths and leadership perspectives. Read previous interviews here. Since joining Grey in 2007, Michael Houston has risen through the ranks at breakneck speed, ascending to the top position - North America CEO - last year.
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Dec 16, 2014

RT @SreenivasanJain: This *has* to be the inflexion point for a popular movement in Pakistan against the extremism that spawns the TTP, right ? #Peshawar

Dec 04, 2014

You haven't felt ugly until an Indian bridal skin specialist has told you you need "at least" five facials to make your skin passable.

Dec 04, 2014

One of the best things about Indian television is the strict rules about commercial:program ratio. Ad breaks are under 2 mins!

Nov 27, 2014

A gorgeous way to start a trip of a lifetime, thanks to swapnilpk! India here I come! @ JFK…

Nov 26, 2014

Just taught @bmorrissey the difference between "Bey" and "bae." (@tanyadua helped.)

Nov 26, 2014

Reject the “he was a good kid” narrative and lift up the “black lives matter” narrative.

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