Shareen Pathak on Muck Rack

Shareen Pathak Verified

New York, NY
Brands Editor — Digiday

Brands editor @digiday. Formerly @adage/@creativitymag. @columbiajourn alum, Indian/Singaporean/Canadian transplant.

Why people don't like your brand on Twitter, in five charts — Turns out, the way we live our lives IRL is very similar to how we live them on social media. A new study shows that motivations and emotional responses to a brand's presence on Twitter are as full of irrational idiosyncrasies as they are in the real world.

Could you get a job at AKQA? Take its hiring quiz — Google's not the only one with a hiring quiz with crazy questions. WPP Group's AKQA has its own version of a test it gives to job applicants who want to land a gig at this agency. It's not surprising: Finding and retaining good talent is a serious headache for the agency world - in fact, it's the No.

GIFs react to the weather in Netflix's outdoor campaign — Is it raining cats and dogs while you wait for the bus? If you're in Paris, the outdoor ad for Netflix right next to you might just show you an image of Gerard Butler from the fantasy war movie "300" as he uses a shield to hide from the rain.

Agency creatives' advertising-themed Halloween costume ideas — It's almost Halloween. Americans are set to spend $2.8 billion on costumes this year, according to the NRF. But here at Digiday, we're all about saving you money. Not really, but don't be one of those schmucks that goes out and buys a $59.99 " sexy Olaf" costume.

Who is winning the Ebola marketing wars? — "As the deadly Ebola virus trickles its way through the United States, fighting its disease is no reason to compromise style." Thus reads the description for "Sexy Ebola Nurse," a costume that, for $59.99, will let you demonstrate your bad taste and possibly court some bad karma.

Do agencies have a transparency problem? — The rise of programmatic advertising has been accompanied by aggressive moves by agencies to reclaim profit margins shrunk over the years by client belt-tightening. But it's also caused some clients to question whether they're being hoodwinked by their agencies - and whether they know enough of where their ad budgets are going and why.

Why one ad agency pays for millennials to take banjo lessons — Keeping young employees happy is something agencies must do - even if they secretly resent this oft-maligned group. Not only are millennials the talent pipeline for the future, often their digital-first viewpoint is something big, stodgy shops sorely need.

Agencies outline their biggest challenges (other than clients) — Agencies have plenty of problems on their hands. At the Digiday Agency Summit in Austin, Texas, this week, attendees from agencies across the country were asked to jot some of their biggest challenges down on a sticky note and put them all up on a board.

Jeff Goodby: 'You have to learn to give people rejection' — This is "View from the Top," the latest in a Digiday series featuring creative leaders talking about their career paths and leadership perspectives. Read previous interviews here. Jeff Goodby, the co-founder of Goodby, Silverstein & Partners is one of advertising's greats, and has seen this industry go through some of its biggest changes over his long career.

WTF is advertising arbitrage? — This is the latest in a series of articles that explains, in plain English, new technology tools and platforms that are changing the face of digital media. See other entries here. The rise of programmatic advertising and agency trading desks means more people than ever before are discussing arbitrage, a practice that has no shortage of critics.
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Oct 31, 2014

All the elevators in my building have been hijacked by trick or treaters. If I wasn't a Halloween Scrooge already, I am now.

Oct 31, 2014

"WPP will continue to funnel its clients' ad money through AppNexus and a newly created Xaxis for Publishers Unit"

Oct 31, 2014

RT @Kantrowitz: Smart --> "The exchange should be required to expose...the name that's actually going to be on the seller's paycheck" http:…

Oct 30, 2014

@mcdermott @lowbrowkate giving kids diabetes is not how i choose to be active in the community

Oct 30, 2014

@lowbrowkate @mcdermott I resent being forced into candy-giving. I like the opt-in system my building has.

Oct 30, 2014

@lowbrowkate I am too. @mcdermott has very strong opinions about it. He's so pro-Halloween it's gross.

Oct 29, 2014

RT @rachsyme: Meet-cutes certainly happen out there but I can guarantee you that no meet beginning with a "you're too pretty to be frowning" was ever cute

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