Shareen Pathak on Muck Rack

Shareen Pathak Verified

New York, NY
Brands Editor — Digiday

Brands editor @digiday. Formerly @adage/@creativitymag. @columbiajourn alum, Indian/Singaporean/Canadian transplant.

Why Elizabeth Arden abandoned Pinterest

digiday.com — Why Elizabeth Arden abandoned Pinterest Global beauty company Elizabeth Arden is not buying what Pinterest is selling. The company's global directing marketing Denna Singleton told attendees at the Digiday Content Marketing Summit that the brand has found engagement on Pinterest to be the lowest among all its channels - and a few months ago, it quietly stopped posting to the platform entirely.

Inside DraftKings’ reign: Online sports meets offline experiences

digiday.com — In June, 12 people headed to Boston for three days: They watched a Red Sox game at Fenway Park, then retired next door to a bar, where they themselves competed for a grand prize for $150,000. The only thing was, they weren't physically playing an actual sport.

Epsilon has the biggest agency you might not know

digiday.com — Last month, the smoking-cessation gum Nicorette rolled out a campaign that focused on the reasons people quit smoking. The campaign used celebrities like ballroom dancer Shirley Ballas in long-form films that detailed their quitting journeys.
Aug 03, 2015

RT @cpokane: Another agency-is-screwed piece. The herd is running together clearly. Interesting piece all the same, digiday.com/agencies/epsil…

Aug 03, 2015

RT @cpokane: Another agency-is-screwed piece. The herd is running together clearly. Interesting piece all the same, digiday.com/agencies/epsil…

Agency execs tell us what their smartphone home screens reveal about them

digiday.com — For years, magazines had a reliable feature in which they asked some prominent person to empty the contents of their purses, bags or briefcases to show us what lay within, and perhaps let readers catch a glimpse of their psyche.
Jul 31, 2015

RT @Digiday: We asked five agency execs to walk us through their phone home screens. It was pretty revealing. trib.al/Xm30hDV

Jul 31, 2015

You can tell a lot about a person from how they arrange the apps on their iPhone home screen. bit.ly/1OFdokw

Jul 31, 2015

RT @shareenpathak: You can tell a lot about a person from how they arrange the apps on their iPhone home screen. bit.ly/1OFdokw

5 things we learned about SoulCycle from its IPO filing

digiday.com — SoulCycle has decided to take public its brand of spandex-powered, celebrity-style boutique fitness workout. The brand, which runs fitness classes that involve stationary cycling in a candle-lit room, filed documents with the Securities and Exchange Commission this afternoon. Here are five things learned about the brand from the filing: The company has seen really good growth over the last three years.
Jul 30, 2015

Here's 5 things we learned about @Soulcycle from its IPO filing bit.ly/1MWAN0f

Anonymous-sharing app Whisper woos wary brands

digiday.com — Whisper, the secret-sharing anonymous app, is hoping brands will start paying it some attention (and some dollars.) The Venice, California-based free app lets users post anonymous "whispers" and pick backgrounds and fonts to go along with them. Users can also see a list of popular "whispers" and reply to them, either publicly or privately.

Pitch nightmares: Agencies spill on their worst showings ever

digiday.com — Agencies Pitch nightmares: Agencies spill on their worst showings ever Before agencies get frustrated with their clients, they have to land the client. That involves, in most cases, a pitch. We asked top agency execs about their worst pitches ever. In most cases, in true agency fashion, these shops still managed to win the account, despite everything that went wrong.
Jul 28, 2015

Strippers and stomach flus: Agencies dish on their worst pitches ever. bit.ly/1KvjnKN pic.twitter.com/4bHsDBTeK1

Lenovo created an internal social network to improve employee engagement

digiday.com — Employees at Lenovo were loving - and sharing widely - this article on tech news site CRN about the "10 hottest laptops of 2015." The only thing was, they weren't sharing it on Facebook, or Twitter, or LinkedIn or Weibo.

Can Uber build a political pressure group and a brand at the same time?

digiday.com — Wednesday's news that the de Blasio administration would drop its plan to place a cap on the number of Uber vehicles in New York City was widely dubbed a win for the ride-sharing app. But like it or not, Uber is now as much a political pressure group as a brand - and reconciling those identities can be hard for a customer.
Jul 24, 2015

Can Uber build a political pressure group and a brand at the same time? shar.es/1sw2n4 via @digiday

Jul 24, 2015

'Can Uber build a political pressure group and a brand at the same time?' Very smart story by @shareenpathak: digiday.com/brands/uber-no…

Comic Sans is a ‘misunderstood child’: What your font says about your personality

digiday.com — It's not just what you write, it's how you write it - and what font you use. We asked a bunch of top-notch designers to tell us what type of personality each font reminds them of. Pick which one works for you. Gill Sans This sans-serif variety created in the 1920s was a favorite of the British Railways.
Jul 23, 2015

the personality traits of fonts: i think of comic sans as a deranged person mumbling to himself on the corner. digiday.com/brands/comic-s…

Jul 23, 2015

On fonts: "Baskerville was Helvetica before Helvetica. It lived on the Lower East Side back when it was dangerous." bit.ly/1SEqz6q

More Articles →
Aug 04, 2015

about to chat beauty, vodka and content marketing with Elizabeth Arden and Stoli at #digidaycontentmktg: bit.ly/1IEtczj

Aug 03, 2015

RT @maureenmorrison: the biggest issue in the ad industry no one is talking about publicly adage.com/article/print-…

Aug 03, 2015

Since June, 12 people have been running for 18 hours a day -- around a couple blocks in Queens. bit.ly/1DlVUt2

Aug 03, 2015

We're live streaming the first-ever Digiday Content Marketing Summit: digiday.com/event/digiday-…

Aug 03, 2015

For the premium that you pay for it, how does in-flight wifi (@Gogo) still suck so much?

Aug 03, 2015

@aarondignan hey aaron - was hoping to chat quickly. can we email? shareen (at) digiday (dot) com

Aug 02, 2015

RT @tunkuv: The Daily Fix: Why Rahul Dravid should be India's next President and nine other great weekend reads scroll.in/article/745780… via @scroll_in

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