Shareen Pathak on Muck Rack

Shareen Pathak Verified

New York, NY
Brands Editor — Digiday

Brands editor @digiday. Formerly @adage/@creativitymag. @columbiajourn alum, Indian/Singaporean/Canadian transplant.

What retailers worry about: attribution, platforms and data

digiday.com — Retailers from both sides of the channel - online and offline - are gathered in Half Moon Bay, California, for the Digiday Retail Summit. On Day one, during a town hall, retail execs from Target, eBay and more shared their big challenges Many retailers cited internal problems, such as executives in other parts of the company not being incentivized to grow e-commerce.

Brands cash in on the #blizzardof2015

digiday.com — A crippling and "historic" snowstorm appears set to bear down on most of the Northeast this week - a fact that has not escaped the attention of brands on Twitter.

Brands cash in on the #blizzardof2015

digiday.com — A crippling and "historic" snowstorm appears set to bear down on most of the Northeast this week - a fact that has not escaped the attention of brands on Twitter.

Gerry Graf listens to 'Annie' when he's feeling down

digiday.com — Gerry Graf is the creative brain behind some of the weirdest ads you see on television, including that Kayak commercial featuring two dudes sharing a sweater and that Ragu campaign that included a spot in which a kid walked in on his parents, er, doing it.

NBC’s Super Bowl social strategy: A selfie world record

digiday.com — NBC may be the only game in town when it comes to airing the Super Bowl, but on social media, anyone can play. That's not stopping the broadcaster from trying to call the plays online, though.

GroupM's director of privacy describes her new role

digiday.com — Privacy has a new face at GroupM. Rachel Glasser, who was previously a partner at GroupM agency MEC, was promoted to director of privacy, a newly created position, this week. It's an interesting step for the WPP group, as most privacy-related positions generally appear on the platform side, not at the agency.

WTF is missed-call marketing?

digiday.com — Twitter's acquisition of India-based Zipdial has got a lot of people scratching their heads. What, exactly, the company does is a mystery to many. While it may describe itself as a "marketing and engagement service," what Zipdial does best is known as missed-call marketing.

From skivvies to gluttony: Your guide to the Super Bowl sideshows

digiday.com — The Super Bowl is by far the biggest game in town on Feb. 1, but it is far from the only game. There will be plenty of other contests competing for your attention that Sunday: From puppy bowls to lingerie smackdowns, there has emerged a cottage industry of Super Bowl sideshows that are gentler on advertiser wallets but still draw plenty of eyeballs.

Booking.com enters the spontaneous-travel fray with new app

digiday.com — Got the dates wrong for your cousin's wedding and urgently need a room in Middle of Nowhere, USA? Your team won a game at Madison Square Garden and you want to celebrate with a penthouse suite? Priceline-owned Booking.com's new app uses data and personalization to make it happen.

How agencies get employees to fill in their timesheets

digiday.com — Tracking time is one of those things, you'd think, agencies would have figured out by now. But until a new method of industry-wide compensation gains traction, agency employees will be sentenced to track their hours, deciding how much of their day they spend on client A, B or C.
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Jan 28, 2015

We would love to hear about your flight experience. Please take this survey that will take about 25 minutes LOL OK.

Jan 28, 2015

Being on West Coast time means always waking up to 100 emails and a frantic panicky feeling that you're late to everything.

Jan 27, 2015

can we please stop talking about modi hugging obama already? we're indian. we're affectionate. it's what we do. there is no deeper meaning.

Jan 27, 2015

RT @RGA: Advertisers might be able to influence content in Conde Nast pubs? Nooo! Oh wait, that's every fashion magazine, ever wsj.com/articles/write…

Jan 27, 2015

avocados, toe fungus treatments, poop cruise ship co. and glue: these are the riveting products you'll see ads for Sunday.

Jan 27, 2015

@rbonifacino Hope this makes up for it: I have a flask for when we're on stage.

Jan 26, 2015

We're live! Watch the livestream of the Digiday Retail Summit from sunny Half Moon Bay, Calif. #DigidayDRS bit.ly/1BsP6oE

Jan 26, 2015

RT @PatrickCoffee: @shareenpathak ASPCA = actionable content delivering value to key demos

Jan 26, 2015

Brands jump on the #Blizzardof2015. They know we're not doing anything than checking the Twitterz anyway. bit.ly/1ynA2nq

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