Shareen Pathak on Muck Rack

Shareen Pathak Verified

New York, NY
Brands Editor — Digiday

Brands editor @digiday. Formerly @adage/@creativitymag. @columbiajourn alum, Indian/Singaporean/Canadian transplant.

Barton F. Graf: We can be serious, too — It's been five years since Gerry Graf quit what he calls a "fantastic job" as chief creative officer at Saatchi & Saatchi to found Barton F. Graf 9000, the fiercely independent and strongly creative agency (named after his father).

Confessions of agency execs frustrated by their clients — Many agency folks agree that theirs would be a better business if clients had less control - even though clients pay the bills. It'd let agencies do better work unfettered by outmoded ways of thinking; fees would be high and margins wouldn't be squeezed and procurement probably just wouldn't exist.

'It's unnatural': What agency creatives really think about vertical video — Last week wasn't a good time to be a vertical video hater. First, in a mind-numbingly boring presentation tailored to doddering CMOs everywhere, Evan Spiegel last week released a new video to go along with his Cannes Lions presentation touting "3V videos." (The three "Vs" stand for vertical, video and views.)

The real winners of the 2015 Cannes Lions — Cannes is almost over and the A-Listers are already starting to head off on their summer vacations. But while the official Cannes Lions awards are still being doled out, the real action at Cannes rarely happens inside the Palais des Festivals.

Cannes Lions: We rate the stunts — Get a bunch of advertising people in one place and you're bound to be subjected to stunts. That's true in the South of France as much as anywhere else. We rate some of the highlights of what we found this week.

Cannes Questionnaire: How Arthur Sadoun does Cannes — Agencies Cannes Questionnaire: How Arthur Sadoun does Cannes This week, we're buttonholing ad execs to ask them how Cannes is going. Today, it's the notoriously press-shy CEO of Publicis Worldwide, Arthur Sadoun, who is holding forth at a large table on the terrace of the Majestic Hotel with a giant leaflet outlining his big vision to transform the French agency.

'Serial' woos brands in Cannes ahead of season two — Producers from the hottest podcast in the world are in Cannes this week hoping to score some brand love. And they have the numbers to prove they're worth it. Serial, the runaway hit from the producers of "This American Life" is part of the Cannes agenda this year.

Tencent's SY Lau on being named Media Person of the Year, rosé and Maurice Lévy's mugshot — Agencies Tencent's SY Lau on being named Media Person of the Year, rosé and Maurice Lévy's mugshot Each day we'll grab a few minutes with one of the industry big shots in Cannes this week to find out what they're hoping to get out of it.

The perfect Cannes itinerary for every festival-goer — Cannes is here. You are there. So how can you make the most of your week on the French Riviera? Well, that depends on who you are. Allow us to present four different Cannes itineraries, customized just for you. The ad-tech guy Mornings: If you're an ad tech person, you probably have a yacht.

At Cannes, it's poach, be poached or get out of the way — Last year at Cannes, the president of an ad agency was enjoying a glass of rosé on the terrace of the Carlton Hotel when a nightmare began to unfold in front of her: One of the agency's favorite clients happened to bump into someone from a rival agency while waiting at the bar and they struck up a conversation.
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Jul 05, 2015

RT @Digiday: The definitive Digiday guide to what was in and what was out this week

Jul 03, 2015

This week on the Digiday Podcast: I get Gerry Graf and Barney Robinson to say mean things about each other.…

Jul 02, 2015

Creepy catcalls forecast in NYC today is in the double digits.

Jul 01, 2015

RT @Caissie: I've been putting one single pea at the bottom of your guacamole every night & you NEVER FELT IT! Because you're common.

Jul 01, 2015

Who to put as your contact for immediate assistance in your out of office is a difficult decision indeed

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