Shareen Pathak on Muck Rack

Shareen Pathak Verified

New York, NY
Brands Editor — Digiday
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Brands editor @digiday. Formerly @adage/@creativitymag. @columbiajourn alum, Indian/Singaporean/Canadian transplant.

Do agencies have a transparency problem? — The rise of programmatic advertising has been accompanied by aggressive moves by agencies to reclaim profit margins shrunk over the years by client belt-tightening. But it's also caused some clients to question whether they're being hoodwinked by their agencies - and whether they know enough of where their ad budgets are going and why.

Why one ad agency pays for millennials to take banjo lessons — Keeping young employees happy is something agencies must do - even if they secretly resent this oft-maligned group. Not only are millennials the talent pipeline for the future, often their digital-first viewpoint is something big, stodgy shops sorely need.

Agencies outline their biggest challenges (other than clients) — Agencies have plenty of problems on their hands. At the Digiday Agency Summit in Austin, Texas, this week, attendees from agencies across the country were asked to jot some of their biggest challenges down on a sticky note and put them all up on a board.

Jeff Goodby: 'You have to learn to give people rejection' — This is "View from the Top," the latest in a Digiday series featuring creative leaders talking about their career paths and leadership perspectives. Read previous interviews here. Jeff Goodby, the co-founder of Goodby, Silverstein & Partners is one of advertising's greats, and has seen this industry go through some of its biggest changes over his long career.

WTF is advertising arbitrage? — This is the latest in a series of articles that explains, in plain English, new technology tools and platforms that are changing the face of digital media. See other entries here. The rise of programmatic advertising and agency trading desks means more people than ever before are discussing arbitrage, a practice that has no shortage of critics.

We watched Virgin's 6-hour commercial for 'Blah Airlines' — Flying can be awful. Boring. Taxing. Even at its best, it can be, well, blah. Virgin America has created a new campaign that shows travelers just how terrible it can be to fly what it's calling one of those "blah" airlines.

Canadian agency creates Buzzfeed quiz for interview process — Buzzfeed quizzes are the best way to find out what type of monster you may attract, and what food you should get jiggy with. But are they also a way to land a job? Canadian agency 88 Creative thinks so.

The soundtracks of agency creative departments — There's almost no better (legal) way of getting your creative juices flowing than the right playlist. Individual creatives and entire agency departments all have a telltale "sound," a way they use music to pump themselves up before a pitch or chill them out when a more introspective state of mind is needed.

McDonald's takes on critics in (near) real time — Ever wondered where the meat in your Big Mac comes from? Maybe you want to know just what, exactly, is so special about its "special sauce." Now you can directly ask the chain yourself. Today, McDonald's USA is making a formal attempt to answer those with "Our Food.

Anatomy of an agency talent crisis — Marisa Impellizzeri is an ideal ad agency employee. The 28-year-old holds a master's degree from VCU Brandcenter, has graphic design experience and boasts technical skills. Perhaps more important, she loves the idea of working for an agency. But that never happened.
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Oct 23, 2014

If you're not going as Sexy Olaf this Halloween, you're doing it wrong.

Oct 23, 2014

johnny @mcdermott is excluding me from Digiday's Rooms experiment. I'm calling HR.

Oct 23, 2014

OH: "I'll ghee your hands for you as you make pedhas this Diwali."

Oct 23, 2014

I love when @lmoses does some #tbt: Remember the 'Netflix of magazines'?

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