Shareen Pathak on Muck Rack

Shareen Pathak Verified

New York, NY
Brands Editor — Digiday

Brands editor @digiday. Formerly @adage/@creativitymag. @columbiajourn alum, Indian/Singaporean/Canadian transplant.

The sorry recent history of sexist video game ads — The Internet outrage machine got a quick workout yesterday, when The Verge reported on a new Sony ad, created to promote the "Remote Play"features of the PS Vita console. The ad was decried as deeply sexist, and features a hot female doctor apparently talking to a patient about masturbating too much.

Brands: Amazon activism is now a thing — Brand-jacking is like a game of whack-a-mole. Deal with one channel, and another one pops right back up. That's the situation Pepsi is in right now in the most unusual of locales: Amazon product reviews. The Rainforest Action Network, a San Francisco-based environmental organization, last week took the marketer to task over what it alleges is irresponsible sourcing of palm oil by the beverage giant.

FitBit CMO: 'There's a lot of noise in the category' — In the wearables market, FitBit is undoubtedly the king. Boasting a 69 percent market share, according to the NPD, the 7-year-old company this week launched its first-ever ad campaign, a print and television push that focuses on how the brand helps people "find their fit" and get to their fitness goals.

Uber's latest flap is denting its brand — Perhaps Uber is not as bulletproof as once thought. After months of allegations about dirty dealings barely budged the needle on the startup's public perception, it seems as though the tide has turned with one unfortunate remark to a reporter.

Inside Pizza Hut's biggest-ever rebrand — Today, Pizza Hut will cease to be the Pizza Hut its fans have known for nearly six decades. The Yum! Brands pizza chain is rolling out the biggest brand overhaul in its 56-year history, complete with artisanal flavors, new advertisements, a brand-new logo and the whisper of a Super Bowl ad.

The good, the bland and the ulgy of governement social media — As with anyone else with a public profile of some kind, it's become imperative for federal agencies to have a presence on social media. For Uncle Sam, at least, it's much more cost effective to communicate with citizens or answer questions than to set up call centers or draft email responses.

Grey CEO Michael Houston: Good leaders should talk less — This is "View from the Top," the latest in a Digiday series featuring creative leaders talking about their career paths and leadership perspectives. Read previous interviews here. Since joining Grey in 2007, Michael Houston has risen through the ranks at breakneck speed, ascending to the top position - North America CEO - last year.

Land Rover commissions novelist William Boyd’s latest — Land Rover's getting into the publishing business. The automaker has launched "The Vanishing Game," an interactive version of novelist William Boyd's 17,000-word short fiction about Alec Dunbar, a washed-up actor who is sent off on a mysterious driving adventure across the U.K. Boyd isn't just any ordinary copywriter: his whose previous books include Booker Prize-nominee "An Ice-Cream War."

The best social media PSAs from around the world — "Your brain on drugs" is so last century. These days, public service announcements use innovative native ad tactics, bait-and-switch moves and a myriad of other interesting ad formats to get their message across. Heidi Arthur, svp and group campaign director at the Ad Council, said that PSAs have "without question become more creative in recent years."

For brands, marketing 'plus size' is a tricky line to walk — On Monday, Elle and Calvin Klein discovered the harsher side of going plus-size. The magazine and the retailer came under fire for a piece about Myla Dalbesio, a gorgeous size 10 who insisted on referring to herself as plus-sized. "It's kind of confusing because I'm a bigger girl," Dalbesio told Elle.
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Nov 25, 2014

Yes, @Walmart, this is exactly how bilingual people speak. When they have LOST THEIR MINDS.

Nov 25, 2014

Video games have a long, sorry history of sexist advertising.

Nov 25, 2014

perfect timing and a smart end-tag: love this new @WiedenKennedy campaign for Weight Watchers.

Nov 25, 2014

RT @bmorrissey: DMThink we can definitely buy The New York Times. Will take a small push. Putting something on your calendar for next week.

Nov 24, 2014

I keep getting pitched on new campaigns that are basically just #hashtags

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