Shareen Pathak on Muck Rack

Shareen Pathak Verified

New York, NY
Brands Editor — Digiday

Brands editor @digiday. Formerly @adage/@creativitymag. @columbiajourn alum, Indian/Singaporean/Canadian transplant.

WTF is agency transparency? — Transparency in agency relationships is a growing issue. Pivotal analyst Brian Wieser downgraded ratings on the four major agency holding companies on Monday, warning that the growing noise over agency kickbacks has caused him to "reassess some of our views on long-term holding company growth."

Digiday Podcast: Co's Rosemarie Ryan on why the agency of the future isn't about advertising — It's a strange time to be an ad agency - which might explain why more agencies are so reluctant to call themselves as such. Shrinking margins and client propensity to "let's just do it ourselves" may mean the rise of a new type of shop. Rosemarie Ryan, co-CEO and co-founder of Co:Collective, certainly hopes so.

Rating Brand Hillary on social media — On Sunday, Hillary Rodham Clinton released a video featuring the stories of a diverse group of Americans embarking on different, new stages in their lives. She also happened to announce that she will be running for president.

Ask a Millennial: How can agencies retain young talent? — Here at Digiday, we want to hear from those in the trenches as much as from those at the top. Sometimes, it's the people in those positions that have the best perspective on what's going right and what's going wrong in the digital media industry.

Virgin Atlantic rides American Anglophilia to brand success — This is ThinkTank, a new series from Digiday where we quiz CMOs and brand chiefs on where their industry is heading. Virgin Atlantic, which posted its first annual profit since 2011 this year, said in March that it was targeting a record profitability by 2018.

Havas ties executive bonuses to employee engagement — CEOs across the Havas agency network are getting rewarded a new way this year. Across the holding company, executives' bonuses will be based on their departments' improvement in employee-engagement scores. About a year ago, the agency partnered with IBM to launch an engagement study to find out what drove employee satisfaction.

How SoulCycle's instructors spin a smart social strategy — SoulCycle can seem less a brand, more a cult, only withSkrillex blaring. With 36 locations (and counting) and 50,000 riders a week, SoulCycle's new age, hardcore brand of fitness has a lot to do with its success.

Will 'Shazamming' TV ads ever catch on? — On Monday night, during the NCAA men's basketball championship game, a Coke Zero commercial asked people to open up Shazam and turn it on while the spot is on. Once they did, an even more elaborate ad appeared on their phones with a glass filling up with the soda, and, once it's filled, a coupon appeared for a free bottle.

5 charts that show how out of touch brands are with customers — Brands like to talk about how well they know what their consumers want. But the truth is, they're barely scratching the surface. That's the big takeaway from a wide-ranging new study by IBM and Econsultancy, which found that brands are just not delivering the level of customer experience that they think they are.

increasingly 'an e-commerce company that sells pizza' — Want Domino's? You have your choice of ways to order a pie. You could use voice ordering system Dom, turn on your Android Wear smartwatch or jump into your Ford and order from there using the car's connected Sync system.
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Apr 17, 2015

@slarkpope going to try the same method with the husband and see what happens.

Apr 17, 2015

inbox: talk like a jock to win like a jock.

Apr 17, 2015

@kenwheaton art is art. i thought it was awesome. the guy who plays christian hosts karaoke on weds. team outing?

Apr 17, 2015

Transparency in media buying & selling is a confusing, befuddling thing... so, WTF is agency transparency?

Apr 17, 2015

On this week's podcast, I talk to @cocollective's @RosemarieRyan about whether agencies are the future of advertising

Apr 16, 2015

SLB cuts 11K jobs this Q after cutting 9K last Q. And you thought media was bad. by @mamtabadkar

Apr 16, 2015

.@mamtabadkar made a new parody Twitter account for @WillWei, thus essentially giving up on @pathakproblems and I am so hurt I could die.

Apr 16, 2015

RT @Digiday: We are 78 followers from 100k. Follower 100k gets this lovely gift.

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