Simon Dumenco on Muck Rack

Simon Dumenco Verified

Writer of things about stuff. Editor-at-large, @adage

What Snowden Joining Twitter Says About Twitter — At noon on Tuesday, former National Security Agency contractor and whistleblower Edward Snowden debuted on Twitter (@Snowden, Twitter-verified) with this five-word tweet: Can you hear me now? - Edward Snowden (@Snowden) September 29, 2015 A few observations: * Twitter is almost ancient by tech-company standards -- it turned 9 years old in March -- but a high-profile Twitter debut can still make headlines.

TV Moving Into the Future at Long Last, in Small Steps — Advertising Week 2015 The TV business has finally taken some steps to reach the future it wants, instead of the future that disruptors like Netflix were about to impose, industry executives argued on Tuesday.

Bikini-clad Models Battle Texas Versus Mexico for Carl's Jr. — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first yesterday.

McDonald's Revamps Build-Your-Own Burger Program — There's a New Name -- Chef Crafted -- on the Menu, Along With Some New Ingredients McDonald's, seeking to snap a sales slump by letting diners customize meals, is renaming its build-your-own burger program and replacing two unpopular flavors. The program's name was changed to Chef Crafted from TasteCrafted, Lisa McComb, a company spokeswoman, said in an email.
Sep 29, 2015

McDonald's is changing the name of its build-your-own-burger program from "TasteCrafted" to "Chef Crafted"…

The Best Part of Trevor Noah's 'Daily Show' Debut ... — The best part of Trevor Noah's debut as the new host of Comedy Central's "The Daily Show" last night might just be the whole thing (with the possible exception of a perfunctory, but still fun, interview with his celebrity guest, comedy superstar Kevin Hart).

Advertising Week: Right Content, Right Time Beats Blocking — Marketers and media companies can make sure that consumers don't want to miss ads if it's the right message in the right moment, Glamour Publisher and Chief Revenue Officer Connie Anne Phillips told Advertising Age during Advertising Week in New York.
Sep 29, 2015

RT @adage: Advertising Week video: Defeat ad blocking with the right content at the right time

IAB Enters Publicity, Engineering War Against Ad Blockers — Advertising Week 2015 The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his "cri de coeur" against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new steps to help those publishers fight back.
Sep 29, 2015

RT @adage: IAB grinds into PR and engineering war on ad blocking, starting with new code for publishers

Sep 29, 2015

RT @gfulgoni: Good. IAB Starts Publicity & Engineering Battle Against Ad Blocking. Helps Publishers Detect Even Cloaked Blockers http://t.c…

Sep 29, 2015

RT @neallulofs: .@IAB Starts Publicity and Engineering Battle Against Ad Blocking… #awxii

Sep 29, 2015

RT @robweir: Or, you could make ads that aren't complete shit and/or don't track people. ¯\_(ツ)_/¯…

Sep 30, 2015

Oh, yes, passing laws against ad-blockers will solve the problem.

Google Wants to Break Cable's Grip Over Set-Top Boxes — Object of Scorn Cable Customers Are Required to Rent It's an afterthought or even an object of scorn in some homes, and it costs TV viewers an estimated $232 per household each year. Now the U.S. Federal Communications Commission is considering breaking the grip cable and satellite-TV companies have over the set-top box.

Charles Barkley Gets Stuck in the Internet: TV's Newest Ads — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend.

John Adams on Martin Agency's Long View — At a time when the client-agency relationship is probing new depths, the Martin Agency has a reputation for listening to clients and being a good partner. And in a time when the prevalent agency view is that each discipline, like media buying and digital, belongs in a separate house, Martin thrives by doing it all.
More Articles →
Oct 04, 2015

RT @badbanana: I'm participating in a half marathon today but it's the half where I don't run 13.1 miles.

Sep 28, 2015

RT @badbanana: Nice try making me look up from my phone, celestial event.

Sep 23, 2015

Taiwanese Animators Totally Nail Pharma PR Disaster Martin Shkreli

Sep 23, 2015

"man who looks like a microwaved circus peanut" Donald Trump... or Stephen Colbert?

Sep 22, 2015

Reviled Pharma CEO Has a PR Crisis. Diagnosis: Incurable

Sep 21, 2015

Pharmaceutical Greed Villain Martin Shkreli Will Fight the Whole Internet @samfbiddle

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