Sarah Green on Muck Rack

Sarah Green Verified

Boston, MA
Editor, Harvard Business Review
As seen in:  Politico

Harvard Business Review editor + HBR IdeaCast host. New England native. The one who edits me is @bhcarmichael.

Attention, Interest, Desire, Action: Using AIDA for Social Media — Most brands today have learned that a social media presence is a key asset of a successful inbound marketing strategy and that targeted cross-channel content distribution brings a better online visibility. We see, however, that posting more content doesn't necessarily lead to more engagement.

Working Long Hours Makes Us Drink More — After a busy day at work, perhaps you head down to the pub to have a pint with your flatmates. Or maybe it's an evening of sake and karaoke with the boss. Or pitchers of margaritas at your office park's fast-casual restaurant. Work and alcohol: wherever we are, they seem to go together like start-ups and beer carts.

Hiring C-Suite Executives by Algorithm — Tests and assessments are no longer an unusual part of the hiring process. But for the senior-most executives? For C-Suite roles? Executive recruiter Korn Ferry recently introduced a new system, called KF4D, to help them place better bets on talent at the top of the ladder.

Advice from a Serial Life Reinventor

What MIT Is Learning About Online Courses and Working from Home — "Virtual work" is increasingly just "work" for most of us - whether we're dialing into a conference call with our branch offices in London and New York, or VPN-ing in from home to catch up with work after-hours, remote work is the new normal.

Training Police Departments to Be Less Biased — Fierce debates about biased policing continue to resonate across the United States, and they're playing out on front pages again after a special investigation into the Ferguson, Missouri police department. The investigators concluded that the white police officer who shot Michael Brown, a black man, was justified in his use of force.

Why “Network More” Is Bad Advice for Women

How to Coach, According to 5 Great Sports Coaches

Yes, Your Uber Driver Is Judging You — Companies like Uber, Airbnb, and OpenTable have been in the news lately for rating their customers - rating systems that the users themselves are not always privy to. This has caused some consumers to feel creeped out, yes, but it also got me thinking - is this even necessarily in these companies' best interests?

How America’s Wealthiest Black Families Invest Money

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May 20, 2015

@DanielSGuillory It is possible, and it is important. Thank you for mentioning it. It's something I do think about, but don't act enough on.

May 20, 2015

@brustkern @SlackHQ Oh we are big "slack"ers at @harvardbiz too! Even when sitting right next to each other. :) (ps - thanks!)

May 20, 2015

Hey, #WistiaFest! A bunch of you have asked for further reading/references for my talk. Here ya go:… @wistia

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