Brian Braiker on Muck Rack

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Executive Editor — Digiday
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Executive Editor, Digiday. Tiny dancer. Made of shame and whiskey. (Views expressed herein barely reflect my own, much less those of my employer.)

braiker — Ok so I found the most terrifying window display of all time. At an optometrist's, of course. (at Park West Vision)

Columbus Day is a holiday with a brand problem — Columbus Day is perhaps the most contentious of federal holidays. For students, federal employees and scores of lucky office drones it means a day off this coming Monday. For Italians and Catholics, it means parades. But for Native Americans, the holiday is deeply offensive, honoring a marauding invader who in modern times would be considered guilty of genocide.

braiker — This is "Mr Hansum Guy," famous for being really handsome. Drawn by C, age 6. Me: "What makes someone handsome?" C: "They dress fancy." Me: "Who do you know who is handsome?" Her: "You!" Me: "Really? Me? I'm fancy?" Her: "Actually, no. You have red poofy hair." #storyofmylife

Anatomy of a GOP hashtag smackdown — The old Internet adage is "don't feed the trolls." The Republican party hasn't quite gotten the message, though. After a grassroots rebranding effort went spectacularly and hilariously awry i n the past few weeks, a former Mitt Romney strategist has doubled down with an impressive (and possibly ill-advised) renewed effort.

braiker — My kids just asked if they could please watch this again. I guess I'm doing something right.

braiker — Chrysalis watch: we've been checking in on this guy on our block for a couple weeks now. No butterfly yet. Beginning to worry he's a goner. (at South Slope, Brooklyn)

braiker — Odd messaging on this Chipotle bag of a fellow passenger. Does this mean I can expect my next carne asada burrito is on the house? Will happily sit around feeling love for people if that's the case.

The WSJ'sguide to great native advertising — The Wall Street Journal is relatively new to the native advertising game. The paper launched its native initiative at the tail end of 2013, and just this spring announced WSJ Custom Studios, a new division for creating custom native content for big brands.

Mythbusters: Digital media's biggest misconceptions — Hundreds of digital media pioneers and thought leaders are gathered in Key Biscayne, Florida, for the Digiday Publishing Summit this week to discuss trends in the evolving publishing landscape. Topics of discussion ranged from getting mobile right, hacking the native ad process, making the digital leap from print.

braiker — @bmorrissey schools the younguns on real-time bidding. SSPs, DSPs, DMPs oh my. (at Digiday Hq)
More Articles →
Oct 20, 2014

killjoy RT @morraam: Please listen: You Don't Have Ebola. You're Not Going to Get It. @TheTakeaway @danariely

Oct 20, 2014

@dabeard @petulad lol. i'm a grown man who lets his daughters paint his nails on the regular. and go out with them as such.

Oct 20, 2014

@swin24 @PaulMcCartney i asked him some questions about quantum physics. got nothing.

Oct 20, 2014

What is responsible for the numerous interstellar absorption lines detected in astronomical spectra? Are they molecular in origin? #askPaul

Oct 20, 2014

Mondays! RT @MobyDickatSea: the malignant iron scorchingly devoured the baptismal blood.

Oct 20, 2014

Why do the accretion discs surrounding certain astronomical objects emit relativistic jets along their polar axes? #askPaul

Oct 20, 2014

write it on a pink slip! RT @parenting: Looking for a fun way to announce your #pregnancy?

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