Steve Strauss on Muck Rack

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The Great Northwest
Senior Business Columnist — USA Today
As seen in:  USA Today, Huffington Post, Circa

Senior @USATODAY small biz columnist & spokesperson. Check out my new book, Planet Entrepreneur. More at &

Boost your business this holiday season — Q: With the holidays around the corner and people getting ready to spend, I am concerned that my little business will get lost in the shuffle. Would you have any suggestion for how a small retailer like mine can stand out?

Is There Really Free Money for Your Business? — In 2006, Time Magazine named TruTouch one of that year's best inventions: "Identifying drunk drivers could get a lot quicker and easier after a new infrared alcohol test developed by TruTouch Technologies is launched next year. The device detects alcohol levels by shining infrared light on the subject's skin and analyzing how it reflects that light.

Entrepreneurs, what's YOUR secret sauce? — Q: Steve - I am going to make a long story short because I think it is important to share. Having been in business for 20 years, what I have learned is that you have to differentiate yourself somehow from the competition. Everyone today is so obsessed with social media.

Running a small business like basketball — Q: Steve - Reading your column I get that you are a sports fan. I love to use sports analogies in my business and when I speak with my staff - I find that it is relatable. Glad to see you do the same. Do you have a favorite?

Celebrating the virtue of entrepreneurs — Having just returned from the World Entrepreneurship Forum, there was no shortage of things to worry about before I left and as I traveled, from the mundane to the ridiculous: Was my inbox sufficiently cleaned out so that I wouldn't be overwhelmed upon my return? (The answer, apparently, no.)

Getting your business started with Pinterest — Q: I know that Facebook isn't the only game in town when it comes to social media, even though sometimes it seems that way. I did my research and there really are a lot of social media sites. The issue I face is which other one to dive into for my small biz.

Small Business: Suffering from work burnout — Q: I have owned three businesses over the past twenty years. While I always have really enjoyed being an entrepreneur, I find lately that I am just burnt-out. But I don't want to go work for someone else, and yet I am too young to retire.

Everyone is an entrepreneur in this e-conomy — In my column , we looked at the significant, indeed in some ways radical, shifts occurring in the world of work. Fueled mostly (albeit not entirely) by technology, the decoupling of work from a desk at an office means that we are now free to work anywhere, anytime - for good and ill.

The Key to Online Success: Be Like Goldilocks’ Porridge — The first time I ever wrote about Twitter, I ended up with egg all over my face. It was about five years ago, just when the service really started rolling. Celebrities like Ashton Kutcher were vying to get 1 million followers, and talking about Twitter was all the rage.

Entrepreneurs' 9-to-5 drill is a thing of the past — One of the recurring themes of this column over the years has been the fast-changing nature of work because the very way in which do business has undergone Teutonic shifts in the past generation.
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Nov 20, 2014

INFOGRAPHIC: Did you know 86% of consumers QUIT DOING BUSINESS with a company because of a bad customer experience?…

Nov 19, 2014

7 Questions to Ask Yourself When Shopping for Health Insurance via @theselfemployed @ehealth #obamacare

Nov 19, 2014

WEBINAR: Join me & @Staples today for holiday marketing tips and more tmr. 1pm ET, 10am PT #LessStress #smallbiz

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