Steve Strauss on Muck Rack

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The Great Northwest
Senior Business Columnist — USA Today
As seen in:  USA Today, Huffington Post, Circa

Senior @USATODAY small biz columnist & spokesperson. Check out my new book, Planet Entrepreneur. More at &

Ask an Expert: Should I sue my employer? — Q: I was let go by my employer because I missed work for two weeks. I had run out of sick time, but I couldn't help it because I got meningitis. I think they fired me out of bad spirit and retaliation. Can or should I sue?

Ask an Expert: Entrepreneurs, think big — Q: I would like to share a real estate trick I learned many years ago: See where your city is expanding into, buy land about 10 miles beyond that, and wait. It will go up in value eventually. A: I think you are on to something with even wider applications for small business.

Ask an Expert: Key to effective marketing - AIDA — Q: Steve, Do you think there is one key, one overriding principle, to effective marketing? If so, what the heck is it, because I would like to know! - Jamie A: Let me tell you about a little something called, "The Greatest Marketing Secret in the World!"

E-commerce 101: 6 Easy Steps to Selling Online in Record Time — There was a time not long ago when small businesses were stuck. They were stuck selling the same things in the same neighborhood to the same people, whether it was in a good locale or not, and whether the local economy was good or not. The Internet has changed that.

Entrepreneurs, LinkedIn is a must-have tool — Q: Steve, when it comes to social media, people like to talk a lot about Facebook and Twitter. Personally, I like Instagram, but I have had the most professional success with LinkedIn. -- Debra A: You are preaching to the choir, my friend. I, too, am a big believer in the power of LinkedIn.

Ask an Expert: Misconceptions about crowdfunding — Q: Dude - I am just finishing up my video for my Kickstarter. I am going to post it in a few days and I figure that I will get the $5,000 I need for my project by next week. Crowdfunding is so amazing!

5 Marketing Technologies That Can Make Your Small Business Look Big — As I am wont to say, this is the greatest time ever to be in business for yourself. Hyperbole? No. That's a fact for two main reasons: First, this is the era of the entrepreneur. Whereas big business used to be a big deal, today it is small businesses and entrepreneurs that have the juice and get the buzz.

Top 5 Small Business Money Mistakes — A long time ago, in a galaxy far, far away, I practiced law. My practice dealt mostly with small business, and mostly it was fun - helping new entrepreneurs start their ventures, helping them find financing for expansion, that sort of thing. But, of course, given the nature of the gig, not all news was good news.

Strauss: No better time to start a business — Hi, Steve - My resolution for the new year is to finally start my own business. And, while I have a general idea of what the process entails, I was hoping you could give me a better, more specific, outline. Thank you.

Top 3 trends in small business — Continuing on with my annual list of the top trends in small business for 2015. This week, the Top 3: No. 3: New ways to work: The way we work today is almost unrecognizable from how we worked a generation ago, even a decade ago, and no, I am not just talking about being able to work on the go or at Starbucks.
More Articles →
Mar 05, 2015

What You Learn As An Entrepreneur You May Never Learn As An Employee

Mar 03, 2015

The best way for a #smallbiz owner to increase influence is pick 1 social media channel and stick w/it. Consistency is key #CredibilityChat

Mar 02, 2015

Infographic: The Surprising State of Social Media 2014 via @theselfemployed

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