Steve Strauss on Muck Rack

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The Great Northwest
Senior Business Columnist — USA Today
As seen in:  USA Today, Huffington Post, Circa

Senior @USATODAY small biz columnist & spokesperson. Check out my new book, Planet Entrepreneur. More at &

Ask an Expert: Turning a hobby into business — Q: My New Year's resolution is to finally start my own business. I really love animals and am thinking that a pet store might be perfect for me. I would have to bootstrap it, but lot's of other people seem to be able to start their dream business, so why can't I?

A Simple Way to Help Triple Your Business (at least!) — I have a good pal who faced a crisis in 2009 when the Not-So-Great Recession was really starting to get into full swing and we were all realizing how serious it really was. For many years, my buddy had ridden the Southern California real estate gravy train. The market in L.A.

Change is a small-business constant — Q: Every year at this time we have an annual pre-Christmas sale and we have always advertised it the same way with great success -- on the radio, as well as using a circular we mail out, and in our store. But last year the sale flopped and I had the worst season ever.

Strauss: Entrepreneurs can give thanks in many ways — Q: I am a manager at a large Fortune 500 corporation and we do a lot of work with small businesses. Not only are they a big channel for us but they are also our vendors and part of our supplier diversity efforts. So I love small business.

Small Business with Steve Strauss powered by Greatland — Download past episodes or subscribe to future episodes for free from Small Business with Steve Strauss powered by Greatland by Steve Strauss on the iTunes Store.

Boost your business this holiday season — Q: With the holidays around the corner and people getting ready to spend, I am concerned that my little business will get lost in the shuffle. Would you have any suggestion for how a small retailer like mine can stand out?

Is There Really Free Money for Your Business? — In 2006, Time Magazine named TruTouch one of that year's best inventions: "Identifying drunk drivers could get a lot quicker and easier after a new infrared alcohol test developed by TruTouch Technologies is launched next year. The device detects alcohol levels by shining infrared light on the subject's skin and analyzing how it reflects that light.

Entrepreneurs, what's YOUR secret sauce? — Q: Steve - I am going to make a long story short because I think it is important to share. Having been in business for 20 years, what I have learned is that you have to differentiate yourself somehow from the competition. Everyone today is so obsessed with social media.

Running a small business like basketball — Q: Steve - Reading your column I get that you are a sports fan. I love to use sports analogies in my business and when I speak with my staff - I find that it is relatable. Glad to see you do the same. Do you have a favorite?

Celebrating the virtue of entrepreneurs — Having just returned from the World Entrepreneurship Forum, there was no shortage of things to worry about before I left and as I traveled, from the mundane to the ridiculous: Was my inbox sufficiently cleaned out so that I wouldn't be overwhelmed upon my return? (The answer, apparently, no.)
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Dec 16, 2014

RT @AllianceSteel: @SteveStrauss Thanks for the Webinar! Had many good ideas I can try immediately!

Dec 16, 2014

1 pm EST- WEBINAR: 5 easy things you can do in the new year to grow your biz w/me @SCOREMentors @webdotcom #smallbiz

Dec 16, 2014

WEBINAR TODAY: 5 easy things you can do in the new year to grow your biz w/me @SCOREMentors @webdotcom #smallbiz

Dec 15, 2014

FREE WEBINAR TMR: 5 easy things you can do in the new year to grow your business…@SCOREMentors @webdotcom #smallbiz

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