Steve Strauss on Muck Rack

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The Great Northwest
Senior Business Columnist — USA Today
As seen in:  USA Today, Huffington Post, Circa

Senior @USATODAY small biz columnist & spokesperson. Check out my new book, Planet Entrepreneur. More at &

5 Ways To Get Rid of Small Business Debt — by Iris Dorbian. According to statistics compiled by the Small Business Administration , about half of small businesses close within five years. Of the reasons cited, insufficient cash flow and debt are among those commonly listed. Clearly, for small business owners struggling to survive and stay financially afloat, getting rid of debt should be a top priority.

5 Keys to Working Efficiently & Effectively With Millennials — Here's how not to work with millennials: A couple of years ago there was a hotshot tech startup in Silicon Valley. The company made a cool product and received several rounds of successful venture funding until it was growing faster than the founders had ever anticipated.

Strauss: Small Biz 101 from 'Shark Tank's' Greiner — A couple of weeks ago, I moderated a panel discussion with Lori Greiner of TV's at the Staples store on 5th Avenue. Staples (with whom I do some work) is launching a line of Shark Tank products at select stores and online.

10 time-tested, affordable marketing ideas — As I'm sure you've heard, social media is a big deal! Social media, social media social media. And if we are not discussing social media, then we better be talking about mobile and pay-per-click because that's where the action is, right?

Sales & Marketing — It was not so long ago that, for small businesses especially, marketing was a bit of a toss up, and an expensive one at that. For starters, your options were few -business owners could choose from major media outlets like TV, radio, newspapers and magazines, as well as a few more obscure choices like billboards, direct mail, bus benches, and so on.

And . . . action! Video 101 for entrepreneurs — Q: Steve - when I look at my website statistics, I can't believe how quickly people leave my site. They stay for a minute or two and then boom, they surf away. Beyond completely redoing my site (which I don't want to do), is there anything you might suggest that will keep them around longer?

Strauss: Follow your customers to social media — If you can figure out which social media site your customers tend to gravitate to most, then you will not only save yourself a lot of time, but you will also be more effective with your social media marketing because it will be more targeted and more on point.

Are you a great employer? — We all know, or have heard, that a company's most important asset are its employees. In my opinion, it is rare to come across entrepreneurs who truly stand by this statement. Too often, a small business owner treats his or her employees like a disposable item.

Small business: Backbone of the economy — I started writing this column not long after USA TODAY launched, back in 1995. A lot has changed in the last 20 years in the world of small business and most of it has been the better.

6 Tax Tips for Small Business — Many people don't understand the ins and outs of the tax code and it's not surprising. Federal, state, and local taxes can be very complicated (write-offs included.) Nevertheless, it's true that when it comes to taxes, you as a small business owner have two duties: To pay whatever it is you owe, and To figure out how to legitimately reduce your tax bill to the extent you legally can.
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Apr 27, 2015

Join me @YP & @SBAgov for a Nat'l #SmallBiz Week webinar, Secrets to Crafting a Digital Footprint. Mon May 4 #SBW2015

Apr 25, 2015

Congrats to my double cousin @LennTV for winning his 5th Emmy last night!…

Apr 24, 2015

Why It's Important To Stay In Touch With Your Customers & More In This Week's Newsletter #selfemployed #smallbiz

Apr 24, 2015

Thanks @EvanCarmichael but YOU are the Champion of Entrepreneurs every day! Thank you for all that you do.

Apr 24, 2015

RT @EvanCarmichael: The @EvanCarmichael Entrepreneur Champion of the Day is @SteveStrauss - Thank you for everything you do to help entrepreneurs!

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