John Bergin

Social Media and Digital News Director, Sky News Australia, Sky News

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Director of Social Media and Digital News, @SkyNewsAust. Got a story? Email newstips@skynews.com.au. Blogs at massmeeja.wordpress.com

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New rule: Cover what you do best. Link to the rest

buzzmachine.com — Try this on as a new rule for newspapers: Cover what you do best. Link to the rest. That's not how newspapers work now. They try to cover everything because they used to have to be all things to all people in their markets.
Interesting blog post: it's time for news websites to stop "matching" (i.e. rewriting a competitor's story) | ow.ly/ljhRY

Stop matching | Soup

soupsoup.net — Matching is an institutional problem deeply rooted within many mainstream newsrooms. To paraphrase myself from this article: Sometimes it's a business strategy: ignore you competition, don't let your readers know they exist, pretend they didn't beat you. Sometimes it's cultural: the journalists come from a print background and didn't grow up with the web like digital natives.

Getting started with login verification

blog.twitter.com — Every day, a growing number of people log in to Twitter. Usually these login attempts come from the genuine account owners, but we occasionally hear from people whose accounts have been compromised......
Welcome to tropical north Queensland, where people skydive out of helicopters into the sea to go scuba diving. | ow.ly/lh4Ef

1 Day in Paradise -- Scuba Skydiving. Gulliver Page.

youtube.com — There's only one thing that's better than scuba diving on the Great Barrier Reef, and that's skydiving from a helicopter, releasing your parachute just above the water, swimming down to the bottom to get your tank and then scuba diving on the Great Barrier Reef. This is Scuba Skydiving.

Poll: Teens migrating to Twitter

bigstory.ap.org — WASHINGTON (AP) - Twitter is booming as a social media destination for teenagers who complain about too many adults and too much drama on Facebook, according to a new study published Tuesday about online behavior.
A new poll finds US teenagers are moving increasingly to Twitter to avoid their parents and the "oversharing" that they see on Facebook.

He Should Have Just Spelled It .JIF Then

techcrunch.com — The New York Times has a lovely interview up with Steve Wilhite, the inventor of the illustrious GIF file. Wilhite wants you to know that the White House is wrong: He is proud of the GIF, but remains annoyed that there is still any debate over the pronunciation of the format.
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