Played Joe the Policeman in the What's Going Down episode of That's My Mama.

Accelerating digital learning: How to use data from classroom devices

ibmbigdatahub.com — Digital learning is the default mode for most kids today, as they're constantly connected to smartphones, tablets and laptops. Many educators are taking note of this important trend and adjusting curriculums accordingly. Last year, the Archbishop Stepinac High School in White Plains, New York, became the first school in the US to use an all-digital textbook library, according to CBS News.
Feb 10, 2016

"Accelerating digital learning: How to use data from classroom devices" ibmbigdatahub.com/blog/accelerat…

Second-Screening The ‘Big Game’: A Guide To Advertising Interceptions

cmo.com — During this year's Super Bowl, some advertisers will be out to make interceptions, too. Some 118 million or so people are likely to tune into the big game on CBS. If past viewing patterns are any guide, more than half will be dividing their attention between the TV screen and the device on their laps or in their hands.

Facebook vs. YouTube: Which is the best viral platform for Super Bowl ads?

prweek.com — NEW YORK: Pokémon last week became the first Super Bowl advertiser to release an ad before the big game. It was also the first to make what some said was a huge blunder. The brand posted the ad on its Facebook feed - not in Facebook's native video format but as a YouTube link.

Facebook vs. YouTube: Which is the best viral platform for Super Bowl ads?

campaignlive.com — Pokémon last week became the first Super Bowl advertiser to release an ad before the big game. It was also the first to make what some said was a huge blunder. The brand posted the ad on its Facebook feed - not in Facebook's native video format but as a YouTube link.
Feb 04, 2016

Facebook vs. YouTube: Which is the best viral platform for Super Bowl ads? bit.ly/1VQUo6k via @campaignliveus

Feb 07, 2016

Which is better for video: Facebook or YouTube? (Told through the perspective of Super Bowl ads) campaignlive.com/article/facebo…

Hacking the Super Bowl: Get your brand noticed for less than $10M a minute

campaignlive.com — Consumer electronics brand Vizio this month lobbed a to its 29,000 followers offering a coveted prize: tickets to the #biggame. Though most probably guessed what game Vizio is talking about, consumers wouldn't know for sure until they read the official rules for the brand's Ultra Game Plan Sweepstakes.
Jan 28, 2016

Super Bowl Hack: Get your brand noticed for less than $10M a minute bit.ly/1lXotEI via @campaignliveus #SB2016 #oreos #marketing

NFC packaging updates the lowly QR code, but will consumers care?

campaignlive.com — There's an old saying in marketing that one should "let the product do the talking." Now some are taking that advice literally. In the last year or so, several brands have added components to their packaging that let consumers use their smartphones to interact with the products in stores.
Jan 20, 2016

NFC packaging updates the lowly QR code, but will consumers care? bit.ly/1nyjE6m via @campaignliveus

Interbrand: ‘Hybrid Living,’ ‘Elastic Tech,’ And ‘Tribalism’ Are Coming Your Way

cmo.com — The Internet's evolution from a PC connectivity feature to a force that helps consumers run and shape their lives has opened up new targeting possibilities for brands in 2016. How many? According to Interbrand and digital marketing agency Ready Set Rocket, marketers can tap seven major trends to grow their brands this year.

The next frontier in mobile advertising: Messaging apps

campaignlive.com — Last year, Dutch airline KLM's social media presence took an unexpected detour onto the messaging platform WhatsApp. The effort gave 100 members of the airline's Flying Blue frequent-flier program the opportunity to use the app to ask airline reps service-related questions about booking requests, updates and seat selection.

Global brands take two-faced strategy with LGBT issues abroad

campaignlive.com — Among the heartwarming Tweets from brands after the Supreme Court's historic decision last month to legalise same-sex marriage nationwide was MasterCard's pithy, "True love: Priceless. #AcceptanceMatters." True love: Priceless. #AcceptanceMatters #Marriage #Equality https://t.co/qBx6zbudLj - MasterCard (@MasterCard) June 26, 2015 Yet on MasterCard's Turkey Twitter feed, there was no mention of the decision or of the importance of acceptance.
Dec 22, 2015

RT @CampaignLiveUS: Campaign staff's best of 2015: Global brands take two-faced strategy with LGBT issues abroad bit.ly/1NJwx3G pic.twitter.com/shJC4MZkPS

CMO.com’s 12 Best ‘Brand Moments’ Of 2015

cmo.com — Modern marketing is a 24/7 full-contact sport. Thanks to the always-on nature of digital media, brands are always on high alert, whether about mini controversies that have the potential to take them down or world events that might present an opportunity to present themselves in a positive light.
More Articles →
Feb 10, 2016

NYT commenter has a good point: Why can pols spend 95% of their time looking for another job & still get paid 100%? nytimes.com/2016/02/11/us/…

Feb 08, 2016

Just had to watch this Rubio train wreck one more time. Not often you see a campaign crumble in 6 mins youtube.com/watch?v=U_Gg6g…

Feb 04, 2016

RT @CampaignLiveUS: Facebook vs. YouTube: Which is the best viral platform for Super Bowl ads? t.co/Z2nj8ggA2P #SB50 t.co/khMSicg6sg

Feb 02, 2016

Sick burn from David Brooks: "Trump is not as effective a leader as Sanders." nytimes.com/2016/02/02/opi…


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