Todd Wasserman on Muck Rack

Todd Wasserman Verified

New York
Business and Marketing Editor — Mashable

Mashable business editor Played Joe the Policeman in the What's Going Down episode of That's My Mama. Todd at Mashable dot com

Gamify your discontent with our Super Bowl Commercial Bingo cards — The Super Bowl routinely draws more than 100 million viewers, but the average NFL game only gets around 20 million. A quick back-of-the-envelope calculation reveals that some 80% of Super Bowl viewers are merely casual football fans or maybe not fans at all. If you find yourself in this rather large boat on Sunday, take heart.

Sign up to join Mashable's live blog of Super Bowl ads — For the past three years, Mashable has assembled a crack team of ad execs to live blog and critique the often sorry crop of Super Bowl ads that are foisted on the American public. This year is no exception. It's a tough job, but someone's got to do it.

Beats envy? Jay Z buys 2 streaming music services for $56 million — Perhaps noting the success of contemporary Dr. Dre with Beats, Jay Z has now purchased Aspiro, a Swedish tech company that runs two streaming music services: WiMP and Tidal. The cost of the acquisition was $56 million, according to Reuters. Jay Z will add the purchase to an empire that includes 40/40 Club sports bars and the Rocawear clothing brand.

Chelsea Handler and Sarah Silverman to star in T-Mobile's Super Bowl spot — Earlier this week, T-Mobile revealed that Kim Kardashian will star in one of its Super Bowl ads. Now, the "uncarrier" has unveiled the stars of another Super Bowl spot: Chelsea Handler and Sarah Silverman. The two comediennes will vamp for the brand in a yet-to-be-unveiled spot, though we're told that it will include some moments from the behind-the-scenes video above.

Lindsay Lohan to star in Esurance Super Bowl ad — Lindsay Lohan, known for her history of alcohol issues and driving under the influence, is going to pitch car insurance for Esurance during this year's Super Bowl. Lohan dropped a teaser ad on her Facebook page that may allude to that history. "Anybody need a ride to the big game?"

Google misses on Q4, but investors shrug it off — Google ended 2014 with a whimper, at least in Wall Street's eyes. The search giant missed analysts' estimates for its fourth quarter, prompting a 4% drop in the stock in after-hours trading at one point, though it later leveled off and was essentially flat.

Walgreens now lets women refill birth control prescriptions via smartphones — Women can refill their birth control prescriptions with a few smartphone swipes, thanks to a deal between Walgreens and Glow. Glow, a data science company that focuses on women's reproductive health, has integrated Walgreens' Prescription Refill API into its eponymous app. The app uses algorithms to track women's periods and predicts when the next "window of fertility" opens.

Want to buy Katy Perry's outfit during the Super Bowl halftime show? There's an app for that — Call it NFL meets QVC. Some 50 million people watching the Super Bowl this year will be able to buy items highlighted by Katy Perry during the halftime show, thanks to deals put together by Delivery Agent.

Glassdoor's list of 10 best jobs in U.S. shows health care and tech still rule — Want to get in on a promising career? Think health care, tech and finance, according to a new survey from Glassdoor. The job hunting and information site compiled its inaugural list of the top 25 jobs in the U.S. The rankings and Glassdoor's "Job Score" are based on three factors: earning potential, career opportunities and the number of job openings.

Budweiser's 'Lost Dog' Super Bowl ad is here — When it comes to Super Bowl successes, there are few surer bets than Budweiser's puppy ads. This year's spot, "Lost Dog," is likely to make it to the top of USA Today's Ad Track rating of the top ads of the game - that is, unless viewers feel that the spot is too emotionally manipulative or PETA discerns some sort of canine-related controversy.
More Articles →
Jan 30, 2015

@emjbanks It wouldn’t count as a “Super Bowl ad” then. It would be an ambush ad #BizChats

Jan 30, 2015

Creatively, this ad is the best I’ve seen so far. A lot of drama in 60 secs #BizChats…

Jan 30, 2015

RT @Steffan1: My opinion most ads on #Superbowl like teen orgasm: explosive than forgotten. Yes, I said that. #BizChats #gyro

Jan 30, 2015

@AndyWebcast Could be. I wouldn’t be surprised to see him turn up in one one day

Jan 30, 2015

Q6: I’d avise a brand to release an ad at least 2 weeks before the SB. That’s blue sky territory for pr #BizChats

Jan 30, 2015

An exception to the celeb & surprise thing is Chrysler. Interesting to see what they do this year. #BizChats

Jan 30, 2015

RT @Steffan1: Celebrities in ads used to be a fun Surprise. In #Superbowl it’s like freaking red carpet. Still fun –ish. #BizChats #gyro

Learn how to connect with Todd on social media by joining Muck Rack Pro

Are You a Journalist?

Make a Portfolio

Create a free Muck Rack account to customize your profile and upload a portfolio of your best work.

Share This Profile