Todd Wasserman on Muck Rack

Todd Wasserman Verified

New York
Business and Marketing Editor — Mashable

Mashable business editor Played Joe the Policeman in the What's Going Down episode of That's My Mama. Todd at Mashable dot com

Instagram 'carousel ads' let you swipe left to learn more — Instagram broadened its options for advertisers on Wednesday with a new type of ad unit that lets readers swipe left to learn more about the brand or product. Called carousel ads, the product was developed after marketers clamored for a way to "tell sequenced stories in beautiful, compelling ways that lead to meaningful results for their businesses," the Facebook unit wrote in a blog post on Wednesday.

The billionaire Nextdoor: Local social network hits $1.1 billion valuation — Nextdoor, a 5-year-old social network based on geographical proximity, is raising $110 million, which will give it a $1.1 billion valuation. The investment, first reported by The New York Times and confirmed by a rep to Mashable, was led by Redpoint Ventures and Insight Venture Partners.

Tragic news video is showing up more in Facebook's News Feed — Facebook used to be a place where people went to discuss breaking news, though often hours after the fact. Increasingly, though, the platform is being used to break news - especially on video. The latest example is a fatal shooting by the Los Angeles Police Department over the weekend.

Halifax's ad for 'date night' is utterly horrifying — Advertising, at least in theory, is supposed to stimulate a consumer's desire for a product or service or at least elevate one's opinion. The Downtown Halifax Business Commission in Halifax, Nova Scotia, either didn't get the memo or is pulling off some crazy mental jujitsu here.

Stratos wants to be the supercard that holds all your credit card details — Forget Apple Pay. A Michigan startup says what you really need is a Buetooth-enabled supercard. On Tuesday, Stratos introduced such a device, which it bills as the industry's first payment card that consolidates an unlimited amount of cards into one.

Twitter launches embeddable video — Twitter on Monday began giving publishers the ability to embed Twitter video on their sites, meaning YouTube and Facebook now have some new competition in the category. YouTube has let publishers embed videos for years, but starting Monday, tweets on began sporting an embedded video market generator that publishers can copy and paste into their stories.

Michael Jordan and Evan Spiegal make their debut on Forbes Billionaires List — Travis Kalanick rode Uber's success all the way to the 2015 Forbes Billionaires List, joining other newcomers like Evan Spiegel and Michael Jordan. In all, there were 290 new entrants to the list of 1,826 billionaires, including 71 from China, 57 from the Unied States, 28 from India and 23 from Germany.

Alibaba to put $316 million behind Taiwanese startups — Alibaba is spreading its wealth with a planned $316 million fund for Taiwanese startups. The company announced the planned fund on Monday, which comprises 10 billion New Taiwan Dollars, according to The Wall Street Journal .

No inventory? No problem! Dropshipping offers retail without storage — Tapiture, a Pinterest competitor, doesn't just show you stuff you might like. In many cases, it lets you buy that stuff as well. Aside from some branded merchandise though, Tapiture doesn't keep any inventory on hand at its Venice, California, headquarters. Instead, it functions as a virtual storefront.

Has SXSW Interactive jumped the shark? — Ted Murphy seems to fit the prime demographic profile as an attendee at SWSXi, the annual tech show in Austin. A serial entrepreneur, Murphy is most notable for Izea, a company that connects brands with bloggers and navigates the murky terrain between social media and branding.
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Mar 04, 2015

RT @adweekemma: Thinking of turning on a "no I will not be attending SXSW" autoresponse for the rest of the week

Mar 04, 2015

RT @Newsweek: Here’s the first-ever photo of light behaving as both a wave and a particle—

Mar 04, 2015

A twist on Zuck’s advice: Only hire someone who you’d like to work for you

Mar 04, 2015

BREAKING: Zuck stole that I’d only hire someone I worked for thing from his sister!…

Mar 04, 2015

. @nerddotis Thanks. I always said if I could get one person to do that then I’d have one follower.

Mar 04, 2015

Better safe than sorry, I say RT @mashable: Alabama county halts ALL marriages after same-sex ruling

Mar 04, 2015

@StephMBuck @emjbanks Coming soon: The Shift from the Portland Hipster to the Cranky Middle-Aged Parent

Mar 04, 2015

RT @DelRey: Hyped Amazon competitor filling out C-level. Just hired E-Trade's CMO

Mar 04, 2015

I wish Mother Jones applied its considerable journalistic acumen somewhere else…

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