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through meditation i program my heart to beat breakbeats and hum basslines upon exhalation. (editor, @BuzzFeedBiz)

Diet Coke Is No Longer America's Second-Favorite Soda — Soda consumption has fallen every year for the last decade, and lately it has been diet sodas falling even faster than full-sugar ones. New numbers released today by Beverage Digest , an industry publication, show the carnage continued in 2014, with one notable change: Diet Coke has fallen so far that it is no longer the country's second most popular soda.

Farewell, Queues: Starbucks Introduces Delivery, Mobile Ordering — Starbucks is launching two new services of supreme importance for customers sick of waiting in line for their lattes: First up, mobile ordering and payment will be rolled out nationwide this year, meaning the only thing users of the Starbucks mobile app will have to do in the store is walk to the front of the line and pick up their coffee.

The Starbucks Race Relations Push Will Go Beyond Coffee Cups — It's fair to say that the Starbucks campaign to bring racial dialogue to a coffee shop near you is off to a rocky start. The announcement Tuesday that it has encouraged its baristas to discuss race relations with customers attracted a mix of incredulity, scorn, and mockery. And worse.

Our Long National Pet-Feeding Nightmare Is Coming To An End — Pets are great, but feeding them? It's a challenge on par with the space program, and few have really mastered how to feed a dog. There are so many variables to consider - what kind of animal is this? is it hungry? how much food should I give it? Gets A Big New Funding Round. Now All It Has To Do Is Launch — It turns out that promising to undercut Amazon - and the rest of the retail industry - in what could easily become the mother of all price wars is an attractive proposition to big investors.

Staples: "Unfortunate" That Obama Is Attacking A Major Employer And Taxpayer — Staples has shot back at President Obama over comments made to BuzzFeed News, where he criticized the company for its policy of limiting the number of hours worked by its part-time employees. "I suspect that they could well afford to treat their workers favorably and give them some basic financial security," President Obama said in an interview Tuesday with BuzzFeed News.

McDonald's New Promotion: We'll Trade Our Fries For Your Love — Love might not be able to conquer all, or save ousted McDonald's CEO Donald Thompson's job. But for a limited time, it will be accepted, occasionally, as legal tender in exchange for a burger and fries at McDonald's outlets.

Apple Is Now So Huge That All The Other Giants Look Tiny — Apple's revenue in the last three months was $74.6 billion, an increase of $17 billion compared to the same period last year. In its 2014 fiscal year, Starbucks' total revenue was $16.4 billion. The company's quarterly net income rose to $18 billion, up from $13 billion a year ago.

8 Things We Learned About Shake Shack From Its IPO Filing — From Manhattan's unique love affair with the Shackburger to concerns about the fate of Moscow's Shake Shacks amid Western sanctions, there was plenty to learn in the company's SEC filing.

The First Victim Of The Ruble Crisis Offers A Bruce Willis Credit Card — Via Reuters: "Russian mid-sized lender Trust Bank is to receive up to 30 billion rubles ($530 million) from the central bank to stop it going bankrupt in the first bailout of its kind during the current rouble crisis. The central bank said its Deposit Insurance Agency, responsible for managing crisis-hit lenders, would take over interim supervision of Trust Bank as of Monday."
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Mar 30, 2015

RT @ComplexMag: On Iggy Azalea: “I’m not looking at it from a standpoint of ‘I used to be boning this chick’s back out.’” –A$AP Rocky

Mar 30, 2015

@SteveKandell The fact that you have to ask that question is an embarrassment.

Mar 30, 2015

Consensus emerging in the @BuzzFeedBiz team that McDonald's serving breakfast all day is a major inflection point in the company's history.

Mar 30, 2015

Coincidentally, this is also the first video that shows up if you search for "Trevor Noah" on YouTube.

Mar 30, 2015

RT @sapna: American Apparel's new chief digital officer makes & stars in his own trippy music videos……

Mar 30, 2015

American Apparel reverses its media policy, tells staff they are "free to express their views to the media"…

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