‘Avengers’ Proves Marvel Exceeds Iger’s $4.2 Billion Cost By Christopher Palmeri - Fri May 11 04:00:01 GMT 2012 Enlarge image ‘Avengers’ Proves Marvel ‘Far Exceeds’ Iger’s $4.2 Billion Cost Zade Rosenthal/Marvel via Bloomberg Scarlett Johansson stars in The Avengers, in this undated photo released on May 3, 2012. Scarlett Johansson stars in The Avengers, in this undated photo released on May 3, 2012. Source: Zade Rosenthal/Marvel via Bloomberg Enlarge image "The Avengers" Zade Rosenthal/Marvel via Bloomberg Jeremy Renner, Chris Evans, Scarlett Johansson in "The Avengers." Jeremy Renner, Chris Evans, Scarlett Johansson in "The Avengers." Photographer: Zade Rosenthal/Marvel via Bloomberg Enlarge image Avengers Proves Marvel Far Exceeds Iger's $4.2 Billion Cost Rebecca Naden/PA Wire via AP Images Robert Downey Jr at the 'Marvel Avengers Assemble' European ... Continue reading →
For most of Gossip Girl’s first four seasons, none of the hit show’s glamorous teens carried the most talked-about smartphone of the last five years: Apple’s (AAPL) iPhone. Because of a product placement deal, they could only be seen with phones chosen by Verizon Wireless. Then, this season, shortly after the deal lapsed, several main characters started receiving their “Xoxo, Gossip Girl” texts on Apple’s hit device. The cast’s sudden conversion cost the Cupertino (Calif.)-based iPhone maker nothing. Apple has spent decades strengthening its subtle but powerful grip over Hollywood, and unlike many companies, says it never pays for its products to appear on television or in movies. The company’s gadgets were discussed or shown 891 times on TV in 2011, up from 613 in ... Continue reading →
Lions Gate Wins Approval for ‘The Hunger Games’ in China By Michael White and Shivaune Field - Fri May 04 20:00:06 GMT 2012 May 4 (Bloomberg) -- Jon Feltheimer, chief executive officer of Lions Gate Entertainment Corp., talks about company's plan to release "The Hunger Games" in China. He speaks with Bloomberg's Shivaune Field on May 2 at the Milken Institute 2012 Global Conference in Los Angeles. (Source: Bloomberg) Lions Gate Entertainment Corp. (LGF) won approval to release “The Hunger Games” in China, Chief Executive Officer Jon Feltheimer said, gaining access to the world’s third-biggest movie market. “It's hugely important and it’s a growing market,” Feltheimer said in a May 2 interview at the Milken Institute Global Conference in Beverly Hills, California. “We got approved ... Continue reading →