Robert Klara on Muck Rack

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New York City
Staff Writer — Adweek
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I'm a reporter, editor, author, historian and lecturer. In my dreams I walk around in Gucci croc loafers.

Zippo: The Old Flame That James Bond and Don Draper Have in Common

adweek.com — Photo: Nick Ferrari James Bond kept one in his pocket for the ladies. Indiana Jones had a lucky one with a clover on it. Ricky Ricardo pulled his out at the club. And Don Draper's is key to the guy he really is. What is this incredible tool that all the leading men secret in their trousers?

How One Man Is Going to Restore the Legacy of Kodak

adweek.com — Steven Overman has been passed a torch that is very bright but awfully heavy. On Oct. 1, he was named CMO of Kodak. Remember Kodak? With the first handheld camera and roll film, Kodak was the brand that taught Americans to take pictures.

7 Branded Hipster T-shirts That Hipsters Probably Won't Be Buying

adweek.com — Top 7 Hipster T-shirts Featuring Brands That Hipsters Would Never Buy | Adweek

Why Hipsters Are Still Fired Up Over Fiestaware

adweek.com — On a January day in 1936, The Homer Laughlin Co. set up its booth at a trade show in Pittsburgh, poised to introduce a new line of dinnerware. Laughlin had already been a successful pottery company for 65 years, but the firm was going out on a limb this time out.

Interview With the Marketing Mind Behind the Michelin Red Guide

adweek.com — You've probably never heard of Claire Dorland-Clauzel, even though she's among the world's most important culinary figures. Dorland-Clauzel is svp of brands (the French equivalent of the CMO) for Michelin, whose restaurant Red Guide is now in its 114th year.

The Story Behind BFGoodrich's Radial Tire Free-fall

adweek.com — So let's say it's your job to do a little marketing for a new type of heavy-duty radial tire. Are you going to go all tire-geek and talk about stuff like pinch shock, tread puncture and sidewall splitting? Not if it's real attention you want, you won't.

Why George Clooney Wears James Dean’s Pants

adweek.com — In 1873, Jacob Davis obtained U.S. Patent No. 139,121-not for Levi's jeans, but for the copper rivets that hold them together. His application stated: "My invention relates to a fastening for pocket-openings, whereby the sewed seams are prevented from ripping ...

2014's Most Popular Halloween Costumes Are (Surprise) Inspired By Movies

adweek.com — When you answer the door this Halloween, there's an extremely high likelihood that you'll be dropping candy into the bags of Elsa, Olaf, Raphael or Donatello. Wait a sec. Those aren't the names of your neighbors' kids.

The Balancing Act Behind Volkswagen's Classic Beetle Comeback

adweek.com — When Volkswagen announced last week that it would be bringing back the "Beetle Classic Model" in 2015, some bug fans probably bugged out. Wait-the real classic Beetle with manual window cranks and the engine in the trunk? Coming back? A 1953 Export Type 1 | Photo: Getty Images Well, sure.

How Starbucks’ Topless Mermaid Made Its Coffee Cup an Icon

adweek.com — Every day, millions of people walk into any of 20,519 Starbucks in 65 countries, and most walk back out with the same thing: a white cardboard coffee cup. Do you know the one? Of course you do. "Starbucks cups have become part of the cultural backdrop, an unconscious reminder that the brand exists," observed management consultant and business speaker Can Akdeniz.
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Oct 13, 2014

A Q&A with the restaurant world's most powerful woman you've never heard of bit.ly/1D7zuYf

Oct 13, 2014

Why it's still cool to be fired up over Fiestaware: bit.ly/1tWIxnQ

Oct 08, 2014

@deniseleeyohn @UpperEastRob Hi Denise--SO long time no speak. I hope you're well. Thx for tweet. I need to have you back as a source soon!

Oct 07, 2014

Did you know that Sasquatch eats Jack Link's beef jerky? Holy shit, he even sat for a portrait with the stuff: bit.ly/1CSbLep

Oct 07, 2014

Why George Clooney wears James Dean's pants. (Psst--they're Levis 501s, still America's coolest jeans.) bit.ly/1q38wb7

Oct 07, 2014

Why did BFGoodrich throw a tire out the back of an airplane? The inside story of the Great Utah Radial Drop: bit.ly/1tvSoRm

Sep 30, 2014

At Adweek Brand Genius Awards. When did Shaun White get so handsome?

Sep 30, 2014

@bobbbyg @Brandweek Rob, without you, I would have no Twitter followers. Thank you!

Sep 29, 2014

How a topless mermaid made the Starbucks cup an icon: bit.ly/1qNVrCE.(Psst, it's also Tumblr's new period: bit.ly/1sKe2Xy)

Sep 23, 2014

@bobbbyg @Adweek Thanks for the tweet, Rob. This story did pretty well. Even the Tiffany people seemed to notice.

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