Robert Klara on Muck Rack

Robert Klara Verified

New York City
Staff Writer — Adweek
As seen in:  Adweek, Huffington Post

I'm a full-time editor and reporter at Adweek magazine. I'm also an author, historian, and lecturer. In my dreams I walk around in Gucci croc loafers.

Why Monopoly Is the Coolest-and Cruelest-Game Ever Sold

adweek.com — Dec. 17, 2010 was a nail-biter for the staff at the National Museum of Play. Its curator made the 250-mile trip from Rochester, N.Y., to New York where he sat in Sotheby's wood-paneled auction room. "It was our curator and a phone bidder-just the two of them," recalled collections vp Christopher Bensch, "and it was all over in under a minute."

Inside Jonathan Adler's Duplex, an Ever-Changing Creative Lab Packed With His Own Creations

adweek.com — On a few weekends each year, an arts and crafts fair sets up shop along University Place, a narrow, leafy street in New York's Greenwich Village that borders the apartment building where designer Jonathan Adler and his husband, the designer and author Simon Doonan, live.
Aug 31, 2015

Inside @JonathanAdler's Duplex, an Ever-Changing Creative Lab Packed With His Own Creations adweek.it/1KwTvNM @uppereastrob @adweek

Aug 31, 2015

Adweek drops by the posh digs of designer @JonathanAdler, where all the cool stuff in his catalog gets a test drive: bit.ly/1KnqqFM

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Why New Orleans Tourism Is Soaring 10 Years After Katrina

adweek.com — As the world's media trains its lens on New Orleans for the 10th anniversary of Hurricane Katrina tomorrow, stories have focused both on the tragedy and on the city's comeback.
Aug 28, 2015

A decade after Katrina, New Orleans tourism is healthy—and the storm itself might deserve some of the credit. bit.ly/1Kepvrh

A Brief History of How Times Square Got So Naked

adweek.com — "Free your mind! Free your nipples!" yelled one woman."I'm here to watch tits," announced a man nearby.This was Sunday. The occasion: New York's Topless Parade, a procession of about 300 women who tromped their way through Times Square, the Crossroads of the World.
Aug 25, 2015

A brief history of how Times Square got so naked. (Nearly Suitable For Work): bit.ly/1Jx2EVw

Aug 25, 2015

Times Square is super naked these days. Here's the fascinating brief history of how it got that way. adweek.it/1NzQHkP

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U.K. Celebs Love Vispring Mattresses, but Will Americans Recoil at the Price?

adweek.com — Americans are preoccupied with the brands that celebrities like-the clothes they wear, the food they eat, the vacations they take and the cars they drive. So here's a question that's gone largely unanswered: What mattresses do they sleep on? Well, if you're talking about U.K. celebrities, one of the answers is Vispring.
Aug 20, 2015

U.K. bespoke mattress Vispring is the closest most of us will get to sharing a bed with David Beckham or Tom Daley bit.ly/1WH1igE

Adweek Announces the Winners of Its 2015 Brand Genius Awards

adweek.com — Adweek is pleased to announce the winners of the magazine's annual Brand Genius Awards, the marketing industry's highest honor. Now in their 26th year, the awards recognize the talented men and women behind the most inventive, ambitious and successful brand-building efforts in each of 10 categories.Our 2015 winners will be celebrated at a gala awards dinner at the landmark Gustavino's in New York on the evening of Oct.

How Coca-Cola’s green-glass bottle got ahead of the curve to become the coolest container in the world

adweek.com — You've probably never heard the name of Earl R. Dean. Or, for that matter, the Root Glass Company of Terre Haute, Ind. But there's a good chance that you've held their signature product in your hand. After all, 300 billion of them were produced in the century since its invention.

Plated.com Takes Its Culinary Show on the Road-in an Airstream Trailer

adweek.com — Tech startups have cooked up all sorts of ways to get the attention of potential customers, but in the case of Plated.com, those methods won't include the Internet. The Web-based, cook-at-home delivery service recently finished transforming an Airstream camping trailer into a full-on gourmet kitchen and, starting Aug.
Aug 13, 2015

Plated.com ditches mobile marketing for mobile-home marketing in an Airstream camping trailer: adweek.com/news/advertisi…

Aug 13, 2015

RT @LaurenJohnson: Plated.com ditches mobile marketing for mobile-home marketing in an Airstream camping trailer: adweek.com/news/advertisi…

Kraft's Popular Mac and Cheese Dinner Is Officially Changing Its Name to 'KD' in Canada

adweek.com — Quick-when's the last time you had a little KD for dinner? Don't know? Of course you do. KD stands for Kraft Dinner, which is actually Kraft Macaroni & Cheese, which is formally Kraft Macaroni & Cheese Dinner-or, if you're American, just mac and cheese. Confused? Read on.
Jul 31, 2015

Our Canadian bros have found a way to improve on Kraft Macaroni and Cheese Dinner (by shortening the damned name) bit.ly/1OSER2V

Restaurant Websites Are Full of Bells and Whistles-but Not This One

adweek.com — Creating a sophisticated digital presence for an old-guard brand is never an easy thing. But when that brand happens to be Le Bernardin, chef Eric Ripert's legendary New York restaurant, the undertaking is about as challenging as it gets.
Jul 28, 2015

Restaurant Websites Are Full of Bells and Whistles—but Not This One adweek.it/1JNTbFw #NY legend Le Bernardin

More Articles →
Aug 31, 2015

Adweek drops by the posh digs of designer @JonathanAdler, where all the cool stuff in his catalog gets a test drive: bit.ly/1KnqqFM

Aug 28, 2015

A decade after Katrina, New Orleans tourism is healthy—and the storm itself might deserve some of the credit. bit.ly/1Kepvrh

Aug 26, 2015

RT @scottanderson: Adweek's @UpperEastRob (un)covers an important topic RT @Adweek A brief history of how Times Square got so naked: adweek.it/1NzQHkP

Aug 25, 2015

A brief history of how Times Square got so naked. (Nearly Suitable For Work): bit.ly/1Jx2EVw

Aug 20, 2015

U.K. bespoke mattress Vispring is the closest most of us will get to sharing a bed with David Beckham or Tom Daley bit.ly/1WH1igE

Aug 20, 2015

Looks like Jared Fogle should have kept those big pants on. bit.ly/1PzJmzG

Jul 31, 2015

Our Canadian bros have found a way to improve on Kraft Macaroni and Cheese Dinner (by shortening the damned name) bit.ly/1OSER2V

Jul 31, 2015

Old airline logo quiz just gives a business reporter like me that soaring feeling: bit.ly/1HakPdS

Jul 29, 2015

@KCHoliday Me: editor from Adweek mag trying to reach you re Qalo, so far unsuccessfully. Write me pls? Robert dot klara at adweek dot com


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