Robert Klara on Muck Rack

Robert Klara Verified

New York City
Staff Writer — Adweek
As seen in:  Adweek, Huffington Post

I'm a reporter, editor, author, historian and lecturer. In my dreams I walk around in Gucci croc loafers.

Can Karin Timpone Make Marriott More Millennial?

adweek.com — As places where people from all walks of life converge, hotels have always been sources of great stories. Everybody knows that-but no marketer knows it better than Karin Timpone.

Cuba’s Best Cigar is Still Hot (Despite a 52-Year Embargo)

adweek.com — It was Friday, Feb. 2, 1962, and President John F. Kennedy summoned his press secretary Pierre Salinger into his office for an urgent meeting. "I really need some help," said Kennedy. "What do you want, Mr. President?" Salinger replied. "I need some cigars," JFK replied. "Fine," Salinger answered.

Can Ryanair Really Fly Americans to Europe for Only $15?

adweek.com — Few prospects are as alluring as the idea of being able to step on a plane and zip off to Europe for 15 bucks-but such a wonder may soon be possible, according to the announcement this week that Ryanair plans to start flying from Europe to major cities in the United States.

11 Brands That Had to Dump Their Names

Before CDs and MP3s, This Little Machine Made Music Portable

adweek.com — Andreas Pavel was getting tired of being laughed at. It was 1977, and the German-born inventor had made appointments at all of the major electronics companies-Yamaha, Grundig, ITT, etc.-and each had sent him packing. Pavel was trying to interest them in a device he'd invented called the "Stereobelt," a portable cassette player equipped with headphones.

How Grammy Awards CMO Evan Greene Is Staying in Tune with the Times

adweek.com — If you were among the 25 million people who watched the Grammy Awards last month, you also watched Evan Greene's act. As CMO of the Recording Academy, Greene's responsibilities include all the PR and digital strategy for the legendary awards show.

Why the Magic 8 Ball Still Holds Our Fascination

adweek.com — Abe Bookman's toy was a flop. He should have seen it coming. After all, the toy was a fortune-telling device. It was 1950, and for the previous four years, Bookman's company Alabe Crafts had tried to market the Syco-Seer.

New Book of Visually Stunning Ads Offer a Glimpse of Airlines' Golden Age

adweek.com — Consumers look to airlines for plenty of things these days, but glamour probably isn't one of them. Unless you're among the privileged few who can afford to fly in premium class (and take heart: 91 percent of us cannot), you choose an airline based on price.

Why Can't Ben & Jerry's Make a Cannabis Ice Cream?

adweek.com — The happy duo of Ben Cohen and Jerry Greenfield (better known to snackers as the men behind Ben & Jerry's ice cream) fired a shot heard around the pot world a few days ago when they endorsed the idea of cannabis-infused ice cream.

Why So Many People Are Wearing $500 Canada Goose Coats

adweek.com — Supermodel Kate Upton is already known for her enormous ... accomplishments, but her most impressive by far took place in December 2012. Wearing little more than boots and a bikini bottom, the 20-year-old Florida native posed for the cover of Sports Illustrated's 2013 Swimsuit Issue aboard the megayacht Le Boreal-in Antarctica.
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Mar 26, 2015

View of 2nd Ave. fire in East Village from the 15th floor of 770 Broadway. pic.twitter.com/adnG246KFI

Mar 26, 2015

Governor Mike Pence--bringing bigotry to the Crossroads of America! bzfd.it/1OBagIl

Mar 23, 2015

@NissinFoodsUSA Adweek mag is working on story about Cup Noodles. May I speak w/someone in marketing? Robert dot Klara at adweek dot com. TY

Mar 23, 2015

Wilson has snapped up the rights to Louisville Slugger. Here's how the bat became legendary: bit.ly/1wCjCc9 @sluggernation @adweek

Mar 23, 2015

The cast of Community plays (and, alas, mostly flubs) Adweek's tech app quiz show. (Joel McHale's comebacks kill) bit.ly/1LAQ2PW

Mar 23, 2015

@samthielman An original Disney World monorail car is selling on eBay. Finally, Sam, a car for you. ksl.to/zn2V3L

Mar 20, 2015

RT @brainpicker: Happy birthday, Sister Rosetta Tharpe, godmother of rock’n’roll—see her in her element in 1964 buff.ly/199N42T pic.twitter.com/XF6yZk774y

Mar 19, 2015

How terrorism, mayhem and death force companies to change their names: bit.ly/1x0jkRb

Mar 19, 2015

Adweek's Kristina Monllos tells NPR Microsoft's Spartan may just be "putting lipstick on the Internet Explorer pig" n.pr/1F6FvrT

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