Robert Klara on Muck Rack

Robert Klara Verified

New York City
Staff Writer — Adweek
As seen in:  Adweek, Huffington Post

I'm a full-time editor and reporter at Adweek magazine. I'm also an author, historian, and lecturer. In my dreams I walk around in Gucci croc loafers.

12 Modern Tech Devices the Smithsonian Is Saving for Posterity

Why Tabasco Is the Kick-Ass Condiment That's Been Making People Sweat for 147 Years

adweek.com — The Civil War was one of the most devastating events in American history, but food scholars point to at least one good thing that came from it: It's why there's a bottle of Tabasco sauce on millions of American tables. In fact, Tabasco-the Louisiana red pepper sauce that administers the legendary kick/tang to your tongue-is a global food phenom.

Can Lady Gaga Keyboardist Brockett Parsons Make His Born This Way Keyboard Into a Brand?

adweek.com — Brockett Parsons was a man at the peak of his career-but something was holding him back. It was 2011 and Parsons, as the keyboardist for Lady Gaga's touring band, had played to packed arenas all over the world on the Monster Ball Tour.

The Story of Krazy Glue and How It Holds Our Lives Together

adweek.com — In 1968, the Japanese chemical company Toagosei began selling a fast-bonding glue called Aron Alpha. The name didn't exactly roll off the tongue. But neither did the glue's chemical name, which was cyanoacrylate. As company legend goes, a Toagosei executive playing with the product was shocked at how fast it worked and exclaimed, "This is the crazy glue!"

Why Riedel Is the Stem That Wine Lovers Reach For

adweek.com — Maximilian J. Riedel still recalls the day that Robert Mondavi came to visit his father, Georg. It was back in the 1980s, and the legendary California vintner had already been making and tasting some of the world's finest wines for four decades. Even so, Mondavi was flushed with a new discovery.

Infographic: Why Rich Boys Are Buying Fewer Toys

adweek.com — While it's certainly nice to be rich, these are not the easiest times to be a member of society's top tier of income earners.

8 Ways the Creature From the Black Lagoon Still Walks Among Us

Advertisers Can Finally License the Disco Hit Y.M.C.A. Again

adweek.com — It's been 38 years since it was written, 26 years since it was in the top 10 and four years since it became the center of a contentious international court battle. Now, the song that became a staple of the disco era, and an anthem for an entire generation of gay men, is back.

How Dr. Martens Became the Boot That Conquered the World

adweek.com — It was sometime in the mid 1960s, possibly the Marquee Club, or maybe it was the Railway Hotel, but one thing is certain: By the time The Who's guitarist Pete Townshend left the stage that night, the youth counterculture would have two new things to get excited about.

How David Maddocks is Putting a Spring in Cole Haan’s Step

adweek.com — When Nike plunked down $305 million for a slightly down-at-the-heel Converse in 2003, it tasked David Maddocks with getting the brand back in the running. (He did, helping to increase sales sixfold.) And so two years ago, when the 87-year-old footwear brand Cole Haan needed a refresh, Maddocks wasn't surprised when his phone rang.
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May 28, 2015

How does the Smithsonian decide which tech gadgets are museum worthy? History in the e-waste pile: bit.ly/1Br25Wa @sethgodin

May 20, 2015

@kristinamonllos Hey. Robert from Adweek. If you're around, send me an e-mail: Robert dot Klara at g mail dot com. Nothing urgent. Have Q 4U

May 20, 2015

Can Lady Gaga's keyboardist make his thousand-pound, donut-shaped keyboard into a brand? bit.ly/1Ejn4Kr @fansofladygaga @NAMM

May 17, 2015

When house cats get out of hand. Damn it, I hate it when this happens. pic.twitter.com/7Xn9tqCdo6

May 14, 2015

Happen to know an incredible brand marketer? Adweek is taking nominations for its 2015 BRAND GENIUS AWARDS. Go here: bit.ly/1A2ndqF

May 12, 2015

@kristinamonllos Gee, THAT was only about 75 years in coming, eh? A "progressive" industry that only casts young, white, blond dudes, etc.

May 12, 2015

@kristinamonllos Is that tequila she's pouring? Poor thing. I feel that way.

May 12, 2015

@kristinamonllos Because she is INSANE. And I suppose this is now News. Even WaPo is not immune. Why not a slide show?

May 12, 2015

@kristinamonllos Enough to make you NEVER want to drink milk ever, ever, ever again: wapo.st/1JF05hN

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