Robert Klara

Brooks Brothers Rolls Out a Line of Great Gatsby Inspired Clothes

adweek.com — For the next few weeks, the shopper who steps through the doors of the Brooks Brothers New York flagship store is bound to marvel over what seems like a nifty bit of time travel: One moment, he's on Madison and 45th in 2013; the next, he's standing at Jay Gatsby's place in West Egg in 1922.

How Bentley Challenged Rolls Royce at the Line and Won

adweek.com — The long road of the automotive industry is littered with the wrecks of many a brand that broke down along the way-not just the truly awful ones that never should have left the assembly line (the Yugo, the Suzuki X-90), but also the once proud and sturdy makes (Packard, Oldsmobile) that simply fell prey to changing tastes and the shinier chrome of their competitors.

Advertisers Have Taken the Act of Shaving and Sold Just About Everything They Could Get their Hands on

adweek.com — If you're a postpubescent North American male and reading these words right now, there's a good chance that you shaved your whiskers off this morning. Chances are, too, that you've heard some of the traditional reasons why you bothered: that most women prefer it, that most employers prefer it, that it makes a guy look younger.

Why Rolex the Luxury Watch Brand Can Throw Its Marketing Into Neutral

adweek.com — If there's a branding equivalent of reaching nirvana, Rolex has done it. The 108-year-old brand is so famous, so coveted, it's virtually synonymous with the luxury watch category, if not success itself. Hyperbole? Permit us this: Rolex's Oyster model-introduced in 1926 as the world's first waterproof watch-has graced the wrists of everyone from Winston Churchill to Che Guevara to Eminem.

Tru Blooms Chicago Is the Local Retort to Celebrity Fragrances

adweek.com — C'mon, admit it: Haven't you always wanted to find a perfume that'll make you smell just like downtown Chicago? Well, that day has arrived. (And cool out: The scent is far more pleasant than hot asphalt and taxi exhaust.)

The Celebrity Perfume Industry Is Worth $30 Billion. So Why Does It All Suddenly Feel So Cheap?

adweek.com — In the old days, celebrity perfumes were plush, rarified things-scent couture, if you will. The lucky fan might get a whiff of the magic scent, but the juice wasn't for sale. Today, of course, every celebrity has a perfume, and all it takes is a call to the Home Shopping Network to buy it.

Lyle Lovett and Hamilton Shirts to debut new Western line

adweek.com — Four-time Grammy winner Lyle Lovett is usually busy writing songs, touring with his 18-piece band, acting in the occasional movie or riding horses on his Texas farm. The last thing the singer would seem to have time for is paper patterns and a sewing machine, but these things were necessary for Lovett's latest opus: His own brand of high-end men's shirts.

Adweek Project Isaac Launches to Celebrate Invention

adweek.com — As the media, marketing and technology sectors continue to transform at a rapid pace, genuine invention, rather than innovation, has become crucial to advancing brands and businesses past the inertia of traditional models and modes.
 
Adweek Project Isaac Awards were conceived to cast a celebratory light on invention across all of Adweek's

For Air France and Emirates Airlines Food Is the Answer to Fighting Off Commoditization

adweek.com — If there's one thing that keeps a marketer awake at night, it's commoditization-a nasty little bug that reduces a brand's personality to the anonymous essentials of its segment. Put another way, it's when a consumer believes it doesn't matter what brand he buys, they're all the same.

The Rise of Female Brand Mascots Like Progressive's Flo, Betty Crocker and M&M's Ms. Brown

adweek.com — They've been with us for over a century now, greeting shoppers in store aisles, striking a pose on packaging, and popping up in TV spots and on the Web. If you're a marketer, there's more than a passing chance you've worked with one-and if you're a shopper, there's probably at least one of them already in your home.