Robert Klara on Muck Rack

Robert Klara Verified

New York City
Staff Writer — Adweek
As seen in:  Adweek, Huffington Post

I'm a reporter, editor, author, historian and lecturer. In my dreams I walk around in Gucci croc loafers.

Are Brands Finally Tiring of All Those Sexy Super Bowl Ads?

adweek.com — Sex's ability to sell brands is often seen as an article of faith in the ad business, and the Super Bowl is the biggest house of worship.

Brands Target Blizzard-Bored Consumers with Today-Only Sales

adweek.com — Even though the snowstorm that was supposed to have been the Blizzard of the Century turned out to be little more than an annoyance for many people in the Northeast, it's turned into an opportunity for a few quick-thinking brands.

How Riddell Saved Players’ Skulls, But Still Has Plenty of Headaches

adweek.com — In January 2010, President Obama paid a visit to the Riddell athletic goods factory in Elyria, Ohio. On the shop floor, the workers presented the chief exec with a gift-a custom-made football helmet finished in presidential blue, complete with the executive seal on the side. Obama took the huge helmet in his hands and smiled.

Will the University of Phoenix Regret Its Naming Rights Deal on Super Bowl Sunday?

adweek.com — When the expected 184 million viewers tune in to Super Bowl XLIX on Feb. 1, they'll see more than just the Seattle Seahawks face off against the New England Patriots-they'll see one of the newest, most technically advanced stadiums in the United States.

Some Fans Worry Target Collaboration Will Ruin Cachet of Lilly Pulitzer Clothing

adweek.com — Fashion mavens who were miffed over the announcement that Lilly Pulitzer would be selling a collection at Target made nearly as much news as the announcement itself. In case you missed it, on Jan.

Target's Exit From Canada Isn't a Failed Expansion. It's a Botched Invasion

adweek.com — The news that American big-box giant Target is throwing in the towel on its Canadian operations-shutting down 133 stores, laying off 17,000 employees, and writing down a $5.4 billion pretax loss for Q4-exploded across the Web today and, within hours, also became a succinct lesson in how not to operate a retail chain.

Study Shows That Restaurant Servers Sometimes Exact Revenge on Annoying Patrons

adweek.com — Chances are you've heard that awful old joke about the waiter slipping an illicit ingredient into the salad dressing of a customer who's pissed him off. No? Well, listen up anyway. A just-released study from Baylor University's Hamkamer School of Business is replete with statistical proof of why it pays to be nice to your server: If you aren't, there's a good chance he or she will exact revenge.

How Yesterday's Blue-Collar Brands Became Today's Coolest Clothes

adweek.com — Just a few years back, the L.C. King Manufacturing Co., founded in 1913 and the oldest family-owned cut-and-sew garment factory in the U.S., was nearly extinct. Inside the company's weathered brick factory in Bristol, Tenn., orders for workwear staples like overalls, chore coats and dungarees had slowed to a trickle.

Survey Shows Traditional Stores Still Trounce E-Commerce When It Comes to Returns

adweek.com — Now that all the holiday gift giving is over and done with, we've come upon the early-January echo effect that nobody really talks much about: 'Tis now the season for taking gifts back. What's more, a new survey suggests that returns and exchanges might be one area in which traditional brick-and-mortar retailers are mopping the floor with e-tailers.

The Myths and Mysteries of Apple's Apple

adweek.com — Earlier in December, conservative commentator Glenn Beck raised eyebrows when he managed to link Apple's famous logo to, among other things, Nazis, homosexuality and Benedict Cumberbatch.
More Articles →
Jan 31, 2015

Washington Post sports blogger Dan Steinberg's 8 reasons the Super Bowl has become--sorry, America--awful: wapo.st/1A7LAlu

Jan 27, 2015

So guys, what'd you do this summer? Oh, nothing much--just stood in 20-foot-tall grass next to this HUGE shoe. pic.twitter.com/TjHuAJkkwA

Jan 27, 2015

Snowbound fellow citizens of the northeast: Bored? Stuck at home today? Your friends in retail prescribe shopping: bit.ly/18q6Rvc

Jan 25, 2015

Vietnam vets demand Univ. of Phoenix take its name off Cardinals Stadium and spend the dough on… education. #SB49 bit.ly/1zE4ct7

Jan 06, 2015

The Imitation Game has resurrected rumors that Apple's apple is a secret nod to Alan Turing. Here's the real story: bit.ly/17c9Oz0

Jan 05, 2015

@dannosowitz Robert Klara at Adweek. Saw your piece on Madewell. Fits into a story I'm doing. Write me? Robert dot Klara at addweek dot com.

Dec 30, 2014

@BrittRaeFras Do you still rep Tractor Supply? Working on story and trying to reach them. Write me back? Robert dot Klara at Adweek dot com.

Dec 15, 2014

eBay find of the day: This lovely lady with bedroom eyes. pic.twitter.com/28zgWDCWOG

Dec 09, 2014

Boeing wants you to know: Old airplane parts make great holiday gifts: bit.ly/1GahsWP

Dec 09, 2014

Chris Hughes issues typical meaningless flack statements to defend his orchestrated ruination of The New Rebublic: bit.ly/1B0vqYd

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