Robert Klara on Muck Rack

Robert Klara Verified

New York City
Staff Writer — Adweek

I'm a full-time editor and reporter at Adweek magazine. I'm also an author, historian, and lecturer. In my dreams I walk around in Gucci croc loafers.

A 56-Year-Old Model Will Be an Ad Star in Sports Illustrated's 2016 Swimsuit Issue

adweek.com — When you break open Sports Illustrated's Swimsuit Issue on Feb. 16, you'll see plenty of eye-popping stuff, including Justin Bieber's ex-girlfriend Barbara Palvin wearing a schoolbus-yellow bikini and UFC star Ronda Rousey wearing even less than that ( just body paint, in fact.) But the biggest surprise this year might is actually on the advertising pages.
Feb 09, 2016

RT @Adweek: A 56-year-old model will be an ad star in Sports Illustrated's 2016 Swimsuit Issue: adweek.it/1mqmAAM pic.twitter.com/DtxDijuXX8

Feb 09, 2016

A 56-Year-Old Model Will Be an Ad Star in Sports Illustrated's 2016 Swimsuit Issue adweek.it/1mqmAAM

Feb 10, 2016

Nicola Griffin is beautiful. She's also 56. And she's also gonna be in SI's 2016 #SwimsuitIssue. Photos here: bit.ly/1KaSwok

Hot, Bald and Possibly Gay: How Mr. Clean Has Kept It Fresh for 5 Decades

adweek.com — How did Mr. Clean come into our lives? Well, according to Procter & Gamble's website, it was when, one day long ago, a farmer ambled out his front door to check on his crops, then looked down to see "a small but sturdy baby with a bald but shiny head."
Feb 08, 2016

Is Mr. Clean the picture of masculinity, or gay, or both? (Bonus points if you can guess his 1st name) adweek.com/news/advertisi…

Feb 09, 2016

Mr. Clean: Hot, bald (and maybe gay?) The story of the icon who mops the floor: bit.ly/1V0vaSG

Feb 09, 2016

"Mr. Clean is a kind of vessel into which people can invest their desire for a simpler, cleaner world" bit.ly/23VfI0f

Thanks to Uber and Dick's, Fans Can Get Super Bowl Champion T-Shirts Right After the Game

adweek.com — It's one of those inevitable occurrences of big-city life: Within a day of some big event going down-the latest storm of the century, the candidacy of Donald Trump, etc.-someone's out in the streets hawking T-shirts to commemorate it.

How Wilson Ended Up Making Every Football Ever Used in the Super Bowl

adweek.com — On the Sunday night of the AFC and NFC championships, hours after the Broncos beat the Patriots and the Cardinals shut down the Packers, the lights were burning at 217 Liberty Street in Ada, Ohio. Located at that address is the factory where Wilson Sporting Goods makes regulation NFL footballs-4,000 a day, 700,000 a year.

Here’s a Look at All the Parts of Levi's Stadium That Are Sponsored by Brands

adweek.com — With Super Bowl 50 at Levi's Stadium, the 49ers' brand sponsors can expect big-time exposure. Carlos Monteiro When the 68,500 ticket holders for Super Bowl 50 flood into Levi's Stadium on Sunday, they'll be moving about in one of the most thoroughly branded environments in the sporting world.
Feb 03, 2016

Every brand from Pepsi to Toyota sponsors a piece of the Super Bowl stadium. Here's a graphic of who bought what: bit.ly/1Sszblp

Feb 03, 2016

RT @UpperEastRob: Every brand from Pepsi to Toyota sponsors a piece of the Super Bowl stadium. Here's a graphic of who bought what: bit.ly/1Sszblp

Feb 03, 2016

Here’s a Look at All the Parts of Levi's Stadium That Are Sponsored by Brands adweek.it/1X1ICqY

Feb 03, 2016

Here’s a Look at All the Parts of Levi's Stadium That Are Sponsored by Brands adweek.it/1X1ICqY

Show 3 more tweets from Matthew Gilbert, Jim Cooper and others...

Here’s How Far Super Bowl Marketing Has Come in Its 50-Year History

adweek.com — During the first Super Bowl a half-century ago, Green Bay Packers coach Vince Lombardi threw a fit when the second-half kickoff had to be done over. The reason? NBC held off returning to the game until after it aired a commercial for Winston cigarettes.
Feb 03, 2016

RT @digimatized: Here’s how far Super Bowl marketing has come in its 50-Year history [Video and Infographic] adweek.it/1PR16Lk pic.twitter.com/MeGmaa91SO

Feb 03, 2016

RT @digimatized: Here’s how far Super Bowl marketing has come in its 50-Year history [Video and Infographic] adweek.it/1PR16Lk pic.twitter.com/MeGmaa91SO

Feb 03, 2016

#adweekchat Here's a fun SB timeline we pulled together adweek.it/1PR16Lk Lots o fun facts to know and share pic.twitter.com/KXGvFTBdvj

Can Luxury Hotels Do Anything to Make TripAdvisor’s Coveted Top 10 List?

adweek.com — Quick-what's the top-ranked hotel in the United States? Don't happen to know? Well, according to TripAdvisor, it's New York's Sherry-Netherland, the gothic brick tower perched at the southeast corner of Central Park. The online review site honored the 1927 landmark on its list of the top 10 Travelers' Choice Hotels last week.
Jan 29, 2016

Isn't it a little gauche for luxury hotels to encourage guests to leave online reviews? Sure. But it works: bit.ly/1Pn79VP

How Huy Fong Put Heat in a Bottle and Seared Sriracha Into Our Lives

adweek.com — In Minnesota last October, Duluth Animal Control responded to an unusual call. A skunk had managed to get its head stuck in a jar. The story has a happy ending (rescuers extricated the skunk and set it free) and, following a spin on the local NBC affiliate, the animal acquired a sobriquet: the Sriracha-Loving Skunk.

How Big a Problem Is It for Google and Facebook That Consumers Don’t Trust Them?

adweek.com — It's impossible for most of us to imagine a world without Google or Facebook. The two technology brands have been around only 18 and 12 years, respectively, but they have revolutionized how we learn, shop and socialize. However, according to a new study, the brands also share a serious liability, even in the minds of consumers who use and like them.
Jan 21, 2016

Could the public's lack of trust in Google and Facebook ultimately compromise both companies' longevity? bit.ly/1nbo4iY

Jan 21, 2016

How much of an issue is consumer trust for Google & Facebook? @Adweek digs in using our... bit.ly/1ZFdjBV pic.twitter.com/01v8yvhURm

Jan 23, 2016

RT @Adweek: How big a problem is it for Google and Facebook that consumers don’t trust them? adweek.it/1JZvMY1 pic.twitter.com/M4KF5TXDGJ

Eastern Air Lines Is Staging a Comeback After 25 Years on the Ground

adweek.com — Thursday, May 29, 2015 was an ordinary day at Miami International Airport, except for Flight 3145. After the Boeing 737-800 lifted off, flight attendants began serving soft drinks and plantain chips. The plane's destination, 42 minutes away, was Havana, Cuba. Surprising? So was the carrier. It was Eastern Air Lines.
Jan 20, 2016

Eastern Air Lines Is Staging a Comeback After 25 Years on the Ground adweek.com/news/advertisi…

Jan 20, 2016

Eastern Air Lines Is Staging a Comeback After 25 Years on the Ground adweek.it/1nwWMEk @flyeastern #Cuba - @adweek

Jan 20, 2016

Always loved Eastern Airlines' logo. @UpperEastRob on how Cuba has the brand on a comeback: adweek.it/1nwWMEk pic.twitter.com/T67ldef1M7

Jan 20, 2016

When Cuba opens to U.S. tourism one of these days, here's why Eastern Airlines is poised to dominate the skies: bit.ly/1RT7QbL

More Articles →
Feb 10, 2016

What Atlantic & Flatbush Avenues looked like before the Barclays Center showed up. pic.twitter.com/u4aCNokXCz

Feb 10, 2016

Nicola Griffin is beautiful. She's also 56. And she's also gonna be in SI's 2016 #SwimsuitIssue. Photos here: bit.ly/1KaSwok

Feb 09, 2016

Mr. Clean: Hot, bald (and maybe gay?) The story of the icon who mops the floor: bit.ly/1V0vaSG

Feb 08, 2016

Will Chipotle's systemwide closing today help its food-safety woes? bit.ly/1P4PuE0

Feb 07, 2016

Question for SunTrust: Do people really need to hold their breaths for 30 seconds to know what financial stress feels like? #SB50

Feb 07, 2016

Class, let's review: PuppyMonkeyBaby, Pillock, Obstructed bowels. #SB50

Feb 07, 2016

RT @LaurenJohnson: Fun fact: 10,250 tweets were about constipation during the first half of #SB50. America, ya'll.

Feb 07, 2016

I just took a pillock for that intestinal trouble this game has been giving me. #SB50

Feb 07, 2016

What’s a pillock? Answer: Someone too damn cheap to call a taxi. Nice to see Budweiser ditching the puppy and hiring Helen Mirren. #SB50


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