Robert Klara on Muck Rack

Robert Klara Verified

New York City
Staff Writer — Adweek
As seen in:  Adweek, Huffington Post

I'm a reporter, editor, author, historian and lecturer. In my dreams I walk around in Gucci croc loafers.

Why James Bond Still Drives an Aston Martin, Even If He's Not Helping Sales

adweek.com — When Desmond Llewelyn (better known as "Q") displayed the Aston Martin DB5 to James Bond in 1964, he was unveiling a sports car version of the license to kill.

Five Brands That Turned 100 in 2014

Boeing Sells Vintage Airplane Parts and Photos in Time for the Holidays

adweek.com — Ever dream of having your own 707 wide-body jet? Or something sportier like a P-51 Mustang? Well, it's finally possible (in a sense), thanks for an unusual marketing initiative at Boeing.

How the Hermès Scarf Remains an A-List Accessory: By Being Stubbornly French

adweek.com — In the fashion world there are scarves, and then there is the scarf. Queen Elizabeth II wore one for her postage-stamp portrait. Jackie Kennedy kept the Nantucket rain off her hair with hers. And when Grace Kelly broke her arm in 1956, she memorably knotted her scarf into a sling.

Why Tide detergent still does over a third of Americans' laundry

adweek.com — Assuming you're not naked as you read this, there's a 40 percent chance that whatever you're wearing has been washed in the last week, and a 38 percent chance that the detergent it sloshed around in was Tide. Photo: Nick Ferari Even if you're really into clothes, it's hard to dig something like laundry detergent.

Experts believe the age of brand terrorism has arrived

adweek.com — In October, FBI director James Comey no doubt caused a sleepless night for many an executive when he told CBS' 60 Minutes that "there are two kinds of big companies in the United States ... those who've been hacked by the Chinese and those who don't know they've been hacked by the Chinese."

Old Navy CMO Ivan Wicksteed talks Amy Poehler and snackable content

adweek.com — Setting aside the recent controversy about charging higher prices for plus-size women's jeans, Old Navy has been getting its share of good press lately. Celebrating its 20th birthday at the end of last month, the Gap-owned clothing brand set up ginormous machines in New York and Los Angeles that rendered selfies into balloon portraits.

Why Black Friday Is an Overrated Retail Barometer and Always Was

adweek.com — Travis Dent hopes Black Friday just dies, not least because it's already killed seven people. "The only thing 'doorbuster' deals has going for it is novelty," says Dent, a Web developer who also runs Black Friday Death Count, a Web site that clocks the injuries and fatalities that happen on the biggest shopping day of the year.

What Would Bob Marley Think About the New Marley Naturals Cannabis?

adweek.com — On the cover of 1973's Catch a Fire album, there's a photo of Bob Marley that's become an icon for the transcendent powers of smoking marijuana. The reggae master squints into the camera, a joint the size of a stovepipe sagging from his lips.

Ray-Ban Wayfarer sunglasses have graced celebrity noses for 60 years

adweek.com — Style and color are very important when it comes to sunglasses, but as any fashionista-or just anyone who lives in L.A.-will tell you, no frames get hot until celebrities put them on. In 1955, James Dean did. Photo: Nick Ferrari Their maker, Ray-Ban, called them Wayfarers.
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Dec 15, 2014

eBay find of the day: This lovely lady with bedroom eyes. pic.twitter.com/28zgWDCWOG

Dec 09, 2014

Boeing wants you to know: Old airplane parts make great holiday gifts: bit.ly/1GahsWP

Dec 09, 2014

Chris Hughes issues typical meaningless flack statements to defend his orchestrated ruination of The New Rebublic: bit.ly/1B0vqYd

Dec 05, 2014

Adorable kid gets his wish of being a UPS truck driver. Don't knock it until you've watched: bit.ly/1vT8Pwl

Dec 01, 2014

@ElaineWong85 Thank you, Elaine. Too bad P&G didn't like it! Even in a happy laundry story, it seems possible to offend.

Nov 26, 2014

NYC Transit is running the "Nostalgia Train" again. Press release: "Everything will be original except the fare." pic.twitter.com/Thq3165bf6

Nov 26, 2014

For cold-brewing iced tea, I highly recommend using old hotel silverplate pitchers. Just bought my second one. pic.twitter.com/dFe3Iy8Tmf

Nov 26, 2014

Remember how tablet computers were to have replaced books? Well, tablet sales are down 16% this year. cnnmon.ie/11YWbQv

Nov 26, 2014

Why many of the data charts we see in the media are totally misleading. bit.ly/1tqABuH

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