Robert Klara on Muck Rack

Robert Klara Verified

New York City
Staff Writer — Adweek
As seen in:  Adweek, Huffington Post

I'm a reporter, editor, author, historian and lecturer. In my dreams I walk around in Gucci croc loafers.

9Lives' Morris the Cat Breaks Long Silence in an Exclusive Interview

adweek.com — As any celebrity will admit, if you've been out of the public spotlight for a few years, it can be pretty tough to get back on your feet. Especially if you have four of them. Just ask Morris-Morris the Cat, for those of you too young to remember the plump, orange tabby who pitched 9Lives cat food on TV.

Experts Weigh in on the Duck Tape Versus Duct Tape Imbroglio

adweek.com — If you happen to be working on a Halloween costume this week, remember two things: Nothing beats duck tape when you need to fashion a quick coffin or a knight's shield, and if you do a really good job of it, you can enter the annual Stick or Treat contest (first prize: a thousand bucks), which crowns the most innovative use of duck tape.

How Louisville Slugger Became the Only Bat You Know by Name

adweek.com — Photo: Nick Ferrari If you watch the Major League Baseball's video, it happens at two minutes and 12 seconds in-no, it's not just Derek Jeter's final hit (a high chopper to the left side of the infield); it's the moment that comes just after that when Jeter parts with a piece of equipment that served him for 20 year

These Holiday Baskets Won't Be Regifted

adweek.com — There's an old joke that circulates every holiday season about how there's really just one fruitcake in the world--the one everybody keeps regifting. But actually, that most unwanted of all presents has been replaced by a far grander and certainly more desirable one: the holiday gift basket.

The Old Flame That Indiana Jones and Don Draper Have in Common

adweek.com — Photo: Nick Ferrari Indiana Jones considered his a lucky charm. Ricky Ricardo pulled his out at the club. And Don Draper's is key to the guy he really is. What is this incredible tool that all the leading men kept secreted away in their trousers? The Zippo lighter, stupid.

How One Man Is Going to Restore the Legacy of Kodak

adweek.com — Steven Overman has been passed a torch that is very bright but awfully heavy. On Oct. 1, he was named CMO of Kodak. Remember Kodak? With the first handheld camera and roll film, Kodak was the brand that taught Americans to take pictures.

7 Branded Hipster T-shirts That Hipsters Probably Won't Be Buying

adweek.com — Top 7 Hipster T-shirts Featuring Brands That Hipsters Would Never Buy | Adweek

Why Hipsters Are Still Fired Up Over Fiestaware

adweek.com — On a January day in 1936, The Homer Laughlin Co. set up its booth at a trade show in Pittsburgh, poised to introduce a new line of dinnerware. Laughlin had already been a successful pottery company for 65 years, but the firm was going out on a limb this time out.

Interview With the Marketing Mind Behind the Michelin Red Guide

adweek.com — You've probably never heard of Claire Dorland-Clauzel, even though she's among the world's most important culinary figures. Dorland-Clauzel is svp of brands (the French equivalent of the CMO) for Michelin, whose restaurant Red Guide is now in its 114th year.

The Story Behind BFGoodrich's Radial Tire Free-fall

adweek.com — So let's say it's your job to do a little marketing for a new type of heavy-duty radial tire. Are you going to go all tire-geek and talk about stuff like pinch shock, tread puncture and sidewall splitting? Not if it's real attention you want, you won't.
More Articles →
Oct 31, 2014

Damned if that Google Maps doesn't tell us ALL we need to know—including how much my local post office sucks. pic.twitter.com/h5U4M4eKpr

Oct 31, 2014

I get to ask 9Lives' Morris what he really thinks of Grumpy Cat (and other aspects of feline stardom) bit.ly/1wNw8qd

Oct 29, 2014

Better late than never: The NFL speaks out against domestic violence in a high-impact video bit.ly/1E1Jwuf

Oct 29, 2014

Taylor Kitsch talks about being a god, and sleeping in his car... bit.ly/1DU5NKl

Oct 27, 2014

@crupicrupicrupi Passed a Carvel in Bklyn selling a Halloween witch--and they're STILL using that fucking whale mold. pic.twitter.com/raiK85S5O4

Oct 27, 2014

Starred in 1,500 films. Still looks great at age 81. The Zippo windproof lighter. An inquiry into a hot, cool brand: bit.ly/1tIsgcc

Oct 27, 2014

@YankeesPR The story behind the baseball bat that Mr. Derek Jeter has made famous--again: bit.ly/1wCjCc9

Oct 27, 2014

The story behind the baseball bat that Pete Browning--sorry, I mean Derek Jeter--made famous: bit.ly/1wCjCc9

Oct 23, 2014

@Zippo Gents, thought you might like Adweek's retrospective on Mr. Blaisdell's inimitable pocket flame maker: bit.ly/1tIsgcc

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