Robert Klara on Muck Rack

Robert Klara Verified

New York City
Staff Writer — Adweek
As seen in:  Adweek, Huffington Post

I'm a full-time editor and reporter at Adweek magazine. I'm also an author, historian, and lecturer. In my dreams I walk around in Gucci croc loafers.

Why Is Every Car on the Road Black, White or Gray?

adweek.com — Next time you're stuck in traffic, look around: Does it seem like nearly all the cars around you are white, black or some version of silver? If so, don't blame your tired commuter eyes: For the last five years or so, the neutral palette has literally ruled the road.
Jul 27, 2015

Ever notice that most of the new cars on the road are black, white, or silver? There's a reason: bit.ly/1U29PZe

Jul 27, 2015

Why Is Every Car on the Road Black, White, Gray or Silver? adweek.it/1HUsmRL via @UpperEastRob

Can Yoga and a 24-Hour Test Drive Convince Young People to Buy Buicks?

adweek.com — If a dealership let you take a new car home for a whole day and night, would it increase the chances of you buying it? Buick hopes so. As the name suggests, Buick's "24 Hours of Happiness Test Drive experience," a magic bag of marketing unveiled Wednesday, promises shoppers the chance to borrow a Buick overnight.

Look Out, Coconut Water. Maple Water Could Be the Next Big Thing

adweek.com — In the $13 billion bottled-water business, beverage companies like Nestlé and PepsiCo use all sorts of sophisticated equipment to fortify, blend and infuse ordinary water with everything from vitamins to flavors like crisp apple and acai blueberry pomegranate. But bottled-water entrepreneur Kate Weiler has come up with an easier method: Let a tree do it.

How Mick Jagger's Mouth Became the Rolling Stones' Legendary Logo

adweek.com — In early July, tickets went on sale for the Saatchi Gallery's 2016 show "Exhibitionism," two full floors of posters, costumes and other iconography belonging to the Rolling Stones. London buzzed about the show for weeks, but when Saatchi tried to place its advertising posters in the Underground, transit officials turned it down flat.

Half of America's Favorite Companies Way Predate the Web

adweek.com — Americans might spend a third of their time on social media, and 78 percent of us might regularly shop online, but when it comes to the brands we most trust and admire, half of the top 10 are old-line companies that predate the Web.
Jul 14, 2015

Half of 2015's Best-Perceived Brands Predate the Web adweek.it/1Jfamj6 via @adweek

Jul 14, 2015

RT @CMO_Council: 78% regularly shop online, but half of 10 best perceived brands are old-line companies that predate the Web ow.ly/PB947 @adweek

Throwback Thursday: Sex on the Beach, Cola-Cola Style

adweek.com — As the 1960s dawned, Coca-Cola faced a challenge: A drink called Pepsi was siphoning off younger consumers with ads aimed at the "Pepsi Generation." One of Coke's (many) responses was this ad, which appeared in Life magazine in July 1963.

Plucky Jim Perdue Returns to TV, Crying Foul Over Competitors' Antibiotic Claims

adweek.com — Jim Purdue-son of Frank, the tough man who made tender chicken-is back pitching Purdue Farms poultry. At a time when most every TV spot features models and celebrities, Purdue might seem a little out of place. He's 65, graying at the temples and rarely dresses in anything fancier than a denim shirt.

Will Carli Lloyd's Next Big Score Be a Brand Endorsement?

adweek.com — The U.S. team's rout of Japan in yesterday's Women's World Cup final has led to talk that Carli Lloyd, winner of the Golden Ball as the tournament's best player, should be put on the $10 bill. But, while the chances that honor goes to her are probably not very high, the odds are considerably better that Lloyd will be seeing plenty of U.S.
Jul 06, 2015

Why Carli Lloyd will become the next Mia Hamm--not in women's football, but product endorsement deals bit.ly/1dHUzAq @FIFAWWC

Jul 06, 2015

RT @UpperEastRob: Why Carli Lloyd will become the next Mia Hamm--not in women's football, but product endorsement deals bit.ly/1dHUzAq @FIFAWWC

Jul 06, 2015

@JBJAlexa If not they should be--> Will Brands Come Calling for Carli Lloyd, Surprise Star of Women's World Cup? adweek.it/1IF7WOM

How Gatorade, a College Coach's Concoction, Created a $12.5 Billion Industry

adweek.com — Michael Jordan made Gatorade famous the night he nearly killed himself. It was Game 5 of the NBA finals in 1997, the series tied at 2-2. The Chicago Bulls' legendary shooting guard was sick as a dog with the flu. Jordan should have been in a hospital bed.

Throwback Thursday: Lassie Models Mink in This Blackglama Advertising Spoof

More Articles →
Jul 27, 2015

Ever notice that most of the new cars on the road are black, white, or silver? There's a reason: bit.ly/1U29PZe

Jul 23, 2015

@Jacob_Brogan It's just gratifying to see that I'm not the only one utterly foxed by this entire issue.

Jul 23, 2015

An expert disquisition into the Guilt of the Grilling Guy by @Jacob_Brogan on Slate. (Thanks for the callout, too.) slate.me/1OzKYJo

Jul 21, 2015

How the @RollingStones tongue and lips became the most famous icon in rock (thanks to a Hindu goddess, plus Mick) bit.ly/1ee5oKM

Jul 06, 2015

Why Carli Lloyd will become the next Mia Hamm--not in women's football, but product endorsement deals bit.ly/1dHUzAq @FIFAWWC

Jul 02, 2015

Nobody ever called the Sears Tower the Willis Tower, either. twitter.com/crupicrupicrup…

Jul 02, 2015

Can't drop $4K on Wimbledon tix? Jaguar's new technology will let you feel the excitement of being in the stands: bit.ly/1JzripZ

Jul 01, 2015

How an upstart dress shirt brand wound up on the backs 150 NFL and NBA stars—and did it with no marketing budget. adweek.it/1RR5oO0

Jun 25, 2015

Why Obama picked Marc Maron's garage as the place he finally dropped the N-word. @kristinamonllos reports: bit.ly/1dgaCoM

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