Robert Klara on Muck Rack

Robert Klara Verified

New York City
Staff Writer — Adweek
As seen in:  Adweek, Huffington Post

I'm a reporter, editor, author, historian and lecturer. In my dreams I walk around in Gucci croc loafers.

Following Indiana religious freedom debacle, states are wooing the gay travel dollar — It's been about three weeks since Indiana's Religious Freedom Restoration Act ignited a media firestorm around the country. The measure, decried by many as permitting gay discrimination on religious grounds, has been patched with a hastily written amendment. But when it comes to the state's travel and tourism industry, the damage-at least in a public relations sense-has already been done.

How Swanson’s TV Dinners Made It to the Digital Age — C.A. Swanson & Company had a big problem. It was just after Thanksgiving 1953, and the frozen-food brand had wildly overestimated the demand for turkey. Now, 260 tons of frozen birds were sitting in refrigerated train cars.

The Myth and Magic of WD-40, the Cold War Lube that Changed America — According to the most recent census, there are 115,227,000 households in America, and they don't have a lot in common. Only 33 percent have kids, 18 percent are millionaires, and 14 percent have trouble paying the grocery bill. But one characteristic ties much of America together in a way one would hardly expect: Some 80 percent of U.S.

Customers Are Paying to Trade Places With the Barista — Two years ago, Christian Ott decided to run a Sunday afternoon seminar on coffee appreciation. Ott had just been hired as director of coffee for Stone Creek, an artisanal coffee chain with 10 locations in and around Milwaukee, and he figured he could teach his clientele a thing or two.

Can Jersey Jack Pinball rescue a game that seemed destined to die? — Jack Guarnieri isn't the sort of guy who worries about fans dogging him everywhere-except, that is, when he walks into a pinball parlor. It's a rainy afternoon in New York City, and Guarnieri is strolling the aisle of Modern Pinball, a popular arcade on 3rd Avenue, when a slender, middle-aged guy hovers near, then swoops up to ask Jack to pose for a selfie.

Benjamin Karsch Leads Revlon's New Mission, To Inspire Love — Benjamin Karsch is no stranger to larger-than-life CMO jobs. Procter & Gamble, Kraft, Johnson & Johnson, Cigna-Karsch has run the marketing for all of them. But Karsch (whom everyone calls Benjy) has quite a task ahead of him at Revlon, which hired him as CMO in February.

How Jean Patou Squeezed 10,600 Jasmine Flowers into a 1.6-Ounce Bottle — Henri Alméras, the legendary perfumer of Grasse, stared contemptuously at designer Jean Patou and his confidant Elsa Maxwell, the plumpish society columnist from America. It was 1930, and the pair had come to the south of France in search of a perfume to prop up Patou's couture empire-hard hit by the Great Depression.

How Goodwill's New Boutiques Are Dressing up Secondhand Shopping

How Starving Artists, Students and Strivers Made Cup Noodles Great — See if you can identify the product associated with the following directions: "Pull back lid. Fill with boiling water. Let stand for three minutes. Stir well and enjoy." Well, you either know it or you don't-and if you've ever been a liberal-arts major, lived in a large city or worked in any kind of creative industry (hello, millennials?), then you know it for sure.

Can Karin Timpone Make Marriott More Millennial? — As places where people from all walks of life converge, hotels have always been sources of great stories. Everybody knows that-but no marketer knows it better than Karin Timpone.
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Apr 22, 2015

Three weeks after the Indiana debacle, states are eagerly sending #LGBT-friendly messages #EqualityForAll #UniteBlue

Apr 16, 2015

@stephpaterik Stephanie, CALL me. I think you left your phone here by my desk. (917) 324-9165.

Apr 15, 2015

RT @bobbbyg: "The Myth and Magic of WD-40, the Cold War Lube That Changed America," @uppereastrob @adweek

Apr 10, 2015

The story of classic perfume Joy—and how Jean Patou squeezed 10,600 jasmine flowers into that tiny Baccarat bottle

Apr 01, 2015

These Goodwill prototypes are making thrift shopping chic. (Who knew?) @goodwillntl

Mar 26, 2015

View of 2nd Ave. fire in East Village from the 15th floor of 770 Broadway.

Mar 26, 2015

Governor Mike Pence--bringing bigotry to the Crossroads of America!

Mar 23, 2015

@NissinFoodsUSA Adweek mag is working on story about Cup Noodles. May I speak w/someone in marketing? Robert dot Klara at adweek dot com. TY

Mar 23, 2015

Wilson has snapped up the rights to Louisville Slugger. Here's how the bat became legendary: @sluggernation @adweek

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