Robert Klara on Muck Rack

Robert Klara Verified

New York City
Staff Writer — Adweek

I'm a full-time editor at Adweek, an author, and a historian. In my dreams I walk around in Gucci croc loafers. All opinions herein are my own.I'm a full-time editor at Adweek, an author, and a historian. In my dreams I walk around in Gucci croc loafers.

For Its Centennial, Nathan's Brought the Golden Age of Coney Island Back to Life

adweek.com — Aficionados of Coney Island-the legendary Brooklyn amusement district that enjoyed its heyday before World War II-often lament that they're too late to have seen the glory days, when the boardwalk games were smoking, the plaster mannequin Zoltar told fortunes and the Parachute Jump dropped shrieking visitors 250 feet to earth.

How Thin Mints and Do-si-dos Have Empowered Generations of Girl Scouts

adweek.com — The Academy Awards of 2016 served up plenty of memorable moments, but none more surprising than host Chris Rock goading attendees into lining up behind a good cause. "I want you to reach into your millionaire pockets and buy some of my daughters' Girl Scout cookies," he told the audience.

Here's the Story Behind the Moving Xbox Video That Microsoft Had No Hand in Creating

adweek.com — About two weeks ago, John Wikstrom completed what's easily the best commercial ever created for the Microsoft Xbox. The thing is, Microsoft had nothing to do with it. It's called "Player Two," and it's been gathering steam online since Wikstrom posted it on YouTube and Vimeo.

Meet the People With America's Oddest Marketing Job: Driving Planters' 26-Foot Nutmobile

adweek.com — Matt Marzzacco got an email from his career counselor at Pennsylvania State University last year telling him there was a marketing position at Planters that he should apply for. Marzzacco read the listing, shook his head and turned to his friends. "How crazy would it be," he asked them, "if I drove a peanut for a year?"

Here's Why Jake Arrieta and J.J. Watt Wear the Same Brand of Dress Shirt

adweek.com — Life is good for Jake Arrieta these days. The famously bearded Chicago Cubs pitcher not only boasted an earned run average of 0.75 after the 2015 All-Star break, he took home the National League Cy Young Award following the season.

How American Girl's Storied Dolls Became Such a Surprising Success

Check Out What Flying American Airlines Used to Be Like

adweek.com — Earlier today, as American Airlines' London-bound Flight 90 pushed back from the gate at Chicago O'Hare International Airport, passengers in the terminal beheld an unusual sight: The pilot popped open the cockpit window to hold out a flag bearing the carrier's original eagle logo, which fluttered all the way out to the runway.

Millennials Are Discovering Art by Ditching Museums for Instagram and Pinterest

adweek.com — It was bound to happen sooner or later. For the first time, social media has nudged museums aside as the primary venue by which American consumers discover works of art. According to a survey released this week by online auction site Invaluable, nearly 23 percent of Americans find artwork that appeals to them on social media channels such as Instagram or Pinterest.

Guns N' Roses Is Reviving Its Iconic Bullet Logo for the Coachella Crowd

billboard.com — A few days after Christmas 2015, visitors to Guns N' Roses' website noticed that something looked different. Atop the page was the band's bullet logo, a pair of opposite-facing revolvers girdled by a thorny rose stem. It hadn't been used since the group's early days. For much of the world, the change passed unnoticed.

11 Women Posed Naked for Weight Watchers Magazine to Celebrate Natural Beauty

adweek.com — Weight Watchers has changed a lot in the years since Queens housewife Jean Nidetch started the company after a neighbor assumed she was pregnant (she wasn't.)
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Apr 28, 2016

If Jules Verne had to stop at the ATM, here's the one he'd pick: bit.ly/1NXgdN4 @PatrickCoffee #SteamPunk

Apr 26, 2016

RT @greene: Cool backstory behind the moving Xbox video, "Player Two," about gaming and spirituality - adweek.it/1XUK2Uh via @UpperEastRobtRob

Apr 22, 2016

What's it like riding a 26-foot peanut through Times Square? A dispatch from the Planters #Nutmobile: bit.ly/1WKATPI #mrpeanut100

Apr 15, 2016

Turning 90 today, American Airlines flew the old eagle flag from the cockpit. A look back: bit.ly/1YyilAz pic.twitter.com/44vCPzXzaR

Apr 15, 2016

More Americans now discover art via online auction sites than in museums. Oh well. bit.ly/1V7aITQ

Apr 12, 2016

One day late for #NationalPetDay: Saluting Doc the medical dog, the Coast Guard's canine nurse of WWI. pic.twitter.com/v7QFBDSfGg

Apr 12, 2016

The inside story of how French cookie company #micheletaugustin got into Howard Schutlz's office at Starbucks. bit.ly/1XsyLu6

Apr 11, 2016

RT @kristinamonllos: For #NationalPetDay here's Igby looking like he's plotting to murder me because I dared to give him a bath https://t.cpic.twitter.com/Koz4HW6lQu/Koz4HW6lQu

Apr 05, 2016

There are 65 million members of Generation X in America. Here's why advertisers have basically ignored all of them: bit.ly/1Sx2u0X


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