Robert Klara on Muck Rack

Robert Klara Verified

New York City
Staff Writer — Adweek
As seen in:  Adweek, Huffington Post

I'm a reporter, editor, author, historian and lecturer. In my dreams I walk around in Gucci croc loafers.

50 Cent Wants SK Energy Drink to Be About Sales, Not About Him — Like many musicians, the erstwhile giants of hip hop have discovered that selling brands often means a more reliable revenue stream than selling music. It's why the aughts have found Sean "Diddy" Combs spritzing on his Sean John cologne and sipping his Ciroc vodka; Salt n Pepa pushin' it for Geico, and Snoop Lion (formerly Dogg) shilling for-to name a few-Nike, Burger King, Orbit, Hot Pockets, Adidas and, in the most recent Super Bowl, Eat24.

How an Ordinary Coat Lining Became the Fashionable Burberry Scarf — As the story goes, the invention of fashion's nattiest scarf was a complete accident. In 1967, the manager of Burberry's Paris store was arranging a group of the brand's signature trench coats in the front window.

Cadillac Returns to Luxury in Old New York — When Cadillac announced last fall that it was leaving Detroit for New York's SoHo district, critics groused that the 113-year-old nameplate was desperate for some hipster chic to rub off. Whether or not they're right, one thing's certain: America's fabled luxury car-long ago left in the dust by German imports-could use a branding tune-up.

The Tall, Cold Tale of 7-Eleven's Big Gulp — The average American citizen will drink 44 gallons of soft drinks this year, and a good many of them will head off to the local 7-Eleven to fill up. In fact, 7-Eleven dispenses 38 million gallons of soda per annum. Why do so many of us wind up at 7-Eleven for a soda?

This Valentine's Day, Bloom Nation Wants to Be Your Local Petal Pusher — A whopping 91 percent of Americans plan to spend money on their significant others for Valentine's Day-and nearly 40 percent of them will spend money on flowers, according to the National Retail Federation. They'll part with lots of money, too: Some $2.1 billion, up nearly 6 percent from 2014.

American Institute of Architects Unveils Its First TV Commercial — According to a Harris Poll conducted last year, architecture is one of the highest-regarded professions in the United States, with a net prestige rating of 62. (Just for the record, real estate brokers are at the bottom of the barrel with a score of 27.)

How Godiva Became America's Most Coveted Chocolate Brand — If you're not among the 54 percent of Americans planning on celebrating Valentine's Day, you may wish to reconsider. Some 53 percent of women surveyed a few years ago reported that if their spouses or significant others failed to buy them a Valentine's Day gift, they'd dump them.

The Story Behind Carmelo Anthony's Game of Subway Hoops With Kumho Tire — The New York Knicks' Carmelo Anthony has had no shortage of endorsement money lately, with Foot Locker, BoostMobile, Isotonix, Degree and Nike's Jordan line among the brands that have written checks to the athlete. Most of the time, Anthony lends his 6-foot-8 frame to a TV spot or a billboard.

Why the Gucci Loafer Is a Shoe-In for the World's Swankest Slip-On — On the World of Gucci Web page, visitors can shop the collection, watch runway videos, visit the Gucci Pet page and click through a slideshow that shows just how big the world of Gucci is. It's called "Who's Wearing Gucci Loafer." Feast your eyes, little people: There's Bruno Mars in London going sockless with his brown woven leather loafers.

Are Brands Finally Tiring of All Those Sexy Super Bowl Ads? — Sex's ability to sell brands is often seen as an article of faith in the ad business, and the Super Bowl is the biggest house of worship.
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Feb 25, 2015

RT @DavidMelancon: Really enjoying redesigned @Adweek - so much, I'm actually reading the paper copy & not just putting it in reception. K…

Feb 25, 2015

Can a busted escalator turn into a marketing opportunity for sneakers? In Sweden, it can:

Feb 25, 2015

Adweek floats over to Long Island City, Queens, for a peek at Jet Blue's first-class corporate digs:

Feb 19, 2015

@BernardWhitman Thanks for the tweet about my Big Gulp story. Even at 400 words, topics like this can be hard to swallow. I mean stomach.

Feb 14, 2015

Long Island Railroad debuts its own version of high-speed rail.

Feb 13, 2015

Rest in peace, David Carr. They don't make columnists like this anymore.

Feb 13, 2015

Obama dunks cookies, pitches healthcare, becomes social media star, Adweek's Michelle Castillo reports: @MishCastillo

Feb 10, 2015

RT @lgranatstein: How N.Y. Subway Riders Are Playing Virtual Basketball With @CarmeloAnthony @NBAAllstar @kumhotireusa @uppereastrob

Feb 07, 2015

I really miss the days when Isis was just a bad TV show.

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