Kimberly Weisul on Muck Rack

Kimberly Weisul Verified

Editor-at-Large — Inc.
As seen in:  Inc., Slate, Business Insider

Professional explainer. Editor-at-Large, @inc. Co-founder, @onethingnew. Optimist, amateur naturalist, darn good cook. Addicted to fresh air and natural light.

Cuyana Founders: How the Right Tagline Can Turn Your Company Around

linkis.com — The founders of a luxury lifestyle company explain why a tagline turned out to be so much more than just three short words

Why Don't More Women Get Venture Funding? A VC Speaks

inc.com — Pitch with your team, bring along a male executive, and "get in front of the other woman," says Canaan Partners' John Balen Advertisement You know the stats, and they're pretty depressing: Women get less than five percent of VC funding, despite evidence that women-led tech companies, when venture-backed, bring in 12 percent higher revenue than similar male-led companies and have a 35 percent higher return on investment.

Cuyana Founders: How the Right Tagline Can Turn Your Company Around

inc.com — The founders of a luxury lifestyle company explain why a tagline turned out to be so much more than just three short words Advertisement It's sort of surprising to hear the founders of Cuyana speak about the importance of language. After all, this is a company whose name pretty much no one can pronounce properly the first time.

Chobani Founder Hamdi Ulukaya: 'Elevate Yourself' Above Common Sense

inc.com — Hamdi Ulukaya, founder of the billion-dollar yogurt company, outlines the benefits of a tiny bit of craziness. How did Hamdi Ulukaya go from being the owner of a decrepit yogurt plant in upstate New York to the CEO of billion-dollar behemoth Chobani? Here's a hint: Sometimes, Ulukaya said, common sense is no help.

How to Really Hire the Best Tech Talent

inc.com — A Silicon Valley recruiter says entrepreneurs can be their own worst enemies when it's time to bring in top talent If you're going to build a billion dollar company, at some point you'll be trying to recruit people who have worked at a scale quite foreign to a startup.

It's the Culture, Bro: Why Women Leave Tech

inc.com — The geeky "brogrammer" men of the tech industry are driving out everyone who doesn't look like them, according to 716 women who have left the industry. Why do women leave tech jobs?

When Sensitivity Training Doesn't Cut it: 4 Ways to Stop Sexism

inc.com — It's not the people that need to change. It's the business processes. If we really want to get rid of gender bias in the workplace, Joan C. Williams has a refreshing answer: It's not the employees that need to change. It's the business processes. Yep.

Indiegogo Founder on Crowdfunding: Don't Ask for Money

inc.com — Indiegogo founder Danae Ringelman talks about diversity, local businesses, and what entrepreneurs are still doing wrong in their crowdfunding campaigns Danae Ringelmann has seen many sides of the finance world--as a Wall Street analyst, as an MBA student, and as a producer trying to raise money for off-Broadway plays.

It's Business, Not Christmas: 5 Tips for Family Business Owners

inc.com — Jessica Johnson of Johnson Security Bureau works with both her brother and her fiancé. Here's how she does it. Jessica Johnson, whose grandparents founded New York-based Johnson Security Bureau, learned about family business the hard way. Growing up, her family emphasized that the business was a tool.

Starting a Business? Actually, Don't Quit Your Day Job

inc.com — New research finds that keeping your day job while launching your new company dramatically cuts your risk of failure. Should you quit your day job? If you're considering entrepreneurship, chances are you've been told--more than once--that the only way to succeed is to jump in with both feet.
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Oct 30, 2014

@BillMurphyJr Bill, I am working on a story about veteran entrepreneurs. Do you have a few mins to speak w me? Would totally appreciate it!

Oct 26, 2014

RT @shawmu: Good stuff here. How the Right Tagline Can Turn Your Company Around @weisul ln.is/buff.ly/pOWF2 via @Inc

Oct 17, 2014

@jillkrasny Thanks for the RT! Hope you are hanging in there okay. xo

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