Wendy Schuchart

Site Editor, TechTarget

About

I'm the site editor for Tech Target's SearchCIO-Midmarket. We cover IT news and trends important to the smaller and medium-sized IT professional.

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Security Cybersecurity Enterprise Technology Iphone Apps Virtualization Cloud Computing Green Computing Iphone Smb Business Strategy Consumerisation Social Media Technology Of Business Technology Consumer Technology

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Wendy Schuchart Site Editor, TechTarget @wendyschuchart
RT @TT_Nicole: @wendyschuchart You're not alone. Gartner says by 2014, 80% of gamified apps will fail to meet biz objectives due to poor de…
Wendy Schuchart Site Editor, TechTarget @wendyschuchart
A3: another gamification fail: never have a contest for the most anything (tickets closed, bugs found, whatever). easily engineered #ciochat
Wendy Schuchart Site Editor, TechTarget @wendyschuchart
So much this! RT @bmkatz A3. Gamification for gamification's sake is always a fail #CIOchat
Wendy Schuchart Site Editor, TechTarget @wendyschuchart
RT @bmkatz: A3. Gamification for gamification's sake is always a fail #CIOchat
Wendy Schuchart Site Editor, TechTarget @wendyschuchart
RT @RachelatTT: A3 At some point, I think your rewards have to be tangible. Virtual badges are fun at first, but staff start clamoring for …
Wendy Schuchart Site Editor, TechTarget @wendyschuchart
A3 #ciochat I think the biggest fail occurs when the game focuses too much on one type of reward. Fame/leader boards are annoying for some.
Wendy Schuchart Site Editor, TechTarget @wendyschuchart
A3 The worst fail I've experienced was a company-wide bingo game that only motivated employees to hang out in the cafeteria #ciochat
Wendy Schuchart Site Editor, TechTarget @wendyschuchart
RT @CIOMidmarket: Q3 Do you have a favorite #gamification success story? Failure example? Game fatigue? #CIOChat
Wendy Schuchart Site Editor, TechTarget @wendyschuchart
@LTucci @TT_Nicole #ciochat the danger is that if there's a bad attempt the employees just feel really manipulated #lamegames
Wendy Schuchart Site Editor, TechTarget @wendyschuchart
RT @CIOMidmarket: Join us for a #gamification-themed tweet jam today at 3 p.m. EDT - Follow #CIOChat - RT if you'll be there! twitter.com/nsm…

What is gamification? Discuss this emerging trend on Twitter May 8

searchcio-midmarket.techtarget.com — Gamification is meant to influence behavior by rewarding participants with activities they find entertaining, making work-related tasks more engaging in order to boost business productivity. Have you seen game theory concepts applied in the workplace? Can work be fun? Answer these questions and more in SearchCIO-Midmarket's gamification tweet jam May 8 at 3 p.m.
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