Justin Williams, now 24, was a teenager when the Indiana manufacturing plant where both of his parents worked shut down in 2007. He still works in the eastern Indiana town where he was raised, but told me he didn’t feel that there was a very supportive network for him growing up. “It’s hard to do anything around here if you don’t know people—you need connections,” he said. He didn’t go to college, and now works as a bartender at a local bar.
Reid Hoffman may be best known as the founder of the networking site LinkedIn, but these days he’s more of an investor than inventor. Hoffman, who is worth an estimated $3.2 billion, is a partner with the venture capital firm Greylock, which invests in companies such as Groupon and Airbnb. He also spends a lot of time and money on philanthropic causes, giving multimillion dollar gifts to nonprofits such as Change.org and LLCs like the Chan Zuckerbeg Initiative.
When he launched his War on Poverty in 1964, President Lyndon B. Johnson visited Tom Fletcher, an unemployed white Appalachian coal miner who lived in Kentucky. The White House had chosen Fletcher, who had eight children, to become the face of American poverty, and an iconic Time magazine photo captured the president squatting next to Fletcher and three of his boys on the porch. Poverty, in the 1960s, did not just affect white Appalachians like Fletcher.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".