Red-haired, recovering scientist, writer, photographer, thinker, not a dancer, but am terribly unhappy with filling in biography sections on sites like this. Feeling compelled to make a joke. Can't think of one. Hence will just waffle on a bit about my rather zig-zag career to journalism, mention...
We already know that advertisers, and indeed high end web-based businesses, use special hardware and software on volunteers to see where their eyes are tracking across a website. Because if a website’s design can be tweaked to position adverts where your gaze naturally falls as you read, even if it’s just for a fraction of a second longer than for a different position on the page, then the adverts have a tiny extra opportunity to fix themselves in your mind.
Remember when you looked to TV and newspaper ads to tell you what to buy? Me neither. That’s because now many of us are more likely to make an informed opinion about purchases–and many other new discoveries–based on the views of people we connect with online and through social media. Influence , that is to say, is big. How big?
The biggest, but least exciting thing that’ll happen tomorrow is that Apple will reveal the latest iPod Touch. We’re all expecting it, and if history is any guide then it’ll inject some–but not all–of the new thinking incorporated into the iPhone 4 directly into a shiny new iPod Touch. From the rumors here’s what to expect: Perhaps an iPhone 4-esque metal frame for the screen. At the edges of possibility, some rumors indicate the Touch may get a data-only 3G option like the iPad.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".