Public Health Science TalkMaryn McKenna's Big Chicken [Part Two]Award-winning journalist Maryn McKenna talks about her latest book Big Chicken: The Incredible Story of How Antibiotics Created Modern Agriculture and Changed the Way the World Eats. [Part 2 of 2]
Award-winning journalist Maryn McKenna talks about her latest book Big Chicken: The Incredible Story of How Antibiotics Created Modern Agriculture and Changed the Way the World Eats. And increased the problem of antibiotic resistance.
Summer of '45. The war is winding down. Now the call to arms is about to be replaced by a call to wings. The time has come for the Chicken of Tomorrow contest. As Maryn McKenna details in her fun, fascinating and sometimes frightening new book Big Chicken, the aim of this nationwide breeding challenge was to create, you guessed it, a big chicken. A very big chicken. When the U.S. Department of Agriculture started keeping stats in 1925, the average weight of a chicken at slaughter was 2.5 pounds.
When lightning sparks across the sky, it sends out low-frequency radio waves that researchers can use to determine its location. Recently, scientists were looking over a map of lightning activity, when they noticed something strange: narrow lines of increased lightning frequency stretching across the Indian Ocean and the South China Sea. Straight features like these are rare on a spherical, spinning planet, except where humans are up to something. In this case, sending ships across the sea.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".