“Umbrella Man, there he go-go. Take his little walk downtown real slow.”So goes the down-and-dirty rock ’n’ roll song “Santa Cruz Umbrella Man” by local trio the Fighting Murrays. You likely won’t see the Umbrella Man aka Pink Umbrella Man these days on Pacific Avenue (he has been spotted more recently on West Cliff Drive), but not long ago, he was famous for traversing downtown blocks at a snail’s pace.
In September, Colombian-American singer Kali Uchis played a packed, sold-out show at the New Parish, performing Latinx classics in addition to her more pop-oriented hits. A week and a half earlier, the legendary Mexican rock band Café Tacvba also played a sold-out show at the Fox Theater. It's clear that there's demand for Latinx music in Oakland. Yet go to any downtown bar or club and you're unlikely to hear Latinx music piping from the speakers.
The 40-some independent labels participating in this year's Bay Area Record Fair reveal a lot about the local music industry in 2017, particularly how practices fall along genre lines. Upstart punk and rock labels — almost all of them established at first by musicians to release their own music — couple cassette releases and online streaming via platforms such as Bandcamp, selectively choosing titles to manufacture at greater cost on vinyl.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".